Innovative Dental of Springfield

What Innovative Dental of Springfield does

Innovative Dental of Springfield is a single-location, full-service dental practice headquartered in Springfield, Missouri, operating as a partner of Modis Dental Partners. Founded in 2013, the practice serves individual consumers across four core service lines — the Innovative Implant Smile program (its flagship, combining patented guided implant placement, in-house smile design, same-day provisional teeth, and a 6-month fit guarantee), general dentistry, cosmetic dentistry, and orthodontics (Invisalign and traditional braces) — plus an adjacent Med Spa offering aesthetic injectables and skin treatments. The practice is built around a multi-specialty clinical team of five dentists (Dr. Grant Olson, Dr. Megan Westrich, Dr. Blayne Downs, Dr. John Cook, and Dr. Catelynn Garde), a nurse injector, an in-house smile artist, a dedicated Smile Concierge, and supporting dental and administrative staff.

The practice's technology backbone centers on in-office CAD/CAM and 3D imaging rather than proprietary software: CEREC same-day restoration milling for single-visit crowns, inlays, and onlays; Axeos 3D imaging for diagnostics and treatment planning; and a registered patent on a guided implant placement system enabling millimeter-precision surgery with the patient remaining awake. Supporting tooling includes Google Analytics, Google Remarketing via the Display Network, CareCredit patient financing, and Google Maps integration.

Revenue is generated predominantly through fee-for-service dental and med spa procedures (transaction-based) supplemented by insurance reimbursement, an in-house subscription plan (Innovative Smile Club), and third-party financing through CareCredit. Go-to-market combines a destination-style patient experience (spa-like facility, zen garden, complimentary amenities), a free educational webinar funnel led by Dr. Olson, an out-of-town travel program serving patients from all 50 states and internationally, a Platinum Plus Invisalign Provider designation, and multi-channel digital marketing. The practice has accumulated 4,808 five-star Google reviews, signaling strong patient satisfaction and word-of-mouth demand.

Name

Innovative Dental of Springfield

Legal name

Innovative Dental

Website

https://idspringfield.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Innovative Dental of Springfield is a single-location, full-service dental practice in Springfield, Missouri serving individual consumers with implants, general dentistry, cosmetic dentistry, orthodontics, and med spa services, operating under Modis Dental Partners.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210), Offices of Dentists (62121)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Implant Prosthodontics (Implant-Supported Restorations) (HLABAFAC), Dental Implant Surgery & Bone Grafting (HLABAEAB), Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Adult Orthodontics (HLABABAC)

Keywords

• Dental implant services
• Cosmetic dentistry
• Orthodontic treatment
• General dental care
• Med spa aesthetics

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Dental Procedures: Fee-for-service dental procedures including implants, cosmetic treatments, orthodontics, preventive care, and restorative services. Revenue generated per procedure with pricing based on treatment complexity.
2. Orthodontic Treatments: Invisalign and traditional braces services with treatment plans spanning multiple visits over months to years.
3. Med Spa Services: Aesthetic treatments including BOTOX, JUVÉDERM fillers, microneedling, PRF, and dermaplaning performed by Lauren Helmuth, RN.
4. Insurance Reimbursement: Accepts most major dental insurance plans. Revenue received through insurance claim reimbursements for covered procedures.
5. Innovative Smile Club Membership: In-house dental plan offering top-tier care without traditional insurance. Provides alternative revenue stream with no annual limits or waiting periods.
6. CareCredit Financing: Third-party health and wellness credit card allowing patients to spread payments over time. Practice receives full payment while patients pay CareCredit on installment plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Innovative Dental of Springfield is a single-location, full-service dental practice that provides comprehensive dental care spanning dental implants, general dentistry, cosmetic dentistry, orthodontics, and an integrated med spa offering aesthetic injectables and skin treatments. Its flagship offering, the Innovative Implant Smile program, features patented guided implant placement, in-house handcrafted prosthetics, and a 6-month fit guarantee, supported by in-office CEREC same-day restorations and Axeos 3D imaging technology. The practice serves individual patients both locally and those traveling from across the U.S. and internationally.

Product overview

Innovative Dental of Springfield is a comprehensive dental care provider offering a unified portfolio of services centered around four core areas: the Innovative Implant Smile program (dental implants with patented guided placement and 6-month fit guarantee), General Dentistry (preventive care, fillings, crowns, bridges, root canals), Cosmetic Dentistry (veneers, full mouth rehabilitation, whitening), and Orthodontics (Invisalign, traditional braces, T.A.D.s). The practice operates as a single-location, full-service dental facility with an integrated Med Spa offering aesthetic treatments (BOTOX, fillers, microneedling, dermaplaning). Advanced technology including CEREC same-day restorations and Axeos 3D imaging supports treatment delivery. The practice also provides financing options through CareCredit and an in-house Innovative Smile Club membership plan.

