PowerIce

What PowerIce does

PowerIce is a privately held beverage company headquartered in Steamboat Springs, Colorado, founded in 2010 by Grant D. Fenton, who continues to serve as Founder and President. The company produces frozen, hydrating ice bars positioned across tasting, frozen, and hydrating consumer use cases, marketing them through its branded website powerice.com. Its product format — portable, electrolyte-oriented frozen bars — targets active-lifestyle, outdoor, and on-the-go consumer segments rather than traditional bottled beverage buyers.

The business operates at a micro-enterprise scale, with 1-10 employees and cumulative disclosed funding of approximately $531,000 raised across two rounds in 2014 ($321,000 on April 28, 2014) and 2015 ($210,000 on May 21, 2015). No subsequent funding events, partnerships, retail distribution agreements, or revenue disclosures are available in the input data. The capital raises during 2014-2015 are consistent with seed/angel-stage CPG activity supporting working capital, small-batch production, and early go-to-market efforts rather than scaled commercialization.

The revenue model is implicit consumer packaged goods (CPG): the company manufactures frozen hydrating ice bars and sells them through its own website and presumably through limited retail or specialty channels. No pricing tiers, SKU structure, distribution partners, or customer logos are disclosed. Given the headcount, funding history, and absence of disclosed traction signals since 2015, the business should be characterized as a small, founder-led specialty CPG operation with limited observable commercialization.

Name

PowerIce

Website

https://powerice.com

Company type

Private

Founded year

2010

Headcount range

1–10 employees

Short description

PowerIce is a Steamboat Springs, Colorado-based beverage company founded in 2010 that produces frozen, hydrating ice bar products for active-lifestyle and on-the-go consumer markets. It operates as a small, founder-led specialty CPG brand.

Ownership category

akta.pro rank

Product category

Frozen Hydration Beverages

NAICS

Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Frozen ice bars
• Hydrating beverages
• Frozen snack bars
• Electrolyte ice bars
• Functional frozen treats

Headquarters

HQ city

Steamboat Springs

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Core offering

PowerIce is a small beverage company that manufactures and sells frozen, hydrating ice bar products. The company produces a line of frozen ice bars designed to combine refreshment with hydration, positioned as a portable frozen beverage/snack alternative.

Differentiator

Problem solved

Functional benefit

Products and services

• PowerIce Frozen Hydrating Ice Bars

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Outshine: Nestlé-owned frozen fruit bars and ice treats — a direct competitor offering healthier-positioned frozen novelties that overlap with PowerIce's hydrating positioning.
• Fla-Vor-Ice: Long-standing frozen ice pop brand owned by JelSert, sold in plastic tube packaging — the closest direct format competitor to PowerIce's frozen hydrating ice bars.
• Luigi's Real Italian Ice: Frozen Italian ice brand competing in the same shelf-stable/frozen novelty treat category with similar portion-controlled, hydrating frozen format.
• GoodPop: Organic, better-for-you frozen pops brand with comparable clean-label, hydrating positioning and similar CPG scale profile to PowerIce.
• Chloe's Fruit: Frozen fruit pops made with real fruit, targeting the natural/better-for-you frozen novelty segment directly adjacent to PowerIce's positioning.
• Otter Pops: Iconic frozen fruit-flavored ice pop brand owned by JelSert, directly competing in the same freezer-aisle novelty ice category as PowerIce.

Emerging players

• Arctic Zero: Better-for-you frozen desserts brand with overlap in health-conscious consumers shopping the frozen novelty aisle.
• Frozen Farmer: Small-batch frozen fruit-based treats and ice pops brand with a comparable artisanal, better-for-you positioning to PowerIce.
• Hydrant: Functional hydration brand competing in the same 'hydrating' occasion PowerIce targets, though in powdered/ready-to-drink format rather than frozen.

Broad incumbents

• SkinnyPop / Amplify Snack Brands: Larger better-for-you snack brand that demonstrates how niche functional snack brands scale nationally — useful comparable for PowerIce's potential exit/scale trajectory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PowerIce