What eTrac Technologies does

eTrac Technologies LLC, headquartered in Alpharetta, Georgia, is a B2B SaaS company that operates a single-integration TMS gateway connecting shippers' existing transportation management systems to a network of regional and local last-mile carriers across the United States and Canada. The company was spun off from Datatrac Corporation in February 2021, with Charles Pearson appointed as CEO; the product line itself had been developed within Datatrac prior to separation. eTrac's core platform is pre-integrated with more than 15 carrier operational systems (including Carrier Logistics, TruckMate, Xcelerator, OnTime 360, Dispatch Track, Elite EXTRA, and Datatrac's own operational systems), enabling shippers and 3PLs to connect to hundreds of last-mile carriers without mandating portals, secondary systems, or forced carrier-side applications.

The product surface comprises the core eTrac integration platform (real-time tracking, exception alerts, POD, signatures, photos, appointment scheduling), the Final Mile Marketplace (live rate shopping, order placement, and consolidated billing with no third-party carrier markup, claiming up to 20% savings), and Compliance Tools (carrier KPI analytics and on-time delivery dashboards). Distribution is delivered through two motions: a direct enterprise sales motion targeting shippers and 3PLs, and a Channel Partner Program (Eligible, Preferred, Premier tiers) targeting TMS providers and transportation technology companies that resell or embed eTrac's connectivity layer. The company also maintains a free carrier partner network and an active content marketing program anchored by The Final Mile Podcast and an ongoing webinar series.

Revenue is generated through recurring platform subscriptions for TMS integration access and transaction fees on marketplace bookings. Named enterprise customers include Global Transport Services (GTS), J.B. Hunt, and IKEA. The company has formed a series of technology integrations with Bringg, Locus, Elite EXTRA, LogiNext, Imaginnovate (Fleet Enable), and PCS Software, and operates with a stated headcount of 1-10 employees. No external funding rounds or revenue figures are disclosed.

Name

eTrac Technologies

Legal name

eTrac Technologies LLC

Website

https://etractechnologies.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

eTrac Technologies is a B2B SaaS company that connects shippers' TMS systems to hundreds of regional and local last-mile carriers across the US and Canada through a single pre-built integration, serving 3PLs, retailers, freight forwarders, and TMS providers.

Ownership category

akta.pro rank

Product category

Last Mile Delivery Software

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Brokerage/3PL TMS (Freight Brokerage Operations) (TLAEAAAB)

akta.pro secondary industries

Multimodal & Intermodal End-to-End Visibility (TLAEADAE), Carrier TMS (Trucking Dispatch & Back-Office) (TLAEAAAC), Dynamic Pricing / Instant Quote & Book (API/Embedded Freight) (TLAEAJAF)

Keywords

• Last mile delivery
• TMS integration
• Final mile carriers
• Logistics software platform
• Carrier network marketplace

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. TMS Integration Platform: Revenue generated through single integration between customer TMS systems and eTrac's carrier network. Customers pay for access to the platform enabling connectivity to carriers, real-time visibility, and network access.
2. Marketplace Transaction Fees: Marketplace allows access to rate quotes from carriers with no third-party markup - carriers quote directly. eTrac takes a transaction fee or commission on bookings made through the marketplace platform.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

eTrac Technologies provides a single TMS-integration platform that connects shippers, third-party logistics providers (3PLs), freight forwarders, and retailers to a network of regional and local last mile carriers across the US and Canada. The platform delivers real-time visibility (tracking, exceptions, proof of delivery, signatures, photos) through one API gateway, along with a Final Mile Marketplace for rate shopping and order placement with consolidated billing. Pre-built integrations to 15+ common carrier operational systems allow carriers to remain on their existing systems without forced portals or apps.

Product overview

eTrac Technologies offers a unified B2B SaaS platform that connects TMS systems with final mile carrier networks. The core eTrac platform integrates with existing TMS infrastructure through a single integration, providing real-time tracking, status updates, proof of delivery, exception alerts, appointment scheduling, and access to a database of regional and local carriers across the US and Canada. The platform includes a Carrier Network (comprehensive database of regional and local final mile carriers), a Marketplace (rate shopping, order placement, and consolidated billing), and Compliance Tools (analytics dashboards and reporting for carrier KPI monitoring). The company was spun off from Datatrac Corporation in February 2021 and serves 3PLs, retailers, TMS providers, freight forwarders, and shippers.

