What Hunter Imaging Group does

Hunter Imaging Group generates revenue predominantly through Medicare bulk-billed diagnostic imaging services for individual patients referred by GPs, specialists, and hospitals, with transaction-based fees per scan supplemented by workers compensation and out-of-pocket payments. Its go-to-market combines walk-in patient access, doctor-driven referral pipelines via Doctor Direct, Specialist Express Upload, and Hospital Express Upload, and B2B co-location deals inside integrated healthcare hubs such as the $30 million Charlestown Health Hub and the Newcastle City practice alongside Douglass Hanly Moir Pathology, IPN Medical Centres, Australian Skin Cancer Clinics, Ramsay Health Care, and King Street Private Hospital. The company operates as a subsidiary of Sonic Healthcare (ASX: SHL), which employs approximately 41,500 people globally and runs a federation of radiology brands, while Hunter Imaging maintains operational autonomy and is led by CEO Dr Demetrius Voutnis and COO Todd Forbes.

Name

Hunter Imaging Group

Legal name

Hunter Imaging Group

Website

https://hunterimaging.com.au

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

Hunter Imaging Group is a regional New South Wales diagnostic imaging provider operating 21-plus practices across the Hunter, New England, and Central Coast regions, delivering MRI, CT, PET-CT, ultrasound, X-ray, mammography, and nuclear medicine to patients referred by GPs, specialists, and hospitals. It is a subsidiary of Sonic Healthcare (ASX: SHL).

Ownership category

akta.pro rank

Product category

Diagnostic Medical Imaging

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

akta.pro secondary industries

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA), Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD), Nuclear Medicine Clinical Services & Therapy Centers (HLAIAGAI)

Keywords

• Diagnostic imaging services
• Medical radiology
• MRI scanning
• CT scanning
• PET-CT imaging

Headquarters

HQ city

Adamstown

HQ country

Australia

HQ region

Oceania

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Diagnostic Imaging Services: Healthcare service fees for medical imaging procedures including MRI, CT, X-ray, Ultrasound, PET-CT, Mammography, Nuclear Medicine, and specialized procedures. Revenue generated through Medicare rebates for eligible services and bulk billing arrangements.
2. Bulk Billing: Bulk billing Medicare-eligible scans directly to Medicare, with no out-of-pocket cost to patients. Cancer-related scans and certain other services are bulk billed.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Hunter Imaging Group provides diagnostic medical imaging services across 21+ practices in regional New South Wales, spanning MRI, CT, PET-CT, X-ray, ultrasound, mammography, nuclear medicine, bone densitometry, EOS imaging, and image-guided interventional procedures. Services are delivered through bulk-billed Medicare arrangements and supported by a Patient Portal/mobile app, online reporting tools for referrers, and Express Upload digital referral workflows.

Product overview

Hunter Imaging Group is a comprehensive diagnostic medical imaging provider offering a unified portfolio of imaging services and digital tools. The core offerings span multiple imaging modalities including MRI (with AI-powered Deep Resolve technology), CT, PET-CT, X-ray, ultrasound, mammography, nuclear medicine, EOS imaging, and specialized services for women's health and vascular diagnostics. The service network is complemented by digital patient engagement tools including a Patient Portal (web and mobile apps), Quick Share image sharing, Express Upload for digital referrals, Telehealth capabilities, and Online Reports access for referring doctors. Hunter Imaging operates as part of Sonic Healthcare across numerous locations in Newcastle, Lake Macquarie, Hunter, Central Coast, and New England regions.

Differentiator

Problem solved

Functional benefit

Brands

• Hunter Women's Imaging: Dedicated women's health diagnostics and imaging centre providing supportive atmosphere for comprehensive radiological services.
• Cardiovascular Centre
• PET & MRI Centre at Gateshead

