EinDollarBrille
EinDollarBrille e.V. (GoodVision) is a German non-profit founded in 2012 that provides affordable, locally-produced spring steel glasses and basic eye care to underserved populations across 11 countries in Africa, Asia, and South America, serving over 1.1 million people since inception.
- Company typePrivate
- Founded2012
- HeadquartersErlangen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What EinDollarBrille does
EinDollarBrille e.V., operating as GoodVision, is a German non-profit charitable organization (eingetragener Verein) founded in 2012 by Martin Aufmuth in Erlangen, Germany. The organization provides affordable vision correction and eye care to underserved populations in the Global South, operating across 11 countries in Africa, Asia, and South America (Bolivia, Brazil, Burkina Faso, India, Kenya, Colombia, Liberia, Malawi, Nepal, Paraguay, and Peru). Since inception, EinDollarBrille has distributed over 1.1 million pairs of glasses, conducted approximately 2.95 million vision tests, performed 17,000 cataract surgeries, and created 577 local jobs in the Global South, employing over 500 staff across its program countries.
The organization's core product is the GoodVision Glasses, a German-certified medical device made from spring steel wire that is individually bent using a manual Biegemaschine (bending machine) requiring no electricity, with a material cost of approximately one US dollar per pair. A complementary GoodVision App supports digital process management from patient intake through examination to glasses sales, and includes the proprietary VALY (Vision Adjusted Life Years) impact measurement metric. Additional capabilities include telerefraction for remote diagnosis and a network of trained GoodVision Technicians who deliver services through mobile eye camps, local stores, and community partnerships.
The revenue model combines donations (the primary funding source from individual donors, corporate donors, foundations, and government grants) with the sale of glasses at two to three local daily wages, which partially covers local staff salaries and materials. For those unable to pay, glasses are provided free of charge through charitable contributions. Distribution is conducted through a hybrid model: mobile eye camps in rural areas, locally operated stores in larger cities, trained technicians, and partnerships with local organizations such as Care Netram in India, Lentes al Instante (GoodVision Bolivia), GoodVision Colombia, and GoodVision Nepal. The organization holds DZI Spenden-Siegel certification and is recognized as tax-exempt by the Erlangen tax office.
EinDollarBrille firmographics
Firmographics- Name
- EinDollarBrille
- Legal name
- EinDollarBrille e.V.
- Website
- https://onedollarglasses.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EinDollarBrille e.V. (GoodVision) is a German non-profit founded in 2012 that provides affordable, locally-produced spring steel glasses and basic eye care to underserved populations across 11 countries in Africa, Asia, and South America, serving over 1.1 million people since inception.
- Ownership category
- akta.pro rank
EinDollarBrille industry classification
Industry- Product category
- Affordable Eyewear and Vision Care Services
- NAICS
- Ophthalmic Goods Manufacturing (339115), Offices of Optometrists (62132)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
- akta.pro secondary industries
- Ophthalmic/Optometric Assisting (EDAOAJAK), Low Vision & Assistive Vision Devices (Magnifiers, Electronic Video Magnifiers, Wearable Vision Aids) (HLAHAJAN)
Keywords
Where EinDollarBrille is headquartered
LocationHeadquarters
- HQ city
- Erlangen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
EinDollarBrille business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Glasses Sales Revenue: Sale of GoodVision Glasses at two to three local daily wages generates revenue that partially covers salaries of local staff and materials for new glasses. The self-sustaining model reduces dependency on donations over time.
- Donations and Charitable Contributions: Primary funding source from individual donors, corporate donors, foundations, and government grants. Covers training, infrastructure setup, and free distribution to those who cannot pay.
- Cataract Surgery Services: Provision of cataract surgeries (Katarakt-OPs) as part of comprehensive eye care, approximately 17,000 surgeries conducted.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | GoodVision Glasses - subsidized retail price |
| Other | One time/ perpetual license | Charity/free distribution |
| Subscription | Monthly | Regular donations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
EinDollarBrille product offering
Product offeringCore offering
EinDollarBrille (GoodVision) provides affordable vision correction and eye care services to underserved populations in the Global South through a two-product model: GoodVision Glasses, a German-certified medical device made of spring steel wire hand-bent using a portable manual bending machine without electricity at approximately 1 USD material cost; and the GoodVision App, which standardizes examination and impact measurement. Services are delivered through mobile eye camps, local stores, and trained local GoodVision Technicians in 11 countries across Africa, Asia, and South America, with glasses offered free to those unable to pay or sold at 2-3 local daily wages to partially fund local operations.
