Coldwell Banker United

What Coldwell Banker United does

Coldwell Banker United is a regional real estate brokerage operating under the Coldwell Banker brand, which is a registered trademark of Coldwell Banker Real Estate LLC, a subsidiary of Anywhere Real Estate (formerly Realogy). Founded in 1906 and headquartered in Houston, Texas, the firm sits within a nationwide system that combines company-owned offices with independently owned franchised offices and a network of affiliated independent-agent real estate professionals. Coldwell Banker United provides residential buying, selling, renting, and relocation services to consumers across multiple U.S. states, alongside sub-brand offerings such as the Coldwell Banker Global Luxury program, which spans 45 countries with 9,000+ certified Luxury Property Specialists.

The underlying technology stack centers on the ColdwellBankerHomes.com portal, an MLS-aggregated property search platform with filters by city, neighborhood, zip, school district, and MLS number, supported by Move Meter (a location comparison tool) and a Home Value Assessment tool. Distribution is dual-channel: a digital, self-serve top-of-funnel discovery layer on the website and a field sales motion through affiliated agents in physical offices. The company also embeds adjacent services — mortgage pre-approval via Guaranteed Rate Affinity (a co-owned affiliate under Anywhere Real Estate) and home warranty coverage via Assurant — to extend the platform from agent matching into end-to-end transaction support.

The business model is commission- and fee-based. Affiliated agents earn transaction commissions on closed residential sales, franchisees pay licensing/royalty fees to operate under the Coldwell Banker brand, and referral/affiliate revenue is generated from the mortgage and warranty partnerships. Pricing is transaction-based and negotiable per deal; the platform does not publicly disclose standardized commission rates. Customers are segmented horizontally across home buyers and sellers (primary segment), luxury property clients, and renters and investors, with no enterprise anchor customers and no disclosed revenue figure for the Coldwell Banker United entity specifically.

Name

Coldwell Banker United

Legal name

Coldwell Banker Real Estate LLC

Website

https://coldwellbankerhomes.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

51–100 employees

Short description

Coldwell Banker United is a Houston-based regional real estate brokerage within the Coldwell Banker system owned by Anywhere Real Estate, providing residential buying, selling, and relocation services to consumers through affiliated agents, the ColdwellBankerHomes.com MLS platform, and partner mortgage and home-warranty services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)

Keywords

• Residential real estate brokerage
• Property listing platform
• Luxury home marketing
• Home valuation tools
• Relocation assistance services

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Commission: Affiliated real estate agents earn commissions on completed residential transactions. Agents are independent contractors who pay franchise fees to use the Coldwell Banker brand and systems.
2. Franchise Fees: Independent brokerage offices pay franchise fees to operate under the Coldwell Banker brand, contributing to parent company Anywhere Real Estate LLC revenue.
3. Mortgage Services Referral: Partnership with Guaranteed Rate Affinity for mortgage pre-approval services, generating referral revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Coldwell Banker United is a residential real estate brokerage franchise operating across Texas (Houston, Dallas/Fort Worth, Austin, San Antonio) that helps individual clients buy, sell, and rent homes through affiliated agents and the ColdwellBankerHomes.com online property search platform. It additionally offers specialty marketing through the Coldwell Banker Global Luxury program and connects clients to partner-provided mortgage pre-approval and home warranty services.

Product overview

Coldwell Banker United operates as a real estate brokerage platform offering a comprehensive suite of services for home buying, selling, and renting. The core product is ColdwellBankerHomes.com, an online MLS listing platform that provides property search capabilities across 31+ U.S. states. The Coldwell Banker Global Luxury program serves as a specialized sub-brand targeting high-value property transactions through a network of 9,000+ certified specialists across 45 countries. Additional services include agent matching, home valuation tools (Move Meter, Home Value Assessment), and partner services for mortgage financing (Guaranteed Rate Affinity) and home warranties (Assurant).

Differentiator

Problem solved

Functional benefit

Brands

• Coldwell Banker Global Luxury: Luxury real estate program with 9,000+ certified Luxury Property Specialists operating across 45 countries

Products and services

• ColdwellBankerHomes.com Property Search Platform MLS-backed online property search platform for residential buyers, sellers, and renters in Texas metros, aggregating listings, neighborhood information, and valuation tools into a single consumer-facing portal.
• Residential Real Estate Brokerage Services Full-service residential real estate brokerage delivered through affiliated Coldwell Banker agents in Texas, covering pricing strategy, listing preparation, showings, offer negotiation, and closing support.
• Coldwell Banker Global Luxury Program Specialty marketing and representation program for luxury residential listings, providing elevated brand exposure, premium positioning, and access to the Coldwell Banker Global Luxury network for high-net-worth buyers and sellers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• AssurantminorStrategic or Co-development PartnerAssurant Home Warranty partnership provides home warranty services to Coldwell Banker customers, offering protection plans for home systems and appliances as part of the homeownership journey.
• Guaranteed Rate AffinitycoreStrategic or Co-development PartnerGuaranteed Rate Affinity, LLC provides mortgage pre-approval and lending services to Coldwell Banker customers. The companies share common ownership through Anywhere Real Estate, creating an integrated home buying and financing experience.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Century 21 Real Estate: Long-established residential real estate franchise brand with a global agent network, directly comparable to Coldwell Banker in brand age, franchise model, and consumer positioning.
• Compass: Tech-enabled residential real estate brokerage with a national agent network and end-to-end platform, directly competing with Coldwell Banker for agents, listings, and buyer-side demand.
• eXp Realty: Cloud-based, agent-OWNED residential real estate brokerage with a rapidly scaling national agent network, competing for the same agent talent and franchise-like economics.
• Redfin: Tech-forward residential brokerage and portal offering discounted commissions and direct agent services, competing for both consumers and agents that Coldwell Banker's network serves.
• RE/MAX: Global residential real estate franchise network with a very similar agent-led, franchise-driven model and global brand footprint, making it one of the closest direct competitors to Coldwell Banker.
• Sotheby's International Realty: Luxury-focused residential real estate network with a global agent footprint, directly comparable to the Coldwell Banker Global Luxury program for high-end and international listings.
• Better Homes and Gardens Real Estate: Residential real estate franchise affiliated with a major lifestyle media brand, competing in the same franchise brokerage category and for similar affiliated-agent relationships.
• Keller Williams Realty: Large US residential real estate franchise with an agent-centric, profit-sharing model, competing head-to-head for affiliated agents and listings across the same geographies.
• Berkshire Hathaway HomeServices: Residential real estate franchise network leveraging the Berkshire Hathaway brand, operating under a similar franchise model and competing for the same affiliated-agent and listing pool.

Broad incumbents

• Zillow Group: Dominant online residential real estate marketplace and Zillow Offers-adjacent platform that drives much of the buyer and seller demand that ultimately flows to Coldwell Banker agents, making it a critical ecosystem participant and indirect competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCnKUwCkxU1dJFevnz_BLzPA
• Facebookfacebook.com/cbrealtytexas
• Instagraminstagram.com/CBRealtyTexas
• LinkedInlinkedin.com/company/coldwell-banker-united-realtors---houston

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker United