Aamerl
AAMERL Inc. is a Minnesota-based, founder-operated consulting firm providing PowerChurch Plus software training, monthly bookkeeping, and financial data analysis services to U.S. churches, with adjacent CPA tax preparation and business planning services for small businesses and individuals.
- Company typePrivate
- Founded1997
- HeadquartersApple Valley, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Aamerl does
AAMERL Inc. is a privately held, founder-operated management and financial consulting firm established in 1997 and headquartered in Apple Valley, Minnesota. The company provides specialized services to churches built around its status as an Authorized Teaching Consultant for PowerChurch Plus, a leading church management and fund accounting software platform. Its core offerings comprise three integrated service lines: instructor-led PowerChurch Plus training delivered on-site or via remote computer connection (priced $870–$3,480 per 1–4 day session), monthly financial data entry and bank reconciliation services ($385–$1,485 and $315–$1,185 per month respectively, tiered by transaction volume), and multi-year financial data analysis and recommendations ($3,800/year under a special multi-year offer). The founder, Aubrey L. Gold, brings over four decades of management consulting experience and personally delivers the training and consulting engagements.
The business model is professional services sold directly to client churches and a small secondary base of small businesses and individual taxpayers through phone, email, and a basic company website (aamerl.com), with no digital marketing, no application or API layer, and no social media presence. Pricing is published and largely transactional, with periodic "Website Special" discounts on training engagements and a subscription-style cadence for recurring data entry and analysis work. The company also offers CPA-prepared individual and corporate tax returns and general business planning services, and operates as a LegalShield Independent Associate for legal service referrals, both of which function as adjacent, lower-priority revenue streams layered on top of the church-services core.
AAMERL's competitive position rests on the personal reputation and PowerChurch Plus certification of its founder rather than on scalable infrastructure or technology differentiation. Operations are supported by a Weebly-hosted website with Bluehost, no public headcount, no disclosed financials, and no external funding — indicating a lifestyle consulting practice rather than a venture-scale business, with revenue concentration in the Minnesota market and limited geographic reach.
Aamerl firmographics
Firmographics- Name
- Aamerl
- Legal name
- AAMERL Inc.
- Website
- https://aamerl.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AAMERL Inc. is a Minnesota-based, founder-operated consulting firm providing PowerChurch Plus software training, monthly bookkeeping, and financial data analysis services to U.S. churches, with adjacent CPA tax preparation and business planning services for small businesses and individuals.
- Ownership category
- akta.pro rank
Where Aamerl is headquartered
LocationHeadquarters
- HQ city
- Apple Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aamerl business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Training Services: Comprehensive PowerChurch Plus software training delivered in 1-4 day sessions, either on-site at client location or via remote connection. Training covers accounting principles, software modules, and includes training documents.
- Data Entry Services: Monthly financial data entry services including checks, transfers, payroll, bank statement reconciliations, and financial report preparation. Service includes keeping clients updated on regulatory changes.
- Consultation Services: Per-hour or half-day consultation services at $345/hour or $580 per half-day session.
- Tax Preparation Services: Individual and corporate tax returns prepared by CPA, with tax consultations by appointment.
- Business Planning Services: Business planning including new business start-up, existing business planning, marketing, capital access network, and computer database design and development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | 1-Day Training Session |
| Other | Pay-as-you-go | 2-Day Training Session |
| Other | Pay-as-you-go | 3-Day Training Session |
| Other | Pay-as-you-go | 4-Day Training Session |
| Other | Pay-as-you-go | Consultation/Hourly Training |
| Subscription | Monthly | Monthly Data Entry Service |
| Subscription | Monthly | Monthly Bank Reconciliation Service |
| Subscription | Annual | PowerChurch Plus Data Analysis |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Aamerl product offering
Product offeringCore offering
AAMERL Inc. is an Authorized Teaching Consultant for PowerChurch Plus software, delivering instructor-led training (1-4 day sessions), monthly financial data entry and bank reconciliation subscriptions, and annual financial data analysis/recommendations for church offices. Complementary professional services include CPA-prepared individual and corporate tax returns, business planning consulting for new and existing businesses, and LegalShield legal plan referrals.
Product overview
Aamerl Inc. is a consulting and technical research services company that provides specialized services for churches, corporations, and individuals. The core offering revolves around PowerChurch Plus software, which they support through three main service modules: Comprehensive Training (covering introduction through advanced topics including fund accounting, payroll, contributions, and accounts payable/receivable), Data Entry Services (monthly financial data entry with bank reconciliation), and Data Analysis Services (review and recommendations for financial data). Additional services include tax preparation by CPA and business planning consulting. The company operates as an Authorized Teaching Consultant for PowerChurch Plus, serving primarily church offices with remote and on-site support options.
Differentiator
Problem solved
Functional benefit
Products and services
- PowerChurch Plus Comprehensive Training Instructor-led PowerChurch Plus software training delivered in 1-4 day sessions (8 to 32 hours) covering fund accounting, contribution tracking, accounts payable/receivable, payroll, Chart(s) of Accounts, and accounting principles. Delivered either on-site at the church location or remotely via direct computer connection to the church office; all church staff included in the price.
- PowerChurch Plus Monthly Financial Data Entry Monthly subscription-priced financial data entry service for church offices using PowerChurch Plus. Includes entry of all checks, transfers, payroll, and bank statement reconciliations, with monthly financial reports printed directly to the church office printer. Subscription tier priced from $385 to $1,485 per month based on number of financial transactions.