Product overview
EinDollarBrille (GoodVision) operates a two-product model consisting of the GoodVision Glasses and the GoodVision App. The GoodVision Glasses are German-certified medical devices made from spring steel wire that are bent by hand using a simple bending machine without electricity, providing affordable vision correction at approximately one US dollar material cost. The GoodVision App supports process management from patient intake through examination to glasses sales, enabling data-driven care delivery and standardized treatment documentation. Together, these products enable the organization to provide basic optical care in 11 program countries across Africa, Asia, and South America.
Differentiator
Problem solved
Functional benefit
Brands
- GoodVision Glasses: The core product - affordable, durable glasses made from spring steel wire that can be produced locally without electricity.
- GoodVision App
Products and services
- GoodVision Glasses A German-certified medical device consisting of durable spring steel wire glasses that are bent by hand using a simple manual bending machine without electricity. The glasses are individually adjustable, long-lasting, and have standardized lenses for easy replacement; material cost is approximately USD 1 per pair, sold at 2-3 local daily wages or distributed free to those unable to pay. Targeted at people with uncorrected refractive error in the Global South.
- GoodVision App A digital application used by GoodVision Technicians for process management from patient intake through examination results to glasses sales. Enables standardized documentation of treatment procedures, quality assurance, and impact measurement through the Vision Adjusted Life Years (VALY) metric across program countries.
- Vision Tests and Eye Examinations (Augencamps) Free or subsidized vision tests and eye examinations conducted through mobile eye camps (Augencamps), local stores, and trained GoodVision Technicians. Telerefraction is used where specialists are not immediately available. Targeted at underserved populations in 11 program countries.
- Cataract Surgery Services Provision of cataract surgeries (Katarakt-OPs) as part of the organization's comprehensive eye care offerings in program countries, with approximately 17,000 surgeries performed cumulatively. Targeted at people with treatable cataract blindness in underserved regions.
- GoodVision Technician Training Program A specialized one-year training program that certifies local GoodVision Technicians (GVTs) to perform vision tests, fit GoodVision Glasses, conduct eye camps, and deliver community-based eye care. Targeted at local community members in program countries to create sustainable local employment (577 jobs created in the Global South to date).
Quantifiable outcome
- Over 1.1 million people received GoodVision Glasses since 2012
- +5 more outcomes
Companies that use EinDollarBrille
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
EinDollarBrille technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EinDollarBrille partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered supporting and core.
- ShamirsupportingShamir Optical Industry launched a second-glasses campaign benefiting EinDollarBrille, supporting increased distribution of vision correction.
- SightsaverssupportingInternational development organization working to eliminate avoidable blindness. Appears as co-exhibitor at industry events alongside GoodVision.
- Care Netram (India)coreLocal partner organization in Khordha, Odisha, India. Employs trained GoodVision Technicians who conduct eye camps and distribute glasses. Partnership enables delivery of eye care services in rural Indian communities.
- Lentes al Instante / GoodVision BoliviacoreProject partner in Bolivia implementing eye care programs, including the Palmasola prison eye camp initiative. Conducts vision tests and distributes glasses in the country.
- GoodVision ColombiacoreLocal program managing eye care services in Colombia, including mobile examination units serving remote regions from the Andes to the Amazon.
- GoodVision NepalcoreCountry program managed by Prativa (Country Manager), providing eye care services in Nepal including rural eye camps.
- GoodVision InternationalcoreInternational umbrella organization connecting GoodVision programs across countries, coordinating global operations and standards.
Scale indicators9 records
Recent moves5 records
Expansion highlights7 records
EinDollarBrille competitors and assessment
Company assessmentBroad incumbents
- Warby Parker: Warby Parker sells affordable eyewear through a "Buy a Pair, Give a Pair" social-impact model in the US and increasingly online globally. Different commercial model but addresses the same fundamental need (affordable vision correction) with a built-in donation component per purchase.
- Lenskart: Lenskart is a large eyewear retailer serving emerging markets (India, Southeast Asia) with affordable frames and lenses at scale through physical and digital channels. Comparable as a high-volume affordable-eyewear operator addressing similar mass-market consumers, though as a commercial retailer.
