GoodPop
GoodPop is an Austin-based better-for-you frozen treats company that sells real-fruit pops, organic ice cream bars, dairy-free pops, and electrolyte freezer pops through nationwide retail grocery chains, mass merchants, Instacart, and food service channels.
- Company typePrivate
- Founded2009
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What GoodPop does
GoodPop is a US-based better-for-you frozen treats company founded in 2009 and headquartered in Austin, Texas. The company manufactures and markets a portfolio of frozen fruit pops, organic ice cream bars, dairy-free pops, and electrolyte freezer pops, all positioned around real fruit, organic dairy, fair trade ingredients, and reduced sugar content. Its newest line, Fruit Sours, launched in April 2026 and uses a patent-pending sour candy coating applied to real-fruit frozen pops in Cherry & Melon and Green Apple & Lemonade varieties, with 3g of added sugar (83% less than leading frozen sour pops). GoodPop is certified as a B Corporation and is plastic-neutral through a partnership with 4ocean; it also operates the Pledge Good Foundation, a philanthropic initiative funded by product purchases.
The company generates revenue through a consumer packaged goods model, selling multi-count boxes at retail price points of $6.99-$8.99 via nationwide grocery chains and mass merchants, including Walmart. Distribution is supplemented by a dedicated Instacart storefront for online grocery delivery and a B2B food service channel for institutional buyers. Go-to-market combines retail slotting, product-led innovation (trend-driven SKUs such as Fruit Sours), and cause-marketing through the Pledge Good Foundation.
GoodPop competes in a fragmented better-for-you frozen treats segment, relying on ingredient transparency, ESG credentials, and now a patent-pending coating technology for differentiation. Leadership consists of founder/CEO Daniel Goetz and President & COO Rahul Shah. The company is privately held with no disclosed institutional funding rounds, operates with a small team (11-50 employees), and is currently engaged in litigation against competitor JonnyPops over alleged false advertising related to "real fruit" claims.
GoodPop firmographics
Firmographics- Name
- GoodPop
- Legal name
- GoodPop
- Website
- https://goodpops.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoodPop is an Austin-based better-for-you frozen treats company that sells real-fruit pops, organic ice cream bars, dairy-free pops, and electrolyte freezer pops through nationwide retail grocery chains, mass merchants, Instacart, and food service channels.
- Ownership category
- akta.pro rank
GoodPop industry classification
Industry- Product category
- Frozen Novelties
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152), Frozen Fruit, Juice, and Vegetable Manufacturing (311411)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)
- akta.pro secondary industries
- Ice Cream & Refrigerated Desserts (CRADACAE), Frozen Snacks & Appetizers (CRADADAD)
Keywords
Where GoodPop is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
GoodPop business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Consumer Packaged Goods Sales: GoodPop generates revenue through the sale of frozen pops and ice cream bars to consumers via retail grocery stores, mass merchants, and online grocery platforms. Products are sold in multi-count boxes at retail price points ranging from $6.99-$8.99.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fruit Sours variety packs - Cherry & Melon and Green Apple & Lemonade |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
GoodPop product offering
Product offeringCore offering
GoodPop manufactures and sells better-for-you frozen pops and organic ice cream bars through retail grocery stores and online platforms. Products are made with real fruit, organic dairy, and fair trade ingredients, and include Fruit Pops, Ice Cream Bars, Dairy Free options, and electrolyte-enhanced Freezer Pops. The newest product line, Fruit Sours, features a patent-pending sour candy coating on real fruit frozen pops with 83% less sugar than leading frozen sour pops.
Product overview
GoodPop is a better-for-you frozen treats company offering a portfolio of frozen pops and ice cream bars. The product line includes Fruit Pops made with real fruit, Ice Cream Bars (organic), Dairy Free options, and Freezer Pops for hydration. The newest addition is Fruit Sours—real fruit frozen pops with a patent-pending sour candy coating, launched in April 2026. Products are positioned as better-for-you alternatives with clean ingredients, organic dairy, and fair trade ingredients. The company is B Corp Certified and plastic neutral.
Differentiator
Problem solved
Functional benefit
Products and services
- Fruit Pops Frozen fruit pops made with real fruit, featuring juicy and creamy textures with natural sweetness from fruit ingredients. Targeted at health-conscious consumers and families seeking clean-label frozen treats.
- Ice Cream Bars Organic ice cream bars offering handheld frozen treats made with quality organic dairy ingredients. Designed for consumers seeking organic, better-for-you frozen dessert options.
- Dairy Free Frozen pops free from dairy ingredients, designed for consumers seeking dairy-free frozen treat options including those with lactose intolerance or following plant-based diets.
- Freezer Pops Freezer pops designed for hydration, featuring electrolyte-enhanced options for rehydration purposes. Marketed as a cool, fun way to stay hydrated while delivering a better-for-you frozen treat experience.
- Fruit Sours Real fruit frozen pops with a patent-pending sour candy coating, featuring tangy sour candy flavor with a natural fruit base. Available in Cherry & Melon and Green Apple & Lemonade variety packs (8-count boxes), targeted at consumers seeking a sweet-and-sour frozen treat experience with significantly less sugar than competing frozen sour pops.
