What Lourd Vijay’s Dance Studio does

Lourd Vijay's Dance Studio (LVDS), legally registered as Spotturn Entertainment Pvt. Ltd., is a Bangalore-headquartered dance education institution founded in 1998 by Lourd Vijay, who is credited with introducing Salsa to India and holds a Guinness World Record for most Swing dance flips in a minute. The company operates 3 physical studios in Bangalore (Vasanthnagar, Indiranagar for Latin/partner dance, and Indiranagar for Bollywood) and maintains presence in Chennai, Delhi, and Mumbai.

LVDS delivers a multi-disciplinary dance curriculum spanning 10+ styles including Salsa, Bachata, West Coast Swing, East Coast Swing, K-Pop, Hip-Hop, Bollywood, Tango, Latin Ballroom, and Flamenco, offered through group classes, private lessons, online sessions, and intensive bootcamps. The studio runs a four-tier professional certification pathway culminating in a 3-month full-time Professional Dance Development Certificate Program (INR 130,000) with dual certification through ISPTD. Ancillary revenue streams include studio hire (INR 1,500-3,500/hour), corporate and wedding choreography, flagship events (Gala Del Sol retreats, Dawn to Dusk intensives, Annual Winter Ball, Dance World Cup India Qualifiers), and a proprietary DanceWear X LVDS e-commerce retail line. LVDS has trained 150,000+ students, won multiple Dance World Cup medals, and maintains an active social media presence across Instagram, Facebook, and YouTube. The company is founder-led, privately held, and bootstrapped with no disclosed external funding.

Name

Lourd Vijay’s Dance Studio

Legal name

Spotturn Entertainment Pvt. Ltd.

Website

https://lvds.in

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Lourd Vijay's Dance Studio is a Bangalore-based dance education institution founded in 1998, offering group classes, private lessons, and professional certification across 10+ dance styles to adult learners, children, corporate clients, and aspiring instructors.

Ownership category

akta.pro rank

Product category

Dance Education

NAICS

Fine Arts Schools (611610), Dance Companies (711120)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Dance Competitions & Showcases (Non-Esports) (MPAGADAH)

Keywords

• Dance education
• Latin dance classes
• Dance certification programs
• Dance choreography services
• Dance studio rental

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dance Classes: Revenue from group dance classes (₹7,500 for 12 weeks), private lessons (₹2,000-6,000/hour), and per-class options. Classes offered in Salsa, Bachata, Swing, Hip-Hop, Bollywood, K-Pop, Tango, and more.
2. Dance Certification Programs: Professional certification courses including Dance Certification (₹36,500), Advanced Certification (₹55,500), Professional Diploma (₹120,000), Weekend Dance Development Foundation Program (₹36,000), and Professional Dance Development Certificate Program (₹130,000).
3. Studio Hire: Rental of studio space at Indiranagar (₹1,500-3,500/hour), Vasanthnagar (₹2,500/hour), and bulk session plans with discounts. Floating dance floors and audio equipment provided.
4. Dancewear E-commerce: Online store selling dance footwear and apparel including Latin/Rhythm Canvas Shoes (₹2,499), dance sneakers (₹4,999), heels (₹4,250-5,500), and custom orders (₹6,999).
5. Events and Retreats: Revenue from event tickets and packages including Gala Del Sol Goa (₹17,999-21,999), Dawn to Dusk summer programs (₹4,999-19,999), and bootcamp workshops.
6. Corporate Programs: Customized corporate dance choreography and team-building programs, wedding dance choreography, and event entertainment services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

LVDS is a Bangalore-based dance education institution offering group and private dance classes across 10+ styles including Salsa, Bachata, Swing, West Coast Swing, K-Pop, Hip-Hop, Bollywood, Tango, and Latin Ballroom, for both adults and children. It also runs multi-tier professional dance teacher certification programs (Dance Certification, Advanced Certification, Professional Diploma, Weekend Foundation, and a 3-month Professional Development Certificate), along with flagship events and retreats, on-site corporate dance programs, wedding choreography, studio hire, and a proprietary dancewear retail line.

