Alii Nui Sailing Charters

What Alii Nui Sailing Charters does

Alii Nui Sailing Charters, founded in 1978 in Wailuku, Maui, operates a four-vessel luxury sailing and charter operation under the Alii Class brand, serving tourists, couples, families, and private event clients. The fleet consists of two 65-foot sailing catamarans (including the widest in Hawaii) certified for 99 passengers and two 37-foot Boston Whaler private yachts, departing from Maalaea Harbor and Kihei Boat Landing. The company runs eight signature experiences across snorkeling (Molokini Crater, Turtle Town), sunset sails, adults-only premium dining (five-course plated dinner, floating omakase), whale watching with onboard hydrophones, and fully customizable private yacht charters.

The business generates revenue through tiered per-ticket pricing ($119 to $309), Top Deck VIP upgrades ($239-$349), private yacht charters ($999-$2,999), and full catamaran buyouts starting at $5,000, with supplementary round-trip transportation from six Wailea luxury resorts. Distribution is direct-to-consumer via the FareHarbor booking platform embedded on the company website, supplemented by phone reservations and a corporate sales function for events. The company is privately held, operating as part of the RED Hospitality & Leisure diversified hospitality group, with no disclosed funding rounds, institutional investors, or public revenue figures.

Name

Alii Nui Sailing Charters

Legal name

Alii Nui Maui

Website

https://aliinuimaui.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Alii Nui Sailing Charters, founded in 1978 in Maui, operates a four-vessel luxury catamaran and private yacht charter business serving tourists, couples, families, and private event clients through snorkeling, sunset dining, whale watching, and customizable private charter experiences booked direct via FareHarbor.

Ownership category

akta.pro rank

Product category

Sailing Charters & Excursion Tours

NAICS

Scenic and Sightseeing Transportation, Water (48721), Coastal and Great Lakes Passenger Transportation (483114), Scenic and Sightseeing Transportation, Water (487210)

SIC

Water Transportation (4400)

akta.pro primary industry

Catamaran & Sailing Cat Cruise Operators (THAEADAD)

akta.pro secondary industries

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE), Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB), Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

Keywords

• Sailing charter tours
• Snorkeling excursions
• Sunset dinner cruises
• Whale watching tours
• Private yacht charters

Headquarters

HQ city

Wailuku

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Charter Ticket Sales: Individual and group tickets for scheduled snorkeling, sunset, and whale watching experiences aboard luxury catamarans. Pricing varies by experience type and duration.
2. Premium Upgrades: Top Deck VIP experiences with dedicated service, premium spirits (Moët, Caymus, Macallan), and priority boarding available on most experiences for additional fee.
3. Private Charter Buyouts: Full vessel private charters for events (weddings, corporate retreats, celebrations) with custom catering and beverage selections. Pricing starts at $5,000 and is fully customizable.
4. Private Yacht Charters: 6-passenger private yacht experiences with dedicated captain and crew, custom itineraries. Pricing from $999 to $2,999 depending on duration and destination.
5. Transportation Services: Round-trip transportation available at additional fee from select Wailea resorts including Four Seasons, Grand Wailea, Andaz Maui, Wailea Beach Resort, Hotel Wailea, and Fairmont Kea Lani.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Alii Nui Sailing Charters operates luxury catamaran sailing excursions out of Maui, Hawaii. The company sells multi-hour snorkel sails to Lanai and Molokini, sunset dinner cruises, seasonal whale watch experiences, fully crewed private charters, and bareboat yacht rentals to individual travelers and groups visiting the Hawaiian Islands.

Product overview

Alii Nui Sailing Charters operates a portfolio of luxury sailing experiences centered around its Alii Class fleet of four vessels. The core offering consists of eight signature charter experiences: Molokini Deluxe Snorkel & Sail (flagship morning Molokini Crater snorkel), Sunset Happy Hour Sail (true sailing sunset cruise), Turtles & Tacos Snorkel (guaranteed turtle encounters), Sushi Sunset at Sea (adults-only floating omakase), Molokini & Mai Tai Adventure (seasonal afternoon snorkel), Royal Sunset Dinner at Sea (five-course plated dinner cruise), and Catamaran Whale Watch (dedicated whale watching). Private yacht charters aboard 37-foot Boston Whaler vessels accommodate up to six guests with fully customizable itineraries. Full catamaran buyouts serve up to 80 guests for private events. The portfolio is unified by the Alii Guarantee (Maui's only satisfaction guarantee) and elevated through the Top Deck VIP upgrade experience.

