Lewis Wines
Lewis Wines is a privately held Texas Hill Country winery (est. 2010) producing wines exclusively from Texas grapes across rosés, reds, and whites, and selling via a tasting room, wine club subscriptions, wholesale distribution, and private events.
- Company typePrivate
- Founded2010
- HeadquartersJohnson City, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lewis Wines does
Lewis Wines is a privately held Texas winery established in 2010 by Doug Lewis and Duncan McNabb, both former harvest workers at Pedernales Cellars. The company produces wines exclusively from Texas-grown grapes, sourcing fruit from its own estate vineyard (Lewis Estate Vineyards, planted in 2014 at 5 Lions Vineyard in the Texas Hill Country AVA) and from a curated network of quality-focused growers across the Hill Country and High Plains AVAs, including Klein, Parr, Salt Lick, Starry Night, Two Tales, Tio Pancho, and Westcave Cellars. The portfolio centers on Portuguese varieties (Touriga Nacional, Tinto Cão, Tannat, Alicante Bouschet, Arinto) selected for their suitability to Texas terroir, alongside French varieties such as Mourvèdre, Tempranillo, Viognier, Chenin Blanc, Albariño, and Cabernet Sauvignon, with minimal-intervention cellar practices and sustainable farming (no herbicides, cover crops, compost, sheep and chicken grazing).
The business operates four revenue streams: (1) direct-to-consumer tasting room sales at the 100-acre Johnson City property on Highway 290 ($15 classic tasting with four wines, Friday-Sunday), (2) two-tier wine club subscriptions (Six Bottle Club at 20% discount, Twelve Bottle Club at 25% discount, shipped three times per year with complimentary tastings, pre-release access, and event invitations), (3) wholesale distribution through Serendipity Wine Imports to fine restaurants and retailers across Texas, and (4) event hosting for weddings and private gatherings. Online ordering with UPS shipping within Texas supplements DTC sales.
The company is privately held by its two co-founders with no disclosed external investors or funding rounds, supported by a 1-10 person team that includes a dedicated Wine Club Manager and a private events lead. Lewis Wines has accumulated more than 20 regional awards and press recognitions — including the 2017 Texas Wine of the Year (2012 Newsom Cabernet Sauvignon-Tempranillo) and Best in Show at TEXSOM (2011 Round Mountain Reserve) — positioning it as a recognized boutique producer within the Texas wine category.
Lewis Wines firmographics
Firmographics- Name
- Lewis Wines
- Legal name
- Lewis Wines
- Website
- https://lewiswines.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lewis Wines is a privately held Texas Hill Country winery (est. 2010) producing wines exclusively from Texas grapes across rosés, reds, and whites, and selling via a tasting room, wine club subscriptions, wholesale distribution, and private events.
- Ownership category
- akta.pro rank
Lewis Wines industry classification
Industry- Product category
- Winery / Wine Production
- NAICS
- Wineries (312130), Wineries (31213)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Lewis Wines is headquartered
LocationHeadquarters
- HQ city
- Johnson City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lewis Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Selling wine directly to consumers at the tasting room. Indoor and outdoor tastings available for $15 per person including four wine pours. Online ordering with UPS shipping across Texas.
- Wine Club Memberships: Six Bottle Club (20% discount) and Twelve Bottle Club (25% discount) with shipments released three times yearly (Winter, Spring, Fall). Members receive complimentary tastings, pre-release access, and exclusive event invitations.
- Wholesale Distribution: Distribution of wines to fine restaurants and retailers across Texas through Serendipity Wine Imports distributor.
