Emergency Medical Services University

What Emergency Medical Services University does

Emergency Medical Services University, LLC is a privately-held, Arizona-based EMS education provider founded in 2003 by Ruben Major. The company delivers state-approved Emergency Medical Technician (EMT) certification, Paramedic NREMT refresher courses, Basic Life Support (BLS)/CPR, Advanced Cardiac Life Support (ACLS), Tactical Emergency Combat Care (TECC), and continuing education across a network of nine physical campuses in Arizona (Tempe, Tucson, Peoria), California (San Diego, Union City/Bay Area, South San Francisco), and Texas (San Antonio, Grapevine/DFW, Houston), with an additional Miami, Florida location announced. Programs are approved by the Arizona Department of Health Services, California EMS Authority, and Texas Department of State Health Services, and are CAPCE-accredited and NREMT-compliant, enabling continuing education hours to be accepted nationwide for recertification.

Revenue is generated primarily through one-time course fees ranging from $15 for short-format Bloodborne Pathogens training to $425 for the Arizona Paramedic NREMT Refresher, with virtual instructor-led training (VILT), in-person, and hybrid skills-checkoff formats delivered via a Moodle-based Learning Management System accessible through web and mobile apps. Adjacent revenue streams include Event Medical Standby services billed hourly per EMT ($80–$115/hour), a Wildland Operator contractor program supporting US Forest Service fire incidents, and an AI-powered Emergency Medical Dispatch (EMD) certification platform at OnlineEMD.com that simulates 911 calls. Customer segments span aspiring EMTs, licensed EMTs/Paramedics seeking recertification, healthcare professionals, early childhood care providers, event organizers, and government agencies including law enforcement and wildland fire contractors.

The company is bootstrapped with no disclosed outside funding, operates as a family-led LLC with the founder serving as CEO, and has trained over 30,000 students issuing more than 40,000 certifications since inception. Distribution is multi-channel: a direct-to-consumer e-commerce shop, location-specific landing domains for SEO, social media, 24/7 phone/SMS/live chat support, and physical campuses. The competitive position rests on multi-state regulatory approvals, CAPCE accreditation, an established brand, and a vertically integrated ecosystem that funnels graduates into Event Medical Standby and Wildland Operator contractor roles.

Name

Emergency Medical Services University

Legal name

Emergency Medical Services University, LLC

Website

https://emsuniversity.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Emergency Medical Services University is a privately-held EMS education provider founded in 2003, offering state-approved EMT, Paramedic, BLS/CPR, and continuing education courses across Arizona, California, and Texas, plus an AI-powered 911 dispatch training platform.

Ownership category

akta.pro rank

Product category

EMS Education and Training

NAICS

All Other Schools and Instruction (61169), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC)

akta.pro secondary industries

EMS Education, Training & Simulation Centers (HLAFANAL), Safety, Security & Emergency Services (OSHA, Fire, EMS, Security CE) (EDAAALAK), Public Safety Communications / 911 Telecommunicator Training (EDAOAMAH), Emergency Management, Disaster Response & Incident Command Training (EDAOAMAD)

Keywords

• EMT training programs
• EMS continuing education
• BLS CPR certification
• Paramedic refresher courses
• Tactical emergency care