Products and services

• MRI Magnetic resonance imaging including 3T Siemens Skyra, Siemens MAGNETOM Sola 1.5T with BioMatrix technology, and AI-powered Deep Resolve MRI for sharper images and faster scan times. Available for patients referred by GPs and specialists across multiple regional NSW locations.
• Low-Dose Computed Tomography (CT) Advanced CT imaging including 640-slice Aquilion Genesis at East Maitland and additional CT scanners at other branches, used for cancer detection, cardiac imaging, lung screening, and general diagnostic applications.
• PET-CT Combined PET and CT scanner at Gateshead PET & MRI Centre that simultaneously images anatomy and function in a single scan for cancer detection, staging, and therapy monitoring.
• X-ray General X-ray imaging including OPG/dental X-ray services, available at multiple locations across the Hunter region with walk-in appointments for many sites.
• Ultrasound General and specialised ultrasound imaging including pregnancy 4D ultrasound, nuchal translucency screening, and vascular ultrasound services.
• Mammography Breast imaging service including standard mammography and Contrast Enhanced Mammography (CEM) at Gateshead for detailed breast cancer diagnosis.
• Nuclear Medicine Nuclear medicine imaging services including PET-CT scanning for cancer detection and therapy response monitoring at Gateshead PET & MRI Centre.
• Bone Densitometry (BMD) Dual energy X-ray absorptiometry scan for measuring bone mineral density to diagnose and monitor osteoporosis and other bone conditions.
• EOS Imaging Full-body weight-bearing standing X-ray imaging using Nobel-prize-winning technology at the Adamstown branch, providing low-dose radiation (9x less than conventional X-ray) with no stitching required for spinal, hip, knee, and musculoskeletal assessments. Only location between Sydney and Brisbane to offer this service.
• Vascular Ultrasound Specialised vascular diagnostic imaging using duplex ultrasound technology for evaluating blood vessels and circulation, provided through the Cardiovascular Centre with over 25 years of regional experience.
• Interventional Radiology Image-guided minimally invasive procedures including epidural injections, facet joint injections, and FNA biopsies for diagnostic and therapeutic purposes.
• Hunter Women's Imaging Specialised women's health imaging centre providing mammography, breast imaging, and women's diagnostics in a supportive atmosphere for comprehensive radiological services.
• Lung Screening (NLCSP) National Lung Cancer Screening Program providing low-dose CT scans at no cost to eligible Australians aged 50-70 with a smoking history, through participation in the Australian Government program launching 1 July 2025.
• Pregnancy 4D Ultrasound Advanced 4D ultrasound imaging for pregnancy monitoring and detailed fetal assessment.
• Nuchal Translucency Prenatal ultrasound screening for chromosomal abnormality assessment during 12-16 weeks gestation.
• True Body Measurement (TBM) Body composition measurement service for detailed assessment of body tissues and composition.
• Contrast Enhanced Mammography (CEM) Advanced contrast-enhanced breast imaging at Gateshead for detailed breast cancer diagnosis.
• Patient Portal and Mobile App Online patient portal and mobile app (iOS and Android) powered by Zed Technologies enabling patients to view and share medical images, access results, and manage appointments. Includes Quick Share functionality for secure image sharing with unique codes.
• Telehealth Telehealth services enabling contactless referral solutions and remote consultations for patients and referring doctors.
• Express Upload Digital referral upload system allowing doctors and patients to submit referrals online without requiring physical signatures.
• Online Reports Secure online platform for doctors to access and view patient imaging reports and diagnostic results via InteleViewer, Fetch, and Sonic Dx.