Differentiator

Problem solved

Functional benefit

Products and services

• Innovative Implant Smile Comprehensive dental implant program for patients with missing or failing teeth, including consultation, smile design, same-day provisional teeth, trial period, and final delivery, with patented guided placement and a 6-month fit guarantee.
• General Dentistry Family dental care including preventive cleanings, tooth-colored composite fillings, dental crowns, dental bridges, and root canal therapy using advanced CEREC same-day technology, for patients of all ages.
• Cosmetic Dentistry Aesthetic dental treatments including porcelain veneers for stains, chips, and gaps, full mouth rehabilitation combining multiple treatments, and professional at-home teeth whitening to restore natural smile brilliance.
• Orthodontics Teeth straightening service offering both Invisalign clear aligners (Platinum Plus Provider status) and traditional braces, including two-phase early intervention treatment for children and T.A.D.s for gummy smile correction.
• Med Spa Aesthetic treatments performed by a skilled Nurse Injector including BOTOX Cosmetic for expression lines, JUVÉDERM fillers for volume restoration, microneedling with PRF for skin rejuvenation, and dermaplaning for exfoliation.
• Dental Concerns Treatment Treatment services addressing various dental issues including cavities, crooked teeth, toothache, missing teeth, cracked/chipped teeth, stained teeth, tooth wear, dental anxiety, teeth grinding, jaw pain, gummy smile, and bleeding gums.
• Innovative Smile Club Membership In-house dental savings plan providing access to top-tier care without traditional insurance constraints, featuring no annual limits, no waiting periods, and no insurance red tape, billed monthly.

Quantifiable outcome

• 24 teeth extracted and 13 implant posts placed in under 3 hours with same-day temporary teeth
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Modis Dental PartnerscoreStrategic or Co-development PartnerModis Dental Partners is the parent dental partnership organization. Innovative Dental operates as a Modis dentistry partner, benefiting from shared resources, best practices, and organizational support while maintaining its unique brand and patient experience.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Heartland Dental: Largest US dental support organization supporting hundreds of offices with general, cosmetic, and specialty services. Represents the scaled DSO model that Innovative Dental could evolve toward under Modis.
• Sonrava Health (Western Dental): Multi-specialty DSO with general dentistry, orthodontics, and implants. Comparable in offering breadth and integrated care delivery across insurance, cosmetic, and specialty lines.
• Aspen Dental: Large DSO-affiliated multi-specialty dental practice network offering implants, orthodontics, cosmetic, and general dentistry under one brand. Comparable in service breadth but competes at scale rather than a destination-premium positioning.
• Pacific Dental Services: DSO supporting modern dental practices with general, specialty, and aesthetic services. Comparable as a multi-specialty group practice platform with similar technology-enabled workflows (CEREC, 3D imaging).

Emerging players

• MB2 Dental Solutions: Dental partnership organization supporting doctor-owned practices with autonomy and shared services. Most directly comparable to Modis Dental Partners, the parent affiliation of Innovative Dental.
• Archy Dental: Technology-forward DSO supporting practices with modern patient experience, digital workflows, and premium branding. Comparable to Innovative Dental's spa-like, tech-enabled patient experience positioning.

Direct peers

• Affordable Dentures & Implants: National network specializing in dentures and dental implants with same-day service models. Direct overlap with Innovative Dental's implant offering, though positioned more on price-volume than premium destination experience.
• ClearChoice Dental Implant Centers: Network of dental implant centers specializing in full-arch and single-tooth implant restorations with on-site labs and consultative sales motions. Direct overlap with Innovative Dental's flagship Implant Smile service and destination-patient model.

Others

• Biolux Research / ClearCorrect: Clear aligner manufacturer and dental technology provider that supplies orthodontic systems (alternative to Invisalign). Comparable as a tech-enabled orthodontic solution provider used by Innovative Dental's orthodontic service line.
• Fotona (LightWalker / Smile Design): Provider of dental lasers and aesthetic dental technology used in smile design and cosmetic procedures. Comparable as an enabling technology vendor adjacent to Innovative Dental's cosmetic and aesthetic service offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/innovativedental.implantsmiles
• Xx.com/idspringfield
• LinkedInlinkedin.com/company/idspringfield

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovative Dental of Springfield