Elite EXTRA
Elite EXTRA is a cloud-based last-mile delivery SaaS platform serving B2B distributors in aftermarket automotive, HVAC, and wholesale distribution with integrated routing, third-party delivery orchestration, and returns automation.
- Company typePrivate
- Founded1996
- HeadquartersEau Claire, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Elite EXTRA does
Elite EXTRA is a privately held B2B SaaS company that provides last-mile delivery management software to mid-market and enterprise distributors, with primary verticals in aftermarket automotive parts, HVAC distribution, and broader wholesale distribution, and secondary exposure to eCommerce, food and beverage, and pharmaceutical logistics. The company is operated out of Eau Claire, Wisconsin by Applied Data Consultants (founded 1996) and has delivered its platform to 325,000+ users since 2008, accumulating 300M+ orders dispatched and 125M+ routes processed. Its core platform is an integrated suite of three products — Routing & Dispatch (route optimization, real-time driver tracking, customer ETA notifications), Delivery Network (third-party carrier orchestration across DoorDash, Uber, Roadie, Lyft, and others with price/time comparison and centralized billing), and Returns Automation (reverse logistics with policy enforcement, customer portal, and digital chain of custody) — unified through a single workflow layer.
The underlying technology is a cloud-based SaaS stack with route optimization, dynamic routing, automated dispatch, a driver mobile application, real-time customer notifications (SMS/email), and operational analytics, all updated on an 8-week release cadence. Elite EXTRA operates inside the Epicor ERP ecosystem as 'an Epicor Solution' and integrates with eCommerce platforms, telematics providers (EnVue, Azuga), and complementary order-communications platforms (Prokeep). The business model is a month-to-month SaaS subscription with quote-based custom pricing tied to fleet size and feature set, sold through direct enterprise field sales augmented by channel partners (Kerridge Commercial Systems, Amador Business Computers) and integration-driven demand generation. Reported economics include a 95%+ client retention rate and 4.5–5.0 star ratings across Capterra, Software Advice, GetApp, and SoftwareConnect, with 24/7 in-house support and training. The company has no disclosed external funding rounds and is led by founder Jim Ward under parent Applied Data Consultants.
Elite EXTRA firmographics
Firmographics- Name
- Elite EXTRA
- Legal name
- Elite EXTRA
- Website
- https://eliteextra.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Elite EXTRA is a cloud-based last-mile delivery SaaS platform serving B2B distributors in aftermarket automotive, HVAC, and wholesale distribution with integrated routing, third-party delivery orchestration, and returns automation.
- Ownership category
- akta.pro rank
Elite EXTRA industry classification
Industry- Product category
- Last Mile Delivery Software
- NAICS
- Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms (THADALAB)
- akta.pro secondary industries
- Delivery Fleet Subscription & Bundled Services (Maintenance/Telematics/Insurance) (TLABAGAH), Crowdsourced Heavy/Bulky & White-Glove (gig-assisted) (TLAAAGAF)
Keywords
Where Elite EXTRA is headquartered
LocationHeadquarters
- HQ city
- Eau Claire
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Elite EXTRA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription/SaaS Licensing: Month-to-month SaaS subscription model providing access to the Elite EXTRA software platform. No long-term contracts required. Pricing is based on usage and feature tiers tailored to customer needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Elite EXTRA product offering
Product offeringCore offering
Elite EXTRA provides a cloud-based SaaS last-mile delivery management platform that combines routing & dispatch, third-party delivery network orchestration, and returns automation for B2B distributors and retailers. The platform delivers optimized route planning, real-time driver tracking, automated customer ETA notifications, multi-carrier integrations with DoorDash, Uber, Roadie, Lyft and others, and reverse logistics management with digital chain of custody. It is sold on a month-to-month subscription basis with custom enterprise pricing and 24/7 in-house support.
Product overview
Elite EXTRA is a last mile delivery software company offering a unified platform with three core products: Routing & Dispatch (primary logistics management software), Delivery Network (third-party delivery orchestration), and Returns Automation (reverse logistics management). The three products work together as an integrated suite to cover the full delivery lifecycle from route planning through final delivery and returns processing. The company also offers feature-specific modules under each product category for route optimization, driver management, customer notifications, analytics, third-party delivery dispatch, and returns handling. Elite EXTRA operates as a SaaS solution with month-to-month pricing, continuous 8-week update cycles, and 24/7 in-house support.
Differentiator
Problem solved
Functional benefit
Brands
- Routing & Dispatch: Last mile logistics software for optimized route planning, real-time driver tracking, and customer ETA notifications
- Delivery Network
- Returns Automation
Products and services
- Routing & Dispatch Last mile logistics software providing optimized route planning, real-time driver tracking, and customer ETA notifications for B2B distributors managing their own delivery fleets and dispatch operations.
- Delivery Network Third-party delivery platform enabling on-demand delivery services through DoorDash, Uber, Roadie, Lyft, and other providers, with provider price/time comparisons and centralized contracting and billing.
- Returns Automation Returns management software featuring automatic returns validation, automated return policy enforcement, customer self-service portal, live returns dashboard, and digital chain of custody tracking for product returns.
Quantifiable outcome
- 325,000+ users served since 2008
- +4 more outcomes
Companies that use Elite EXTRA
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles1 record
Elite EXTRA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature8 records
Elite EXTRA partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- ProkeepcoreStrategic partnership announced July 2025 to help wholesale and retail distributors manage last-mile deliveries and customer communication. Integration combines Elite EXTRA's delivery management platform with Prokeep's order engine, enabling automated SMS updates, real-time tracking, and unified workflows from dispatch to doorstep. Co-hosted webinar 'Routes to Revenue' featured joint customer success stories.
