Mind Blank
Mind Blank is an Australian health promotion charity that uses interactive theatre and creative arts to deliver mental health prevention and early intervention programs to schools, workplaces, community groups, and First Nations communities across Australia.
- Company typePrivate
- Founded2011
- HeadquartersAshgrove, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mind Blank does
Mind Blank is an Australian health promotion charity founded in 2011 that delivers mental health education programs using interactive theatre and creative arts methodology. The organization focuses on prevention and early intervention rather than crisis response, positioning itself within the 1% of mental health funding allocated to prevention. Its core product portfolio consists of three delivery formats: Interactive Theatre Performances (one-off 60-minute sessions for up to 200 participants where professional actors present scenarios followed by facilitated Q&A), Workshop Series (weekly sessions over 8-10 weeks or 2-3 day intensives for up to 30 participants), and Online Modules (10 self-paced digital units with video scenarios, debriefs, and reflection questions). Programs are delivered across four customer segments: schools (primary and secondary), workplaces and organizations, community groups (including culturally and linguistically diverse populations), and First Nations communities (co-designed with Elders and local leaders in communities including Mornington Island, Grafton, Lajamanu, Yarralin, and Northern Territory locations).
The underlying methodology combines forum theatre techniques with trauma-informed delivery frameworks (Do No Harm, Mindframe guidelines), and content is developed with health professionals and people with lived experience. Programs are accredited by Suicide Prevention Australia and Quality Innovation Performance (QIP), and endorsed by the eSafety Commissioner. Research validation is conducted through the University of Wollongong. Mind Blank operates from bases in Brisbane, Sydney, Melbourne, Canberra, and Darwin, with travel coverage extending 80km beyond major CBDs and into rural/remote areas.
Mind Blank's revenue model is multi-stream: program fees for workshops and performances (quote-based pricing), government and foundation grants (including funding from the Mental Awareness Foundation), and individual donations via PayPal. School programs are subsidised and offered at low or no cost in rural and remote areas. The organization is founder-led (CEO and Founder Ally Kelly), operates as a registered charity (ABN 18 168 485 176), and has received multiple industry awards including the 2017 NSW Mental Health Matters Award, the 2019 Mental Health Services Award for Mental Illness Prevention, and the 2021 Suicide Prevention Australia LiFE Award. Key strategic partnerships include TeamHEALTH (NT delivery since 2016), Mental Awareness Foundation (funding), Cigna (corporate fellowship), and Queensland Police (community initiatives).
Mind Blank firmographics
Firmographics- Name
- Mind Blank
- Legal name
- Mind Blank Ltd
- Website
- https://mindblank.org.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mind Blank is an Australian health promotion charity that uses interactive theatre and creative arts to deliver mental health prevention and early intervention programs to schools, workplaces, community groups, and First Nations communities across Australia.
- Ownership category
- akta.pro rank
Mind Blank industry classification
Industry- Product category
- Mental Health Education and Prevention Programs
- NAICS
- Performing Arts Companies (7111), Fine Arts Schools (611610)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Trauma-Informed Mindfulness & Somatic Mind-Body Practices (HSADAJAI)
- akta.pro secondary industries
- Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
Keywords
Where Mind Blank is headquartered
LocationHeadquarters
- HQ city
- Ashgrove
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Mind Blank business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Program Fees: Mind Blank charges fees for workshop and performance delivery to schools, workplaces, and community organizations. Travel costs apply for areas 80km outside of Sydney, Brisbane, Melbourne and Canberra CBDs.
- Donations and Philanthropy: The organization accepts donations via PayPal and other channels. All programs delivered in schools are subsidised and offered at low or no cost in rural and remote areas.
- Government and Foundation Funding: Mind Blank receives funding from government partners and funding bodies. Mental Awareness Foundation (MAF) provided funding to implement mental health programs in Brisbane schools. The organization has collaborated with TeamHEALTH for mental health awareness tours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for schools, workplaces, and community organizations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Mind Blank product offering
Product offeringCore offering
Mind Blank is a health promotion charity that delivers interactive theatre performances, multi-session workshops, and self-paced online modules to educate Australian schools, workplaces, and communities about mental health. Professional actors present short real-life scenarios followed by facilitated audience discussions covering anxiety, depression, cyberbullying, respectful relationships, stress, and suicide prevention. Programs are tailored for primary/high schools, workplaces, community groups, and Aboriginal and Torres Strait Islander communities, with co-designed culturally appropriate delivery for First Nations audiences.
