What Florevie does

Florevie is a cooperative HLM (social housing) company structured as a Société Coopérative d'Intérêt Collectif (SCIC), operating in the Hauts-de-France region of France. Originally founded in 1923 as FLORALYS and rebranded to FLOREVIE in 2019, the company develops and commercializes affordable housing through multiple channels: location-accession (PSLA) programs, VEFA off-plan sales, builder-free land lots (terrains libres de constructeur), social rental housing, senior béguinage housing, and student residences. The company has 23 employees across two directions (Promotion Immobilière under Stéphane Pommery and operations under Directeur Général Pascal Leclerc) and is governed by a Board of Directors with representatives from founding cooperatives, HLM organisms, public communities, and strategic partners. Réjan LEFEVRE serves as President.

Florevie's portfolio spans the Nord and Pas-de-Calais departments with active projects in communes including Loos, Thumeries, Templeuve, Orchies, Marquion, Râches, Iwuy, Vitry-en-Artois, Lambres-lez-Douai, Lauwin-Planque, Lallaing, and Pecquencourt. Properties comply with RT 2012 (minimum 20% below standard) and RE 2020 French environmental regulations, incorporating heat pump heating systems with gas condensing boiler backup, fiber optic connectivity, elevator access, and controlled-access bicycle storage. The company's technology stack is grounded in construction and real estate development rather than digital platforms — no API, SDK, or app exists.

The business model is direct-to-consumer with no third-party intermediaries. An in-house commercial service led by Aurélie SZYMURA (Chargée de Gestion Commerciale) manages the full sales cycle from initial contact through notary signing. Pricing ranges from €39,500–€70,000 for building plots to €134,990–€270,000 for PSLA houses and apartments, with reduced VAT (5.5%) for QPV-eligible properties, reduced notary fees (~2.5% vs 7–8% for older properties), and property tax exemptions up to 15 years. Revenue is primarily one-time at notarized sale (VEFA and land plots) or accrues over a rental period (PSLA). The company serves middle-income households, self-build buyers, seniors, and students in the Douai and Lille metropolitan areas.

Name

Florevie

Legal name

Florevie

Website

https://florevie.fr

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Florevie is a cooperative HLM (social housing) company in northern France, founded in 1923 and operating across the Hauts-de-France region. It develops and sells affordable housing through PSLA location-accession programs, VEFA off-plan sales, building plots, social rentals, senior housing, and student residences.

Ownership category

akta.pro rank

Product category

Social Housing Real Estate Development

NAICS

Rental and Leasing Services (532), Continuing Care Retirement Communities (623311)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industry

Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)

Keywords

• Social housing development
• Residential real estate
• Location accession housing
• Building plot sales
• Cooperative HLM

Headquarters

HQ city

Douai

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Property Sales (VEFA & Location-Accession / PSLA): Florevie generates revenue through the sale of new residential properties under two mechanisms: VEFA (Vente en État Futur d'Achèvement — forward purchase of property under construction) and Location-Accession (PSLA), where customers pay a rental fee during a trial period before purchasing. Both models involve notary fees and offer reduced VAT (5.5% for eligible properties in QPV zones). Revenue is one-time at point of sale for VEFA, and accrues over the rental period for PSLA.
2. Sale of Building Plots (Lots Libres de Constructeurs): Florevie commercializes undeveloped building plots (terrains libres de constructeurs) to individual buyers who then hire their own builder. Revenue is one-time at notarized sale. These plots are sold without resource ceilings, unlike PSLA properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Florevie is a cooperative HLM (social housing) company that develops, builds, and commercializes affordable residential real estate in the Hauts-de-France region of France. It sells new-build homes through PSLA (rent-then-buy) and VEFA mechanisms, sells serviced building plots, and operates social rental housing, senior béguinage residences, and student residences. Customers are guided through the full purchase process from preliminary contract to notarized deed signing.

Product overview

Florevie is a cooperative HLM (social housing) company, originally founded in 1923 as FLORALYS and rebranded to FLOREVIE in 2019. The company operates in the Hauts-de-France region and offers a diversified portfolio of housing products: location accession (PSLA) programs allowing gradual property purchase, builder-free land lots (terrains libres de constructeur) across multiple communes, social rental housing (logements locatifs sociaux), senior béguinage housing, student residences, and residential developments. Florevie functions as a maîtrise d'ouvrage (project developer) for controlled-access housing and social rental housing, develops residential subdivisions, and commercializes real estate properties. The company offers financing assistance including PTZ (Prêt à Taux Zéro) and Action Logement's 'Prêt Accession' support.