Product overview

Lourd Vijay's Dance Studio (LVDS) is a dance education institution offering a comprehensive portfolio of dance classes, professional certification programs, events, and services across 3 centers in Bangalore. The core offerings include dance instruction across multiple styles (Salsa, Bachata, Swing, West Coast Swing, K-Pop, Hip-Hop, Bollywood, Tango, Latin Ballroom, and kids programs like Hip-Hop and Gymnastics), along with premium offerings such as Private Dance Lessons and Dance Master Classes with founder Lourd Vijay. LVDS provides professional dance teacher training through four certification pathways: Dance Certification (2-week foundation), Advanced Dance Certification (10-month intermediate), Professional Dance Diploma (8-month mastery), and Weekend Dance Development Foundation Program (4-level weekend option), plus the full-time Professional Dance Development Certificate Program (3-month). The studio hosts flagship events including Gala Del Sol (Goa beach retreat), Dawn to Dusk Summer Intensives, and Summer Camps for kids. Additional services encompass Dance Choreography for events/competitions, Wedding Dance Choreography (Sangeet & First Dance), Corporate Dance Programs, Custom Dance Productions, and Studio Space Hire. The studio also operates a DanceWear retail line featuring dance shoes and apparel under the DanceWear X LVDS brand.

Differentiator

Problem solved

Functional benefit

Brands

• DanceWear X LVDS: Proprietary dancewear product line including shoes, heels, sneakers, and custom dance apparel sold through the company's e-commerce platform.
• Spreading Hope Foundation

Products and services

• Salsa Dance Classes Group, private, and workshop Salsa dance instruction for adult learners; LVDS pioneered Salsa dance in India.
• Bachata Dance Classes Group Bachata classes, private lessons, and special-event workshops for all skill levels.
• Swing Dance Classes (Social Jive) Swing and Social Jive classes covering basic steps through advanced partner work.
• West Coast Swing Dance Classes West Coast Swing instruction; LVDS is the only academy in India offering this dance style.
• K-Pop Dance Classes K-Pop choreography and movement classes covering popular K-Pop idol routines.
• Hip-Hop Dance Classes (Adults) Adult Hip-Hop instruction covering popping, locking, breaking, and freestyle.
• Hip-Hop for Kids Hip-Hop classes for children aged 6 to 12 focused on creativity, expression, and age-appropriate choreography.
• Bollywood Dance Classes Bollywood dance classes delivering Indian cinema-style choreography.
• Tango Dance Classes Argentine Tango and Ballroom Tango instruction with trial and 12-week course options.
• Latin Ballroom Dance Classes Latin Ballroom instruction covering Cha-Cha, Rumba, Samba, and Paso Doble.
• Gymnastics for Kids Children's gymnastics training focused on strength, flexibility, and coordination.
• Private Dance Lessons One-on-one personalized dance instruction with junior or senior instructors, or with founder Lourd Vijay.
• Dance Master Class with Lourd Vijay Premium master class sessions taught personally by founder Lourd Vijay offering professional techniques and creative expression guidance.
• Dance Certification Program 2-week foundational certification for aspiring dance instructors covering Salsa, Bachata, and Freestyle Jive fundamentals (36 hours of practical classes).
• Advanced Dance Certification Program 10-month advanced certification program for dance instructors focusing on intermediate-level teaching techniques across Salsa, Bachata, and Freestyle Jive.
• Professional Dance Diploma Program 8-month professional diploma providing complete teachership training and mastery in Salsa, Bachata, and Freestyle Jive.
• Weekend Dance Development Foundation Program (WDDFP) 4-level weekend certificate program covering Salsa, Bachata, Jive, Swing, West Coast Swing, and Hip-Hop; designed for time-constrained learners.
• Professional Dance Development Certificate Program (PDDCP) 3-month full-time comprehensive dance development program covering multiple styles including Contemporary, Ballet, Jazz, Hip-Hop, Folk, Odissi, Salsa, Jive, Bachata, B-boying, and Somatic Practices, with dual ISPTD certification and placement assistance.
• Summer Camp with LVDS (Kids) One-week full-time summer camp for children featuring Art, Hip Hop, Theatre, and Gymnastics.
• Dawn to Dusk Summer Intensive Program 2-week summer intensive with 60 hours of training across Salsa, Bachata, Jive, Heels Choreography, Flamenco, and Swing.
• Gala Del Sol Dance & Dive Retreat Flagship 3-day, 3-night Afro Latin beach party and retreat in Goa featuring workshops, performances, and partner events.
• Dance Choreography Services Professional choreography for events, parties, competitions, and performances across Latin, Rhythm, Ballroom, Theatrical, Street, and Traditional dance styles.
• Wedding Dance Choreography Personalized wedding dance choreography including Sangeet performances and First Dance training for couples and families.
• Corporate Dance Programs On-site corporate dance programs for company celebrations, team-building activities, conferences, and product launches, including performances, employee training, and motivational speaking.
• Custom Dance Productions End-to-end custom dance productions including stage design, sound, ambiance, costumes, props, and professional production teams.
• Studio Space Hire
• DanceWear X LVDS Proprietary dancewear retail line including Latin/Rhythm Canvas Shoes, dance sneakers, multiple heel models, and custom dance apparel, sold online and shipped within India.

