Eulenspiegel

What Eulenspiegel does

Eulenspiegel Verlag GmbH is a privately-held local media and publishing company headquartered in Osnabrück, Germany, operating continuously since April 1983. The company is structured around three integrated divisions: (1) Die Szenezeitung, a free local scene/nightlife newspaper distributed across the Osnabrück region and featuring recurring editorial sections (Osnabrücker Telegramm, City News, Szenegeflüster); (2) Die Agentur, an event and marketing agency that organizes family and spring festivals drawing over 10,000 visitors as well as annual golf tournament events, offering logo development, print materials, and outdoor advertising services; and (3) Der Verlag, a publishing house producing custom house and menu newspapers, books, and the Golf Region Magazine for external B2B clients.

The underlying technology is conventional: a digital flipbook platform (hosted at dereulenspiegel.de/eule-flipbook/) provides tablet- and mobile-optimized online access to current and archived issues, but the company has no mobile app, no API, no disclosed data or analytics infrastructure, and no AI/ML capabilities. Distribution is regional and dual-channel — free print distribution across the Osnabrück area plus digital flipbook access — supported by an active Facebook presence and a partner network of 39+ local businesses.

The business model is multi-stream and locally anchored. Revenue is generated from (a) print advertising governed by a January 2018 Anzeigenpreisliste, (b) professional services from event management, and (c) one-off publishing contracts for menu newspapers, books, and the Golf Region Magazine. The reader product is free; monetization is entirely on the advertiser and B2B client side. The company is founder-owned, with Benjamin Lippold serving as Managing Director (Geschäftsführer) and Inhaber; there is no institutional investment, parent company, or external funding. Headcount is small (11–50), and the company has maintained a stable, hyper-local operating footprint within Lower Saxony since founding.

Name

Eulenspiegel

Legal name

eulenspiegel Verlag GmbH

Website

https://dereulenspiegel.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Eulenspiegel Verlag GmbH is a privately-held Osnabrück-based local media company operating since 1983, running a free regional scene newspaper (Szenezeitung), an event and marketing agency (family festivals, golf tournaments), and a small publishing house producing menu newspapers, books, and the Golf Region Magazine for local SMB advertisers and B2B clients.

Ownership category

akta.pro rank

Product category

Local Media & Publishing

NAICS

Periodical Publishers (513120), Other Publishers (51319), Book Publishers (513130)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)

akta.pro secondary industry

Sports & Recreation Magazines (MPAJAEAJ)

Keywords

• Local newspaper publishing
• Event management services
• Magazine publishing
• Print advertising sales
• Custom menu newspapers

Headquarters

HQ city

Osnabrück

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Advertising and Anzeigen (Print Advertisements): The Szenezeitung eulenspiegel generates revenue primarily through print advertising. The company offers advertising space with an official price list (Anzeigenpreisliste) from January 2018.
2. Event Management Services: The agency division organizes and manages events including family festivals (with over 10,000 visitors) and golf tournament events, providing services such as logo creation, concept development, printing materials, marketing, and outdoor advertising.
3. Publishing - House/Menu Newspapers and Books: The publishing division creates custom house and menu newspapers, books, and the Golf Region Magazine for external clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Eulenspiegel publishes a free local scene newspaper (Die Szenezeitung) for the Osnabrück region, originally launched in April 1983. In addition, the company operates a full-service event and marketing agency that organizes family festivals and golf tournaments, and runs a publishing house producing house and menu newspapers, books, and the Golf Region Magazin.

Product overview

Eulenspiegel is a traditional media and publishing company based in Osnabrück, Germany, operating three integrated divisions: (1) Die Szenezeitung — a local nightlife/scene newspaper published since 1983 available in print and as a digital flipbook; (2) Die Agentur — an event management and marketing agency handling festivals, golf tournaments, and advertising services; and (3) Der Verlag — a publishing house producing menu newspapers, books, and the Golf Region Magazine. The company also maintains a digital presence through Facebook and offers free mobile-optimized flipbook editions of its publications.