- EpicorcoreElite EXTRA branding displays 'Elite EXTRA an Epicor Solution' indicating deep integration partnership with Epicor ERP platform. Company operates as part of Epicor ecosystem, likely with ERP integration capabilities for mutual customers in distribution industries.
- DoorDashcoreDoorDash integrated as third-party delivery provider within Elite EXTRA Delivery Network platform, enabling customers to access DoorDash driver network for last-mile deliveries.
- UbercoreUber integrated as third-party delivery provider within Elite EXTRA Delivery Network platform, enabling access to Uber's delivery network for last-mile fulfillment.
- LyftcorePartnership with Lyft for last-mile deliveries announced. Lyft drivers integrated into Delivery Network for on-demand delivery capacity expansion.
- RoadiecoreRoadie (UPS subsidiary) integrated as third-party delivery provider within Elite EXTRA Delivery Network, offering crowdsourced delivery options for customers.
- sales-iminorStrategic partnership announcement with sales-i for integrated solutions targeting distribution industry customers.
- PanasoniccoreJoint participation at Home Delivery World conference addressing last-mile delivery trends and innovations. Panasonic honored Elite EXTRA with Edge Innovation Award. Collaborative presence in industry events.
- Kerridge Commercial SystemscoreChannel partner/reseller partnership for delivering Elite EXTRA solutions to customers in specific verticals served by Kerridge Commercial Systems.
- Amador Business Computers Inc.minorReseller partnership for Elite EXTRA solutions in specific geographic or vertical markets.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Elite EXTRA competitors and assessment
Company assessmentDirect peers
- WorkWave: Provides route planning, dispatch, and fleet management software for last-mile delivery and field service operations, directly competing with Elite EXTRA's Routing & Dispatch product across similar B2B distribution and SMB verticals.
- Onfleet: Last-mile delivery management software offering route optimization, driver tracking, and customer notifications; competes directly with Elite EXTRA's Routing & Dispatch across distributors and last-mile operators.
- Route4Me: SaaS route optimization and dispatch platform with multi-stop planning and driver apps; directly comparable to Elite EXTRA's core routing functionality and serves overlapping SMB distribution customers.
- OptimoRoute: Route planning and optimization SaaS with driver mobile apps and customer notifications; competes for the same last-mile delivery optimization budget as Elite EXTRA.
- Track-POD: Delivery management platform tailored for distributors and B2B last-mile operations with route planning, proof of delivery, and customer notifications — closely aligned with Elite EXTRA's vertical distribution focus.
- Circuit: Last-mile delivery software offering route planning, driver apps, and proof of delivery for small and mid-sized delivery operations; competes for similar SMB and mid-market delivery customers.
- DispatchTrack: Delivery management and customer experience platform for big and bulky, retail, and distribution; highly comparable to Elite EXTRA in features and target verticals including wholesale distribution.
- Tookan: Delivery management SaaS offering route optimization, driver apps, and automated dispatch; serves similar B2B and on-demand delivery customers as Elite EXTRA.
Broad incumbents
- Bringg: Larger, well-capitalized delivery orchestration platform serving enterprise retailers and logistics providers with multi-carrier management; competes with Elite EXTRA Delivery Network at the upper end of the market.
- Descartes Systems Group: Large logistics technology vendor offering route planning, dispatch, and transportation management; competes broadly with Elite EXTRA in the distribution and last-mile software category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Elite EXTRA social profiles
Digital presenceElite EXTRA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elite EXTRA leadership team
Management profileNumber of profiles
Profiles1 record
Elite EXTRA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elite EXTRA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elite EXTRA
What does Elite EXTRA do?
Elite EXTRA provides a cloud-based SaaS last-mile delivery management platform that combines routing & dispatch, third-party delivery network orchestration, and returns automation for B2B distributors and retailers. The platform delivers optimized route planning, real-time driver tracking, automated customer ETA notifications, multi-carrier integrations with DoorDash, Uber, Roadie, Lyft and others, and reverse logistics management with digital chain of custody. It is sold on a month-to-month subscription basis with custom enterprise pricing and 24/7 in-house support.
Is Elite EXTRA a public or private company?
Elite EXTRA is a private company. It is classified as corporate owned and is currently operating.
When was Elite EXTRA founded?
Elite EXTRA was founded in 1996. It employs 51 to 100 people.
Where is Elite EXTRA based?
Elite EXTRA is headquartered in Eau Claire, United States, in the North America region.
How does Elite EXTRA make money?
One revenue line is on record: subscription/SaaS Licensing.
Who are Elite EXTRA's main competitors?
Direct peers on record are WorkWave, Onfleet, Route4Me, OptimoRoute, Track-POD, Circuit, DispatchTrack and Tookan. Broad incumbents are Bringg and Descartes Systems Group.
Does Elite EXTRA have an API?
No public API is recorded for Elite EXTRA.
What industry is Elite EXTRA in?
Elite EXTRA's product category is Last Mile Delivery Software. Its primary akta.pro industry code is THADALAB, Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms, with a secondary code of TLABAGAH, Delivery Fleet Subscription & Bundled Services (Maintenance/Telematics/Insurance). Its NAICS code is 5415 and its SIC code is 7370.