- PowerChurch Plus Monthly Bank Reconciliation Monthly subscription reconciliation service that reconciles all bank statements and performs database analyses on PowerChurch Plus financials. Priced from $315 to $1,185 per month based on transaction volume. The church optionally continues to enter its own financial data while AAMERL handles reconciliation, and AAMERL provides ongoing regulatory update advisories.
- PowerChurch Plus Financial Data Analysis Analysis, review, and recommendations on PowerChurch Plus financial data including journal reports, accounts payable, payroll, contributions, and unposted transactions reports across two or more years (first year no charge for 2+ years; multiple-year special price at $3,800 per year). The church office makes the resulting corrections and prints its own corrected financial reports.
- CPA Tax Preparation Services Individual and corporate tax returns prepared by a Certified Public Accountant (CPA), with tax consultations available by appointment only. Targets individual taxpayers and corporate clients needing CPA-grade return preparation.
- Business Planning Services Business planning consulting covering new business start-up, existing business planning, marketing, capital access network, and computer database design and development, offered to small businesses and corporations.
- Consultation and Hourly Training Hourly or half-day consultation services supplementing the multi-day training packages, billed at $345 per hour or $580 per half-day session for follow-up PowerChurch Plus questions, implementation help, and ad hoc guidance.
Companies that use Aamerl
Customer profileSegments3 records
Ideal customer profiles3 records
Aamerl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Aamerl partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- LegalShieldminorAAMERL operates as a LegalShield Independent Associate, offering legal services access to their clients through the LegalShield membership program.
- PowerChurch PluscoreAAMERL is an Authorized Teaching Consultant for PowerChurch Plus software, providing official training, data entry, and analysis services for the software platform used by churches.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Aamerl competitors and assessment
Company assessmentEmerging players
- Pushpay: Pushpay is a digital giving and church engagement platform that competes with PowerChurch Plus in the broader church-software stack. Its rise represents the same secular shift to cloud-native tools that threatens AAMERL's on-premise specialization.
- ChurchTrac: ChurchTrac is a smaller, value-priced cloud church management platform often adopted by smaller congregations — overlapping with AAMERL's target church size and competing for the same limited IT budget in smaller churches.
- Shelby Systems: Shelby Systems provides church management software serving the same small-to-mid-sized church segment as PowerChurch Plus. It represents an adjacent specialty platform with similar on-premise dynamics to AAMERL's home base.
- Icon Systems (IconCMO): Icon Systems is another long-standing church management software vendor — comparable to PowerChurch Plus in on-premise heritage and a potential training/outsourcing niche similar to AAMERL's.
- Breeze ChMS: Breeze is a cloud-native church management software provider competing with PowerChurch Plus. It is an emerging alternative whose growth could erode the PowerChurch Plus installed base — and thus AAMERL's addressable market.
Direct peers
- Jitasa: Jitasa is a bookkeeping and accounting services firm exclusively serving nonprofits and churches — the closest direct peer to AAMERL's monthly data entry and bank reconciliation offering, with a similar subscription-pricing model and church-vertical focus.
- CapinCrouse: CapinCrouse is a national CPA and advisory firm exclusively serving churches, ministries, and nonprofits. It mirrors AAMERL's tax preparation, financial consulting, and audit-adjacent services for the same religious-nonprofit buyer segment, but at significantly larger scale.
Broad incumbents
- ACS Technologies: ACS Technologies (owner of Fellowship One/Realm) is one of the largest church management software incumbents. Its broad product portfolio competes with PowerChurch Plus and represents the enterprise cloud alternative that AAMERL would need to adapt to.
- PowerChurch Software: PowerChurch Software is the vendor behind PowerChurch Plus and AAMERL's core Authorized Teaching Consultant partnership. It is a broad incumbent in on-premise church management software, comparable in that AAMERL's entire service portfolio is built on top of its platform.
Others
- The Church Network: The Church Network is a professional association for church administrators and office managers — the buyer persona AAMERL targets. It functions as a referral ecosystem and peer community rather than a direct service competitor, but is a relevant channel and benchmarking reference.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Aamerl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aamerl leadership team
Management profileNumber of profiles
Profiles1 record
Aamerl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aamerl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aamerl
What does Aamerl do?
AAMERL Inc. is an Authorized Teaching Consultant for PowerChurch Plus software, delivering instructor-led training (1-4 day sessions), monthly financial data entry and bank reconciliation subscriptions, and annual financial data analysis/recommendations for church offices. Complementary professional services include CPA-prepared individual and corporate tax returns, business planning consulting for new and existing businesses, and LegalShield legal plan referrals.
Is Aamerl a public or private company?
Aamerl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aamerl founded?
Aamerl was founded in 1997. It employs 1 to 10 people.
Where is Aamerl based?
Aamerl is headquartered in Apple Valley, United States, in the North America region.
How does Aamerl make money?
Five revenue lines are on record. Training Services are the primary driver. The others are data Entry Services, consultation Services, tax Preparation Services and business Planning Services.
Who are Aamerl's main competitors?
Emerging players on record are Pushpay, ChurchTrac, Shelby Systems, Icon Systems (IconCMO) and Breeze ChMS. Direct peers are Jitasa and CapinCrouse. Broad incumbents are ACS Technologies and PowerChurch Software. The Church Network is listed as an others.
Does Aamerl have an API?
No public API is recorded for Aamerl.