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. EMT Initial Certification Courses: Full EMT certification courses (Arizona, California, Texas) offered in-person at physical campuses. Revenue is generated through one-time tuition fees per program. Formats include standard training, boot camp, and fast-track programs.
2. NREMT and Paramedic Refresher Courses: NREMT-compliant refresher courses (24–60 hours) offered online (VILT) and in-person across multiple states. Revenue is one-time per course, with state-specific pricing ranging from $140 to $425 per student. Includes Paramedic NREMT Refresher (AZ, CA, TX) and EMT NREMT Refresher.
3. CPR, BLS, First Aid, and Bloodborne Pathogens Courses: Short-format courses (30–180 minutes) for healthcare professionals and the general public. Offered online and in-person. Revenue is one-time per course at low price points ($15–$155).
4. EMS Instructor Course: 40-hour EMS Instructional Strategies course based on NAEMSE guidelines, leading to EMS Instructor certification. Offered online. One-time fee of $197.50. Also offered: 16-hour CPR/First Aid Instructor Course at $155.
5. Tactical Emergency Combat Care (TECC): 16-hour self-paced online TECC course aligned with C-TECC guidelines, accepted for NREMT NCCP recertification. Priced at $395 per enrollment. Includes agency/group pricing for departments and tactical teams.
6. Event Medical Standby Services: EMSU Wildland Division provides on-site EMT staffing for events. Revenue is hourly per EMT: $115/hour for 1–4 hours (3-hour minimum), $95/hour for 5–12 hours, $80/hour for 2–6 days, with special pricing for 2+ weeks. Recommended staffing based on event size (1 EMT per 2,500 attendees).
7. Online EMS Continuing Education (CE): Individual CE modules (EMS 251–257) offered for purchase at $5.90–$23.60 per course. 24-hour NREMT Refresher Additional EMS Related CE priced at $140.13. All CE credits are CAPCE accredited and accepted nationally for NREMT recertification.
8. Wildland Operator Program (Contractor Services): Independent contractor program where EMSU deploys Wildland Operators (EMTs and equipment operators) to wildland fire incidents. EMSU acts as the prime contractor providing services at incident base camps. Contractors include EMTs in ambulance units and equipment operators. The program is free for enrolled EMT students; independent contractors may receive training as part of onboarding.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Emergency Medical Services University delivers state-approved EMT certification, NREMT/Paramedic refresher courses, BLS/CPR/ACLS certifications, and CAPCE-accredited continuing education to individual EMS students and healthcare professionals. Courses are offered across multiple modalities including in-person at 9+ physical campuses in Arizona, California, and Texas, Virtual Instructor-Led Training (VILT), and self-paced online formats delivered through a Moodle-based LMS. The company also operates specialty programs including Tactical Emergency Combat Care (TECC), a Wildland Operator Program for fire incidents, and an AI-powered 911 dispatch certification platform at OnlineEMD.com.

Product overview

EMS University is a multi-format EMS education provider offering a comprehensive portfolio of emergency medical services training programs. The core offerings include EMT certification and refresher courses, Paramedic NREMT Refresher programs, BLS/CPR certification, ACLS Provider courses, and EMS Instructor certification. Specialized programs include Tactical Emergency Combat Care (TECC) and Wildland Operator training. The company delivers training through multiple modalities: in-person instruction at physical campuses, Virtual Instructor-Led Training (VILT), and fully online self-paced courses. A distinctive AI-powered product is OnlineEMD.com for 911 dispatch certification. Additional services include Event Medical Standby staffing and comprehensive online continuing education modules. Programs are accredited by CAPCE, State-Approved by Arizona, California, and Texas EMS offices, and NCCP-compliant for NREMT recertification.

Differentiator

Problem solved

Functional benefit

Brands

• OnlineEMD.com: AI-powered 911 dispatch certification and training platform
• EMS University Wildland Division
• Tactical Emergency Care

