360dialog
- Company typePrivate
- Founded2012
- HeadquartersGrünwald, Germany
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What 360dialog does
360Dialog GmbH is a Grünwald (Munich area), Germany-based WhatsApp Business Solutions platform that operates as one of a small group of Official Meta Business Partners, and is described in its own materials as Meta's largest WhatsApp Partner Enabler globally. The company provides direct WhatsApp Business API access, a marketplace of matched WhatsApp solutions, a Partner Platform for resellers and solution providers, the 360Pilot analytics and full-funnel attribution module, a Performance Messaging managed-campaign service, and—added in 2026—Google-verified Rich Communication Services (RCS) for Android and iPhone. Underlying technology rests on cloud-based WhatsApp infrastructure that handles message delivery at scale (with a Higher Throughput Tier advertising up to 1,000 messages per second), integrates with more than 1,000 third-party systems, and stitches ad-click events from Meta Ads, Google Ads, and TikTok Ads into downstream CRM (Salesforce), ecommerce (Shopify), and revenue outcomes via 360Pilot. The platform processes over 2 billion messages per month and is used by 100,000+ businesses.
The business model is hybrid. Core WhatsApp API access is usage-based, aligned to Meta's conversation-based pricing with no markup on Meta fees; volume tiers (100K+ monthly messages) qualify for 5–25% discounts. Recurring subscription revenue is generated by the Higher Throughput Tier (€249/$299 per month) and the Performance Messaging managed service (from €1,500/month plus 4% of media spend), while partner-driven subscription revenue flows from the Partner Platform. Distribution combines self-serve developer onboarding and Marketplace PLG with assisted/field enterprise sales and a partner/reseller channel. Customers span enterprise (TUI, AAC/Nissan, ALDI France, Tamam), brands and agencies served via Performance Messaging, technology partners building on the Partner Platform, and SMBs routed through the Marketplace.
The privately held firm, incorporated as 360dialog GmbH under HRB 311490 at the Amtsgericht München, employs 101–250 people and is led by Managing Directors Gerrit Rode-Wilke (Founder) and Robert Konopka; the broader leadership team includes Martin Sinner (COO), Robert Konopka (CTO), Tal Weber (Chief Sales Officer), and Karsten Reichel (Head of Finance and Controlling). No external institutional investors, parent companies, or funding rounds are disclosed in available sources.
360dialog firmographics
Firmographics- Name
- 360dialog
- Legal name
- 360dialog GmbH
- Website
- https://360dialog.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
360dialog industry classification
Industry- Product category
- WhatsApp Business Messaging Platform
- NAICS
- Telecommunications Resellers (517121), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Telegraph & Other Message Communications (4822)
- akta.pro primary industry
- Customer Engagement & Messaging Platforms (In-App, WhatsApp/RCS, Chat) (THALAKAH)
- akta.pro secondary industry
- Customer Service, Contact Center & Loyalty Care Platforms (Case Management, Chatbots) (THALAKAN)
Keywords
Where 360dialog is headquartered
LocationHeadquarters
- HQ city
- Grünwald
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
360dialog business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- WhatsApp API Access and Usage Fees: Revenue from direct WhatsApp API access, transparent pricing with no markups on Meta fees. Usage-based pricing following Meta's conversation-based pricing model with volume tiers providing 5-25% discounts for higher message volumes.
- Higher Throughput Tier: Premium tier subscription for businesses requiring message throughput beyond Meta's standard limits (80 msg/sec). Enables delivery rates of up to 1,000 messages per second. Monthly subscription at €249 (EUR) or $299 (USD).
- Managed Performance Messaging: Ongoing expert-managed WhatsApp campaign services including strategy, journey building, creative services, and performance optimisation. Starting from €1,500/month plus 4% of media spend.
- Partner Platform Services: Partner Platform for resellers and solution providers to build, manage, and grow WhatsApp Business offerings. Revenue from partner subscriptions and support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard WhatsApp API (Default) |
| Subscription | Monthly | Higher Throughput Tier |
| Subscription | Monthly | Managed Performance Messaging |
| Usage-based | Monthly | Volume Discount Tiers |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
360dialog product offering
Product offeringCore offering
360dialog is an official Meta Business Partner that provides direct WhatsApp Business API access, a Partner Platform for resellers, a Marketplace of matched WhatsApp solutions, the 360Pilot attribution and analytics platform, managed Performance Messaging services, and Google-verified RCS messaging. Customers span developers, SMBs, enterprises and agencies, served via transparent usage-based pricing, monthly subscription tiers and managed service engagements.