- Event Hosting: Revenue from hosting weddings, private events, and special events at the Hill Country venue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Classic Tasting - $15 per person |
| Subscription | Multi-year contract | Six Bottle Club - 20% discount |
| Subscription | Multi-year contract | Twelve Bottle Club - 25% discount |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Lewis Wines product offering
Product offeringCore offering
Lewis Wines produces and sells wines made from 100% Texas grapes, operating from a 100-acre estate in the Texas Hill Country AVA near Johnson City. The winery runs a tasting room offering indoor and outdoor wine tastings, two wine club membership tiers (six and twelve bottle clubs) with shipments three times yearly, wholesale distribution to Texas restaurants and retailers via Serendipity Wine Imports, and hosts weddings and private events at its Hill Country venue.
Product overview
Lewis Wines is a Texas Hill Country winery established in 2010 that produces wines exclusively from Texas grapes. The product portfolio centers on diverse wine products including rosés (Swim Spot, Hill Country Rosé), red wines (Cabernet Sauvignon, Mourvèdre, Tempranillo, Texas Red Wine), and white wines (Chenin Blanc, Viognier Chenin Blanc, Verdelho, Albariño). Key wine lines include Round Mountain wines, Parr Vineyard wines, and estate wines from Lewis Estate and 5 Lions Vineyard. The winery offers two wine club membership tiers (Six Bottle Club and Twelve Bottle Club) providing quarterly shipments with member discounts, and operates a tasting room offering indoor and outdoor wine tasting experiences in Johnson City, Texas.
Differentiator
Problem solved
Functional benefit
Products and services
- Six Bottle Wine Club Wine club membership offering six bottles allocated three times per year (January, April, October) with a 20% discount on bottles. Members can choose reds only or mixed reds, whites, and rosés. Includes complimentary tastings for up to four guests, pre-release pricing, and exclusive event invitations.
- Twelve Bottle Wine Club Wine club membership offering twelve bottles allocated three times per year (January, April, October) with a 25% discount on bottles. Members can choose reds only or mixed reds, whites, and rosés. Includes complimentary tastings for up to four guests, pre-release pricing, and exclusive event invitations.
- Wine Tasting Experience Classic wine tasting featuring four wines with 1 oz pours each, available indoors on an enclosed deck or at the bar, or outdoors at picnic tables with scenic views of the Pedernales River Basin. $15 per person; reservations recommended.
- Weddings & Private Events Hosting Event venue hosting weddings, private events, and corporate gatherings at the Hill Country winery in Johnson City, Texas, with scenic vineyard views and on-site wine service.
- 2024 Swim Spot Rosé Latest vintage of Lewis Wines' signature light and refreshing rosé, a summer-oriented wine recognized with multiple awards and media accolades.
- 2024 Hill Country Rosé A rosé produced from grapes grown in the Texas Hill Country AVA.
- 2024 Viognier Chenin Blanc A white wine blend of Viognier and Chenin Blanc produced from Texas-grown grapes.
- 2021 Parr Mourvèdre A Mourvèdre red wine sourced from Parr Vineyards in Texas.
- 2021 Phillips Chenin Blanc A Chenin Blanc white wine produced from Texas-grown grapes sourced from Phillips.
- 2019 Tallent Cabernet Sauvignon A Cabernet Sauvignon red wine sourced from Tallent Vineyard in Texas.
- 2021 Texas Red Wine A Texas red blend produced from 100% Texas-grown grapes.
Companies that use Lewis Wines
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Lewis Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lewis Wines partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Serendipity Wine ImportscoreSerendipity Wine Imports is the distributor for Lewis Wines across Texas restaurants and retailers. Contact: 2314 Rutland Dr. #215, Austin, Texas 78758, 512.821.2105, [email protected]
- Klein Vineyard RanchcoreQuality-focused grape grower partnering with Lewis Wines to supply grapes for their wines.
- Parr VineyardscoreQuality-focused grape grower partnering with Lewis Wines to supply grapes for their wines.
- Salt Lick VineyardcoreQuality-focused grape grower partnering with Lewis Wines to supply grapes for their wines.
- Starry Night FarmscoreQuality-focused grape grower partnering with Lewis Wines to supply grapes for their wines.