Product overview
Mind Blank is a mental health promotion charity offering a portfolio of education programs focused on prevention and early intervention. The core offering consists of three delivery formats: Interactive Theatre Performances (one-off 60-minute sessions for up to 200 participants), Workshop Series (weekly 60-minute sessions over 8-10 weeks for up to 30 participants), and Online Modules (10 self-paced video-based units). Programs are delivered across four settings: Schools (Primary and High School), Workplace, Community, and First Nations. The organization operates primarily in Australia, with special focus on rural and remote communities including the Northern Territory.
Differentiator
Problem solved
Functional benefit
Products and services
- School Mental Health Programs Interactive theatre performances and workshop series delivered to Australian primary and high schools covering anxiety, depression, respectful relationships, cyberbullying, stress, and suicide prevention, aligned with the Australian Curriculum and accredited by Suicide Prevention Australia.
- Workplace Mental Health Programs Customised workplace mental health training covering burnout, stress, conflict resolution, manager/subordinate relations, and crisis response through Mental Health 101, Leader and Manager Seminar, Lunch and Learn, and Mental Health Deep Dive formats for Australian employers.
- Community Mental Health Programs 60-minute interactive theatre sessions (up to 200 participants) and structured workshops (up to 30 participants) for service providers, community leaders, and culturally and linguistically diverse populations, addressing language barriers, domestic violence, stress, anxiety, and depression.
- First Nations Mental Health Programs Culturally appropriate mental health initiatives co-designed with Aboriginal and Torres Strait Islander communities, including Mornington Island, Grafton, Lajamanu, Yarralin, Darwin, Palmerston, Katherine, and areas surrounding Kakadu National Park, featuring train-the-trainer models and locally adapted resources.
- Interactive Theatre Performances One-off 60-minute interactive theatre performances where professional actors present short 5-10 minute scenarios based on real-life mental health issues followed by facilitated question-and-answer sessions, accommodating up to 180-200 participants per session.
- Workshop Series Multi-session workshops delivered weekly over 8-10 weeks or as a 2-3 day intensive format, limited to 30 participants per session and covering self-talk, coping with stress and change, help-seeking, and resilience.
- Online Modules
Quantifiable outcome
- 42% of Australians aged 16-85 experience a mental disorder in their lifetime - Mind Blank focuses on prevention and early intervention to reduce this rate
- +3 more outcomes
Companies that use Mind Blank
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Mind Blank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mind Blank partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- CignaminorCigna employee Kristal Ruiz was selected as a 2022 Cigna Community Ambassador Fellow, joining Mind Blank for the fellowship. Cigna is a global health insurance provider.
- TeamHEALTHcorePartnership with TeamHEALTH (Top End Mental Health provider) since 2016 to host annual mental health awareness tours in the Northern Territory, covering Darwin, Palmerston, Katherine, and rural/remote communities surrounding Kakadu National Park. Mind Blank engages young people creatively while TeamHEALTH provides social workers to support students through trauma-informed care.
- Queensland PoliceminorMind Blank works closely with Queensland Police in community mental health initiatives, presenting alongside police to address mental health concerns comprehensively.
- Woodville AllianceminorCommunity Engagement Manager Flavia Young from Woodville Alliance collaborated with Mind Blank to deliver programs with culturally appropriate support including language interpretation for refugee backgrounds.
- Kempsey Suicide Prevention CoalitionminorProject Coordinator Melissa Robinson from Kempsey Suicide Prevention Coalition collaborated with Mind Blank for community suicide prevention initiatives in regional NSW.
- University of WollongongcoreMind Blank programs are evidence-based, with research published through University of Wollongong. Professor Brin Grenyer OAM has evaluated Mind Blank programs. Research includes Searle, K.A. (2017) 'Breaking down the barriers: Using drama to engage young people in mental health promotion and prevention'.
- Black Dog InstitutecoreMind Blank programs align with best practices outlined by Black Dog Institute's Workplace Mental Health White Paper. The CEO references Black Dog Institute resources for mental health education.
- Suicide Prevention AustraliacoreMind Blank programs are accredited by Suicide Prevention Australia. The organization is a member of Suicide Prevention Australia and part of the collaborative working toward Zero Suicide goal.