Product overview
360Dialog is a WhatsApp Business Solutions Platform offering a portfolio of interconnected products. The core offering is the WhatsApp API, providing direct API access with extensive documentation and 24/7 support. The Marketplace matches businesses to appropriate WhatsApp solutions with onboarding support, while the Partner Platform enables partners to build and manage WhatsApp solutions at scale. Two key add-on modules extend the platform: 360Pilot provides campaign analytics and revenue attribution across any WhatsApp provider, and Performance Messaging offers managed campaign services with strategy and optimization. Google RCS messaging was added as an additional channel capability.
Differentiator
Problem solved
Functional benefit
Brands
- 360Pilot: WhatsApp analytics and campaign tracking platform that provides full-funnel attribution including revenue, ROAS, CAC, and LTV metrics.
- Performance Messaging
- Partner Platform
- Marketplace
- RCS
Products and services
- WhatsApp API Direct WhatsApp Business API access with extensive documentation, full access to webhooks and extensions, transparent pricing without markups on Meta fees, and best-in-class 24/7 support. Designed for developers, enterprises and partners integrating WhatsApp into their own applications, automations and customer workflows.
- Marketplace Marketplace that matches businesses with the right WhatsApp Business solution for their use case and provides hands-on onboarding support, automation setup and a 30-day money-back guarantee on every tool. Targeted at small and medium businesses that need guided WhatsApp adoption.
- WhatsApp Partner Platform Platform enabling technology partners, resellers and agencies to build, manage and grow WhatsApp Business offerings for their clients without running their own Meta-facing infrastructure. Includes operations management, 24/7 support and guidance through the WhatsApp and Meta ecosystem, with transparent pricing and no markups on Meta fees.
- 360Pilot WhatsApp analytics and campaign tracking platform that traces the full customer journey from first click to final purchase and surfaces revenue, ROAS, CAC and LTV metrics. Connects WhatsApp conversations to CRM, ecommerce and marketing tools such as Salesforce, Shopify and Meta, Google and TikTok Ads, and works with any WhatsApp provider.
- Performance Messaging Managed WhatsApp campaigns service for brands and marketing agencies providing strategy, journey building, creative services and ongoing performance optimisation. Includes 360Pilot analytics and monthly performance reviews, starting at €1,500 per month plus 4% of media spend.
- Google RCS Messaging Google-verified Rich Communication Services offering for Android and iPhone with blue-checkmark verified sender, rich media, interactive messages (buttons and carousels) and payment processing via Google Pay. Provides a single messaging API for all platforms with automatic SMS fallback, extending 360dialog's coverage beyond WhatsApp.
Quantifiable outcome
- 7x higher open rates (TUI WhatsApp marketing)
- +6 more outcomes
Companies that use 360dialog
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
360dialog technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
360dialog partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Meta (Facebook)coreOfficial Meta Business Partner and the largest WhatsApp Partner Enabler globally. Provides direct WhatsApp API access, infrastructure, and support services. Guides customers through the WhatsApp and Meta ecosystem including business verification, WABA management, and policy compliance.
- GooglecoreTrusted Google partner for RCS (Rich Communication Services). Provides Google-verified RCS messaging for businesses, verified sender status with blue checkmark, and integration with Google Messages ecosystem. iOS 18+ support through Apple Messages.
- Omnicom Media Group (OMD MENA)minorStrategic partnership for managed WhatsApp campaigns. OMD MENA works with 360Dialog on customer case studies including Nissan Ramadan campaigns and Tamam lead generation, combining media buying expertise with WhatsApp analytics.
- Omnicom Media MENAminorPartnered on AAC Nissan's conversation-led sales transformation, integrating Omni Contact approach with 360Dialog's 360Pilot for full-funnel measurement.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
360dialog competitors and assessment
Company assessmentDirect peers
- respond.io: WhatsApp-centric customer conversation management platform targeting mid-market and enterprise. Direct competitor in WhatsApp API + messaging inbox + analytics positioning, with strong presence in MENA and SEA markets.