Quantifiable outcome

• 30,000+ students trained since 2003
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Arizona Department of Health Services (Bureau of Emergency Medical Services)coreOthersADHS-BEMS is the state regulatory agency that approves EMS education programs in Arizona. EMS University's Arizona locations (Tempe/Phoenix, Tucson, Peoria) hold state approval from this agency for EMT training, refresher courses, and CE programs.
• California EMS AuthoritycoreOthersCalifornia EMS Authority is the state body that certifies EMS education providers. EMS University's San Diego and Bay Area campuses are certified by this authority and by the County of San Diego EMS Authority to provide CE for EMS recertification.
• Texas Department of State Health Services (TDSHS) / EMS-Trauma SystemscoreOthersTDSHS EMS-Trauma Systems is the Texas state regulatory agency for EMS education. EMS University's Texas locations (San Antonio, Dallas-Fort Worth, Houston) hold TDSHS compliance and approval for NREMT refresher courses and CE programs.
• Commission on Accreditation for Prehospital State-Approved EMS Education (CAPCE)coreOthersCAPCE (formerly CECBEMS) is the national accrediting body for EMS continuing education. EMS University is CAPCE-accredited, which means its CE hours are accepted by the NREMT for recertification in most states and by EMS agencies nationwide.
• National Registry of Emergency Medical Technicians (NREMT)coreOthersNREMT is the national certification body for EMTs and Paramedics. EMS University's programs meet NCCP guidelines, enabling graduates to sit for NREMT certification exams and use EMSU CE hours for NREMT recertification.
• MoodlecoreTechnology or IntegrationEMS University uses a Moodle-based Learning Management System (LMS) for its online and VILT course delivery. The LMS supports enrollment, content delivery, grade tracking, certificate archiving, and mobile access via iOS/Android apps. Moodle is an open-source platform customized for EMS University's needs.
• US Forest Service / Incident Command System (Wildland Operations)minorOthersEMSU's Wildland Operator Program supports US Forest Service and wildland fire incidents. Operators function as independent contractors providing medical standby, equipment operation, and base camp services at fire incidents, adhering to NWCG guidelines and FEMA ICS standards.
• National Wildfire Coordinating Group (NWCG) StandardsminorOthersEMSU adheres to NWCG standards and guidelines for wildland firefighting operations but is not directly affiliated with NWCG. NWCG standards govern EMSU's operational procedures for wildland deployments, training (RT-130, FEMA ICS 100/200/700/800), and contractor performance.
• Committee for Tactical Emergency Casualty Care (C-TECC)minorOthersC-TECC develops guidelines for tactical emergency combat care. EMS University is a Recognized Education Partner of C-TECC, enabling it to provide TECC training that counts toward NREMT NCCP continuing education hours.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Medic-CE: CAPCE-accredited online EMS continuing education platform offering NREMT-approved refresher and CE modules; directly comparable on the CAPCE/NCCP recertification product that EMSU monetizes as its core online CE business.
• Health & Safety Institute (HSI): National CPR, BLS, First Aid, and Bloodborne Pathogens certification provider with blended online and in-person delivery; directly comparable for workplace and healthcare-provider BLS training competing with EMSU's BLS line.
• ProTrainings: Online-first CPR, BLS, ACLS, and First Aid certification provider with self-paced and blended delivery; directly comparable on online CPR/BLS CE pricing and multi-state acceptance, competing for the same healthcare and lay-student segment.
• National EMS Academy: Multi-state EMT and Paramedic initial certification program; directly comparable as an EMT training operator offering in-person and hybrid cohorts at scale across multiple states.

Regional players

• UCLA Center for Prehospital Care: University-affiliated EMT and Paramedic training program in California; comparable because it competes with EMSU's San Diego, Bay Area, and South San Francisco campuses for California-based initial EMT certification students.
• Code 3 Life Support Education: Regional EMT, Paramedic, and BLS training provider serving Arizona and the Southwest; directly comparable for initial EMT certification and recertification classes in EMSU's home Arizona market.

Broad incumbents

• American Red Cross Training Services: Largest national CPR/First Aid/BLS training brand with both online and in-person channels; directly comparable for entry-level CPR and BLS certifications sold to individuals and healthcare workers in the same geographies as EMSU.
• American Heart Association (AHA Training Centers): National standard-setter for CPR/BLS and ACLS certifications with a large network of authorized training centers; comparable because they compete head-on with EMSU's BLS, CPR, and ACLS offerings for healthcare professionals and lay rescuers.

Emerging players

• Columbia Southern University (EMS / Fire Programs): Online university offering EMS and fire science degrees and continuing education; comparable because it targets the same career-changer and recertifying professional audience with fully online delivery and competes for EMT-to-paramedic and EMS-to-fire pathway students.
• EMT & Fire Training (PublicSafetyAcademy): Online-first EMT and fire certification training provider; comparable for self-paced EMT curriculum, refresher, and CE modules targeting individual career-changers and working EMTs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/emsuniversity
• YouTubem.youtube.com/emsuniversity
• Facebookfacebook.com/emsuniversity
• Instagraminstagram.com/emsuniversityllc
• LinkedInlinkedin.com/company/emergency-medical-services-university

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emergency Medical Services University