AS DE COM

What AS DE COM does

AS DE COM is a Paris-based corporate event communication agency founded in February 2006 by Corinne Pico, who brought 15 years of marketing and communication leadership from a multimedia industry leader. The firm operates as a SARL (French limited liability company) with €10,000 of share capital, a 1–10 person "human-sized" team, and is headquartered at 9 rue Ernest Lacoste, 75012 Paris. It is privately held, bootstrapped, and shows no institutional investors, subsidiaries, or M&A activity in the public record.

The company's core offering is turnkey corporate event organization: conventions, seminars and team building, corporate parties and receptions, roadshows, workshops and product training, conferences and product launches, and corporate anniversaries/inaugurations. Supporting these services are proprietary event management tools — custom convention websites in client colors, a mobile application with carbon footprint calculation and carpooling coordination, and a barcode-based registration and badge scanning system. The agency also markets a dedicated eco-responsible (RSE) event planning service line emphasizing ISO 14001/HQE-certified venues, sustainable transport, and local/seasonal catering.

AS DE COM generates revenue through professional services fees on a quote-based, project-by-project basis with multi-year contract cadence, serving primarily large French and pan-European enterprise clients in video games/multimedia (Ubisoft, Sony PlayStation, Nintendo, Microsoft Xbox, Activision, Innelec Multimedia), retail (E.Leclerc, McDonald's, Cultura, Virgin Megastore, Konix), and technology (Profil Technology, Vivid Europe). Go-to-market is sales-led and direct, with a stated reach of ~40 international destinations within four hours of Paris. The agency claims 10,000+ lifetime participants served and reports a 10+ year recurring engagement running the INNOSHOW convention at Disneyland Paris for Innelec Multimedia.

Name

AS DE COM

Legal name

AS DE COM

Website

https://asdecom.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

AS DE COM is a Paris-based corporate event communication agency, founded in 2006, providing turnkey event organization (conventions, seminars, roadshows, parties, workshops) and proprietary registration tools to large French and European enterprise clients in video games, retail, and technology.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Venue Sourcing & Site Coordination (HSACAAAD)

akta.pro secondary industries

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Party Venue Sourcing & Booking Services (HSACACAL), Venue Decor Setup, On-Site Styling & Breakdown (HSACAOAO)

Keywords

• Corporate event management
• Convention organization services
• Seminar and team building
• Corporate roadshow planning
• Eco-responsible events

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Corporate Event Organization Services: Full-service event planning for corporate clients including conventions, seminars, parties, roadshows, workshops, team buildings, and celebrations. Services are project-based with custom quotes. Revenue is generated through professional fees for event planning, coordination, and execution.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AS DE COM is an independent Paris-based event communication agency that plans and executes turnkey corporate events for business clients, including conventions, seminars, team buildings, parties, roadshows, workshops, product launches, and corporate celebrations. The agency provides end-to-end services covering venue selection, catering, accommodation, transportation, entertainment, custom event websites, registration and badge management, and post-event analytics, supported by an eco-responsible (RSE) event methodology.

Product overview

AS DE COM is a Paris-based event agency offering a comprehensive portfolio of corporate event services. The core offering consists of convention organization, seminars and team building, corporate parties and receptions, roadshows, workshops and product training, conferences and product launches, and corporate milestone celebrations (anniversaries and inaugurations). Supporting these core services are proprietary event management tools (registration websites, mobile applications with carbon footprint tracking, badge scanning systems) and eco-responsible event planning (RSE) services. The agency functions as a full-service event management firm rather than a software product company, handling all aspects of event logistics from venue selection to catering, entertainment booking, and post-event analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventions
• Seminars and Team Building
• Parties and Corporate Receptions
• Roadshows
• Corporate Events
• Workshops and Product Training
• Anniversaries and Inaugurations
• Conferences and Product Launches
• Corporate Evening Events
• RSE and Eco-Responsible Events

Quantifiable outcome

• 10,000+ happy participants across all organized events
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• OVHminorOthersOVH provides web hosting services for the asdecom.fr website. Listed in legal mentions as the hosting provider. Located in Roubaix, France.
• Various Venue PartnerscoreOthersExtensive network of venue partners including Disneyland Paris (for INNOSHOW convention), 4-star hotels across France and Europe, convention centers, and unique event spaces. ISO 14001 and HQE certified venues prioritized for eco-responsible events.
• Service Provider NetworkcoreOthersVast network of trusted service providers including caterers (prioritizing fresh, seasonal, local products), audiovisual technicians, entertainers (DJs, speakers, celebrities, dancers, magicians, animal acts), decorators, and photographers. Selected based on quality and RSE commitment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Comexposium: Major French-headquartered exhibition and event organizer hosting B2B trade shows across multiple industries. Overlaps with AS DE COM in large corporate and trade-show event organization but operates at significantly larger scale and owns its venues.
• MCI Group: Swiss-based global association, congress, and corporate event organizer. Comparable in the corporate events and meetings vertical but operates internationally at much greater scale than AS DE COM.
• Publicis Live: Events and experiential arm of Publicis Groupe operating in brand experiences, corporate events, and conferences. Comparable offering to AS DE COM in event communications but backed by the broader Publicis holding and global footprint.
• Reed Exhibitions: One of the world's largest exhibition organizers, operating events across dozens of industries. Overlaps with AS DE COM in large corporate and B2B exhibitions but at a fundamentally larger scale and with owned events.
• GL Events: Listed French integrated event solutions provider operating venues, staging, and event services globally. A broad incumbent that competes with AS DE COM in large-scale corporate conventions and trade shows, but with significantly broader infrastructure.

Direct peers

• WMH Project: French corporate event and communication agency offering convention, seminar, and incentive event services. Comparable in scope of services and customer base of large French corporates.
• Hopscotch: Paris-headquartered event and communications agency operating in the same French corporate event space. Directly comparable as a B2B services firm that organizes conventions, seminars, and brand events for major French and international clients.
• Auditoire: Paris-based event agency within the Havas network, focused on corporate events, conventions, and brand experiences. Directly comparable as a French event communications specialist serving enterprise clients.
• Ubi Bene: Independent French corporate event agency specializing in conventions, incentives, seminars, and roadshows. Comparable in size, service mix, and target client profile (large French enterprises) to AS DE COM.

Emerging players

• Bizzabo: Event experience platform offering registration, attendee engagement, and event management software to corporate event organizers. An emerging tech-enabled player that intersects AS DE COM's in-house registration and badging tools with a broader SaaS proposition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/as-de-com
• Facebookfacebook.com/AsDeCom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AS DE COM