GoodVision
GoodVision is a UK-based computer-vision platform that converts existing CCTV, IP, and drone footage into AI-analyzed traffic counts, classifications, and safety metrics for highway operators, municipalities, and traffic consultants across 80 countries.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GoodVision does
GoodVision Ltd is a London-headquartered AI traffic analytics company that operates a computer-vision platform for extracting traffic data from existing CCTV, IP cameras, and drone footage, replacing manual traffic counts and inductive-loop infrastructure with AI-based measurement. The company runs two commercial product lines: GoodVision Video Insights processes uploaded video footage in batch mode and produces counts, classifications, trajectories, speeds, and safety metrics (Post-Encroachment Time, Time to Collision), with super-parallel processing that returns results in approximately one hour regardless of volume; GoodVision Live Traffic analyzes live camera streams for real-time incident detection, congestion monitoring, and alerting into traffic management centers, with optional on-premise edge inference on NVIDIA Jetson Orin NX hardware for privacy-restricted environments.
The platform serves three core customer segments: highway operators and road authorities, cities and municipalities, and traffic consultants and surveyors, supported by a fourth segment of engineering and planning consultancies such as Mott MacDonald and Arcadis. Named deployments span 80 countries across six continents and include the 70-km Attiki Odos highway (285,000 vehicles per day), 130 intersections analyzed for Attiko Metro in Thessaloniki, near-miss analysis with GTS in Los Angeles, transit-oriented development planning in Manila, and people-counting for Vejle Municipality. Revenue is generated through plan-based SaaS subscriptions, usage-based processing credits, optional GoodVision Vault video storage, and a freemium free-trial funnel accessible via web and desktop applications, augmented by a global distribution-partner program and direct enterprise sales for large infrastructure clients. The company has raised €3.7M of venture funding (most recently a €2.7M seed in January 2023 led by Lead Ventures) and in March 2026 completed a $180 million reverse merger with Calisa Acquisition alongside launching a separate intelligent compute scheduling and distributed edge inference infrastructure product.
GoodVision firmographics
Firmographics- Name
- GoodVision
- Legal name
- GoodVision Ltd
- Website
- https://goodvisionlive.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoodVision is a UK-based computer-vision platform that converts existing CCTV, IP, and drone footage into AI-analyzed traffic counts, classifications, and safety metrics for highway operators, municipalities, and traffic consultants across 80 countries.
- Ownership category
- akta.pro rank
GoodVision industry classification
Industry- Product category
- Traffic Analytics Software
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)
- akta.pro secondary industries
- Video Telematics & AI Dashcams (TLAEANAA), AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)
Keywords
Where GoodVision is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
GoodVision business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription - Plan-based: GoodVision operates a cloud SaaS model where customers select from a range of usage plans (Plans). Fees are charged in advance on monthly or annual payment intervals. Different rates apply to different plans. The platform includes fees for Credits (pre-purchased processing units), Plan subscriptions, and GoodVision Vault video storage. Credits expire 12 months after purchase if no active Plan exists. Trial Credits expire in 90 days.
- Usage-based Processing Credits: Fees for Credits are charged in advance upon credit purchase. Credits are consumed through video upload, processing, data queries, analyses, reporting, and exporting activities. The pricing is per hour of video processed at a fixed rate regardless of vehicle count, making it cost-predictable compared to manual analysis.
- Video Storage (GoodVision Vault): Optional cloud video storage service charged on monthly or annual intervals. Customers can choose to store video files on the platform after processing for future reference, retroactive analysis, and stakeholder sharing.
- Free Trial / Freemium Entry: New clients receive a limited free-of-charge trial with Free Credits for trying the service without providing credit card information. Trial Credits expire in 90 days. The free trial serves as the primary acquisition funnel for converting clients to paid Plans.