- Quality Innovation Performance (QIP)coreMind Blank programs are accredited by Quality Innovation Performance (QIP), a national not-for-profit health and community service quality accreditation body.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Mind Blank competitors and assessment
Company assessmentOthers
- Drama Australia: National peak body for drama educators in Australia, supporting theatre-based pedagogy in schools; relevant as the arts-education ecosystem Mind Blank draws on for methodology and curriculum alignment, rather than as a direct service competitor.
Broad incumbents
- Headspace (National Youth Mental Health Foundation): Larger, federally backed Australian youth mental health organization operating physical centres and digital services; overlaps with Mind Blank on youth mental health and school-facing education but with a much broader mandate.
- Black Dog Institute: UNSW-affiliated Australian mental health research and clinical translation institute producing workplace and school mental health resources (including a Workplace Mental Health White Paper cited by Mind Blank); broader and research-led rather than performing-arts-led.
- SANE Australia: Established Australian mental health charity focused on stigma reduction, information, and support for people with complex mental illness; comparable as a national mental health not-for-peer but with a more clinical/support remit than Mind Blank's preventative education focus.
Direct peers
- Smiling Mind: Australian mental health not-for-profit that delivers mindfulness and wellbeing programs primarily into primary and secondary schools via app-based curricula, directly competing for the same school wellbeing budgets as Mind Blank's digital modules.
- Life Education Australia: National health and drug education charity delivering curriculum-aligned programs into Australian primary schools via in-person educators and mobile classrooms; competes for the same school PDHPE budget as Mind Blank's school programs.
- Butterfly Foundation: Australian charity delivering school and community education programs on body image and eating disorders; similar model of school workshops, community co-design, and prevention-focused mental health education.
- ReachOut Australia: Australian youth mental health organization providing digital self-help, peer-support, and school resources for 12-25 year-olds; overlaps with Mind Blank's school and youth segments but via online rather than in-person delivery.
- batyr: Australian preventative mental health not-for-profit that, like Mind Blank, focuses on young people and uses creative/experiential formats (lived-experience speakers, not theatre) to reduce stigma and encourage help-seeking in schools and communities.
- Act-Belong-Commit: WA-based mental health promotion charity running a population-level campaign encouraging mentally healthy activities; comparable to Mind Blank as an Australian preventative mental health promotion not-for-profit targeting similar outcomes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mind Blank social profiles
Digital presenceMind Blank compliance and trust
Trust signalCompliance3 records
Mind Blank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mind Blank leadership team
Management profileNumber of profiles
Profiles1 record
Mind Blank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mind Blank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mind Blank
What does Mind Blank do?
Mind Blank is a health promotion charity that delivers interactive theatre performances, multi-session workshops, and self-paced online modules to educate Australian schools, workplaces, and communities about mental health. Professional actors present short real-life scenarios followed by facilitated audience discussions covering anxiety, depression, cyberbullying, respectful relationships, stress, and suicide prevention. Programs are tailored for primary/high schools, workplaces, community groups, and Aboriginal and Torres Strait Islander communities, with co-designed culturally appropriate delivery for First Nations audiences.
Is Mind Blank a public or private company?
Mind Blank is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mind Blank founded?
Mind Blank was founded in 2011. It employs 1 to 10 people.
Where is Mind Blank based?
Mind Blank is headquartered in Ashgrove, Australia, in the Oceania region.
How does Mind Blank make money?
Three revenue lines are on record. Program Fees are the primary driver. The others are donations and Philanthropy and government and Foundation Funding.
Who are Mind Blank's main competitors?
Drama Australia is listed as an others. Broad incumbents are Headspace (National Youth Mental Health Foundation), Black Dog Institute and SANE Australia. Direct peers are Smiling Mind, Life Education Australia, Butterfly Foundation, ReachOut Australia, batyr and Act-Belong-Commit.
Does Mind Blank have an API?
No public API is recorded for Mind Blank.
What industry is Mind Blank in?
Mind Blank's product category is Mental Health Education and Prevention Programs. Its primary akta.pro industry code is HSADAJAI, Trauma-Informed Mindfulness & Somatic Mind-Body Practices, with a secondary code of EDALAFAO, Recreation Therapy, Stress Management & Mindfulness Programs. Its NAICS code is 7111 and its SIC code is 7990.