Fetch
- Company typePrivate
- Founded-
- HeadquartersHatfield, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
Fetch firmographics
Firmographics- Name
- Fetch
- Legal name
- Fetch! Retail Limited
- Website
- https://fetch.co.uk
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Fetch industry classification
Industry- Product category
- Online Pet Supplies Retail
- NAICS
- Pet and Pet Supplies Retailers (45991)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- General Pet Supplies Retail (Multi-category) (CRALAHAA)
- akta.pro secondary industries
- Pet Supplies Inventory-led Online Retailers (CRAFADAH), Pet Food & Treats Retail (CRALAHAB), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)
Keywords
Where Fetch is headquartered
LocationHeadquarters
- HQ city
- Hatfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fetch business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- E-commerce Retail Sales: Direct-to-consumer online retail of pet food, accessories, healthcare products, and supplies. Customers purchase through the pet-supermarket.co.uk e-commerce storefront with various delivery options.
- Subscription/Repeat Orders: Subscription orders with flexible delivery frequencies (weekly to once every twelve months). Customers can set up recurring deliveries for regular pet supplies, with options to skip, pause, or modify orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Delivery - Mainland UK |
| Unit Pricing | Pay-as-you-go | Standard Delivery - Ireland, Islands & Highlands |
| Subscription | Monthly | Subscription Orders |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Fetch product offering
Product offeringCore offering
Pet Supermarket (operated by Fetch! Retail Limited) is an online pet supplies retailer selling food, healthcare products, accessories, smart pet technology, and licensed veterinary medicines for dogs, cats, small animals, and birds. The platform offers a Shopify-based storefront with subscription/repeat-order capabilities, next-day and nominated-day delivery options, and access to qualified Animal Health Advisors for product guidance.
Product overview
Pet Supermarket (operated by Fetch! Retail Limited) is an online pet supplies retailer offering a comprehensive range of products across multiple categories including pet food (dog, cat, small animal, bird), healthcare products (flea/tick treatments, dental care, supplements), pet technology devices (microchip feeders, smart cat flaps, water fountains), accessories (toys, beds, carriers, grooming tools), and licensed veterinary medicines. The core offering is the e-commerce platform with a subscription/repeat orders module enabling scheduled deliveries. The business operates as a VMD-registered internet retailer of veterinary medicines and SQP-qualified business.
Differentiator
Problem solved
Functional benefit
Products and services
- Pet Food (Dog, Cat, Small Animal, Bird)
Companies that use Fetch
Customer profileSegments2 records
Ideal customer profiles2 records
Fetch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Fetch partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- SureFlap/SureFeed (SurePet)coreSureFlap Microchip Cat Flap Connect and SureFeed Microchip Pet Feeder Connect are featured products that integrate microchip recognition technology for selective pet access. These smart pet tech products allow pets to access food or entry based on their registered microchip, preventing other animals from using the same resources.
- Royal CanincoreRoyal Canin is a featured and top-selling brand on Pet Supermarket, offering breed-specific and life stage cat and dog food. Featured in hero banners and best deals sections.
- Hill's Science PlancoreHill's Science Plan is prominently featured as a top brand, with products like Hairball & Perfect Coat cat food and Sensitive Stomach dog food featured in best deals.
- Purina Pro PlancorePurina Pro Plan is listed as a top brand with veterinary diet products also available.
- Natures MenuminorNatures Menu Country Hunter game meat dog food featured in hero banners and best deals sections.
- Amazon ShippingcoreAmazon Shipping is one of the couriers used for order delivery. Pet Supermarket recommends downloading the Amazon Shipping app for iPhone and Android for delivery tracking and updates.
- DHLcoreDHL is one of the couriers used for order delivery. DHL app available for iPhone and Android with tracking capabilities. Contact: 0844 248 0828.
- AmtracoreAmtra is the certification body that certifies Pet Supermarket's Animal Health Advisors as Registered Animal Medicines Advisors (RAMAs).
