Burke Family & Cosmetic Dentistry

What Burke Family & Cosmetic Dentistry does

Burke Family & Cosmetic Dentistry is a privately held, two-location family and cosmetic dental practice serving Northern Virginia from its primary office at 6116 Rolling Road Suite 108 in Springfield, Virginia, and a secondary office at 1451 Belle Haven Rd #210 in Alexandria. The practice is operated by Dr. Nhien Lu, D.D.S., recognized as one of America's Top Dentists by The International Association of Dentists & Consumers Research Council of America, and trades under the DBA names Burke Family & Cosmetic Dentistry, Springfield Family Dentist, and Alexandria Dental Care. It serves a consumer patient base spanning Burke, Fairfax Station, West Springfield, Kings Park, Kingstowne, and Alexandria, with a segmentation approach oriented around families, emergency patients, and cosmetic patients.

The practice offers a comprehensive service portfolio across general dentistry (check-ups, cleanings, periodontal therapy, root canals, wisdom teeth extraction, laser dentistry), cosmetic dentistry (professional whitening, veneers, Lumineers, Snap On Smile, smile makeovers), restorative treatments (CEREC single-visit crowns, tooth-colored fillings, dental implants, dentures, implant-supported dentures, tooth-grinding treatment), and orthodontics (Invisalign). Specialized offerings include sedation dentistry for anxious patients, pediatric dentistry, and Under Armour ArmourBite custom sports mouthguards. Core technology comprises digital X-ray imaging, laser dentistry, and CEREC single-visit crown fabrication, which together support a one-visit crown workflow not universally available at independent practices.

The business model is direct-to-consumer fee-for-service professional dental care, with appointments scheduled by phone or via online contact form. Revenue is generated per procedure across the general, cosmetic, restorative, orthodontic, and emergency service lines, with no subscription or membership pricing evident. Accessibility is a deliberate go-to-market lever, with Saturday hours and same-day emergency appointments differentiating the practice from weekday-only competitors. Patient acquisition relies on a mix of content marketing (educational blog), organic social media (Facebook, Twitter, LinkedIn, Pinterest, Google+, Reddit, Tumblr, Vk), patient reviews (Yelp, Google+, Dr. Oogle), and word-of-mouth referrals, with flexible payment plans and financing options used to lower out-of-pocket friction on higher-ticket procedures.

Name

Burke Family & Cosmetic Dentistry

Legal name

Burke Family & Cosmetic Dentistry

Website

https://springfieldfamilydentist.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Burke Family & Cosmetic Dentistry is a privately held, two-location family and cosmetic dental practice in Northern Virginia (Springfield and Alexandria), operated by Dr. Nhien Lu, D.D.S., serving individual consumer patients with general, cosmetic, restorative, orthodontic, and emergency dental services using CEREC, digital X-ray, and laser dentistry technology.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAC

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAJ

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAGAA

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants)

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

SECONDARYHLABAKAF

Periodontic & Implant Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

Keywords

• Family dentistry
• Cosmetic dentistry
• Emergency dental care
• Dental implants
• Invisalign orthodontics

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dental Services: Fee-for-service professional dental care including general dentistry, cosmetic dentistry, restorative treatments, and emergency dental services

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Burke Family & Cosmetic Dentistry is a private dental practice that delivers comprehensive family, cosmetic, restorative, and emergency dental services to patients of all ages. Offerings include routine check-ups, pediatric dentistry, CEREC single-visit crowns, dental implants, Invisalign orthodontics, sedation dentistry, and cosmetic procedures such as veneers, Lumineers, and teeth whitening. The practice operates two office locations in Northern Virginia and emphasizes same-day emergency appointments, Saturday hours, and flexible payment/financing options.

Product overview

Burke Family & Cosmetic Dentistry is a family, cosmetic, and emergency dental practice offering a comprehensive range of dental services. The practice provides general dentistry services (check-ups, cleanings, laser dentistry, periodontal therapy, root canals, extractions, emergency care), cosmetic treatments (professional whitening, veneers, Lumineers, Snap On Smile, smile makeovers), restorative procedures (dental implants, crowns, dentures, tooth-colored fillings), and orthodontics (Invisalign). The practice also offers specialized services including sedation dentistry for anxious patients and pediatric dentistry for children. They utilize modern technology including digital X-rays and laser dentistry. The practice operates two convenient locations in Burke/Springfield and Alexandria, Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Affordable Dentures & Implants: National dental chain specializing in dentures and implant dentistry, often with same-day services. Comparable because it competes directly for the same restorative/implant patient demand that Burke Family & Cosmetic Dentistry targets.

Broad incumbents

• Aspen Dental: National DSO operating hundreds of general and cosmetic dental offices across the U.S., including locations in Northern Virginia. Comparable because it offers the same family/general dentistry plus implants, cosmetic, and emergency services under a multi-location operating model.
• Pacific Dental Services: Large DSO providing practice support to dental offices offering comprehensive general, cosmetic, and specialty care. Comparable because it operates in the same offices-of-dentists category with overlapping general/cosmetic/implant service lines.
• Heartland Dental: One of the largest DSOs in the U.S., supporting hundreds of dentist-owned offices with non-clinical infrastructure. Comparable because it competes for the same family/cosmetic dentistry patient pool and offers a similar service portfolio in many markets.
• Great Expressions Dental Centers: Multi-location dental practice group offering general, cosmetic, orthodontic, and specialty services in the Mid-Atlantic and beyond. Comparable because of overlapping family and cosmetic dentistry services with regional DSO-style operations.
• Western Dental & Orthodontics: Large multi-state dental and orthodontic group practice offering general dentistry, orthodontics, and specialty services. Comparable because of overlapping general dentistry, Invisalign-style orthodontics, and family dental offerings.

Emerging players

• Tend Dental: Modern, design-forward dental practice chain focused on elevating the patient experience in general and cosmetic dentistry. Comparable because it targets the same tech-forward, experience-conscious patient and offers a similar cosmetic/general service mix.

Others

• Align Technology (Invisalign): Manufacturer of the Invisalign clear-aligner system used by dentists and orthodontists worldwide. Comparable because Burke Family & Cosmetic Dentistry relies on Invisalign as a key orthodontic offering, making Align a critical upstream supplier/ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/burke-family-and-cosmetic-dentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burke Family & Cosmetic Dentistry