Holliday Advisors
Holliday Advisors is a founder-owned strategic advisory agency providing J.E.D.I. (Justice, Equity, Diversity, Inclusion) consulting across workplace culture, political strategy, and digital communication for progressive political, advocacy, and policy organizations.
- Company typePrivate
- Founded2010
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Holliday Advisors does
Holliday Advisors, LLC is a privately held strategic advisory agency founded in 2010 by Holli L. Holliday and operating from Washington, DC and Kansas City, Missouri. The firm specializes in providing Justice, Equity, Diversity, and Inclusion (J.E.D.I.) consulting services to progressive political, advocacy, and policy organizations, with a named client roster that includes the Democratic Congressional Campaign Committee, AFSCME, NARAL Pro-choice America, Human Rights Campaign, JStreet, Values Partnerships, the Democratic National Committee, and Americans United. Its specialty is serving organizations whose members or stakeholders prioritize J.E.D.I. principles.
The firm's core offering is built around its proprietary J.E.D.I. Master Consulting framework and delivered across three integrated service lines: Workplace Culture (organizational consulting, training, work plan development, employee assessment, and coaching), Political Strategies (campaign advisory focused on inclusive environments and base expansion), and Digital Communication (digital strategy, graphic content development, and virtual events). The firm also recently launched Campaign Next, a standalone one-on-one coaching service for first-time, local, and down-ballot political candidates, delivered through a platform built on Lovable.app. Service delivery is handled by a small core team supplemented by a collaborative network of specialists including workplace discrimination experts, equity trainers, talent professionals, digital strategists, and administrative staff.
The firm generates revenue exclusively through professional services engagements, with pricing not publicly disclosed. Its go-to-market combines consultative selling via free 30-minute Calendly consultations, thought leadership through speaker appearances and podcasts, and a new community-led coaching program targeting first-time candidates. The firm is founder-owned with no institutional investment, no parent company, and no public financial disclosure; strategic direction and ownership remain concentrated in CEO Holli L. Holliday.
Holliday Advisors firmographics
Firmographics- Name
- Holliday Advisors
- Legal name
- Holliday Advisors, LLC
- Website
- https://hollidayadvisors.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Holliday Advisors is a founder-owned strategic advisory agency providing J.E.D.I. (Justice, Equity, Diversity, Inclusion) consulting across workplace culture, political strategy, and digital communication for progressive political, advocacy, and policy organizations.
- Ownership category
- akta.pro rank
Holliday Advisors industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Organization Design & Operating Model Consulting (BPAHAGAB)
- akta.pro secondary industry
- Performance Management & Productivity Consulting (BPAHAGAL)
Keywords
Where Holliday Advisors is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Holliday Advisors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Strategic Advisory Services: Consulting engagements providing J.E.D.I. strategies, workplace culture transformation, political strategy, and digital communication advisory to progressive organizations. Services include training, work plan development, strategic planning, employee assessment, and coaching. Revenue is generated through professional service engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Initial Consultation |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels5 records
Holliday Advisors product offering
Product offeringCore offering
Holliday Advisors is a strategic advisory agency that applies a proprietary J.E.D.I. (Justice, Equity, Diversity, Inclusion) consulting framework to three service areas: Workplace Culture consulting, Political Strategy advisory, and Digital Communication strategy/content. The firm also operates Campaign Next, a one-on-one coaching platform for first-time and down-ballot political candidates. Engagements are delivered via consulting retainers, training, assessments, and coaching sold primarily to progressive political, advocacy, and policy organizations.
