McPherson Cellars
McPherson Cellars is a family-owned Texas winery in Lubbock producing 24+ wines from Texas High Plains AVA grapes, serving consumers through its tasting room, e-commerce shipping to 14+ states, three wine club tiers, event venue rentals, and wholesale distribution.
- Company typePrivate
- Founded1960
- HeadquartersLubbock, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What McPherson Cellars does
McPherson Cellars is a family-owned Texas winery and tasting-room operation headquartered at the historic Coca-Cola bottling plant in Lubbock's Depot District. The company produces 24+ wines, including reds, whites, rosé and sparkling, sourced exclusively from the Texas High Plains AVA through 11 vineyard partners and the estate Sagmor Vineyard, which holds the first Sangiovese planted in Texas. It sells through on-site tastings and bottle sales, an e-commerce storefront shipping to 14+ U.S. states, a wholesale/trade portal with placement in HEB grocery, and a separate event-venue business hosting private events and weddings in the converted bottling plant. The winemaking operation is led by second-generation winemaker Kim McPherson, a UC Davis alumnus and two-time James Beard Award semi-finalist, with Assistant Winemaker Spenser Igo and a multi-generational family bench supported by specialized roles in operations, hospitality and sales.
The business model blends one-time revenue (bottle and tasting-room sales at $20–$25 per tasting, venue rentals) with recurring subscription revenue from three wine-club tiers (Sagmor releasing three times yearly at $110–$130 per 4 bottles, Block Select releasing twice yearly at $120–$160 per 3 bottles, and the customizable monthly Favorites club at $40–$70 per 2 bottles). Members receive a 15% discount, complimentary tastings and reserved seating. Distribution is multi-channel: DTC at the tasting room, e-commerce to approved states, three-tier wine-club shipments, wholesale to restaurants and retailers (HEB grocery placement for High Plains Red), and event-based sales at festivals and private functions. The portfolio has accumulated multi-year industry recognition, including Platinum and Double Gold medals at the Winemaker Challenge International, Pacific Rim and LA International competitions, and the James Beard Foundation semi-finalist designation for the winemaker.
McPherson Cellars firmographics
Firmographics- Name
- McPherson Cellars
- Legal name
- McPherson Cellars
- Website
- https://mcphersoncellars.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- McPherson Cellars is a family-owned Texas winery in Lubbock producing 24+ wines from Texas High Plains AVA grapes, serving consumers through its tasting room, e-commerce shipping to 14+ states, three wine club tiers, event venue rentals, and wholesale distribution.
- Ownership category
- akta.pro rank
McPherson Cellars industry classification
Industry- Product category
- Texas Winery and Wine Production
- NAICS
- Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
Keywords
Where McPherson Cellars is headquartered
LocationHeadquarters
- HQ city
- Lubbock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
McPherson Cellars business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Direct sales of bottled wines through the tasting room, online shop, and wine club shipments. Includes flights, glasses, and full bottles at varying price points.
- Wine Club Memberships: Three recurring wine club tiers providing 3-6 shipments per year. Sagmor Club ($110-130 per 4 bottles), Block Select ($120-160 per 3 bottles), and Favorites ($40-70 per 2 bottles). Includes 15% discount and complimentary tastings.
- Event Venue Rental: Private event and wedding venue rentals at the historic Coca-Cola bottling plant facility in Lubbock's Depot District. Space includes lofty interior, tasting room, and outdoor patio available separately or together.
- Tasting Experiences: Tasting room experiences priced at $20-25 per person for guided tastings of award-winning Texas wines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tasting experiences range from $20 to $25 per person |
| Subscription | Multi-year contract | Sagmor Club: 3 releases/year, 4-12 bottles, $110-130 |
| Subscription | Multi-year contract | Block Select Club: 2 releases/year, 3 bottles reds only, $120-160 |
| Subscription | Monthly | Favorites Club: monthly selections, 2 bottles, $40-70 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
McPherson Cellars product offering
Product offeringCore offering
McPherson Cellars produces and sells award-winning Texas wines crafted exclusively from grapes sourced from the Texas High Plains AVA through eleven vineyard partners and the estate Sagmor Vineyard. The company operates a tasting room in Lubbock's historic Coca-Cola bottling plant, runs three subscription wine clubs (Sagmor, Block Select, Favorites), and rents its historic facility for private events and weddings.
Product overview
McPherson Cellars is a Texas winery and event venue based in Lubbock, offering a diverse portfolio of wines crafted from grapes sourced exclusively from the Texas High Plains AVA. The product lineup includes over 24 distinct wine varietals and blends, including signature wines like Sangiovese from the historic Sagmor Vineyard (the first Sangiovese planted in Texas), alongside white wines (Albariño, Chenin Blanc, Viognier, Roussanne, Marsanne-Roussanne), red wines (Tempranillo, Syrah, Grenache, Mourvèdre, Carignan), rosé wines, and sparkling wines. The company operates three wine club memberships—Sagmor (red/white/rosé released three times yearly), Block Select (reds-only released twice yearly), and Favorites (customizable monthly selections)—as well as event venue services for private events and weddings at their historic Coca-Cola bottling plant location.
Differentiator
Problem solved
Functional benefit
Brands
- Sagmor: Wine club featuring three exclusive releases per year with red, white, and rosé wines. Members may choose between one, two, or three of each wine.
- Block Select
- Favorites
Companies that use McPherson Cellars
Customer profileSegments4 records
Ideal customer profiles4 records
McPherson Cellars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
McPherson Cellars partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- Moody GardenscoreMcPherson Cellars is participating in the Galveston Island Wine Festival at Moody Gardens (September 4-6, 2026). Wines will be paired at Shearn's Seafood & Prime Steaks dinner.
