What Mipa Paints does

MIPA SE is a family-owned German manufacturer of professional coating systems headquartered in Essenbach (registered in Landshut), operating globally as one of the largest family-run companies in the paint and coatings industry. Its core technology stack centers on coatings chemistry — automotive refinishing paints (Autolacke), industrial coatings (Industry), ready-to-use aerosols (Aerosole), architectural decorative paints (Decorative), and wood coatings marketed under the Rosner sub-brand — augmented by a portfolio of specialized systems including WBC (waterborne basecoat), BC, OC, and PUR HS mixing systems, Pro Mix Industry/Aqua/Decorative variants, UV-curable systems, Mipa Corrosion Protection, Mipa Carbon System for carbon-fiber composites, Mipa PROTect Ultra 9H, and the Mipa CO2 Coating line built on renewable raw materials. Underpinning the chemistry is MipaMix Online, a cloud-based formulation and color-matching software stack (Elite, 5.0, and Basic tiers) integrated with X-Rite MA 5C spectrophotometers, plus an extensive multilingual technical-documentation library (TDS/SDS in 10+ languages).

MIPA serves professional B2B users across four primary verticals: vehicle refinishing professionals (auto body shops, collision repair centers, fleets), industrial manufacturers (machinery, equipment, commercial vehicles), building and construction professionals (paint retailers and contractors), and the wood-processing industry (carpenters, furniture manufacturers). The group employs approximately 1,700 people worldwide and distributes through owned branch offices plus partner channels in more than 100 countries on all continents; eight training centers (headquarters in Essenbach plus international hubs in Portsmouth, Melbourne, Deventer, Bydgoszcz, Székesfehérvár, and Bozen) provide certified customer education and reinforce switching costs.

The business model is predominantly transactional hardware sales of paint and accessories, supplemented by recurring software services (MipaMix subscriptions), fee-based professional training, and direct retail via Mipa Direktmärkte storefronts. Pricing is quote-based and not publicly disclosed, and relationships are managed through dedicated contact channels (sales, technical-support, MipaMix, and colour hotlines). Ownership remains under the Fritzsche family, with Markus Fritzsche as Chairman of the Management Board and Sales Director, Berndt Fritzsche chairing the Supervisory Board, and Klaus Fritzsche, Dr. Uwe Rohr, and Robert Jungwirth on the Management Board.

Name

Mipa Paints

Legal name

MIPA SE

Website

https://mipa-paints.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MIPA SE is a German family-owned manufacturer of professional coating systems — automotive refinish, industrial, decorative, aerosols, wood, and accessories — serving body shops, industrial finishers, construction professionals, and wood coaters in 100+ countries via owned branches and partners, supported by proprietary MipaMix color-matching software.

Ownership category

akta.pro rank

Product category

Paint and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial Protective Coatings (IMAEAHAB)

akta.pro secondary industries

Automotive & Transportation Coatings (IMAEAHAC), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM), Industrial Protective Coatings (IMADAKAB)

Keywords

• Automotive refinish coatings
• Industrial paint systems
• Wood coating products
• Color matching software
• Decorative building paints

Headquarters

HQ city

Essenbach

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paint and coating product sales: Development, manufacture, and sale of coating systems including vehicle refinishing paints, industrial coatings, decorative/building paints, wood coatings, and aerosols for professional users
2. Training services: Professional training courses conducted at headquarters in Essenbach and seven international training centers, covering application techniques, new technologies, and system training
3. Software services: MipaMix Online cloud-based formulation software subscription for color matching and paint formulation
4. Non-paint products (MP Non-Paints): Sale of paint-related accessories including CarCare products, PaintCupSystem, VarioTape, ionization guns, sanding discs, protective equipment, and industrial vacuum cleaners

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MIPA SE develops, produces and sells professional coating systems including vehicle refinishing paints (Autolacke), industrial coatings (Industry), aerosol spray paints (Aerosole), decorative/architectural building paints (Decorative), wood coatings (Holzlacke) under the Rosner brand, and painting accessories (MP Non-Paints). The offering is complemented by proprietary MipaMix Online cloud-based formulation and color-matching software (available as Elite, 5.0 and Basic) plus accredited hands-on training delivered through eight centers worldwide.

