Center for Healthy Aging

What Center for Healthy Aging does

Center for Healthy Aging is a Reno, Nevada-based non-profit organization founded in 2006 by Dr. Larry Weiss after his retirement as Director of the Sanford Center for Aging at the University of Nevada, Reno. Operating under the brand "Adding Life to Years" (addinglifetoyears.com), the organization provides quality-of-life programs for older adults in Northern Nevada, focusing on combating social isolation, supporting aging-in-place, and advocating for elder-friendly policy. Its core offerings include Northern Nevada HomeShare (a home-sharing program matching homeowners with compatible renters), the Elder Gap Program (advocacy and awareness), a Transitional Health Coach program (hospital-discharge advocacy), and an educational blog covering topics such as sleep, volunteerism, interpersonal connections, positive thinking, and caregiver support.

The organization operates without proprietary technology, mobile applications, or software products; its digital footprint consists of a WordPress website with PayPal-enabled donations, standard GDPR cookie management, and social media presence on Facebook, Twitter, Pinterest, and Google+. Its business model is donation-driven: programs are provided free of charge and funded through individual contributions collected via PayPal, fundraising events, and partnerships with community organizations including Washoe County Senior Services, Renown Health Services, the Nevada Department of Health and Human Services, and the Neighbor Network of Northern Nevada (N4).

Go-to-market is community-based, relying on content marketing, grassroots events, conference participation (NCOA, ASA), and partnerships rather than paid distribution. The organization operates with 1-10 employees, led by founder Dr. Larry Weiss with Marta Malone as staff handling Lifeline Personal Emergency Response inquiries. There are no disclosed funding rounds, no enterprise customers, no audited financials, and no revenue figures; the operating model is that of a small, mission-driven regional non-profit dependent on small-dollar donations and partner collaboration.

Name

Center for Healthy Aging

Legal name

Center for Healthy Aging

Website

https://addinglifetoyears.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Center for Healthy Aging is a Reno, Nevada-based non-profit founded in 2006 that delivers community-based education, advocacy, and quality-of-life programs—including home-sharing, elder gap services, and caregiver support—for older adults in Northern Nevada, funded through donations.

Ownership category

akta.pro rank

Product category

Senior Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Caregiver Support & Education Programs (Center-Based) (HSABANAN), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK), Community & Senior Center Lifelong Learning Programs (EDAAAMAB)

Keywords

• Senior wellness programs
• Aging in place services
• Elder care advocacy
• Home sharing programs
• Caregiver support resources

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The organization accepts donations through PayPal and collects donor information including name, address, telephone number, e-mail address, and donor comments. Donor information is used for thank you communications, receipt distribution, fundraising event notifications, internal record-keeping, and policy change notifications. No personal donor information is sold or shared.

Distribution channels1 record

Marketing channels4 records

Core offering

Center for Healthy Aging is a Reno, Nevada-based nonprofit that delivers community-based quality-of-life programs for older adults, including the Northern Nevada HomeShare (matching homeowners with compatible renters), the Elder Gap Program (advocacy and resource support), and Lifeline Personal Emergency Response System referral services. The organization also publishes educational blog content on healthy aging topics such as sleep, positive thinking, interpersonal connections, volunteerism, and caregiver support, and advocates for health care reform and elder care policy changes.

Product overview

Center for Healthy Aging is a non-profit organization focused on adding life to years through advocacy, education, and community programs for older adults. The organization operates primarily as an informational and educational resource, offering programs including Northern Nevada HomeShare (home-sharing for elders), the Elder Gap Program (advocacy), and published blog content on healthy aging topics. The organization advocates for health care reform, caregiver support, and community-based services to help elders maintain independence and quality of life.

Differentiator

Problem solved

Functional benefit

Products and services

• Northern Nevada HomeShare A home-sharing program that matches homeowners with compatible individuals to share living spaces, helping elders remain in their homes while fostering community connections in Northern Nevada.
• Elder Gap Program An advocacy and awareness program addressing the needs and challenges faced by older adults, providing resources and support for healthy aging in Northern Nevada.
• Educational Blog Content Regularly published articles and resources covering topics such as sleep and aging, volunteerism, interpersonal connections, positive thinking, health care reform, caregiver support, and healthy aging strategies, written for older adults, caregivers, and community members.
• Lifeline Personal Emergency Response System A personal emergency response system service offered to elders in Northern Nevada, providing a connection to emergency help for older adults living independently, with inquiries handled by Center for Healthy Aging staff.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Local and National OrganizationscoreOthersThe Center for Healthy Aging has partnered with local and national organizations to bring quality-of-life programs and resources home to older adults in Northern Nevada. These partnerships enable the organization to provide easy access to various resources and programs for elders.
• Neighbor Network of Northern Nevada (N4)coreStrategic or Co-development PartnerN4 is a Village model organization being developed in Washoe County, Nevada as the first Village in Nevada. It provides fully inclusive programs through a volunteer Time Bank to exchange services, information and referral, and meaningful social activities. Contact: Amy Dewitt-Smith at [email protected] or 775-313-3210.
• Washoe County Senior Services and Adult ServicesminorStrategic or Co-development PartnerPrevious collaboration with Washoe County Senior Services and Adult Services to provide more continuous transitional services including home and community living services.
• Renown Health ServicesminorStrategic or Co-development PartnerCollaborated with Renown Health Services to provide continuous transitional services for elders being discharged from hospitals.
• Nevada Department of Health and Human ServicesminorStrategic or Co-development PartnerState-level partnership with various divisions of the Nevada Department of Health and Human Services to coordinate elder care services.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• National Council on Aging (NCOA): National nonprofit focused on improving the lives of older adults through partnerships, programs, and advocacy. Directly comparable mission; CHA leadership has presented at NCOA conferences per its marketing channels.
• Meals on Wheels America: National nonprofit network delivering meals and welfare checks to seniors aging in place. Comparable in mission (combating isolation, supporting independence) and donation-funded non-profit model, though focused on nutrition rather than home-sharing/advocacy.
• AARP: Largest U.S. nonprofit advocating for people 50+, providing education, advocacy, and community programs. Comparable in mission (healthy aging advocacy and education) but vastly larger in scope, budget, and geographic reach.

Emerging players

• Family Caregiver Alliance: Nonprofit providing caregiver support, education, and advocacy. Comparable in caregiver-support programming and education resources that CHA also emphasizes on its blog and through Elder Gap.

Direct peers

• Sanford Center for Aging (University of Nevada, Reno): UNR's academic center for aging research, education, and community programs — the same institution where CHA's founder previously served as Director. Highly comparable mission in Northern Nevada, with academic resources behind it.
• Village to Village Network: National hub organization supporting the Village model — grassroots networks like Neighbor Network of Northern Nevada (N4) that CHA partners with. Most directly comparable in program model (Time Bank, volunteer exchange, aging-in-place).

Regional players

• Washoe County Senior Services: Government agency in the same Northern Nevada region providing community-based senior services. Listed as a former CHA collaboration partner; comparable in scope of regional senior services but funded publicly.

Others

• AmeriCorps Seniors: Federal volunteer program engaging older adults in service. Comparable as an enabling/infrastructure peer for volunteer-driven senior engagement models that CHA leverages.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Center4HealthyAging
• LinkedInlinkedin.com/company/center-for-healthy-aging

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center for Healthy Aging