Koeman Reclame

What Koeman Reclame does

Koeman Reclame is a privately held, traditional craft-based advertising and signage company founded in 1975 and headquartered at St.-Josephlaan 28 in Utrecht, Netherlands. The company produces custom physical advertising products across six service lines: vehicle advertising (autoreclame), wayfinding signage (bewegwijzering), facade advertising including illuminated letters and sign boards (gevelreclame), window film including privacy sandblasting film (raamfolie), flags and banners in frames (vlaggen en spandoeken), and full colour digital printing on substrates such as bisonyl canvas, flag fabric, mesh (wind-perforated), and self-adhesive vinyl, all standard-laminated for UV and scratch protection. Underlying production relies on established analogue and digital print, vinyl cutting, and sign fabrication technologies rather than software platforms; no AI, API, or software-as-a-service components are evident.

The business operates on a direct-to-customer, project-by-project quotation model with no public price list, no e-commerce storefront, no resellers, and no third-party integrations. Customers are local and regional SMBs in Utrecht and surrounding areas — including retail stores, offices, healthcare facilities, and sports venues — reached through a company website (with a portfolio gallery), a Dutch-language contact form, a single phone line (030 24 31 949), and walk-in visits. Distribution is exclusively direct sales within a single domestic market. Headcount is reported at 1–10 employees, opening hours are limited to Tuesday through Thursday (10:00–16:30), and no funding rounds, acquisitions, partnerships, patents, or certifications are disclosed. Ownership is implied to be founder- or family-held, consistent with the small Dutch SMB profile and 50-year operating history.

Name

Koeman Reclame

Legal name

Koeman Reklame

Website

https://koemanreklame.nl

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Koeman Reclame is a small, privately held traditional advertising and signage craft business in Utrecht, Netherlands, founded in 1975, producing custom vehicle wraps, facade signs, wayfinding, window film, flags, banners, and printed materials for local SMBs on a quote-based, project-by-project basis.

Ownership category

akta.pro rank

Product category

Advertising and Signage Services

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

akta.pro secondary industry

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Commercial signage
• Vehicle advertising
• Digital printing
• Facade signage
• Wayfinding systems

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Signage and Advertising Products: Koeman Reklame generates revenue through the production and sale of custom advertising products including vehicle wraps, signage, banners, flags, window films, and full colour printed materials. Products are custom-made per customer specifications and sold on a per-project basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Koeman Reclame is a craft-based advertising and signage company that designs, produces, and installs physical advertising and visual communication products for local businesses. Its services include vehicle wraps, indoor and outdoor wayfinding signage, full-colour digital printing on multiple substrates, illuminated and non-illuminated facade signs, privacy and decorative window films, and flags and banners displayed in frames.

Product overview

Koeman Reklame is a traditional signage and advertising company established in 1975, offering a comprehensive suite of physical advertising and visual communication solutions. The company operates as a single-product portfolio of interconnected service offerings rather than a software platform: Autoreclame (vehicle wrapping), Bewegwijzering (wayfinding signage), Full Colour Printing (digital printing on various substrates), Gevelreclame (facade signage including illuminated signs and dimensional letters), Raamfolie (window film and privacy solutions), and Vlaggen en Spandoeken (flags and banners). These offerings are designed to work together, allowing customers to combine full colour printing with window films or facade signage with illuminated elements for integrated branding campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Autoreclame (Vehicle Advertising) Mobile vehicle advertising service that turns company vans, cars, and other vehicles into mobile billboards, ranging from simple lettering to full colour photo image wraps.
• Bewegwijzering (Wayfinding) Indoor and outdoor wayfinding and signage systems designed to prevent unnecessary searching and reduce frustration for visitors and staff at a business location.
• Full Colour Printing Full colour digital printing service on multiple substrates including bisonyl canvas, flag fabric, wind-resistant mesh fabric, and self-adhesive vinyl, with standard lamination for UV and scratch protection.
• Gevelreclame (Facade Advertising) Facade advertising including illuminated signage, billboards, freestanding cut-out letters (illuminated or non-illuminated), facade boards, and banner frames for versatile building branding.
• Raamfolie (Window Film) Window film applications including sandblasting film for privacy in treatment rooms or office spaces without loss of natural light, with options for cut logos, text, or combination with full colour printing.
• Vlaggen en Spandoeken (Flags and Banners) Flags and banners for indoor and outdoor display in frames, available in traditional flags, kiosk flags, and beach flags, with banners that can be mounted on scaffolding or market stalls.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Spandex: European supplier of large-format digital printing, signage, and visual communication materials. Comparable to Koeman Reklame as it serves the same downstream signage and printed advertising ecosystem, though as a materials and equipment supplier rather than a producer.
• Mimaki: Manufacturer of inkjet printers, cutting plotters, and printing systems for the sign, graphics, and textile industries. Comparable to Koeman Reklame because Mimaki's equipment is commonly used by sign shops to produce the banners, vehicle wraps, and printed signage in Koeman's portfolio.
• HP Large Format Printing: Provider of large-format printers and printing solutions for signage, banners, and vehicle graphics. Comparable to Koeman Reklame because HP's wide-format print technology underpins the production capability for full colour printing on banners, vinyl, and similar substrates.
• Canon Production Printing: Producer of large-format printers and digital printing technology used by commercial print and signage providers. Comparable to Koeman Reklame at the technology and production-method level, though Canon operates at a much larger scale across multiple print segments.
• Roland DG: Manufacturer of large-format inkjet printers and print/cut devices used in sign making, vehicle wrapping, and graphics production. Comparable to Koeman Reklame because Roland's equipment is the type of machinery used to produce the company's full colour printing and vehicle wraps.
• Vistaprint (Cimpress): Global online printing and signage platform that produces banners, signs, vehicle graphics, and window film at scale. Comparable to Koeman Reklame because it addresses the same SMB physical advertising needs (vehicle wraps, signage, banners) but through a centralized, online-first model rather than a local craft shop.
• 3M Commercial Solutions: Global supplier of commercial graphics films, signage materials, and window films. Comparable to Koeman Reklame as 3M's vinyl, laminate, and window film products are the underlying materials used in Koeman's vehicle advertising, facade signage, and raamfolie installations.

Others

• Avery Dennison Graphics Solutions: Manufacturer of pressure-sensitive vinyl films, window films, and graphic materials used in vehicle wraps and signage. Comparable to Koeman Reklame as an enabling supplier of the self-adhesive vinyl and window film substrates that Koeman installs for customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koeman Reclame