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
Fetch competitors and assessment
Company assessmentDirect peers
- Zooplus: Europe's largest pure-play online pet supplies retailer, offering food, accessories, and healthcare for multiple species with a subscription model. Closest functional twin to Fetch in terms of online-only, multi-category, multi-species pet retail — though operating at pan-European scale rather than UK-focused.
- VetUK: UK online retailer and registered veterinary medicines supplier selling prescription and non-prescription pet medicines, food, and accessories. Highly comparable to Fetch on the regulated pharmacy side, with overlapping healthcare, food, and accessory SKUs.
- Pet Drugs Online: UK online pet pharmacy and supplies retailer offering prescription and non-prescription medicines, food, and accessories. Comparable to Fetch on the licensed pharmacy angle and online-only convenience model.
- Bitiba: UK arm of the European online pet retailer (part of the Zooplus group), offering food, treats, and accessories at value price points. Comparable to Fetch as a price-led, online-only, multi-category pet retailer in the UK market.
- Animed Direct: UK online pet supplies and pharmacy retailer offering prescription meds, food, and accessories with a focus on value and repeat ordering. Overlaps directly with Fetch on multi-category e-commerce and the licensed pharmacy angle.
- Jollyes: UK pet retail chain operating physical superstores and an online store, with broad food, accessory, and healthcare ranges plus in-store services (grooming, veterinary). Overlaps with Fetch on assortment and customer base; differentiated by its brick-and-mortar footprint and own-brand strategy.
- PetPlanet: UK-based online pet supplies retailer offering food, accessories, and healthcare across dog, cat, small animal, and bird categories. Nearest direct online-only peer to Fetch with comparable multi-species breadth and price-led positioning.
Broad incumbents
- Amazon UK (Pet Supplies): Dominant general online marketplace with a large pet supplies storefront, fast Prime delivery, and Subscribe & Save mechanics. Competes with Fetch on assortment breadth, price, and delivery speed, though it cannot match the licensed pharmacy and RAMA advice layer.
- Pets at Home: UK's leading omnichannel pet specialist with 440+ stores, an in-store veterinary service (Vets4Pets), and a sizeable online arm. Directly comparable assortment (food, healthcare, accessories, pet tech) and customer base (UK pet owners), but operates at much greater scale and with a physical footprint Fetch lacks.
Others
- Lily's Kitchen: UK premium natural pet food brand sold via its own D2C site and through retailers including Fetch. A featured brand partner on Fetch's site and representative of the kind of premium/natural brand Fetch could deepen exclusive relationships with as D2C grows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Fetch social profiles
Digital presenceFetch compliance and trust
Trust signalCompliance2 records
Fetch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fetch leadership team
Management profileNumber of profiles
Profiles1 record
Fetch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fetch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fetch
What does Fetch do?
Pet Supermarket (operated by Fetch! Retail Limited) is an online pet supplies retailer selling food, healthcare products, accessories, smart pet technology, and licensed veterinary medicines for dogs, cats, small animals, and birds. The platform offers a Shopify-based storefront with subscription/repeat-order capabilities, next-day and nominated-day delivery options, and access to qualified Animal Health Advisors for product guidance.
Is Fetch a public or private company?
Fetch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fetch founded?
Fetch was founded in -1.
Where is Fetch based?
Fetch is headquartered in Hatfield, United Kingdom, in the Europe region.
How does Fetch make money?
Two revenue lines are on record. E-commerce Retail Sales are the primary driver. The others are subscription/Repeat Orders.
Who are Fetch's main competitors?
Direct peers on record are Zooplus, VetUK, Pet Drugs Online, Bitiba, Animed Direct, Jollyes and PetPlanet. Broad incumbents are Amazon UK (Pet Supplies) and Pets at Home. Lily's Kitchen is listed as an others.
Does Fetch have an API?
No public API is recorded for Fetch.
What industry is Fetch in?
Fetch's product category is Online Pet Supplies Retail. Its primary akta.pro industry code is CRALAHAA, General Pet Supplies Retail (Multi-category), with a secondary code of CRAFADAH, Pet Supplies Inventory-led Online Retailers. Its NAICS code is 45991 and its SIC code is 5961.