- Sightsavers: Sightsavers is a large international development NGO working to eliminate avoidable blindness across 30+ countries, including cataract surgeries and refractive error programs. Listed partner of EinDollarBrille at industry events; broader scope but overlapping cataract and vision-correction missions.
Direct peers
- OneSight EssilorLuxottica Foundation: OneSight (affiliated with EssilorLuxottica) is a major non-profit providing free and low-cost eyewear to underserved populations globally, with charity clinics and school-based programs. Direct peer on the affordable-eyewear-for-the-poor mission with much larger corporate backing.
- RestoringVision: RestoringVision partners with NGOs and governments worldwide to distribute reading glasses and sunglasses to people in need. Directly comparable as a donation-funded distributor of low-cost eyewear with similar beneficiary base in the Global South.
- VisionSpring: VisionSpring is a social enterprise focused on affordable eyeglasses in low-income communities across Africa, Asia, and Latin America, using local entrepreneur networks. Closest peer to EinDollarBrille: same target population, same mission of correcting vision impairment, very similar last-mile distribution model through trained local agents.
- Himalayan Cataract Project / Cure Blindness: Cure Blindness (formerly Himalayan Cataract Project) performs high-volume cataract surgery in underserved regions and trains local ophthalmologists. Directly comparable on the cataract-surgery service line that EinDollarBrille also provides (17,000 surgeries).
Emerging players
- Clearly: Clearly is an online eyewear retailer offering affordable prescription glasses focused on value-conscious consumers in North America and beyond. Adjacent player addressing the affordable-eyewear consumer segment through a digital distribution model.
- Peek Vision: Peek Vision develops smartphone-based eye testing technology used by NGOs and governments for school and community vision screening in low-resource settings. Comparable as a tech-enabled vision-screening provider for underserved populations; partial overlap on Telerefraction-style remote testing.
Regional players
- Lentes al Instante / GoodVision Bolivia: GoodVision Bolivia is a regional subsidiary partner of EinDollarBrille operating eye care programs in Bolivia (the listed example is the Palmasola prison eye camp). Listed as a subsidiary/partner; relevant as the in-country operational peer for the Bolivian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
EinDollarBrille social profiles
Digital presenceEinDollarBrille financial estimates
Financial estimateRevenue estimate
Valuation estimate
EinDollarBrille leadership team
Management profileNumber of profiles
Profiles8 records
EinDollarBrille subsidiaries and ownership
Company hierarchySubsidiaries1 record
EinDollarBrille funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EinDollarBrille M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EinDollarBrille
What does EinDollarBrille do?
EinDollarBrille (GoodVision) provides affordable vision correction and eye care services to underserved populations in the Global South through a two-product model: GoodVision Glasses, a German-certified medical device made of spring steel wire hand-bent using a portable manual bending machine without electricity at approximately 1 USD material cost; and the GoodVision App, which standardizes examination and impact measurement. Services are delivered through mobile eye camps, local stores, and trained local GoodVision Technicians in 11 countries across Africa, Asia, and South America, with glasses offered free to those unable to pay or sold at 2-3 local daily wages to partially fund local operations.
Is EinDollarBrille a public or private company?
EinDollarBrille is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was EinDollarBrille founded?
EinDollarBrille was founded in 2012. It employs 11 to 50 people.
Where is EinDollarBrille based?
EinDollarBrille is headquartered in Erlangen, Germany, in the Europe region.
How does EinDollarBrille make money?
Three revenue lines are on record. Glasses Sales Revenue is the primary driver. The others are donations and Charitable Contributions and cataract Surgery Services.
Who are EinDollarBrille's main competitors?
Broad incumbents on record are Warby Parker, Lenskart and Sightsavers. Direct peers are OneSight EssilorLuxottica Foundation, RestoringVision, VisionSpring and Himalayan Cataract Project / Cure Blindness. Emerging players are Clearly and Peek Vision. Lentes al Instante / GoodVision Bolivia is listed as a regional player.
Does EinDollarBrille have an API?
No public API is recorded for EinDollarBrille.
What industry is EinDollarBrille in?
EinDollarBrille's product category is Affordable Eyewear and Vision Care Services. Its primary akta.pro industry code is HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment), with a secondary code of EDAOAJAK, Ophthalmic/Optometric Assisting. Its NAICS code is 339115 and its SIC code is 3851.