Iqlandia

What Iqlandia does

IQLANDIA is a private science-entertainment operator based in Liberec, Czech Republic, running a four-venue complex within the Centrum Babylon development. The flagship iQLANDIA facility is a four-storey, 3,600 m² science centre with 11 themed exhibitions (MatematikUm, Kosmo, Geolab, Překonané vynálezy, TULaborka, Vodní svět, Geo, Smysly, Věda v domě, Živly, Člověk) and over 400 interactive exhibits targeted at visitors aged 8+. Adjacent iQPARK (1,400 m²) covers children aged 3–8 with six themed exhibitions, while iQPLANETÁRIUM is a 50-seat, 4K-resolution dome with two wheelchair-accessible spaces. iQFABLAB (800 m²) is a makerspace for ages 11+ equipped with 3D printers, laser cutters, cutting plotters, and a wood workshop. Standout technical components include a hydraulic Mars rover simulator replicating Valles Marineris terrain, a Tesla coil, a fire tornado demonstrator, and humanoid robotics exhibits including the open-source MATYLDA robots developed with OpenTechLab.

The company monetises through a multi-stream revenue model. Day passes range from 180 CZK (planetarium-only) to 530 CZK (LANDIA + planetarium bundle), with discounted rates for children, students, seniors, and ZTP/ZTP-P cardholders; group rates (10%) apply to parties of 15+. Annual unlimited-visit season passes (880–1,350 CZK) provide a recurring subscription layer, and gift vouchers valid 12 months extend reach into the gifting channel. School groups are served through curriculum-linked programmes (polytechnics, biology, geography, chemistry, physics), worksheets, and accredited teacher training. Corporate clients rent space, book traveling exhibitions, and purchase corporate permanent passes. Parking, restaurant concessions, and cross-promotional packages with Centrum Babylon (Aquapark, Lunapark, Labyrinth) round out the revenue mix. The customer base spans three segments — families with children (primary), K–12 school groups (primary), and corporate clients (secondary) — with distribution concentrated entirely in the Liberecký kraj region of the Czech Republic.

Institutional backing comes from the City of Liberec, Liberecký kraj, and the Nadace Škola hrou foundation as general partners, with main sponsors including ČEPS, ČSOB, GAVO, Preciosa, and Valeo, and construction firms (Metrostav, Skanska, Strabag, ARR Nisa) as supporting partners. The TULaborka exhibition is co-developed with the Technical University of Liberec, embedding university-grade nanotechnology content (including the Nanospider invention by Professor Oldřich Jirsák) into the visitor experience. The company currently runs an active public fundraising campaign via a ČSOB transparent account to finance an iQPLANETÁRIUM technology upgrade, and is preparing a new iQPARK exhibition ('Moře smyslů') for June 2026 alongside expanded summer outreach programming.

Name

Iqlandia

Legal name

iQLANDIA

Website

https://iqlandia.cz

Company type

Private

Founded year

2014

Operating status

Operating

Short description

IQLANDIA is a Liberec-based science-entertainment operator running a four-venue complex (iQLANDIA, iQPARK, iQPLANETÁRIUM, iQFABLAB) with 400+ interactive exhibits, serving families, K–12 schools, and corporate clients in the Czech Republic via ticket sales, season passes, and educational programs.

Ownership category

akta.pro rank

Product category

Science Center / Educational Entertainment

NAICS

Amusement and Theme Parks (71311), Museums (712110), Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Educational & Edutainment Parks (Science/Discovery/Children’s Parks) (THAJAEAG)

akta.pro secondary industries

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD), Academic Enrichment Camps (General Studies) (EDAMALAB)

Keywords

• Interactive science exhibits
• Science education center
• Planetarium experiences
• STEM educational programs
• Family entertainment center