Product overview
Holliday Advisors is a Strategic Advisory and Communication Agency operating as a single unified consulting practice (not a platform-plus-modules architecture). The firm offers three core consulting services—Workplace Culture, Political Strategies, and Digital Communication—unified under its proprietary J.E.D.I. Master Consulting framework. Additionally, the company has launched Campaign Next, a standalone one-on-one coaching product for political candidates. The services work together as an integrated advisory approach, with Workplace Culture addressing internal organizational transformation, Political Strategies handling electoral and campaign counsel, and Digital Communication managing external content and engagement needs, all grounded in J.E.D.I. principles.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- DCCC increased spending on firms owned/led by people of color from $695,000 (2014) to $30.7 million (2020)
Companies that use Holliday Advisors
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Holliday Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Holliday Advisors partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Holliday Advisors competitors and assessment
Company assessmentDirect peers
- M+R: M+R is a digital communications and fundraising agency for nonprofits, advocacy groups, and political organizations — directly comparable to Holliday Advisors' digital communication and advocacy/political strategy services.
- SKDK: SKDK is a top-tier political and strategic communications firm serving Democratic campaigns, advocacy groups, and progressive institutions — directly comparable to Holliday Advisors' political strategy and digital communication services.
- Fenton: Fenton is a social justice-focused communications and strategy agency — directly comparable to Holliday Advisors on progressive advocacy positioning and digital campaign execution.
- BerlinRosen: BerlinRosen is a leading progressive public relations and strategic communications agency — directly comparable to Holliday Advisors on political strategy, public affairs, and digital engagement for advocacy clients.
- Raben Group: Raben Group is an impact-focused public policy, advocacy, and DEI consultancy serving progressive foundations and nonprofits — directly comparable to Holliday Advisors' advocacy/policy organizational clients.
- Cook Ross: Cook Ross is a DEI consulting firm specializing in inclusion, unconscious bias, and leadership development — directly comparable to Holliday Advisors' J.E.D.I. workplace culture transformation work.
- The Winters Group: The Winters Group is a DEI and leadership development consultancy — directly comparable to Holliday Advisors' J.E.D.I.-anchored workplace culture and organizational consulting services.
Broad incumbents
- GMMB: GMMB is a major integrated marketing, media, and political consulting firm serving Democratic and progressive causes — a broad incumbent whose campaign strategy and digital communications overlap with Holliday Advisors' political strategy service line.
Emerging players
- Proximate: Proximate is a DEI and organizational transformation firm focused on systems-level change — an emerging player with meaningful overlap on Holliday Advisors' workplace culture and inclusion consulting offering.
- The TAI Group: The TAI Group is a leadership and organizational transformation consultancy — an emerging player whose culture-change work intersects Holliday Advisors' J.E.D.I. methodology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Holliday Advisors social profiles
Digital presenceHolliday Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holliday Advisors leadership team
Management profileNumber of profiles
Profiles8 records
Holliday Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holliday Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holliday Advisors
What does Holliday Advisors do?
Holliday Advisors is a strategic advisory agency that applies a proprietary J.E.D.I. (Justice, Equity, Diversity, Inclusion) consulting framework to three service areas: Workplace Culture consulting, Political Strategy advisory, and Digital Communication strategy/content. The firm also operates Campaign Next, a one-on-one coaching platform for first-time and down-ballot political candidates. Engagements are delivered via consulting retainers, training, assessments, and coaching sold primarily to progressive political, advocacy, and policy organizations.
Is Holliday Advisors a public or private company?
Holliday Advisors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Holliday Advisors founded?
Holliday Advisors was founded in 2010. It employs 11 to 50 people.
Where is Holliday Advisors based?
Holliday Advisors is headquartered in Washington, United States, in the North America region.
How does Holliday Advisors make money?
One revenue line is on record: strategic Advisory Services.
Who are Holliday Advisors's main competitors?
Direct peers on record are M+R, SKDK, Fenton, BerlinRosen, Raben Group, Cook Ross and The Winters Group. GMMB is listed as a broad incumbent. Emerging players are Proximate and The TAI Group.
Does Holliday Advisors have an API?
No public API is recorded for Holliday Advisors.
What industry is Holliday Advisors in?
Holliday Advisors's product category is Management Consulting. Its primary akta.pro industry code is BPAHAGAB, Organization Design & Operating Model Consulting, with a secondary code of BPAHAGAL, Performance Management & Productivity Consulting. Its NAICS code is 54161 and its SIC code is 8742.