Differentiator

Problem solved

Functional benefit

Brands

• eTrac: Technology platform providing connections to carriers across the US and Canada through single TMS integration for final mile delivery visibility

Products and services

• eTrac Core Platform A TMS integration platform that connects shippers and 3PLs with final mile carriers through a single integration with their existing TMS, providing real-time tracking, exception alerts, proof of delivery, and access to a carrier network across the US and Canada.
• Final Mile Carrier Network A comprehensive database and network of regional and local final mile carriers throughout the US and Canada offering services including retail, pharma/medical, threshold, routed, one-day/two-day delivery, LTL, and postal injection, accessible through a single TMS integration.
• Final Mile Marketplace An online marketplace providing live rate quotes from national and regional final mile carriers through a single TMS integration, enabling rate shopping, order placement from the TMS, and consolidated billing with potential savings up to 20% on final mile deliveries.

Quantifiable outcome

• Save up to 20% on final mile deliveries using Marketplace
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Elite EXTRAcoreTechnology or Integration · 5 November 2020Partnership to help couriers deliver by connecting Elite EXTRA's delivery management platform with eTrac's carrier network for extended reach and capacity.
• LocuscoreTechnology or Integration · 27 July 2020Partnership enabling Locus routing and track&trace customers to choose from thousands of carriers across the USA through eTrac. eTrac customers gain access to Locus' cutting-edge track&trace technology for managing mixed fleets.
• BringgcoreTechnology or Integration · 14 May 2020Partnership where Bringg utilizes eTrac's network to add reach to thousands of additional first and final mile carriers, particularly for big & bulky and healthcare businesses. Joint customers gain real-time visibility, cost efficiency, and network flexibility to manage complex delivery operations.
• PCS SoftwarecoreChannel Partner/ Reseller/ DistributorChannel partner integrating eTrac's final mile solution into PCS Software's TMS offering for their customer base.
• Datatrac CorporationcoreStrategic or Co-development PartnerParent company relationship. Datatrac Corporation, an industry leader in courier technology solutions founded over 40 years ago, spun off eTrac as a separate company in February 2021. eTrac focuses on shippers, 3PLs, and freight forwarders while Datatrac continues serving courier companies.
• ChainalyticsminorStrategic or Co-development PartnerConsulting partnership for thought leadership content. Bryan Wyatt of Chainalytics appeared as guest on eTrac's podcast discussing peak season strategies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bringg: Delivery orchestration platform connecting shippers to fleets and carriers. eTrac and Bringg are explicit technology partners and overlap on big-and-bulky and last-mile carrier connectivity.
• DispatchTrack: Last-mile delivery management software for shippers, 3PLs, and carriers. eTrac is pre-integrated with DispatchTrack and competes for the same final-mile visibility and customer-experience use cases.
• Locus: Last-mile delivery management and route optimization platform. eTrac and Locus are mutual partners, and both serve shippers/3PLs managing mixed captive and outsourced fleets.
• Elite EXTRA: Delivery management platform for couriers and shippers. eTrac and Elite EXTRA are Core partners and overlap directly on last-mile orchestration, dispatch, and visibility.
• PCS Software: TMS provider for 3PLs and shippers. PCS Software is a Core channel partner of eTrac and serves an overlapping customer base of brokers and 3PLs needing last-mile connectivity.

Emerging players

• LogiNext: Route optimization and delivery management SaaS. eTrac has a partnership with LogiNext, and both target shippers needing integrated planning plus carrier access for last mile.

Broad incumbents

• project44: Global multi-modal visibility and connectivity platform. Overlaps with eTrac's carrier-integration and shipper-facing TMS-connect value proposition, with broader geographic and modal coverage.
• FourKites: Established supply chain visibility platform covering yard, ocean, and road. Competes for shipper spend on multi-modal visibility and predictive ETA — a broader version of eTrac's final-mile scope.
• Manhattan Active Transportation Management: Enterprise TMS from Manhattan Associates used by large shippers and 3PLs. Represents the broader TMS category that eTrac integrates into and partially competes against for shipper mindshare.

Regional players

• Datatrac Corporation: Parent/spin-off company focused on courier technology solutions for 40+ years. While audience-differentiated (Datatrac serves carriers; eTrac serves shippers/3PLs), they share product lineage and overlapping carrier integrations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eTrac Technologies