Quantifiable outcome

• Over 1.5 lakh students trained since 1998
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Indian Society for the Performers and Teachers of Dance (ISPTD)coreStrategic or Co-development PartnerLourd Vijay serves as Managing Trustee/CEO of ISPTD. ISPTD provides dual certification for dance education programs including the dancED certification component of LVDS's Professional Dance Development Certificate Program.
• Spreading Hope FoundationminorOthersNon-profit foundation founded by Lourd Vijay focused on spreading hope and awareness. Lourd Vijay serves as Managing Trustee/CEO. Selected as one of top 20 most promising nonprofits in 2017 from 600 applicants across US, Africa, and India.
• LA CadivesminorOthersScuba diving partner for Gala Del Sol retreat events. OGs of Scuba conducting diving sessions during the daytime at Andamans edition.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• STEEZY Studio: Online dance class platform with structured curricula across multiple styles. Comparable as a tech-enabled alternative to in-studio dance learning, particularly relevant for younger learners exploring hip-hop and K-Pop styles.
• CLI Studios: Online dance education platform offering live and on-demand classes from world-class choreographers. Comparable as a partial substitute for in-person studio learning, especially for adult learners seeking convenience.

Direct peers

• IPAC Dance Studio: Indian dance studio offering Latin, ballroom, salsa and other styles with group and private classes. Comparable in product mix, city-tier operating model, and consumer-facing dance education positioning.
• The Danceworx: Indian dance studio chain offering Latin, ballroom, Bollywood, hip-hop and other styles across multiple cities. Directly comparable in product offering, target customer (adult learners, kids, couples), and instructor-led studio model.
• Natasha Pal's Dance Academy: Indian dance academy focused on contemporary, jazz and Latin styles with instructor certification programs. Comparable in curriculum mix, certification offering, and Indian adult learner target market.
• Shiamak Davar's Institute of Performing Arts (SDIPA): One of India's largest dance academies founded by celebrity choreographer Shiamak Davar, offering contemporary, jazz, Bollywood and western styles with multiple centres and a strong teacher-training vertical. Comparable as a multi-city Indian dance education brand.

Broad incumbents

• Broadway Dance Center: Major NYC dance studio offering extensive group class schedules, professional training programs, and retail. Comparable in breadth of styles, professional division offering, and dance retail, though far larger scale and US-based.
• Pineapple Dance Studios: Iconic London-based dance studio offering 100+ weekly classes across many styles plus studio hire and events. Comparable in multi-discipline curriculum, studio rental model, and event-driven community engagement, though operating in a different geography.
• Millennium Dance Complex: Los Angeles-based dance studio complex known for hip-hop and commercial dance classes. Comparable in multi-discipline class portfolio and professional dancer pipeline, though primarily US market.

Regional players

• Steppin Out Dance Studio: UK-based dance studio offering ballroom, Latin and salsa classes with strong social dance community events. Comparable in Latin dance focus and community event programming, though operating in a different geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@lourdvijay
• Facebookfacebook.com/lvdsindia
• Instagraminstagram.com/lvdsindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lourd Vijay’s Dance Studio