Differentiator

Problem solved

Functional benefit

Brands

• Osnabrücker Telegramm: Local news section within the Szenezeitung providing community updates.
• City News
• Szenegeflüster
• Golf Region Magazin

Products and services

• eulenspiegel - Die Szenezeitung A free local scene/nightlife newspaper for Osnabrück audiences who value high interpersonal contact, featuring sections such as Osnabrücker Telegramm, City News, and Szenegeflüster. Published since April 1983 and distributed free in print and as a digital flipbook optimized for tablets and mobile devices.
• eulenspiegel - Die Agentur Full-service event and marketing agency organizing family and spring festivals attracting over 10,000 visitors as well as multiple annual golf tournament events. Services include logo and concept creation, print and promotional materials, marketing, and outdoor advertising.
• eulenspiegel - Der Verlag Publishing house producing restaurant and menu newspapers (Haus- und Speisekartenzeitungen), books, and the Golf Region Magazin, extending editorial and design capabilities beyond the core scene newspaper to related publishing verticals.
• Golf Region Magazin Regional golf magazine published by the eulenspiegel publishing house covering golf events and venues in the region.

Quantifiable outcome

• Strong reader-newspaper attachment through participatory local content

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• HDI GerlingminorOthersInsurance company listed as a partner on the Eulenspiegel website links page.
• Graef AdvertisingminorGTM or Marketing PartnerAdvertising agency partner listed on the Eulenspiegel website.
• EumagocoreChannel Partner/ Reseller/ DistributorRelated publication/magazine company under the same publishing group. Publishes the Golf Region Magazine and manages eumago.de golf portal. Facebook page: facebook.com/eumagogolf
• GofusminorOthersGolf-related partner website listed on the Eulenspiegel links page.
• Golf-X-CubeminorOthersGolf facility/technology partner listed on the Eulenspiegel links page.
• PlanetgolfminorOthersGolf portal partner listed on the Eulenspiegel links page.
• Neue Osnabrücker Zeitung (NOZ)minorStrategic or Co-development PartnerMajor regional newspaper partner listed on the Eulenspiegel links page, indicating cross-promotional relationship.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hubert Burda Media: Large German media and publishing conglomerate (Focus, Bunte, Chip). Comparable as an incumbent publishing group with advertising-driven magazines and digital extensions, though operating at significantly larger scale and broader scope than Eulenspiegel.
• Bauer Media Group: One of Germany's largest magazine publishers (e.g., Bravo, TV Movie, lifestyle titles). Comparable as a broad incumbent publishing group operating print + advertising businesses overlapping with Eulenspiegel's newspaper and Golf Region Magazine categories, but at national scale.
• Gruner + Jahr (RTL Deutschland): Major German magazine publisher (Stern, Brigitte, Geo) under RTL Group. Comparable as a broad incumbent publishing house with magazines sold via advertising and subscriptions, but serving national mass-market audiences rather than Eulenspiegel's hyper-local scene niche.

Emerging players

• Heise Medien: Independent German publishing house combining print magazines (c't, iX, Make) with strong digital subscription and advertising revenues. Comparable as an independent, founder-controlled German publisher that has successfully transitioned print content into a hybrid print+digital subscription model.

Regional players

• Neue Osnabrücker Zeitung (NOZ): The dominant regional newspaper in the Osnabrück market and listed Eulenspiegel partner. Comparable as a local news/advertising publisher serving the same geography, though NOZ is a broad daily news outlet while Eulenspiegel focuses on the scene/lifestyle niche.
• Westermann Druck / Westermann Gruppe: German regional printing and publishing group producing school books, maps, and periodicals. Comparable to Eulenspiegel's Verlag division in offering regional printing and publishing services, though at a much larger institutional scale.

Others

• ZEIT Verlag (Die Zeit): Independent German publisher of Die Zeit newspaper and related magazines. Comparable thematically as an independent, founder-controlled German publisher with strong regional roots and an advertising + subscription hybrid model, though operating nationally rather than in Eulenspiegel's hyper-local scene niche.

Direct peers

• Prinz Medien GmbH: Germany's largest network of free local "scene/nightlife" magazines and city portals, directly comparable to Eulenspiegel's Szenezeitung concept in product, audience (urban 20-40 somethings), and free ad-supported revenue model.
• Golf.de / GOLF TIME Verlags GmbH: German regional golf magazines and golf portals — directly comparable to Eulenspiegel's Golf Region Magazine and its eumago.de golf portal business line, serving the same niche audience of regional golfers and golf venues.
• TIP Verlag GmbH (Tip Berlin, Prinz): Publisher of free city scene magazines like TIP Berlin, operating a similar ad-supported local scene-newspaper model targeting nightlife, events, and lifestyle content for an urban German audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/pages/Eulenspiegel-Osnabr%C3%BCck/101335053330569

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eulenspiegel