Providence Place

What Providence Place does

Providence Place is a privately-held, for-profit senior living community headquartered at 1020 Charlie Daniels Parkway in Mt. Juliet, Tennessee, operating as part of the GoodWorks Unlimited organization. The company delivers assisted living and memory care services through two co-located facilities — Assisted Living at Providence Place (1020 Charlie Daniels Parkway) and Memory Care at The Gardens at Providence Place (1016 Charlie Daniels Parkway) — serving seniors who require help with daily activities and individuals with Alzheimer's, dementia, and other forms of cognitive decline in Wilson County and surrounding Tennessee communities.

The company's product offering rests on residential care infrastructure: spacious suites, restaurant-style dining, 24-hour nursing assistance, personalized care plans, safety and emergency monitoring systems, and a calendar of social, wellness, and spiritual programs. Memory care is differentiated by the "Through Their Eyes" philosophy, a co-developed/empathy-based care framework licensed in partnership with throughtheireyes.net, which guides staff training and resident interactions. Technology stack is limited to operational safety and call systems; there is no proprietary software, AI, or app layer.

The business model is subscription-recurring: residents pay monthly residential fees covering housing, personal care, meals, housekeeping, and amenities, with quote-based pricing that varies by suite and care level. The go-to-market is direct-to-consumer, driven by website tour requests, two dedicated phone lines, educational blog content optimized for SEO, organic Facebook presence across two branded pages, a monthly newsletter, and on-site events. Providence Place is led by Executive Director Cindi Brindley and reports no venture capital, private equity, or institutional investment in the available material.

Name

Providence Place

Legal name

Providence Place Mt. Juliet

Website

https://providenceplaceseniorliving.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Providence Place is a privately-held senior living community in Mt. Juliet, Tennessee, offering assisted living and memory care services through two co-located facilities under the GoodWorks Unlimited umbrella, serving seniors and individuals with cognitive decline in Wilson County via recurring monthly residential fees.

Ownership category

akta.pro rank

Product category

Senior Living / Assisted Living and Memory Care

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Memory Care Units within Assisted Living Communities (HLADACAB), Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

Keywords

• Assisted living services
• Memory care services
• Senior living community
• Residential care facilities
• Dementia care services

Headquarters

HQ city

Mount Juliet

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Assisted Living Residential Services: Monthly residential fees covering housing, personal care assistance, meals, housekeeping, and access to community amenities and activities. Residents pay recurring monthly fees for their living accommodations and care services.
2. Memory Care Residential Services: Specialized memory care housing and care services at The Gardens location, with 24-hour supervision, structured routines, and dementia-specific support. Recurring monthly fees for the enhanced memory care environment and specialized programming.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Providence Place is a senior living community in Mt. Juliet, Tennessee that operates two adjacent residential care homes: an Assisted Living community offering help with daily activities, meals, and 24-hour staff support, and a Memory Care community called The Gardens offering specialized dementia and Alzheimer's care in a secure setting. Residents pay recurring monthly fees for housing, personal care assistance, dining, housekeeping, and access to community amenities, wellness, and social programs.

Product overview

Providence Place of Mt. Juliet operates as a senior living community offering two distinct care services: Assisted Living at Providence Place for seniors who need help with daily activities while maintaining independence, and Memory Care at The Gardens at Providence Place for individuals with memory-related conditions. The community provides spacious suites, restaurant-style dining, 24-hour nursing assistance, personalized care plans, and engaging social, wellness, and spiritual programs. Their 'Through Their Eyes' philosophy guides the memory care approach, emphasizing empathy and personalized support. Both locations are conveniently situated on Charlie Daniels Parkway in Mt. Juliet, TN, across from Charlie Daniels Park.

Differentiator

Problem solved

Functional benefit

Brands

• Through Their Eyes: A compassionate memory care philosophy that approaches care by seeing the world from the resident's perspective, guiding interactions with empathy and personalized support.

Products and services

• Assisted Living at Providence Place Residential assisted living community for older adults who need help with daily activities such as bathing, dressing, and medication management while maintaining independence. Offers spacious suites, affordable rates, restaurant-style dining, 24-hour staff availability, social and wellness programs, and personalized care plans. Located at 1020 Charlie Daniels Parkway, Mt. Juliet, TN.
• Memory Care at The Gardens at Providence Place Specialized memory care residence for individuals with Alzheimer's, dementia, Parkinson's, and other forms of cognitive decline. Provides a secure environment with safety features, structured daily routines, personalized care plans, 24-hour supervision, and the "Through Their Eyes" compassionate memory care philosophy. Located at 1016 Charlie Daniels Parkway, Mt. Juliet, TN.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Through Their Eyes (throtheireyes.net)coreStrategic or Co-development PartnerThe 'Through Their Eyes' memory care philosophy is licensed/referenced from throughtheireyes.net as their compassionate approach to memory care. This framework guides all interactions and training for memory care staff.
• Local Healthcare ProvidersminorOthersThe community coordinates with local healthcare providers for resident medical appointments and healthcare coordination. Transportation services connect residents to nearby providers and services.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sunrise Senior Living: Established senior living provider with assisted living and dedicated memory care (Reminiscence) neighborhoods. Closely aligned product offering with Providence Place's co-located AL and MC model, though at national scale.
• Five Star Senior Living: Senior living operator with assisted living and memory care communities across the U.S. Comparable service model but broader portfolio and larger scale than Providence Place.
• Atria Senior Living: Major assisted living and memory care operator with communities across the U.S., including Tennessee markets. Offers directly comparable assisted living and memory care services, but with corporate resources far exceeding Providence Place.
• American House Senior Living Communities: Senior living operator with assisted living and memory care communities across multiple states. Comparable product offering, though at greater scale and broader geographic reach than Providence Place.
• Brookdale Senior Living: Largest U.S. senior living operator with hundreds of assisted living and memory care communities nationwide. Direct comparable on assisted living and memory care product lines, but vastly larger scale and broader geographic footprint.

Direct peers

• Enlivant: Assisted living and memory care operator focused primarily on mid-sized communities. Directly comparable in scale and product mix—assisted living with dedicated memory care neighborhoods—making it a relevant peer for Providence Place's model.
• Pegasus Senior Living: Operator of assisted living and memory care communities with a similar locally-rooted operating philosophy. Comparable product offering (AL + MC) and similar community-scale operations.
• Dominion Senior Living: Faith-based assisted living and memory care operator serving the Southeast. Directly comparable in product mix, faith-based positioning, and community-scale operations.

Regional players

• National HealthCare Corporation (NHC): Tennessee-headquartered senior care provider operating assisted living, memory care, and skilled nursing communities in the Southeast. Comparable geographic focus and adjacent service lines including higher-acuity care.
• Morning Pointe Senior Living: Tennessee-based senior living operator with assisted living and memory care communities across the Southeast. Most direct regional comparable given shared Tennessee footprint and similar dual AL/MC service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/providenceplacemj
• LinkedInlinkedin.com/company/providence-place-of-mt.-juliet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Providence Place