Hanser Publications
Hanser Publications (Carl Hanser Verlag) is a Munich-based German specialist book publisher offering peer-reviewed technical and academic titles in IT, mechanical engineering, plastics, electrical engineering, quality management, and management across print, PDF, EPUB, and the eCampus adaptive eLearning platform, serving students, lecturers, and industry professionals primarily in DACH markets.
- Company typePrivate
- Founded1928
- HeadquartersCincinnati, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Hanser Publications does
Hanser Publications (Hanser Fachbuchverlag) is the technical and academic specialist book imprint of Carl Hanser Verlag GmbH & Co. KG, a privately held Munich-based German publishing house operating under a GmbH & Co. KG partnership structure. The company publishes peer-reviewed German-language specialist literature across IT (including AI & Data Science, software programming, IT security), mechanical engineering, plastics, electrical engineering, quality management, and management, distributed in Print, PDF, and EPUB formats. Products are sold primarily through the hanserpublications.com e-commerce storefront, supplemented by the IndiePubs reseller channel for US/Canada and a dedicated lecturer/teacher registration program that provides complimentary digital access to drive course adoption.
The core technology layer combines a digital publishing platform with the eCampus eLearning infrastructure, which delivers adaptive learning courses in eight subject verticals (Math, IT, Physics, Electrical Engineering, Plastics, Management, Mechanical Engineering, Business Administration). Revenue is generated through three streams: one-time/perpetual licenses for print books (€7.99-€249.99) and digital editions, recurring annual eLearning subscriptions (€49.90-€99.90), and multi-license packages sold to business and academic customers. The go-to-market motion is direct-to-consumer with selective channel partnerships, supported by email newsletters, LinkedIn, YouTube, a Test Reader Program, and SEO-driven organic search.
Customer segments span students and lecturers at universities and technical schools, working engineers in mechanical, electrical, plastics, and IT industries, and quality management professionals needing VDA/ISO compliance and measurement technology references. A strategic content partnership with REFA Fachverband e.V. anchors the industrial engineering curriculum. Geographic focus is DACH (Germany, Austria, Switzerland), with limited English-language reach into North America. No app, public API, or external SDK is offered, and the company maintains partial BITV 2.0 accessibility compliance as a self-assessment.
Hanser Publications firmographics
Firmographics- Name
- Hanser Publications
- Legal name
- Carl Hanser Verlag GmbH & Co. KG
- Website
- https://hanserpublications.com
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hanser Publications (Carl Hanser Verlag) is a Munich-based German specialist book publisher offering peer-reviewed technical and academic titles in IT, mechanical engineering, plastics, electrical engineering, quality management, and management across print, PDF, EPUB, and the eCampus adaptive eLearning platform, serving students, lecturers, and industry professionals primarily in DACH markets.
- Ownership category
- akta.pro rank
Hanser Publications industry classification
Industry- Product category
- Specialty Book Publishing
- NAICS
- Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Manufacturing, Quality & Industrial Operations Reference (Lean, Six Sigma, QA/QC) (EDAGAGAI)
- akta.pro secondary industry
- E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)
Keywords
Where Hanser Publications is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hanser Publications business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Print Book Sales: Sale of printed technical and scientific books across disciplines including IT, Mechanical Engineering, Plastics, Electrical Engineering, QM, and Management.
- Digital Book Sales: Sale of PDF and EPUB e-book formats with varying price points. Some products include e-book as part of Hanser Plus program.
- eLearning Courses: Online course subscriptions and access to interactive learning materials on the eCampus platform, with courses in business administration and other disciplines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Physical printed books |
| Unit Pricing | One time/ perpetual license | PDF e-books |
| Unit Pricing | One time/ perpetual license | EPUB e-books |
| Subscription | Annual | eLearning Courses |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Hanser Publications product offering
Product offeringCore offering
Hanser Publications is a German specialist book publisher that sells professional and academic books across IT, Mechanical Engineering, Plastics, Electrical Engineering, Quality Management, and Management in Print, PDF, and EPUB formats through its hanserpublications.com e-commerce storefront. The company also operates the eCampus eLearning platform offering adaptive, subject-specific online courses (Math, IT, Physics, Electrical Engineering, Plastics, Management, Mechanical Engineering, Business Administration) with interactive tasks and knowledge resources for students, lecturers, and professionals.
Product overview
Hanser Publications (Hanser Fachbuchverlag) is a German specialist book publisher offering professional and academic literature across multiple technical disciplines. The company operates a unified platform combining physical books (Print), digital books (PDF, EPUB), and eLearning services. The eCampus platform serves as the primary eLearning infrastructure offering subject-specific courses in Math, IT, Physics, Electrical Engineering, Plastics, Management, Mechanical Engineering, and Business Administration. Core products include specialist books in categories such as IT/Software Programming, Mechanical Engineering, Plastics Engineering, Electrical Engineering, Quality Management (QM), and Management, all available in multiple digital formats with supporting lecturer and student services.
Differentiator
Problem solved
Functional benefit
Products and services
- Specialist Books (Fachbücher) Professional and academic specialist books covering IT, Mechanical Engineering, Plastics, Electrical Engineering, Quality Management, Management, and Studies topics. Available in Print, PDF, and EPUB formats. Titles range from €7.99 (e.g., Statistische Prozessregelung - SPC) to €249.99 (e.g., Handbuch Messtechnik).
- eCampus Math Digital eLearning course for mathematics on the eCampus platform, offering adaptive learning experiences for students.