- Channel Partner Reseller Pricing: Distribution partners purchase GoodVision Services from GoodVision and resell to end customers, billing clients directly and providing customer service. First-line technical support is provided by the Reseller rather than GoodVision directly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | GoodVision SaaS Plan — tiered subscription |
| Usage-based | Pay-as-you-go | Usage-based Credits |
| Subscription | Annual | GoodVision Vault — cloud video storage |
| Freemium | Pay-as-you-go | Free Trial |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
GoodVision product offering
Product offeringCore offering
GoodVision provides an AI-powered computer vision platform that processes video footage from CCTV cameras, IP cameras, and drones to extract traffic data including vehicle counts, classifications, trajectories, speeds, and safety metrics. The platform serves highway operators, municipalities, traffic consultants, and engineering consultancies, offering both cloud-based analytics and edge hardware for on-premise deployments.
Differentiator
Problem solved
Functional benefit
Brands
- GoodVision Video Insights: An AI-driven platform for advanced traffic analytics that extracts data from videos, replaces manual collection, and uses AI to analyze traffic and automate model calibration.
- GoodVision Live Traffic
Products and services
- GoodVision Video Insights
- GoodVision Live Traffic
- Edge Inference Hardware Appliance
Quantifiable outcome
- 60% reduction in maintenance planning time (Attikes Diadromes highway case)
- +6 more outcomes
Companies that use GoodVision
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
GoodVision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature9 records
GoodVision partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Norun (Chile)coreNorun is a Chilean traffic analysis services company and a distribution partner for GoodVision in the South American market. Norun uses GoodVision exclusively for traffic analysis services in Chile, including school zone monitoring projects. They have been recognized as an exclusive partner for ITS works in the region.
- TTS Group (APAC)coreTTS Group is a traffic surveying and ITS company operating across the APAC region. TTS Group uses GoodVision exclusively for traffic collection and ITS works across the entire APAC region, having taken their partnership to the next level after positive market research.
- WSB LLC (US)coreWSB LLC is a US-based traffic technology company and a distribution partner for GoodVision. WSB describes GoodVision as a strong collaborative partner with superior software compared to any in the marketplace, working together to improve project outcomes.
- ATKI (Denmark)coreATKI is a Danish company offering people counting and traffic counting solutions. They are a distribution partner for GoodVision, installing and configuring GoodVision Live Traffic for clients including Vejle Municipality. ATKI provides camera-based counting systems integrated with GoodVision's AI analytics platform.
- 4-Traffic (Netherlands)core4-Traffic is a Dutch team of traffic survey specialists. They use GoodVision's video-based analytics tools as a staple in their toolbox, achieving vehicle detection reliability rates of over 99% across multiple locations in the Netherlands.
- SMD Consultants (APAC)minorSMD Consultants is an APAC-based consulting firm listed as a distribution partner in GoodVision's partner program.
- KH Servis (Czech Republic)minorKH Servis is a Czech traffic services company and distribution partner for GoodVision in Central Europe.
- GEST (Austria)minorGEST (Verkehrsanalyse) is an Austrian traffic analysis company and distribution partner for GoodVision in the DACH region.
- Technology PartnerscoreGoodVision maintains a dedicated Technology Partners page on its website indicating formal integration and technology partnership relationships. Specific partner names and details are not fully disclosed in the available source content.
- Mott MacDonaldcoreMott MacDonald, a global engineering consultancy, used GoodVision's AI platform for transit-oriented development planning in Manila, Philippines. David Turner (Transport Modeling Lead) led the engagement, using GoodVision Video Insights for traffic data collection on a complex TOD project. Mott MacDonald has multiple years of familiarity with GoodVision technology and rates support as 10/10.