- Two Tales VineyardcoreQuality-focused grape grower partnering with Lewis Wines to supply grapes for their wines.
- Tio Pancho VineyardscoreGrower of Tannat grapes for Lewis Wines. Jim Johnson from Tio Pancho Vineyards was one of the first to plant Tannat in the Hill Country.
- Westcave CellarsminorAllan Fetty from Westcave Cellars was one of the first to plant Tannat in the Hill Country, with promising fruit results.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Lewis Wines competitors and assessment
Company assessmentDirect peers
- Becker Vineyards: Established Texas Hill Country winery with a tasting room, wine club, event space, and broad varietal portfolio. Overlaps with Lewis on region, DTC mechanics, and event hosting.
- Fall Creek Vineyards: Multi-location Texas winery (Hill Country and High Plains AVAs) with tasting rooms and wine clubs, sourcing from the same Texas grower regions Lewis draws from.
- William Chris Vineyards: Texas Hill Country estate winery producing 100% Texas-grown wines with a DTC tasting room, wine club, and event hosting. Directly comparable in scale, philosophy, and go-to-market motions.
- Duchman Family Winery: Texas Hill Country winery producing Italian-varietal focused wines from Texas-grown fruit with a tasting room and wine club. Comparable varietal-experimentation angle and DTC approach.
- Bending Branch Winery: Texas Hill Country boutique winery focused on sustainable, minimal-intervention winemaking with tasting room and events. Comparable on craft production ethos and DTC channels.
- Grape Creek Vineyards: Texas Hill Country winery with tasting room, wine club, and event facilities in the same AVA. Overlaps directly on tourism, subscription, and event-driven revenue mix.
- Pedernales Cellars: Texas Hill Country winery focused on Spanish/Tempranillo-led wines. Both founders of Lewis Wines cut their teeth here during the 2010 harvest, making this the most direct comparable on style, region, and channel mix.
- Spicewood Vineyards: Texas Hill Country estate winery with tasting room and wine club offering estate-grown wines. Comparable on production model and DTC focus in the same AVA.
Regional players
- McPherson Cellars: Texas High Plains AVA winery with tasting room and wine club producing from Texas-grown grapes. Comparable producer profile but primarily serves Lubbock/West Texas rather than the Hill Country.
- Llano Estacado Winery: Major Texas High Plains AVA producer with tasting room and broader distribution. Comparable as a Texas-only producer but operates at significantly larger scale and primarily in the High Plains rather than Hill Country.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Lewis Wines social profiles
Digital presenceLewis Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lewis Wines leadership team
Management profileNumber of profiles
Profiles3 records
Lewis Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lewis Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lewis Wines
What does Lewis Wines do?
Lewis Wines produces and sells wines made from 100% Texas grapes, operating from a 100-acre estate in the Texas Hill Country AVA near Johnson City. The winery runs a tasting room offering indoor and outdoor wine tastings, two wine club membership tiers (six and twelve bottle clubs) with shipments three times yearly, wholesale distribution to Texas restaurants and retailers via Serendipity Wine Imports, and hosts weddings and private events at its Hill Country venue.
Is Lewis Wines a public or private company?
Lewis Wines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lewis Wines founded?
Lewis Wines was founded in 2010. It employs 1 to 10 people.
Where is Lewis Wines based?
Lewis Wines is headquartered in Johnson City, United States, in the North America region.
How does Lewis Wines make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Memberships, wholesale Distribution and event Hosting.
Who are Lewis Wines's main competitors?
Direct peers on record are Becker Vineyards, Fall Creek Vineyards, William Chris Vineyards, Duchman Family Winery, Bending Branch Winery, Grape Creek Vineyards, Pedernales Cellars and Spicewood Vineyards. Regional players are McPherson Cellars and Llano Estacado Winery.
Does Lewis Wines have an API?
No public API is recorded for Lewis Wines.
What industry is Lewis Wines in?
Lewis Wines's product category is Winery / Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 5180.