Product overview

Mipa SE operates as a family-owned professional coating systems company offering a comprehensive product portfolio centered on paint and coating solutions. The core offering includes six main product categories: Autolacke (automotive refinishing paints), Industry (industrial coatings), Aerosole (aerosol sprays), Decorative (architectural building paints), Holzlacke/Rosner (wood coatings), and MP Non-Paints (painting accessories). The company is distinguished by its proprietary MipaMix Online formulation software that powers color matching across all paint systems. Key paint systems include WBC (water-based coatings), BC (basecoat), OC (solvent-based), and PUR HS (polyurethane high-solids) mixing systems, each serving different regulatory and performance requirements. Supporting products include specialized coatings like Mipa Carbon System for carbon fiber, Mipa Protector/Mipa PROTect for surface protection, Mipa UV-System for UV curing, Mipa Corrosion Protection for anti-rust applications, and the eco-friendly Mipa CO2 Coating line. The accessory line under MP Non-Paints provides professional tools including sanding products, masking tapes, ionization equipment, and application tools. The company operates from headquarters in Essenbach, Germany with seven additional European locations, serving customers in over 100 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Pro Mix® Aqua: Sub-brand under the Pro Mix® industrial mixing system brand, focused on water-based coating solutions.
• Pro Mix® Decorative
• Pro Mix® Industry

Products and services

• Autolacke (Vehicle Refinishing Paints) Complete range of automotive refinishing coating systems including basecoats, clearcoats, fillers, primers, hardeners and additives intended for vehicle repair and collision work performed by professional auto body shops and collision repair centers.
• Industry (Industrial Coatings) Industrial coating systems including 2K PUR topcoats, epoxy coatings, water-based coatings, synthetic enamels and single-coat enamels designed for manufacturers applying coatings to machinery, equipment and commercial vehicles.
• Aerosole (Aerosol Spray Paints) Ready-to-use pressurized spray paint products including fillers, primers, acrylic sprays, corrosion protection, clearcoats and plastic coatings for professional touch-up and small-area coating applications.
• Decorative (Building and Architectural Paints) Architectural coating range covering interior paints, exterior paints, primers, textured plasters, building enamels, wood preservatives and floor coatings intended for construction contractors, retailers and professional painters.
• Holzlacke (Wood Coatings) / Rosner brand Wood protection and finishing products including primers, stains, wood sealers and weather-protection paints for interior and exterior wood surfaces, sold under the Rosner brand to carpenters, woodworkers and furniture manufacturers.
• MipaMix Online (Cloud Formulation and Color-Matching Software) Cloud-based formulation software that enables precise recipe creation and management for color matching and paint mixing across vehicle refinishing and industrial coatings, offered on a subscription basis to professional users.
• MP Non-Paints (Painting Accessories and Consumables) Professional painting accessories including CarCare products, sanding discs, masking tapes, ionization pistols, protective equipment, application tools and the MP PaintCupSystem, MP VarioTape and MP Ionisierungspistole X-ION used alongside the company's paint systems.
• Mipa WBC Mixing System (Waterborne Basecoat) VOC-compliant water-based basecoat mixing system for automotive refinishing applications, designed to meet current environmental regulations while delivering color accuracy and throughput for professional refinish shops.
• Mipa OC Mixing System (Solvent-Based) Solvent-based mixing system for automotive refinishing coatings, used as an alternative to the water-based WBC system for shops that require solvent-based formulations.
• Mipa BC Mixing System (Basecoat) Dedicated basecoat mixing system for vehicle refinishing that supports formulation of basecoat recipes for spot, panel and overall repairs.
• Mipa PUR HS Mixing System (Polyurethane High-Solids) Polyurethane high-solids mixing system engineered for commercial vehicle and industrial coating applications where high film build and durability are required.
• Pro Mix Industry (Industrial Mixing System) Industrial mixing system for the precise formulation of coatings used in manufacturing and production environments, paired with MipaMix Online color-matching software.
• Pro Mix Aqua (Water-Based Industrial Mixing System) Water-based industrial coating mixing system engineered for environmental benefit, allowing manufacturers to formulate low-VOC industrial coatings.
• Pro Mix Decorative (Decorative Mixing System) Decorative coating mixing system for in-store tinting and formulation of interior and exterior decorative paints, used by paint retailers and contractors.
• Mipa UV-System (UV-Curable Coatings) UV-curable coating system including UV fillers and clearcoats that cure rapidly under UV/LED exposure, supported by the MP UV-LED Lamp MAX, used in automotive and industrial spot-repair workflows.
• Mipa Corrosion Protection Specialized coating systems for corrosion prevention and protection of metal surfaces, used on industrial equipment, machinery and structures exposed to corrosive environments.
• Mipa Carbon System Specialty coating system engineered for carbon-fiber composite materials used in automotive and industrial applications, addressing the unique adhesion and finish requirements of carbon substrates.
• Silicotherm (High-Temperature Insulation Coatings) High-temperature resistant coatings designed for thermal insulation applications, used in industrial and equipment settings where surfaces are exposed to elevated temperatures.
• Mipa CO2 Coating Eco-friendly coating range formulated from renewable raw materials to reduce the carbon footprint of coating applications for environmentally conscious customers.
• Mipa Protector / Mipa PROTect Line (2K Spray, Tintable, Ultra 9H, Easy Clean) Protective coating product line including 2K spray and tintable variants for surface protection, the PROTect Ultra 9H ceramic-like high-hardness coating for automotive surfaces, and PROTect Easy Clean easy-clean technology for simplified maintenance.
• Professional Training Services (Coating Application Training) Professional training courses covering application techniques, new technologies and system training on Mipa product lines, delivered at the Essenbach headquarters and seven international training centers (England, Australia, Netherlands, Poland, Hungary, Italy) with both individual and custom-planned options.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, supporting and minor.