Quantifiable outcome
- 83% less added sugar (3g) compared to leading frozen sour pops (10g total sugar)
Companies that use GoodPop
Customer profileSegments2 records
Ideal customer profiles2 records
GoodPop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
GoodPop partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- SmartSweetscoreSuccessful 2025 collaboration between GoodPop and SmartSweets that preceded and informed the Fruit Sours product launch, tapping into shared better-for-you confectionery expertise and cross-brand marketing opportunities.
- Pledge Good FoundationcoreGoodPop's philanthropic foundation that receives support from product purchases and distributes funds to Pledge Partners, creating a cause marketing and social impact ecosystem around the GoodPop brand.
- Fair Trade Ingredient SuppliersminorPartnership with suppliers providing fair trade certified ingredients for GoodPop products, supporting ethical sourcing practices and farmer welfare.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
GoodPop competitors and assessment
Company assessmentBroad incumbents
- Outshine (Nestlé): Outshine is Nestlé's fruit-based frozen bar brand sold across U.S. grocery freezer aisles. It is a broad incumbent competing for the same real-fruit frozen treat occasion as GoodPop's Fruit Pops, with significantly larger marketing and distribution resources.
- Bomb Pop (Unilever): Bomb Pop is the iconic mass-market frozen novelty pop brand owned by Unilever. While positioned differently (indulgent vs. better-for-you), it competes for the same freezer-set, impulse-purchase occasion and seasonal shelf space as GoodPop Fruit Pops.
- Blue Bunny (Wells Enterprises): Blue Bunny is a major U.S. frozen novelty and ice cream brand with broad frozen-bar and pop coverage. It is comparable as a mass-market incumbent competing for the same freezer-set placement and impulse-purchase occasion as GoodPop.
- Halo Top: Halo Top is the category-defining better-for-you ice cream brand offering low-calorie, high-protein pints. While it competes more in pints and bars than fruit pops, it competes for the same health-conscious consumer wallet and freezer-set shelf space as GoodPop.
Direct peers
- JonnyPops: JonnyPops is the closest direct competitor to GoodPop, producing frozen fruit pops positioned on real fruit and simple ingredients. It is also the named defendant in GoodPop's recent false-advertising lawsuit, confirming direct category overlap and contested positioning.
- Yasso Frozen Greek Yogurt: Yasso makes better-for-you frozen Greek yogurt bars and novelty treats sold in grocery freezer aisles. It directly competes with GoodPop's Ice Cream Bars and Frozen Pops for the same parent- and health-conscious shopper seeking lower-sugar, protein-forward frozen treats.
- Frozen Fruit Co: Frozen Fruit Co produces 100% real-fruit frozen pops positioned as clean-label alternatives in U.S. grocery. It is a direct peer in the real-fruit frozen pop niche and competes for the same health-conscious parent and adult consumer.
- Chloe's Fruit: Chloe's makes real-fruit pops and soft serve with clean, limited ingredients sold in grocery and natural channels. It is a direct peer in the real-fruit frozen pop category and competes head-to-head with GoodPop Fruit Pops on the same retail shelves.
Emerging players
- SmartSweets: SmartSweets is a leading low-sugar candy brand and GoodPop's 2025 strategic co-development partner for Fruit Sours. It is comparable as a better-for-you confectionery innovator and potential distribution and marketing ally, with overlapping target consumers.
- Stonyfield Organic Frozen Yogurt: Stonyfield's organic frozen yogurt and novelty products compete in the organic, better-for-you frozen treat space. Comparable to GoodPop's organic Ice Cream Bars and dairy offerings on ingredient quality and organic positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
GoodPop social profiles
Digital presenceGoodPop compliance and trust
Trust signalCompliance2 records
GoodPop financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoodPop leadership team
Management profileNumber of profiles
Profiles2 records
GoodPop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoodPop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoodPop
What does GoodPop do?
GoodPop manufactures and sells better-for-you frozen pops and organic ice cream bars through retail grocery stores and online platforms. Products are made with real fruit, organic dairy, and fair trade ingredients, and include Fruit Pops, Ice Cream Bars, Dairy Free options, and electrolyte-enhanced Freezer Pops. The newest product line, Fruit Sours, features a patent-pending sour candy coating on real fruit frozen pops with 83% less sugar than leading frozen sour pops.
Is GoodPop a public or private company?
GoodPop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoodPop founded?
GoodPop was founded in 2009. It employs 11 to 50 people.
Where is GoodPop based?
GoodPop is headquartered in Austin, United States, in the North America region.
How does GoodPop make money?
One revenue line is on record: consumer Packaged Goods Sales.
Who are GoodPop's main competitors?
Broad incumbents on record are Outshine (Nestlé), Bomb Pop (Unilever), Blue Bunny (Wells Enterprises) and Halo Top. Direct peers are JonnyPops, Yasso Frozen Greek Yogurt, Frozen Fruit Co and Chloe's Fruit. Emerging players are SmartSweets and Stonyfield Organic Frozen Yogurt.
Does GoodPop have an API?
No public API is recorded for GoodPop.
What industry is GoodPop in?
GoodPop's product category is Frozen Novelties. Its primary akta.pro industry code is AFAKAKAE, Ice Cream, Frozen Desserts & Novelties Manufacturing, with a secondary code of CRADACAE, Ice Cream & Refrigerated Desserts. Its NAICS code is 311520 and its SIC code is 2024.