Quantifiable outcome

• AI-powered Deep Resolve MRI reduces scan times to under 15 minutes while delivering sharper images with greater resolution and fewer motion artifacts
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• Siemens HealthineerscoreTechnology or Integration · 1 August 2025Siemens Healthineers provides Deep Resolve MRI AI technology and MRI equipment including MAGNETOM Sola and Skyra 3T systems. Deep Resolve uses deep neural networks for accelerated MRI scans with improved image quality.
• Newcastle KnightsflagshipGTM or Marketing PartnerPreferred diagnostic partner for all Newcastle Knights players and all grades, providing elite sports medicine diagnostics for over 30 years. Partnership includes corporate sponsorship and community engagement activities.
• Newcastle BasketballminorGTM or Marketing PartnerCommunity partnership supporting basketball activities in the Newcastle region.
• Soul HubminorGTM or Marketing PartnerCommunity partnership with Soul Hub organization supporting local community health initiatives.
• Sonic HealthcarecoreStrategic or Co-development PartnerParent company and global medical diagnostics provider. Sonic Healthcare is an Australian-based international company providing Radiology and Pathology services in Australia and overseas with approximately 41,500 employees across multiple countries.
• Douglass Hanly Moir PathologyflagshipStrategic or Co-development PartnerCo-located pathology services at Newcastle City (291 King Street) and Charlestown Health Hub enabling integrated patient care and streamlined diagnostic pathways.
• IPN Medical CentrescoreStrategic or Co-development PartnerCo-located medical centre at Charlestown Health Hub working together to streamline the patient journey.
• Australian Skin Cancer ClinicscoreStrategic or Co-development PartnerCo-located skin cancer clinic at Charlestown Health Hub providing integrated care for skin cancer diagnosis and treatment.
• Ramsay Health CarecoreStrategic or Co-development PartnerCo-located healthcare services at Charlestown Health Hub supporting integrated regional healthcare delivery.
• Hunter Specialist Dr. Allen JamescoreStrategic or Co-development PartnerCardiothoracic Surgeon partnership for lung cancer awareness and early detection initiatives. Collaboration through multidisciplinary team meetings at Calvary Mater and Lake Macquarie Private Hospitals.
• Hunter Postgraduate Medical Institute (HPMI)coreGTM or Marketing PartnerSponsorship of HPMI Sports Medicine Update events featuring Hunter Imaging radiologist presentations on imaging of commonly missed injuries.
• Port Stephens Koala HospitalminorGTM or Marketing PartnerCommunity support through donation of medical supplies across 21 practices and pro bono diagnostic expertise from Specialist Interventional Radiologist Dr Amanda Woodward.
• Hunter Breast Cancer FoundationcoreGTM or Marketing PartnerProud supporters providing essential support and services to breast cancer patients and families. Staff participate in BustyMovers 100km walking challenge raising over $11,000 annually for the foundation.
• Zed TechnologiescoreTechnology or IntegrationTechnology provider for patient portal and mobile app (HIG Patient Portal) enabling patients to view and share medical images, powered by Zed proprietary software.
• Dr Ashmita Desai (Brightwell Health)minorStrategic or Co-development PartnerCollaboration with Obstetrician, Gynaecologist and Advanced Laparoscopic Surgeon for gynaecological cancer awareness month highlighting HPV screening and early detection.
• Australasian Sonographers Association (ASA)coreGTM or Marketing PartnerStaff presentations at ASA2024 Conference on vascular sonography, women's health imaging, and clinical supervision. Sarah Beadle nominated as finalist for ASA Sonographer of the Year.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Capitol Health: ASX-listed diagnostic imaging operator (ASX: CAJ) with ~70 clinics across Australia. Directly comparable as a multi-site radiology provider, and a likely acquirer or competitor in regional NSW.
• Lumus Imaging: Australian diagnostic imaging network with 80+ sites across NSW, VIC, QLD, and WA. Directly comparable multi-modality imaging provider competing with Hunter Imaging for referrers and patients, particularly in NSW markets.
• Castlereagh Imaging: Recently consolidated into Hunter Imaging under the unified brand. Historically a direct competitor in regional NSW, now operating under the same umbrella.
• SKG Radiology: Western Australian diagnostic imaging network and Sonic Healthcare subsidiary. Closely comparable in business model, modality mix, and parent company governance to Hunter Imaging.
• Queensland X-ray: Also a subsidiary of Sonic Healthcare, operating ~50 practices across Queensland. Highly comparable business model, technology stack, and Sonic federation structure; serves as a natural benchmark for Hunter Imaging.
• Illawarra Radiology Group: Sonic Healthcare subsidiary operating in the Illawarra/South Coast NSW region. Same parent, similar regional diagnostic imaging model; effectively a sister company within Sonic Imaging.
• I-MED Radiology Network: Australia's largest diagnostic imaging network operating 250+ clinics across the country. Directly comparable to Hunter Imaging as a multi-site radiology provider offering MRI, CT, X-ray, ultrasound, nuclear medicine, and interventional radiology to referrers and patients.

Broad incumbents

• Radiology Partners: US-based national radiology practice and one of the largest physician-led radiology groups globally. Comparable as a large-scale, multi-site diagnostic imaging operator with referral-network focus, though operating in a different healthcare system.
• Affidea: European diagnostic imaging and outpatient services operator with 300+ centres across 15 countries. Comparable as a multi-country diagnostic imaging network with similar modality mix and referrer-driven model.

Others

• Siemens Healthineers: Imaging equipment and AI technology provider; core technology partner supplying Deep Resolve MRI, MAGNETOM Sola, and Skyra 3T systems to Hunter Imaging. Comparable as a strategic supplier rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HunterImagingNSW
• LinkedInlinkedin.com/company/hunter-imaging-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunter Imaging Group