Pain Revolution

What Pain Revolution does

Pain Revolution is an Adelaide-based, non-profit health-education initiative founded in 2017 by Professor Lorimer Moseley and operated under the governance of Adelaide University. It addresses the gap between modern pain science and community-level access to pain care in rural and regional Australia, where 1 in 5 Australians live with chronic pain at an annual national cost of approximately AUD $144 billion. The organisation delivers three interconnected programs: (1) the Local Pain Educator and Collectives (LPEC) Program, a credentialed professional development track delivered through Adelaide University's Professional Certificate in Pain Science & Education plus a 12-month mentorship, after which graduates establish Local Pain Collectives in their communities; (2) the annual Rural Outreach Tour, a pedal-powered cycling event that delivers free community pain education across 50 towns while raising funds from riders (~$2,500 participation plus $3,000 fundraising commitment); and (3) the Community Pain Champion Program, a six-month training initiative for frontline health and community workers. Revenue is generated through LPEC participant fees ($8,990-$9,990), Tour rider contributions and rider-led fundraising, corporate partnerships with organisations such as Proactive Health, Country to Coast QLD and Healthy North Coast, and tax-deductible donations processed via the Adelaide University Giving Program. Underlying assets include the Essential Pain Facts content library (localised in 12+ languages), a two-way research integration with Body in Mind, and a directory of 100+ trained Local Pain Educators across 80+ Australian communities.

Name

Pain Revolution

Legal name

Pain Revolution (initiative of Adelaide University)

Website

https://painrevolution.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Pain Revolution is an Adelaide University non-profit initiative that delivers evidence-based chronic-pain education to rural and regional Australians through the LPEC health-professional program, an annual Rural Outreach Tour, and a Community Pain Champion program, supported by donors, rider fundraising, and major health-network partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Program Fees - LPEC Training: The Local Pain Educator & Collectives Program generates revenue through participant fees. Self-funded applicants pay $8,990 (subsidized from $15,000), with payment plan option at $9,990 total. Scholarships are available for eligible rural/regional applicants. The program contributes to CPD points.
2. Rural Outreach Tour Rider Contributions: Annual cycling tour where riders pay a $2,500 participation cost and commit to raising $3,000 in funds. All dollars raised support Pain Revolution's education and outreach programs, bringing modern pain knowledge to communities.
3. Corporate Sponsorships and Partnerships: Organizations partner with Pain Revolution to fund training, community education, and local leadership in chronic pain. Sponsors receive visibility through alignment with nationally recognized evidence-based public health initiative reaching engaged health and community audiences.
4. Tax-Deductible Donations: Tax deductible charitable donations are possible through the Adelaide University Giving Program, enabling public support for chronic pain education initiatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Pain Revolution is a nonprofit initiative of Adelaide University that delivers evidence-based chronic pain science education to health professionals, frontline workers, and rural and regional communities across Australia. Its three core programs are the Local Pain Educator and Collectives (LPEC) Program (a credentialed professional certificate training health professionals to deliver pain education), the annual Rural Outreach Tour cycling event (delivering free community pain education to underserved areas), and the Community Pain Champion program (training frontline health and community workers). It also produces the Essential Pain Facts educational resource library available in 12+ languages.

Product overview

Pain Revolution is an initiative of Adelaide University offering three interconnected education programs: the Local Pain Educator and Collectives (LPEC) Program for health professionals seeking advanced pain science qualifications, the Rural Outreach Tour for community-based pain education via cycling events, and the Community Pain Champion Program for frontline workers. The organization also provides Essential Pain Facts educational resources and maintains a directory of trained Local Pain Educators. Together these programs aim to build capacity in rural and regional Australian communities for evidence-based chronic pain prevention and management.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Pain Educator and Collectives (LPEC) Program A long-term capacity building program that provides health professionals (GPs, physiotherapists, pharmacists, nurses, psychologists, exercise physiologists, and allied health professionals) with advanced understanding and skills in pain science, education, and care. Delivered online through Adelaide University's Professional Certificate in Pain Science & Education, plus workshops, with a 12-month Mentor Program, resources for establishing Local Pain Collectives, access to a national network, and skill-building workshops. Graduates establish Local Pain Collectives in their communities to deliver evidence-based pain education.
• Rural Outreach Tour An annual pedal-powered cycling tour delivering free chronic pain education to rural and regional communities across Australia. The peloton travels through underserved areas, with community events held at towns along the route bringing contemporary pain science to communities with limited access to pain care. Riders fundraise for the cause while the event serves as both an awareness and fundraising vehicle.
• Community Pain Champion (CPC) Program A six-month training initiative equipping frontline health and community workers (aged care workers, NDIS support staff, enrolled nurses, peer support workers, Aboriginal and Torres Strait Islander peoples with lived experience, community health workers, practice managers, and medical receptionists) with practical evidence-based skills, mentorship, and resources to lead pain education conversations and support people living with chronic pain in their local communities.
• Essential Pain Facts A series of evidence-based factsheets explaining how pain works, why it sometimes persists, and strategies for understanding and managing chronic pain. Covers topics such as 'Pain is always real,' 'Pain doesn't equal tissue damage,' 'Pain equals protection,' 'Pain depends on context,' and 'Retrain your pain system.' Available in multiple languages including Arabic, Dutch, French, German, Italian, Japanese, Malay, Portuguese, Spanish, and Chinese.

Quantifiable outcome

• 20,000+ lives changed through Pain Revolution programs
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Adelaide UniversitycoreStrategic or Co-development PartnerPain Revolution is an initiative of Adelaide University, sitting under its governance umbrella. The University provides systems, structures, and support for the organization. Lorimer Moseley is a Bradley Distinguished Professor at Adelaide University. Adelaide University delivers the Professional Certificate in Pain Science & Education for the LPEC Program.
• Proactive HealthmajorGTM or Marketing PartnerMajor Partner and multidisciplinary health provider dedicated to delivering high-quality care that empowers people to move better, feel better and live well. Provides personalized, evidence-based care across physiotherapy, exercise physiology and allied health, supporting individuals to manage pain.
• Country to Coast QLDmajorGTM or Marketing PartnerMajor Partner and not-for-profit Primary Health Network focused on creating healthier, more connected communities across Central Queensland, Wide Bay and the Sunshine Coast. Partners with local health services, community organisations and government agencies.
• Healthy North CoastmajorGTM or Marketing PartnerMajor Partner and not-for-profit organisation delivering the PHN program across the North Coast of NSW. Focuses on improving access, coordination and quality of primary health care so people receive the right support when and where they need it.
• Pain AustraliacoreGTM or Marketing PartnerNational pain organization partnering with Pain Revolution. Listed as a supporter/organization Pain Revolution works with to pursue shared vision.
• Connect HealthcoreGTM or Marketing PartnerHealth organization partnering with Pain Revolution. Listed as a supporter/organization Pain Revolution works with.
• Body in Mind ResearchcoreStrategic or Co-development PartnerResearch group that creates two-way traffic with Pain Revolution's programs. Communities shape the work, and new insights quickly turn into practice and better clinical outcomes. Research priorities, study design, and funding applications are influenced by Pain Revolution activities.

Scale indicators14 records

Recent moves8 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/painrevolutionride
• LinkedInlinkedin.com/company/pain-revolution
• Instagraminstagram.com/painrevolution
• Xx.com/painrevolution

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pain Revolution