Differentiator

Problem solved

Functional benefit

Brands

• Alii Kai: A stunning 65-foot luxury sailing catamaran with over 2,400 square feet of deck space, certified for 99 passengers. Features cabana-style daybeds, table seating for 50+ guests, climate-controlled cabin, dual waterslides, and exclusive Top Deck experience.
• Alii Nui
• Alii Nani
• Alii Nalu

Products and services

• Deluxe Snorkel Sail to Lanai Half-day catamaran sail from Maui to the island of Lanai with a guided snorkeling stop, complimentary beverages, freshly prepared breakfast and lunch, and use of snorkel gear. Targeted at vacationers and island visitors seeking a premium ocean excursion.
• Deluxe Snorkel Sail to Molokini Catamaran snorkeling cruise to the Molokini crater marine preserve off the coast of Maui, with meals, beverages, and snorkel equipment included. Designed for visitors seeking a guided premium snorkel experience.
• Maui Sunset Dinner Sails Evening catamaran cruise off the Maui coast featuring a multi-course dinner, complimentary cocktails, and live music while guests watch the sunset from the water. Targeted at couples, families, and visitors wanting a premium dining-on-the-water experience.
• Maui Whale Watch Seasonal catamaran whale-watching sail off Maui with an onboard hydrophone so guests can listen to humpback whale songs. Aimed at visitors interested in marine wildlife experiences during whale season.
• Private Charters Fully crewed, customizable private catamaran charter from Maui for groups seeking an exclusive sailing, snorkeling, or sunset experience. Sold to families, corporate outings, wedding parties, and visiting groups willing to pay for the entire boat.
• Bareboat Charters Self-skippered yacht rental in Hawaiian waters for qualified, experienced sailors who want to captain the vessel themselves. Targeted at visiting boaters and experienced sailing clients seeking independent charters.

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, minor and flagship.

• Maui Brewing CocoreOthersLocal Maui craft brewery partner; Maui Brewing Co beers and seltzers featured on open bar program across all Alii Class experiences.
• Waikuku DistilleryminorOthersLocal Maui distillery partner providing spirits for onboard bar program.
• Social Hour Coffee RoastersminorOthersLocal Maui coffee roaster providing coffee service on morning departures.
• Kupu SpiritsminorOthersLocally crafted spirits on Maui featured in bar program.
• Ocean Organic Farm & DistilleryminorOthersMaui-based organic farm and distillery providing spirits for premium cocktails.
• Project ReefminorOthersPartner supporting reef conservation and ocean sustainability initiatives.
• Kuleana Rum WorksminorOthersHawaiian-crafted rum featured in cocktails and bar program.
• HI SPICEminorOthersCraft spice company from Maui featured in food program and taco bar.
• Ritual Non-Alcoholic SpiritscoreOthersAward-winning non-alcoholic spirits used in Maui's only zero proof program at sea, providing mocktails (Mock Mai Tais, Mock Margs) for non-drinking guests.
• FareHarborcoreTechnology or IntegrationBooking platform provider; embedded booking widget on website enabling calendar availability, item selection, and payment processing for all experiences.
• RED Hospitality & LeisureflagshipStrategic or Co-development PartnerParent company; Alii Nui is part of RED Hospitality & Leisure family with luxury charter operations across Key West, Turks and Caicos, U.S. Virgin Islands, and beyond.
• ParkWhizminorOthersParking app partner; QR codes posted throughout Maalaea Harbor for convenient parking payment via smartphone (~$1/hour).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sail Maui: Maui catamaran charter company operating sailing and snorkel tours from Maui harbors; offers similar Molokini and sunset sail experiences with comparable pricing tiers and target customer (tourists, couples, families).
• Hula Girl (Maui Charters): Maui catamaran operator running whale watching, snorkel, and sunset dinner cruises from Maalaea Harbor; directly comparable product offering and customer base targeting premium Maui visitors.
• Pacific Whale Foundation: Maui-based nonprofit operating eco-tour catamarans for whale watching and snorkel tours out of Maalaea Harbor; directly competes in whale watch and snorkel segments with overlapping seasonal demand and similar vessel profiles.
• Maui Adventure Charters: Private yacht and catamaran charter company operating from Lahaina and Maalaea harbors; offers comparable private charter products (up to 6-passenger yachts, full catamaran buyouts) with similar luxury positioning and target customer.
• Trilogy Excursions: Maui's largest sailing catamaran operator offering Molokini snorkel, whale watching, and sunset sails from Maalaea Harbor — directly comparable product mix targeting the same Maui tourist customer with similar vessel-based experiences.
• Paradise Cruises Maui: Maui dinner cruise and catamaran operator running Pacific whale watching, sunset, and holiday specialty cruises; comparable vessel-based experience offerings with direct overlap in the sunset dinner cruise segment.

Regional players

• Body Glove Hawaii: Hawaii-based catamaran tour operator running snorkel, whale watch, and sunset dinner cruises primarily on Oahu; comparable product format (luxury catamarans, all-inclusive dining) but operates on a different island rather than competing in Maui's harbor directly.
• Fair Wind Hawaii: Big Island (Hawaii Island) catamaran operator running luxury snorkel, dolphin, and manta ray experiences; comparable business model and vessel type but serves Kona coast rather than Maui, making it a regional rather than direct competitor.

Broad incumbents

• Red Sail Sports: Caribbean catamaran and watersports operator under sister RED Hospitality & Leisure umbrella; comparable multi-island charter tour business model and parent ownership but operates across Caribbean rather than Hawaiian waters.

Emerging players

• Ultimate Whale Watch (Maui): Smaller Maui operator specializing in dedicated whale watching experiences from Lahaina Harbor; partial overlap with Alii Nui's whale watch offering but more focused seasonal niche without the broader multi-experience portfolio.

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/aliinuisailing
• Instagraminstagram.com/aliinuimaui
• Facebookfacebook.com/AliiNuiMaui
• LinkedInlinkedin.com/company/alii-nui

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alii Nui Sailing Charters