Differentiator

Problem solved

Functional benefit

Brands

• Norevie: Strategic partner entity, logo appears on Florevie website under partners section
• Floralys Domicile
• Floralys Résidence

Products and services

• Location Accession (PSLA) Social property purchase program allowing eligible households to rent a new home first and then purchase it, with reduced VAT rates, reduced notary fees (~2.5%), and property tax exemptions up to 15 years.
• Terrains Libres de Constructeur Builder-free land lots for purchase across multiple locations in the Hauts-de-France region, allowing buyers to build their own homes on pre-serviced, legally prepared plots without resource ceiling restrictions.
• VEFA (Vente en l'État Futur d'Achèvement) Off-plan property purchase (sale on plan) where buyers acquire real estate during construction or before completion, structured as a forward purchase under French real estate law.
• Logements Locatifs Sociaux Social rental housing managed by the cooperative as part of its HLM mission, providing affordable rental accommodation in the Hauts-de-France region.
• Béguinages (Senior Housing) Single-story senior housing designed for elderly residents, providing independent living with shared communal spaces and accessibility adaptations.
• Résidences Étudiantes (Student Housing) Student housing developments providing affordable rental accommodation for students, including the 100-room student residence in Loos near the University of Lille.

Quantifiable outcome

• Reduced notary fees: 2–3% in new-build vs. 7–8% in older properties
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• CPH-Arcade VYV GroupcoreStrategic or Co-development Partner · 1 January 2019Florevie has a strategic and shareholder partnership with the CPH-Arcade VYV group. This partnership is central to Florevie's governance and financial structure as a cooperative. The group provides capital backing, shared services, and strategic direction, with Florevie operating as part of the group's diversified housing ecosystem.
• NoreviecoreStrategic or Co-development PartnerNorevie is a strategic and shareholder partner of Florevie. Through this partnership, Florevie can offer guaranteed reletting (garantie de relogement) to its PSLA customers — meaning if a buyer cannot complete their purchase, they can be relocated within Norevie's social housing stock, subject to resource ceiling compliance.
• Floralys RésidencecoreStrategic or Co-development PartnerFloralys Résidence is a founding cooperative association and one of Florevie's original member structures. It manages the 3 EHPADs (nursing homes) whose operational oversight was delegated by Florevie, representing Florevie's involvement in senior care housing beyond residential property development.
• Floralys DomicilecoreStrategic or Co-development PartnerFloralys Domicile is a founding cooperative association of Florevie (originally FLORALYS established in 1923). It provides home assistance services for elderly and disabled individuals in Douai, and is one of the three founding member-cooperatives of the Florevie group.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Regional players

• Erilia: HLM operator primarily in southern France (PACA and Auvergne-Rhône-Alpes). Comparable in offering PSLA and social rental products, but does not directly compete in Hauts-de-France.
• Domofrance: HLM operator serving Nouvelle-Aquitaine. Offers comparable social rental and accession products with similar cooperative-style governance; regional overlap with Florevie is minimal.

Direct peers

• Vilogia: Major HLM operator headquartered in Lille, Hauts-de-France. Closest scale-comparable regional peer offering social rental, accession, and senior housing across the same Nord-Pas-de-Calais territory.
• Partenord Habitat: HLM operator focused on the Nord department with mixed social rental and homeownership products. Competes directly with Florevie for municipal contracts and buyer segments in the same communes.
• Norevie: Strategic shareholder partner of Florevie; a social housing operator serving Nord-Pas-de-Calais. Directly comparable as a regional HLM providing rental and accession products to overlapping customer segments in the same geography.
• Maisons & Cités: Social housing operator in the former mining basin of Hauts-de-France. Comparable as a regional HLM serving lower-income household segments in the same Nord-Pas-de-Calais geography.

Broad incumbents

• ICF Habitat: SNCF group subsidiary operating one of France's largest social housing portfolios. Comparable as an institutional HLM offering rental and accession products, but with national scope far exceeding Florevie's regional footprint.
• Immobilière 3F: One of France's largest HLM operators (Action Logement group). Comparable in core social housing products (rental, accession, senior housing) but operates at national scale with significantly larger development pipeline.
• Logement Français: Federation grouping several major French HLM operators with diversified affordable housing offerings. Comparable in cooperative-style social mission and product breadth, but at significantly larger scale.
• CPH-Arcade VYV: Strategic shareholder and parent partner of Florevie; a broader social housing group affiliated with the VYV mutual insurance ecosystem. Overlaps in affordable housing products but operates at substantially greater scale across multiple regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@florevie
• Facebookfacebook.com/profile.php?id=100092222560062
• LinkedInlinkedin.com/company/florevie

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florevie