Dormitia
Dormitia is a Spanish direct-to-consumer e-commerce retailer based in Gandía that sells the Dormiva Pillow, an ergonomically designed memory foam pillow targeting back and side sleepers.
- Company typePrivate
- Founded-
- HeadquartersGandía, Spain
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Dormitia firmographics
Firmographics- Name
- Dormitia
- Website
- https://dormitia.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dormitia is a Spanish direct-to-consumer e-commerce retailer based in Gandía that sells the Dormiva Pillow, an ergonomically designed memory foam pillow targeting back and side sleepers.
- Ownership category
- akta.pro rank
Where Dormitia is headquartered
LocationHeadquarters
- HQ city
- Gandía
- HQ country
- Spain
- HQ region
- Europe
Markets served
Dormitia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Pillow Product Sales: Direct sales of memory foam sleep products to consumers. Revenue is generated through one-time product purchases with a 30-day return policy supporting customer acquisition.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Dormitia product offering
Product offeringCore offering
Dormitia is a Spanish online retailer focused on the direct sale and national distribution of mattresses and rest-related products. Its flagship product is the Dormiva Pillow, a memory foam pillow with a butterfly contour shape for spinal alignment and an ice silk cooling fabric cover for temperature regulation. The company serves individual Spanish consumers through its e-commerce platform with a 30-day return policy.
Differentiator
Problem solved
Functional benefit
Products and services
- Dormiva Pillow A memory foam pillow featuring a butterfly contour shape designed for spinal alignment and an ice silk cooling fabric cover for temperature regulation. Sold direct-to-consumer to individual Spanish consumers through Dormitia's e-commerce platform with a 30-day return policy.
Quantifiable outcome
- 4.6 out of 5 star rating from product reviewer
Companies that use Dormitia
Customer profileSegments1 record
Ideal customer profiles1 record
Dormitia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Dormitia competitors and assessment
Company assessmentDirect peers
- MyPillow: Direct-to-consumer pillow brand best known for its flagship bed pillow and TV-driven acquisition. Most comparable as a single-product, DTC pillow company targeting mainstream consumers.
- Tuft & Needle: Original DTC mattress brand that has expanded into pillows and bedding. Comparable as a digitally native sleep brand selling directly to consumers seeking ergonomic sleep products.
- Hullo: DTC specialty pillow brand (buckwheat) with strong focus on sleep quality and ergonomic support. Comparable as a single-product DTC pillow brand targeting sleep-conscious consumers.
- Coop Home Goods: Specialist memory foam pillow brand sold primarily through Amazon and DTC. Closest peer in product (memory foam ergonomic pillow), target customer (side/back sleepers), and DTC channel.
- Beckham Luxury Linens: DTC and Amazon pillow and bedding brand focused on affordable down-alternative and memory foam pillows. Comparable in being a single-vertical DTC pillow brand with similar price positioning.
- Snuggle-Pedic: DTC memory foam and shredded memory foam pillow brand with strong Amazon presence. Comparable for the same memory foam, ergonomic pillow, and DTC positioning overlap as Dormitia.
Broad incumbents
- Casper: Public DTC sleep brand (now owned by American Exchange) offering mattresses, pillows, and bedding. Comparable product portfolio overlap, but operates at significantly larger scale with broader product mix.
- Purple: DTC and retail mattress and pillow brand built around proprietary polymer grid technology. Comparable as a sleep-products DTC brand, though materially larger and more diversified than Dormitia.
- Tempur Sealy: Largest global sleep products manufacturer and retailer with extensive pillow line. Comparable in product category (sleep/bedding), but vastly larger and primarily focused on mattresses rather than DTC.
Emerging players
- Eight Sleep: Premium DTC sleep technology brand focused on temperature-regulating mattresses and smart covers. Comparable as a technology-forward DTC sleep brand, though at a much higher AOV and more premium positioning.
Market position
Customer concentration
Dormitia social profiles
Digital presenceDormitia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dormitia leadership team
Management profileNumber of profiles
Profiles1 record
Dormitia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dormitia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dormitia
What does Dormitia do?
Dormitia is a Spanish online retailer focused on the direct sale and national distribution of mattresses and rest-related products. Its flagship product is the Dormiva Pillow, a memory foam pillow with a butterfly contour shape for spinal alignment and an ice silk cooling fabric cover for temperature regulation. The company serves individual Spanish consumers through its e-commerce platform with a 30-day return policy.
When was Dormitia founded?
Dormitia was founded in -1. It employs 1 to 10 people.
Where is Dormitia based?
Dormitia is headquartered in Gandía, Spain, in the Europe region.
How does Dormitia make money?
One revenue line is on record: pillow Product Sales.
Who are Dormitia's main competitors?
Direct peers on record are MyPillow, Tuft & Needle, Hullo, Coop Home Goods, Beckham Luxury Linens and Snuggle-Pedic. Broad incumbents are Casper, Purple and Tempur Sealy. Eight Sleep is listed as an emerging player.
Does Dormitia have an API?
No public API is recorded for Dormitia.