- eCampus IT Digital eLearning course for IT subjects on the eCampus platform, targeting students and professionals.
- eCampus Physics Digital eLearning course for physics on the eCampus platform with interactive learning materials.
- eCampus Electrical Engineering Digital eLearning course for electrical engineering topics on the eCampus platform.
- eCampus Plastics Digital eLearning course for plastics engineering on the eCampus platform.
- eCampus Management Digital eLearning course for management studies on the eCampus platform.
- eCampus Mechanical Engineering Digital eLearning course for mechanical engineering on the eCampus platform.
- eCampus Business Administration Digital eLearning course for business administration on the eCampus platform with adaptive learning features including 30 interactive tasks and 25 knowledge resources.
- eCampus eLearning Services Comprehensive eLearning services including course development, adaptive learning solutions, and digital learning platform access for academic institutions. Multi-license options available upon request via [email protected].
Companies that use Hanser Publications
Customer profileSegments3 records
Ideal customer profiles3 records
Hanser Publications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hanser Publications partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- REFA Fachverband e.V.coreCollaboration on 'DIE REFA-Grundausbildung – Begriffe und Formeln' publication. The book provides base knowledge for Industrial Engineering and supports REFA-Process-Optimizers in daily work with fundamental concepts, formulas, and REFA standards.
Recent moves5 records
Expansion highlights5 records
Hanser Publications competitors and assessment
Company assessmentDirect peers
- Springer Nature: Global scientific and technical book publisher with deep German-language engineering and STEM coverage, including the legacy Vieweg+Teubner imprint. Directly comparable to Hanser in subject matter (mechanical engineering, IT, electrical engineering, manufacturing) and in selling print, e-book, and institutional course materials.
- Wiley-VCH: Germany-based technical and scientific publisher (subsidiary of Wiley) focused on chemistry, materials, engineering, and professional reference. Overlaps directly with Hanser's plastics, mechanical engineering, and quality-management titles and shares the German-academic institutional channel.
- O'Reilly Media: Global technical book and learning platform publisher with deep IT, data science, and AI catalogs. Comparable to Hanser in the IT/Software Programming category and in operating a subscription-based learning platform (O'Reilly Learning), representing the English-language benchmark for Hanser's eCampus ambitions.
- C.H. Beck: Traditional German publishing house with strong professional and academic reference titles. Comparable to Hanser as a long-established German-language technical/professional publisher operating primarily in DACH markets.
- De Gruyter: German-headquartered academic and scholarly publisher with strong STEM and engineering coverage. Overlaps with Hanser on higher-education textbooks, professional reference, and institutional licensing across European universities.
- Packt Publishing: Technical book publisher focused on IT, software development, data, and AI with strong e-book and subscription offerings. Comparable to Hanser's IT/AI/Data Science sub-catalog and digital-first distribution model.
- teach3D / dpunkt.verlag: German technical publisher specializing in IT, software development, design, and maker/DIY topics. Direct comparable to Hanser's IT, web development, and design sub-categories with similar DACH academic and professional audience.
Broad incumbents
- Pearson: Global education and technical publishing group with higher-education textbooks, professional titles, and digital learning platforms. Broader than Hanser in scope but overlaps on higher-ed engineering, IT, and business-administration textbooks and learning platforms.
- McGraw Hill Education: Large global education publisher spanning higher-ed textbooks, professional references, and digital learning. Overlaps with Hanser on engineering, IT, and business textbooks as well as adaptive learning platforms.
Others
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Hanser Publications social profiles
Digital presenceHanser Publications compliance and trust
Trust signalCompliance1 record
Hanser Publications financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hanser Publications leadership team
Management profileNumber of profiles
Hanser Publications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hanser Publications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hanser Publications
What does Hanser Publications do?
Hanser Publications is a German specialist book publisher that sells professional and academic books across IT, Mechanical Engineering, Plastics, Electrical Engineering, Quality Management, and Management in Print, PDF, and EPUB formats through its hanserpublications.com e-commerce storefront. The company also operates the eCampus eLearning platform offering adaptive, subject-specific online courses (Math, IT, Physics, Electrical Engineering, Plastics, Management, Mechanical Engineering, Business Administration) with interactive tasks and knowledge resources for students, lecturers, and professionals.
Is Hanser Publications a public or private company?
Hanser Publications is a private company. It is classified as family owned and is currently operating.
When was Hanser Publications founded?
Hanser Publications was founded in 1928. It employs 101 to 250 people.
Where is Hanser Publications based?
Hanser Publications is headquartered in Cincinnati, United States, in the North America region.
How does Hanser Publications make money?
Three revenue lines are on record. Print Book Sales are the primary driver. The others are digital Book Sales and eLearning Courses.
Who are Hanser Publications's main competitors?
Direct peers on record are Springer Nature, Wiley-VCH, O'Reilly Media, C.H. Beck, De Gruyter, Packt Publishing and teach3D / dpunkt.verlag. Broad incumbents are Pearson and McGraw Hill Education. Rheinwerk Verlag (formerly Galileo Press) is listed as an others.
Does Hanser Publications have an API?
No public API is recorded for Hanser Publications.
What industry is Hanser Publications in?
Hanser Publications's product category is Specialty Book Publishing. Its primary akta.pro industry code is EDAGAGAI, Manufacturing, Quality & Industrial Operations Reference (Lean, Six Sigma, QA/QC), with a secondary code of MPAJAMAA, E-book Retail & Reading Platforms (Stores, Apps, Devices). Its NAICS code is 513130 and its SIC code is 2731.