- MessageBird (Bird): Direct WhatsApp Business Solution Provider and European-headquartered (Amsterdam) omnichannel messaging competitor. Comparable in customer concentration on WhatsApp/RCS but with broader CPaaS scope including email, voice, and marketing automation.
- Wati: Pure-play WhatsApp Business Solution Provider focused on SMBs and mid-market with a SaaS-style interface. Closely comparable in WhatsApp-first product strategy and target customer segments, particularly SMBs via the marketplace model.
Broad incumbents
- Zendesk: Customer service and engagement platform with WhatsApp Business messaging capabilities embedded in its CX suite. Comparable as a customer engagement/messaging competitor at the enterprise layer, though positioned as a broader CRM/helpdesk solution.
- Infobip: Major CPaaS platform with WhatsApp Business Platform capabilities, RCS support, and enterprise customer engagement tools. Comparable in WhatsApp API focus but with broader geographic presence and telco heritage.
- Sinch: Global CPaaS provider with WhatsApp Business API offerings acquired via MessageMedia and other roll-ups. Competes directly with 360dialog on WhatsApp messaging while offering enterprise-grade voice, SMS, and verification APIs.
- Twilio: Largest independent CPaaS provider offering WhatsApp Business API alongside SMS, voice, email, and video — directly comparable to 360dialog's WhatsApp API offering but with a much broader omnichannel stack and significantly larger enterprise customer base.
- Vonage (Ericsson): CPaaS provider acquired by Ericsson, offering WhatsApp Business API alongside voice, video, and messaging APIs. Competes with 360dialog on enterprise WhatsApp integrations while bundled within Ericsson's telecom infrastructure stack.
Others
- Salesforce (Marketing Cloud / Service Cloud): 360dialog integrates with Salesforce (per disclosed partnership) but Salesforce's Marketing/Service Cloud represents both an integration partner and an adjacent competitor offering WhatsApp messaging within broader enterprise CRM suites — relevant for understanding bundling pressure.
Emerging players
- Sleekflow: Asia-headquartered omnichannel messaging platform with WhatsApp Business API as a core channel. Comparable in WhatsApp-first go-to-market with particular strength in APAC SMB and enterprise segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
360dialog social profiles
Digital presence360dialog financial estimates
Financial estimateRevenue estimate
Valuation estimate
360dialog leadership team
Management profileNumber of profiles
Profiles5 records
360dialog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
360dialog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 360dialog
What does 360dialog do?
360dialog is an official Meta Business Partner that provides direct WhatsApp Business API access, a Partner Platform for resellers, a Marketplace of matched WhatsApp solutions, the 360Pilot attribution and analytics platform, managed Performance Messaging services, and Google-verified RCS messaging. Customers span developers, SMBs, enterprises and agencies, served via transparent usage-based pricing, monthly subscription tiers and managed service engagements.
Is 360dialog a public or private company?
360dialog is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 360dialog founded?
360dialog was founded in 2012. It employs 101 to 250 people.
Where is 360dialog based?
360dialog is headquartered in Grünwald, Germany, in the Europe region.
How does 360dialog make money?
Four revenue lines are on record. WhatsApp API Access and Usage Fees are the primary driver. The others are higher Throughput Tier, managed Performance Messaging and partner Platform Services.
Who are 360dialog's main competitors?
Direct peers on record are respond.io, MessageBird (Bird) and Wati. Broad incumbents are Zendesk, Infobip, Sinch, Twilio and Vonage (Ericsson). Salesforce (Marketing Cloud / Service Cloud) is listed as an others. Sleekflow is listed as an emerging player.
Does 360dialog have an API?
Yes. Direct WhatsApp Business API access with full API access to webhooks and extensions. Extensive API documentation available. Coming soon: MCP support to manage WhatsApp accounts and build use cases from Claude Code, Codex, Gemini CLI, and more. Sandbox environment available for free testing. Developer documentation is at docs.360dialog.com.
What industry is 360dialog in?
360dialog's product category is WhatsApp Business Messaging Platform. Its primary akta.pro industry code is THALAKAH, Customer Engagement & Messaging Platforms (In-App, WhatsApp/RCS, Chat), with a secondary code of THALAKAN, Customer Service, Contact Center & Loyalty Care Platforms (Case Management, Chatbots). Its NAICS code is 517121 and its SIC code is 4822.