Headquarters

HQ city

Liberec

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Entry Ticket Sales: Single-visit tickets sold to individuals, families, and groups for access to LANDIA, iQPARK, and iQPLANETÁRIUM. Discounted rates available for children 3-15, seniors 65+, students with ISIC/ITIC/EYCA cards, and ZTP/ZTP/P cardholders. Group discounts (10%) apply for parties of 15 or more.
2. Season Passes (Permanentky): Annual unlimited-visit passes for LANDIA (1,350 CZK basic, 880 CZK discounted) and iQPARK (950 CZK basic, 690 CZK discounted). Season passes are non-transferable and valid for one year from purchase. Passes can be upgraded post-visit by deducting the day's ticket price.
3. School Educational Programs: Organized educational programs and workshops for school groups, covering science topics such as polytechnics, biology, geography, chemistry, and physics. Part of the dedicated 'Schools' section of the center.
4. Corporate Events and Space Rental: Rental of facilities to corporate clients, including corporate permanent passes, traveling exhibitions, and event space rental. Listed under the 'Firms' section.
5. Parking Fees: Parking fees charged at the iQLANDIA parking lot: 120 CZK/day for cars/motorcycles, 400 CZK/day for buses/RVs. Non-visitor parking costs 350 CZK/day for cars and 1,000 CZK/day for buses.
6. Gift Vouchers (Dárkové poukazy): Gift vouchers sold for LANDIA and iQPARK visits, valid for 12 months from purchase. Delivered as PDF via email.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

iQLANDIA operates a multi-venue science and educational entertainment complex in Liberec, Czech Republic. Its core offering is walk-in and pre-booked access to four physical experiences — the four-story iQLANDIA science center (11 themed exhibitions, 400+ interactive exhibits for ages 8+), iQPARK (hands-on center for ages 3–8), iQPLANETÁRIUM (full-dome 4K planetarium), and iQFABLAB (digital fabrication makerspace for ages 11+) — sold through entry tickets, annual passes, school programs, and corporate facility rentals.

Product overview

Iqlandia operates a multi-venue science and educational entertainment complex in Liberec, Czech Republic, consisting of four distinct facilities. The flagship iQLANDIA is a four-story science-entertainment center (3,600 m²) with 11 interactive exhibitions and over 400 exhibits for visitors aged 8+. Adjacent iQPARK (1,400 m²) targets young children (ages 3-8) with hands-on themed exhibitions. iQPLANETÁRIUM offers 4K-resolution space film projections with 50 seats. iQFABLAB (800 m²) provides technology workshops with 3D printers, laser cutters, and traditional woodworking tools for ages 11+. The venues share educational programs for schools and families, with combined ticket packages available.

Differentiator

Problem solved

Functional benefit

Products and services

• iQLANDIA Four-story, 3,600 m² science-entertainment center in Liberec housing 11 themed interactive exhibitions (MatematikUm, Kosmo, Geolab, Překonané vynálezy, TULaborka, Vodní svět, Geo, Smysly, Věda v domě, Živly, Člověk) with over 400 interactive exhibits, live science demonstrations, and school programs. Recommended for visitors aged 8 and older.
• iQPARK 1,400 m² educational entertainment center for young explorers aged 3–8 years, with four floors of interactive exhibits organized into themed exhibitions (Water World, World Around Us, Abilities and Skills, Now I Know Why, two Laboratories, and Relaxation Spaces). Supports child development through play and experimentation.
• iQPLANETÁRIUM Full-dome planetarium facility within the iQLANDIA building offering space and terrestrial-themed film projections at 4K resolution, with 50 reclinable seats (including 2 wheelchair-accessible spaces), live narrated programs, and educational astronomy content. Recommended for visitors aged 6 and older.
• iQFABLAB 800 m² smart workshop facility using modern digital fabrication and classic tools, including 3D printers, laser cutters, cutting plotters, and a traditional wood workshop. Offers educational programs, workshops, summer camps, teacher training, and corporate programs for ages 11 and older.
• Annual Passes (Permanentky) Annual unlimited-admission subscription tickets offering repeat-visit savings. iQLANDIA annual pass: 1,350 CZK basic / 880 CZK discounted. iQPARK annual pass: 950 CZK basic / 690 CZK discounted. Non-transferable, valid one year from purchase, upgradable post-visit by deducting the day's ticket price.
• Gift Vouchers (Dárkové poukazy) Digital gift certificates available for purchase online for iQLANDIA and iQPARK visits, valid for 12 months from the purchase date, delivered via email in PDF format.

Quantifiable outcome

• 11 themed interactive exhibitions in one science center (iQLANDIA)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core, flagship, major and minor.