- Chef Angie Ragan (Salt by Angie)coreNationally acclaimed chef who starred on 'Next Level Chef' with Gordon Ramsay. Partnered with Winemaker Kim McPherson for a specially curated four-course winemaker dinner featuring thoughtfully paired wines.
- Lahey VineyardscoreVineyard partner in Terry County providing grapes for McPherson Cellars wines. Part of the Texas High Plains AVA growing region.
- Timmons EstatecoreEstate vineyard partner contributing to McPherson's portfolio of Texas High Plains wines.
- Farmhouse VineyardscoreVineyard partner in the Texas High Plains AVA providing quality fruit for McPherson wines.
- Castaño Prado VineyardcoreVineyard partner contributing to McPherson's Texas High Plains wine program.
- Lepard VineyardscoreTexas High Plains AVA vineyard partner supplying grapes for McPherson Cellars wines.
- Lost Draw VineyardscoreVineyard partner in the Texas High Plains growing region, supplying fruit for McPherson wines.
- La Pradera VineyardcoreVineyard partner in the Texas High Plains AVA providing grapes for McPherson Cellars.
- Tokio VineyardcoreTexas High Plains AVA vineyard partner contributing to McPherson's diverse wine portfolio.
- Steven & Cindy NewsomcoreVineyard partners in the Texas High Plains growing region for McPherson Cellars wines.
- Dave Phinney (Locations Series - TX Wine)flagshipCollaboration with Dave Phinney on the 'TX' wine in the Locations series, which was later acquired by E&J Gallo. This partnership elevated Texas wine visibility nationally through Phinney's widely distributed Locations wine brand.
- Malouf'sminorLocal Lubbock business partnering with McPherson Cellars for Business After Hours networking events.
- Chef Melissa Guerra (The Kitchen Wrangler)minor8th generation Texan chef and food historian created recipes to pair with McPherson wines, including filet mignon tapas with Alicante Bouschet.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
McPherson Cellars competitors and assessment
Company assessmentDirect peers
- Grape Creek Vineyards: Texas Hill Country winery with tasting rooms, wine club, event venue, and broad distribution. Comparable craft premium positioning and DTC/wholesale hybrid model.
- Pedernales Cellars: Texas Hill Country winery specializing in Spanish and Rhône varietals, similar to McPherson's portfolio. Operates tasting room, wine club, and wholesale distribution.
- Llano Estacado Winery: Lubbock, Texas winery operating from the Texas High Plains AVA with a tasting room, wine club, and wholesale distribution. The closest geographic and category peer to McPherson Cellars.
- William Chris Vineyards: Texas High Plains AVA-focused winery with estate vineyards, wine club, tasting room, and event venue. Operates a comparable multi-channel DTC and wholesale model with similar premium positioning.
- Becker Vineyards: One of the largest Texas wineries with vineyard, tasting room, wine club, event facilities, and broad Texas distribution. Comparable full-stack winery-and-hospitality model.
- Messina Hof Winery: Texas winery with vineyard, tasting rooms, wine club, event venue, and resort/hospitality operations. One of the highest-volume Texas wineries with multi-channel distribution.
- Bending Branch Winery: Texas winery focused on sustainable and tannin-forward winemaking, with tasting room, wine club, and event venue. Comparable craft-scale multi-channel model.
- Duchman Family Winery: Driftwood, Texas winery with Italian-varietal focus, tasting room, and wine club. Comparable craft Texas winery with similar portfolio philosophy and DTC model.
- Kuhlman Cellars: Texas Hill Country winery with tasting room, wine club, and farm-to-table food program. Comparable small-batch craft positioning with overlapping varietal focus.
Broad incumbents
- E. & J. Gallo Winery: Largest U.S. wine producer with a portfolio spanning value to premium. Relevant because Gallo acquired the Locations series (including the 'TX' wine Kim McPherson co-produced with Dave Phinney), creating both a prior commercial relationship and a benchmark for what scale acquisition of Texas brands could look like.
Market position
Weaknesses6 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
McPherson Cellars social profiles
Digital presenceMcPherson Cellars financial estimates
Financial estimateRevenue estimate
Valuation estimate
McPherson Cellars leadership team
Management profileNumber of profiles
Profiles6 records
McPherson Cellars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McPherson Cellars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McPherson Cellars
What does McPherson Cellars do?
McPherson Cellars produces and sells award-winning Texas wines crafted exclusively from grapes sourced from the Texas High Plains AVA through eleven vineyard partners and the estate Sagmor Vineyard. The company operates a tasting room in Lubbock's historic Coca-Cola bottling plant, runs three subscription wine clubs (Sagmor, Block Select, Favorites), and rents its historic facility for private events and weddings.
Is McPherson Cellars a public or private company?
McPherson Cellars is a private company. It is classified as family owned and is currently operating.
When was McPherson Cellars founded?
McPherson Cellars was founded in 1960. It employs 11 to 50 people.
Where is McPherson Cellars based?
McPherson Cellars is headquartered in Lubbock, United States, in the North America region.
How does McPherson Cellars make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Memberships, event Venue Rental and tasting Experiences.
Who are McPherson Cellars's main competitors?
Direct peers on record are Grape Creek Vineyards, Pedernales Cellars, Llano Estacado Winery, William Chris Vineyards, Becker Vineyards, Messina Hof Winery, Bending Branch Winery, Duchman Family Winery and Kuhlman Cellars. E. & J. Gallo Winery is listed as a broad incumbent.
Does McPherson Cellars have an API?
No public API is recorded for McPherson Cellars.
What industry is McPherson Cellars in?
McPherson Cellars's product category is Texas Winery and Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 5180.