Fonnegra Gerlein Real Estate

What Fonnegra Gerlein Real Estate does

Fonnegra Gerlein Real Estate (legal entity FONNEGRA GERLEIN S.A.S, NIT 860040099-1) is a privately held Colombian real estate brokerage and property services firm founded in 1971 and headquartered in Bogotá. The company intermediates residential and commercial property sales and rentals, with active inventory spanning apartments, houses, offices, warehouses, retail spaces, and full buildings at price points ranging from approximately 200 million COP for small commercial units to 88 billion COP for large office buildings in premium Bogotá zones such as Santa Ana, Chico Norte, Chicó, Los Rosales, and Usaquén.

The core offering combines brokerage (Servicios Inmobiliarios), property valuations (Avalúos), and legal services (Servicios Jurídicos) delivered through an associated broker network operating across more than 20 Colombian cities. Distribution runs through a website-based property portal with advanced filtering, social media, a real estate blog covering 2026 market outlook, and WhatsApp-first lead capture. The company's flagship commercial project is SOUL Santa Ana, a 15-floor, 3-basement Class A office building in Santa Ana Oriental-Usaquén featuring rooftop, terraces, and ground-floor commercial space.

Revenue is generated through transaction-based commissions on property sales and rentals, plus professional service fees for valuations and legal advisory. Enterprise clients span retail (Carrefour, Farmatodo, Servientrega), financial services (BTG), healthcare (Sura, Colsubsidio), entertainment (Cinecolombia), and insurance (Mapfre). The company is led by CEO Camilo Fonnegra Torres, has between 51 and 100 employees, and operates with no disclosed external funding, no parent company, and no AI/ML capabilities.

Name

Fonnegra Gerlein Real Estate

Legal name

FONNEGRA GERLEIN S.A.S

Website

https://fonnegragerlein.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Fonnegra Gerlein Real Estate is a Bogotá-based Colombian real estate brokerage (est. 1971) intermediating premium residential and commercial sales, rentals, valuations, and legal services across more than 20 Colombian cities, with enterprise clients and the SOUL Santa Ana Class A office project.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships) (BPAJANAF)

Keywords

• Real estate brokerage
• Property management
• Property valuation
• Commercial real estate
• Residential real estate

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Sales Commission: Commission-based revenue from residential and commercial property sales transactions. The company facilitates buying and selling of apartments, houses, offices, warehouses, and buildings across various price points in Colombian real estate market.
2. Property Rental Services: Revenue from rental transactions for both residential and commercial properties. Services include tenant placement and property management for landlords seeking to rent their properties.
3. Professional Services: Additional revenue streams from ancillary services including property valuations (avalúos), legal services (servicios jurídicos), and comprehensive real estate services (servicios inmobiliarios).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fonnegra Gerlein Real Estate is a Colombian real estate brokerage that facilitates residential and commercial property sales and rentals, alongside property valuations (avalúos) and legal services supporting real estate transactions. The company operates primarily in Bogotá's premium zones and across 20+ Colombian cities, also developing the SOUL Santa Ana corporate office building project. Services span the full transaction lifecycle from property search, valuation, marketing, legal advisory, and closing.

Product overview

Fonnegra Gerlein is a Colombian real estate company offering a unified service platform that combines property sales, rentals, valuations, and legal services. Their portfolio includes the SOUL Santa Ana corporate building project as their flagship commercial development, alongside a comprehensive property listings platform covering residential (apartments, houses) and commercial (offices, warehouses, retail spaces) segments across Bogotá and select Colombian cities. The company operates as a single integrated offering rather than modular products.

Differentiator

Problem solved

Functional benefit

Brands

• SOUL Santa Ana: Corporate office building project located in Santa Ana, Bogotá - an exclusive commercial real estate development featuring modern office spaces with rooftop and commercial areas.

Products and services

• Servicios Inmobiliarios (Real Estate Services) Comprehensive real estate brokerage covering property buying, selling, and renting across residential and commercial segments in Bogotá and other Colombian cities. Includes precise property valuation, customized marketing strategies, professional photography and video, viewing management, and negotiation support.
• Avalúos (Property Valuations) Professional property valuation assessments providing precise appraisals to help property owners maximize the value of their real estate investments across residential and commercial segments.
• Servicios Jurídicos (Legal Services) Legal advisory services supporting real estate transactions, including contract management and legal guidance throughout the buying, selling, and rental process for both residential and commercial clients.
• SOUL Santa Ana (Corporate Building Project) Exclusive Class A corporate office building project located in Santa Ana, Bogotá, featuring contemporary design, unique terraces, high-end industrial finishes, rooftop, and commercial spaces across 15 floors with 3 basements and 3 elevators. Targets premium corporate tenants seeking distinctive office space.
• Property Listings Portfolio Comprehensive portfolio of residential and commercial property listings including apartments, houses, offices, warehouses, and retail spaces available for sale and rent across Bogotá and surrounding municipalities, with advanced search filtering by type, location, price range, and size.

Quantifiable outcome

• Company manages properties across more than 20 cities in Colombia

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Backbone DigitalminorOthersDigital agency providing website development and maintenance services for the company's online property platform.
• ExpresiaminorOthersReal estate technology platform partner possibly providing additional listing or marketing capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Habi: Colombian proptech providing instant-buying and brokerage services for residential properties. An emerging player whose iBuyer model pressures traditional broker commissions in the Colombian residential market.
• Cien Cuadras: Colombian digital real estate platform with listings across major cities. Competes for online property search traffic and could disintermediate traditional broker relationships in mid-market segments.
• Metro Cuadrado: Colombian property listing portal serving Bogotá and other major cities. Comparable in offering online property search and lead generation, competing with Fonnegra Gerlein's own portal for buyer attention.
• LaHaus: Colombian proptech platform offering new-home brokerage with digital-first experience. Competes for residential brokerage flow in Colombia with a tech-led model that threatens traditional brokers like Fonnegra Gerlein.

Broad incumbents

• Cushman & Wakefield Colombia: Global commercial real estate services firm with Colombian operations covering leasing, investment sales, and advisory. Overlaps with Fonnegra Gerlein's commercial brokerage and SOUL Santa Ana-style institutional mandates.

Direct peers

• Coldwell Banker Colombia: International residential and commercial real estate franchise operating in Colombia, offering brokerage services across multiple cities. Competes for the same enterprise and HNW clients as Fonnegra Gerlein in the Colombian market.
• RE/MAX Colombia: Large global real estate franchise with extensive Colombian agent network covering residential and commercial brokerage. Directly comparable brokerage model targeting similar Colombian consumer and small-business segments.
• Sotheby's International Realty Colombia: Luxury-focused international real estate brand with Colombian affiliate presence. Competes in the same premium / exclusive-zone segment of the Bogotá market that Fonnegra Gerlein targets.
• Engel & Völkers Colombia: Global luxury real estate franchise with a strong Bogotá presence focused on premium residential and commercial brokerage. Directly comparable to Fonnegra Gerlein in serving HNWI buyers and exclusive properties in the same Colombian luxury segment.

Regional players

• Properati: Latin American real estate marketplace operating across multiple countries including Colombia. Provides online listing aggregation that competes for buyer traffic with Fonnegra Gerlein's direct portal in the broader LatAm region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fonnegragerlein
• Facebookfacebook.com/FonnegraGerleinFincaRaiz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fonnegra Gerlein Real Estate