- Ellaktor GroupcoreEllaktor Group (majority stakeholder of Attikes Diadromes) operates and maintains the Attiki Odos highway in Athens. Attikes Diadromes implemented GoodVision Live Traffic for real-time highway monitoring and traffic management, achieving significant operational improvements. Ellaktor continues as maintainer of the infrastructure following the October 2024 transition.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
GoodVision competitors and assessment
Company assessmentDirect peers
- Iteris: Iteris provides video-based traffic detection (Autoscope) and analytics solutions for intersections, highways, and smart mobility, directly overlapping GoodVision's core traffic video analytics offering for similar public-sector and engineering buyers.
- NoTraffic: NoTraffic applies AI and computer vision to intersection management and traffic optimization, competing directly with GoodVision in the city/municipality segment for AI-driven signal and traffic flow improvements.
- Rekor Systems: Rekor offers AI-driven roadway intelligence using video and acoustic sensors for traffic counts, classification, and ALPR/ANPR, directly competing with GoodVision's video analytics and ANPR capabilities.
- Derq: Derq provides AI video analytics for traffic safety and intersection monitoring, including near-miss detection and incident alerts, closely mirroring GoodVision's PET/TTC-based near-miss and AID offerings.
- Waycare: Waycare delivers AI-based traffic management and incident prediction for departments of transportation, overlapping with GoodVision's real-time incident detection and traffic management center integrations.
- Citilog: Citilog specializes in automatic incident detection (AID) using video analytics for tunnels and highways, directly competing with GoodVision Live Traffic's AID capabilities for traffic management center deployments.
Broad incumbents
- SWARCO: SWARCO is a large incumbent ITS provider offering traffic signals, VMS, detection sensors, and traffic management software; GoodVision's video analytics compete with SWARCO's detection portfolio across highway and urban deployments.
- Cubic Transportation Systems: Cubic is a major ITS incumbent providing traffic management, tolling, and smart-city solutions, competing with GoodVision for large transportation authority contracts on integrated traffic management platforms.
- Siemens Mobility (Intelligent Traffic Systems): Siemens Mobility offers Sitraffic traffic management and detection solutions globally; their video detection and intersection management offerings overlap with GoodVision's traffic monitoring platform.
- Q-Free: Q-Free provides ITS solutions including traffic monitoring, incident detection, and tolling; their video-based detection products overlap with GoodVision's traffic analytics and AID offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GoodVision social profiles
Digital presenceGoodVision financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoodVision leadership team
Management profileNumber of profiles
Profiles3 records
GoodVision funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoodVision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoodVision
What does GoodVision do?
GoodVision provides an AI-powered computer vision platform that processes video footage from CCTV cameras, IP cameras, and drones to extract traffic data including vehicle counts, classifications, trajectories, speeds, and safety metrics. The platform serves highway operators, municipalities, traffic consultants, and engineering consultancies, offering both cloud-based analytics and edge hardware for on-premise deployments.
Is GoodVision a public or private company?
GoodVision is a private company. It is classified as venture growth investor backed and is currently operating.
When was GoodVision founded?
GoodVision was founded in 2019. It employs 11 to 50 people.
Where is GoodVision based?
GoodVision is headquartered in London, United Kingdom, in the Europe region.
How does GoodVision make money?
Five revenue lines are on record. SaaS Subscription - Plan-based is the primary driver. The others are usage-based Processing Credits, video Storage (GoodVision Vault), free Trial / Freemium Entry and channel Partner Reseller Pricing.
Who are GoodVision's main competitors?
Direct peers on record are Iteris, NoTraffic, Rekor Systems, Derq, Waycare and Citilog. Broad incumbents are SWARCO, Cubic Transportation Systems, Siemens Mobility (Intelligent Traffic Systems) and Q-Free.
Does GoodVision have an API?
No public API is recorded for GoodVision.
What industry is GoodVision in?
GoodVision's product category is Traffic Analytics Software. Its primary akta.pro industry code is HDAAAJAE, Real-Time Vision at the Edge (on-device CV/video), with a secondary code of TLAEANAA, Video Telematics & AI Dashcams. Its NAICS code is 54151 and its SIC code is 7373.