• X-RitecoreTechnology or IntegrationIntegration partnership for color matching technology. MipaMix Elite software integrates with X-Rite MA 5C color measurement device for precise color matching in industrial and automotive applications.
• 360dialog GmbHsupportingTechnology or IntegrationWhatsApp Business API provider enabling business communication through WhatsApp for recruitment and customer service purposes. Based in Berlin, Germany, and certified by WhatsApp.
• rexx systems GmbHsupportingTechnology or IntegrationProvider of career portal software for job postings and application management on MIPA's careers website.
• Feycolor GmbHminorChannel Partner/ Reseller/ DistributorListed as one of the group companies on the careers portal, suggesting a distribution or sales partnership relationship within the Mipa Group ecosystem.
• Henelit Lackfabrik GmbHminorChannel Partner/ Reseller/ DistributorListed as one of the group companies on the careers portal, suggesting a distribution or sales partnership relationship within the Mipa Group ecosystem.
• Rosner (via rosner-coatings.com)coreChannel Partner/ Reseller/ DistributorROSNER is a brand within the Mipa Group specializing in professional wood coatings. They present at Holz-Handwerk trade fair with new standards for wood surfaces including metallic effects and natural wood aesthetics.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AkzoNobel: Owner of Sikkens, Lesonal, and International brand refinish and industrial coatings, plus decorative paints (Dulux). Direct competitor to Mipa in vehicle refinishing and decorative paint in European markets with comparable VOC-compliant waterborne offerings.
• BASF Coatings: Division of BASF SE serving automotive OEM and refinish, industrial, and decorative coatings globally. Comparable in automotive refinish and industrial coating offerings, with deeper parent-company resources and broader OEM relationships than Mipa.
• Jotun: Norway-based global coatings manufacturer with protective, marine, decorative, and powder coatings. Comparable to Mipa's industrial protective coatings segment and decorative line, with broader marine and offshore presence.
• Sherwin-Williams: Global coatings giant combining industrial, automotive refinish, and architectural paint. Comparable to Mipa's decorative/building and industrial portfolios at much larger scale, with extensive North American and European retail distribution.
• Hempel: Danish family-owned (similar to Mipa) global coatings company focused on protective, marine, decorative, and industrial coatings. Directly comparable ownership structure, product breadth, and target customer profile, but with stronger marine/offshore exposure.
• PPG Industries: One of the world's largest coatings companies with a major automotive refinish (PPG Refinish) and industrial coatings portfolio. Comparable to Mipa across automotive, industrial, and protective segments, but with vastly larger scale, broader geographic manufacturing, and much deeper R&D budgets.

Direct peers

• Spies Hecker: Axalta refinish brand offering Permahyd waterborne basecoats and Hi-TEC color-matching tools to bodyshops. Comparable to Mipa in vehicle refinish systems, training-center model, and color-management software integration.
• Axalta Coating Systems: Pure-play coatings specialist with leading automotive refinish brands (Cromax, Standox, Spies Hecker) plus industrial and light-vehicle OEM coatings. Directly competes with Mipa's WBC, BC, and OC mixing systems in body shops and has similar waterborne regulatory positioning.
• Standox (Axalta brand): Axalta-owned premium refinish brand focused on waterborne basecoat systems and bodyshop solutions across Europe. Directly competes with Mipa's WBC waterborne basecoat and color-matching software proposition in the same channel and customer base.

Others

• Rosner (Mipa Group): Wood coatings brand within the Mipa Group presenting at Holz-Handwerk trade fair. Not a true independent peer but a relevant sibling brand comparable to independent wood-coatings specialists like SAICOS or Remmers for benchmarking product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mipa Paints