Collins and Green Orthodontics

What Collins and Green Orthodontics does

Collins and Green Orthodontics, which operates under the trade name Greer Orthodontics, is a privately held orthodontic practice based in Waco, Texas that has been continuously serving the Central Texas region for over 30 years since its founding around 1994. The practice is led by two orthodontists — Dr. Preston Greer and Dr. Sydney Greer — and operates three physical office locations at 8400 Old McGregor Rd in Waco (headquarters), 300 N Sherman St in Mexia, and 220 Memorial Dr in Gatesville. It serves children, teenagers, adults, and families across these communities, providing comprehensive orthodontic care including traditional metal braces using 3M bracket systems, ceramic/clear braces for aesthetic cases, clear aligner therapy, two-phase pediatric treatment, orthognathic surgery for severe jaw misalignments, palatal expanders, retainers, and emerging orthodontic treatment of airway issues.

The practice has adopted the iTero Digital Impression System (from Align Technology) as its primary scanning technology, replacing traditional goopy molds with digital impressions across the patient journey. It displays professional credentials including American Association of Orthodontists, American Board of Orthodontics, American Dental Association, Texas Dental Association, and Southwestern Society of Orthodontists memberships/certifications. The technology stack is otherwise standard for a multi-location orthodontic practice, with the website powered by Sesame 24-7.

The business model is direct-to-consumer orthodontic services delivered in-person at the three Texas offices, with revenue generated from one-time comprehensive treatment packages for braces and clear aligners. Pricing is not publicly disclosed; patients are directed to contact the office or call for appointments. Patient acquisition is driven primarily by word-of-mouth referrals and community reputation rather than active digital marketing, social media, or paid acquisition investment. The practice does not sell products online and has no e-commerce channel — all revenue is tied to in-office clinical case starts across its three locations.

Name

Collins and Green Orthodontics

Legal name

Greer Orthodontics

Website

https://collinsgreerortho.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Collins and Green Orthodontics (operating as Greer Orthodontics) is a privately held, three-location orthodontic practice in Central Texas providing braces, clear aligners, two-phase treatment, and orthognathic surgery to children, teens, adults, and families across Waco, Mexia, and Gatesville.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), Early Interceptive Orthodontics (Phase I) (HLABABAF), Orthognathic Surgery–Integrated Orthodontics (HLABABAG)

Keywords

• Orthodontic treatment services
• Braces and clear aligners
• Orthognathic surgery
• Pediatric orthodontics
• Digital dental impressions

Headquarters

HQ city

Waco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Orthodontic Treatment Services: One-time treatment services for braces and clear aligners. Revenue is generated from comprehensive orthodontic treatment packages including braces (metal, ceramic) and clear aligner therapy for children, teens, and adults.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Collins and Green Orthodontics is a multi-location orthodontic practice that provides comprehensive orthodontic treatment services for children, teens, and adults. The core offerings include traditional metal braces, clear/ceramic braces, clear aligner therapy, two-phase treatment, and orthognathic surgery, supported by the iTero digital impression system for impression-less treatment planning.

Product overview

Greer Orthodontics is a single-practice orthodontic care provider offering comprehensive orthodontic services through multiple treatment modalities. The core portfolio includes traditional Metal Braces (using 3M bracket systems) and Clear/Ceramic Braces as the primary fixed appliance options, complemented by Clear Aligners as a removable alternative. Supporting services include Orthognathic Surgery for severe cases, Two-Phase Treatment for children, and various appliances such as Palatal Expanders and Retainers. The practice has adopted the iTero Digital Impression System to replace traditional goopy molds, offering an impression-less office experience. Treatment is available for all ages including children, teens, and adults across three office locations in Waco, Mexia, and Gatesville, TX.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Braces Traditional metal braces for children, teens, and adults using 3M bracket systems as a primary fixed orthodontic treatment option.
• Clear/Ceramic Braces Ceramic braces that provide a more discreet, aesthetic alternative to metal braces for patients who prefer less visible orthodontic treatment.
• Clear Aligners Clear aligner orthodontic treatment providing a removable, nearly invisible alternative to traditional braces for patients preferring a discreet option.
• Orthognathic Surgery Surgical orthodontic procedures for correcting severe jaw misalignments and dentofacial deformities in patients requiring surgical intervention.
• Two-Phase Treatment Comprehensive two-phase orthodontic treatment for children that combines early interceptive intervention with a subsequent phase of corrective treatment.
• iTero Digital Impression System Digital impression scanning service that replaces traditional goopy molds, enabling impression-less orthodontic treatment planning and aligner design.