• Technical University of Liberec (Technická univerzita v Liberci, TUL)coreStrategic or Co-development PartnerTULaborka exhibition was created in partnership with the Technical University of Liberec. The exhibition features references to the university's faculties, touchscreens with university teaching topics, and showcases nanotech research including the Nanospider technology invented by Professor Oldřich Jirsák from TUL. The collaboration extends academic credibility to the science center.
• Statutární město Liberec (City of Liberec)flagshipOthersGeneral partner of iQLANDIA. The city provides institutional and reputational support as a founding/general partner of the science center.
• Liberecký kraj (Liberec Region)flagshipOthersGeneral partner of iQLANDIA. The regional government supports the center as a key educational and cultural institution in the Liberec region.
• Nadace Škola hrouflagshipOthersFoundation supporting education through play; listed as a general partner of iQLANDIA.
• ČEPS (Czech Electricity Transmission System)majorGTM or Marketing PartnerMain partner of iQLANDIA. A Czech electricity transmission system operator, contributing to the center's electricity/energy-themed exhibitions and content.
• ČSOB (Československá obchodní banka)majorGTM or Marketing PartnerMain partner of iQLANDIA. A major Czech bank serving as corporate sponsor and partner.
• GAVOmajorGTM or Marketing PartnerListed as a main partner of iQLANDIA.
• Preciosa (preciosa.com)majorGTM or Marketing PartnerCzech crystal and lighting manufacturer; main partner of iQLANDIA. The partnership connects the center to the region's famous glass/crystal-making heritage.
• ValeomajorTechnology or IntegrationMain partner of iQLANDIA. Global automotive technology company, potentially contributing to automotive-themed exhibitions (e.g., 'Auto' exhibit in Věda v domě).
• ARR Nisa (Agentura regionálního rozvoje)minorGTM or Marketing PartnerRegional development agency; partner of iQLANDIA.
• MetrostavminorGTM or Marketing PartnerMajor Czech construction company; partner of iQLANDIA.
• SkanskaminorGTM or Marketing PartnerInternational construction and development company; partner of iQLANDIA.
• StrabagminorGTM or Marketing PartnerEuropean construction group; partner of iQLANDIA.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Deutsches Museum: One of the world's largest science and technology museums in Munich, covering natural sciences and engineering across a broad portfolio. Comparable as a science exhibition destination in the broader European market, though much larger in scope and scale than iQLANDIA.

Direct peers

• Phaeno Science Centre: Wolfsburg, Germany science center designed by Zaha Hadid featuring experimental hands-on exhibits and a science show program. Comparable as a European architectural science-entertainment destination targeting families and school groups.
• Pevnost poznání: Interactive science center in Olomouc operated by Palacký University with themed exhibits and educational programming. Comparable as a regional Czech university-affiliated science museum competing for school-group visits and family leisure spend.
• Copernicus Science Centre: Major interactive science center in Warsaw, Poland, with the Heavens of Copernicus planetarium. Comparable in offering hands-on exhibits, planetarium, school programs, and workshops; a regional competitor for cross-border school trips and family tourism in Central Europe.
• Techmania Science Center: Czech science center in Plzeň operating interactive STEM exhibitions, a planetarium, and school programs. Directly comparable to iQLANDIA in concept (science-entertainment hybrid), target audience (families + schools), and domestic Czech market positioning.
• Swiss Science Center Technorama: Interactive science center in Winterthur, Switzerland with hundreds of hands-on experiments and live demonstration shows. Comparable in operating a large interactive exhibit library, live science demonstrations (analogous to iQLANDIA's fire tornado and Tesla coil shows), and school programming.
• Experimenta: German science center in Heilbronn featuring interactive exhibits across ~25 themed areas plus a Science Dome. Directly comparable in concept (hands-on science entertainment with planetarium) and in operating a tiered venue strategy similar to iQLANDIA's LANDIA/PARK/FABLAB stack.
• Hvězdárna a planetárium Brno: Czech planetarium and observatory in Brno with full-dome projections and educational astronomy shows. Comparable as a competing planetarium offering within the Czech market, especially for school groups and astronomy enthusiasts.
• VIDA! science centre: Brno-based interactive science center with hands-on exhibits, a 3D planetarium, and dedicated school programming. Closely comparable offering and business model to iQLANDIA, including 4K dome projections, workshops, and event space rentals.

Regional players

• Dynamic Earth: Edinburgh-based interactive science attraction focused on Earth sciences with a 360° dome theater and school-program offering. Comparable as a science-entertainment venue combining exhibits and immersive dome projections with educational programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/iqlandia
• LinkedInlinkedin.com/company/iqlandia-o--p--s-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iqlandia