Quantifiable outcome

• Serving patients for over 30 years

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• iTero Digital Impression System (Align Technology)coreTechnology or IntegrationThe practice uses iTero digital impression technology for scanning patients' teeth, eliminating traditional goopy molds. This is a proprietary technology platform used for treatment planning and clear aligner fabrication.
• American Association of Orthodontists (AAO)minorOthersProfessional membership organization for orthodontists. The practice displays the AAO logo on their footer, indicating membership. Category: Professional association membership.
• American Board of Orthodontics (ABO)minorOthersProfessional certification board for orthodontists. The practice displays the ABO logo indicating board certification of their doctors. Category: Professional certification/membership.
• American Dental Association (ADA)minorOthersProfessional membership organization for dentists. The practice displays the ADA logo indicating membership. Category: Professional association membership.
• Texas Dental Association (TDA)minorOthersState-level professional membership organization for dentists in Texas. The practice displays the TDA logo indicating membership. Category: Regional professional association membership.
• Southwestern Society of Orthodontists (SWSO)minorOthersRegional professional membership organization for orthodontists in the southwestern United States. The practice displays the SWSO logo indicating membership. Category: Regional professional association membership.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Aspen Dental: Aspen Dental operates a large network of dental practices across the US, with some orthodontic offerings. It is a broader incumbent in the dental services space that competes for the same patient pool and increasingly attracts orthodontic referrals and DSOs.
• Smile Brands: Smile Brands is a dental support organization supporting affiliated practices across multiple states. It is comparable to Greer Orthodontics as a multi-location dental services provider, though it spans general dentistry and is geographically broader.
• Heartland Dental: Heartland Dental is the largest US dental support organization, supporting hundreds of general dentistry and some specialty practices. It is comparable to Greer Orthodontics as a multi-location dental services organization, though it spans general dentistry rather than focusing on orthodontics.
• Western Dental & Orthodontics: Western Dental is a multi-state dental and orthodontic DSO with branded orthodontic service lines. It is comparable to Greer Orthodontics as a multi-location orthodontic provider, though it operates at significantly larger scale and as a corporate DSO.

Others

• Align Technology (Invisalign): Align Technology manufactures the Invisalign clear aligner system and the iTero digital scanner used by Greer Orthodontics. It is a critical technology supplier and ecosystem enabler for the practice's clear aligner and digital impression offerings.
• 3M Oral Care: 3M is the supplier of the metal and ceramic bracket systems used by Greer Orthodontics. As a branded technology and integration partner, 3M is a meaningful comparator in the orthodontic supply chain that the practice depends on.
• Rocky Mountain Orthodontics (parts of Dentsply Sirona): Dentsply Sirona is a global manufacturer of dental and orthodontic equipment, brackets, and imaging systems. It is a key supplier of orthodontic hardware to practices like Greer Orthodontics and shapes the technology landscape within which the practice operates.

Emerging players

• SmileDirectClub: SmileDirectClub is a direct-to-consumer clear aligner company that bypasses in-office orthodontic visits. It represents a disruptive alternative to traditional orthodontic practices like Greer Orthodontics for mild-to-moderate adult cases.
• Candid Co. Candid is a direct-to-consumer clear aligner company that offers hybrid treatment involving some in-office care. It targets the same adult orthodontic patient that Greer Orthodontics serves, with a different cost and convenience profile.

Direct peers

• Smile Doctors: Smile Doctors is the largest orthodontic-focused DSO in the US, operating hundreds of practice locations. It is the most direct comparator to Greer Orthodontics as an orthodontic care provider, differing mainly in scale and corporate ownership structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CollinsGreerOrtho

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collins and Green Orthodontics