The Danceworx
- Company typePrivate
- Founded1998
- HeadquartersGurugram, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
The Danceworx firmographics
Firmographics- Name
- The Danceworx
- Legal name
- THE DANCEWORX
- Website
- https://thedanceworx.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
The Danceworx industry classification
Industry- Product category
- Dance Education
- NAICS
- Fine Arts Schools (61161), Dance Companies (71112), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Contemporary & Modern Dance (MPAGADAB), Youth/Student & Community Dance Recitals (MPAGADAI)
Keywords
Where The Danceworx is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
The Danceworx business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dance Class Fees: Recurring fees from dance classes at various levels (beginners, intermediate, advanced) for multiple dance styles including Ballet, Jazz, Contemporary, Jazz Funk, and more. Classes available for kids and adults.
- Teacher Training Certification: 12-week certified professional teacher training program with online and in-studio components. Full fee of INR 13,999 or EMI option of INR 5,020.
- Dance-In-Education (D.I.E.) Program: Partnership with schools and educational institutions providing professional dance training, RAD Ballet certification, and dance leadership programs.
- Personal Training: One-on-one personalized dance training sessions available online or at-home, tailored to individual goals.
- Workshops and Events: Fees from dance workshops, masterclasses with international artists, and special events throughout the year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Certified Professional Teacher Training Program |
| Subscription | Monthly | Regular Dance Classes |
| Subscription | Annual | Royal Academy of Dance (RAD) Certification Program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
The Danceworx product offering
Product offeringCore offering
The Danceworx is a dance education institution offering instruction in international dance styles including Jazz, Classical Ballet, Contemporary, Urban, and Funk for kids and adults. It operates both online (TDX Live) and offline (physical studios in Mumbai and Delhi/NCR) platforms, with certified programs including the Royal Academy of Dance (RAD) curriculum and the Professional Dance Certificate Program (PDCP), plus teacher training and personal training services.
Product overview
The Danceworx is a dance education institution comprising The Danceworx Academy and The Danceworx Student Repertory Company. The Academy offers dance instruction in international styles (Jazz, Classical Ballet, Contemporary, Urban/Funk) through both online (TDX Online) and offline (TDX Offline) platforms, with courses ranging from beginner to advanced levels for kids and adults. The product portfolio includes specialized certification programs such as the Royal Academy of Dance (R.A.D.) and Professional Dance Certificate Program (PDCP), personal training sessions, and a Certified Professional Teacher Training Program. The Student Repertory Company provides performance opportunities for elite students. Additional offerings include the Dance In Education (D.I.E.) program for schools, workshops & events, and various dance style classes including Ballet, Jazz, Contemporary, Choreography, Dance Fitness/Groove Fit, Jazz Funk, and Yoga.
Differentiator
Problem solved
Functional benefit
Brands
- Navdhara India Dance Theatre (NIDT): Internationally touring contemporary dance company founded by Ashley Lobo in 2015, performing across USA, Germany, Turkey, China, Mexico, South Africa and other countries.
Products and services
- The Danceworx Academy Dance education institution offering instruction in international dance styles including Jazz, Classical Ballet, Contemporary, Urban, and Funk for kids and adults, with both online and offline class options.
- TDX Online (TDX Live) Live online dance courses enabling students to access professional and international dance education remotely, featuring real-time instruction in various dance styles. Includes 14-day free trial for new students.
- TDX Offline (Physical Studio Classes) In-studio dance classes at physical locations in Mumbai and Delhi/NCR, offering various dance styles with multiple skill levels and batch timings.
- Royal Academy of Dance (R.A.D.) Certification Program Ballet certification program affiliated with the Royal Academy of Dance (UK), offering internationally recognized qualifications for students seeking professional dance credentials. Recognized in 80 countries.
- Professional Dance Certificate Program (PDCP) Four-year intensive international module course designed to develop professional dancers with technical training in Ballet, Jazz, Contemporary, and other styles, with career pathways to Bollywood, stage shows, and teaching opportunities.
- Personal Dance Training One-on-one personalized training sessions with a dance trainer for dance and fitness goals, offering specialized coaching for jumps, turns, tricks, and body strengthening. Available online or in-home.
- Certified Professional Teacher Training Program 12-week certification program (including 1-week in-studio immersion) for aspiring dance instructors, featuring technique classes, choreo classes, mentorship, and employment opportunities upon completion. Full Fees: INR 13,999 or EMI Option: INR 5,020.
- Dance In Education (D.I.E.) Program School partnership program offering dance education, professional dance teams, annual concerts, and workshops for educational institutions across India.
- Workshops & Events Dance workshops and events including masterclasses with international artists, intensives, and annual showcases held across various cities in India.
- International Technique Training Certification Course 3-month online certification course in Ballet, Jazz, and Contemporary styles covering rhythm, basic technique, coordination, and musicality.
- The Danceworx Student Repertory Company Elite performance company consisting of hand-picked senior students who receive exclusive training from Ashley Lobo and international faculty, performing and touring to spread awareness of international dance.
Quantifiable outcome
- 1 Million+ students trained since 1998
- +3 more outcomes
Companies that use The Danceworx
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
The Danceworx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Danceworx partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Royal Academy of Dance (RAD)coreThe Danceworx is an authorized RAD certification center providing internationally recognized ballet certification. RAD was founded in London, UK in 1920 and is supported by Queen Elizabeth II. Their certification is recognized by national qualifications regulators of all UK nations with UCAS tariff for university admission. RAD has over 14,000 members in 80 countries.
- Rock School of London (RSL)minorStudents in the Professional Dance Certificate Program have opportunity to audition for additional certifications with Rock School of London alongside RAD certifications.
- Navdhara India Dance Theatre (NIDT)coreNIDT is the performing wing of The Danceworx, an internationally-touring contemporary dance company founded by Ashley Lobo in 2015. It has performed in over 15 countries including USA, Germany, Turkey, China, Mexico, South Africa. Provides performance and career opportunities for The Danceworx students.
- Corporate Clients (Air India, ABN-Amro, Bentley, Casio, etc.)minorCompanies and entities The Danceworx and NIDT have performed for include Air India, ABN-Amro, Bentley, Casio, CNN IBN, CNBC, Castrol, Ericsson, Fiat, Fuji Films, General Motors, GE, HSBC, Jaguar, Lamborghini, Microsoft, Tata, Toyota, and others for corporate events, fashion shows, and galas.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
The Danceworx competitors and assessment
Company assessmentEmerging players
- Steezy: Online dance education platform with subscription-based, on-demand classes - represents the digital-first model competing with The Danceworx's TDX Live for casual and fitness-oriented dance students.
- CLI Studios: Online dance education platform offering world-class instruction via subscription; competes with TDX Live for online dance students globally with international faculty and diverse styles.
Direct peers
- Sadhana Dance Academy: India-based dance academy offering training across ballet, contemporary, and Bollywood styles with both online and offline classes - comparable to The Danceworx as a directly competing multi-style dance school serving similar Indian consumers.
- Shiamak Davar Dance Academy: India's largest dance academy chain founded by celebrity choreographer Shiamak Davar, offering contemporary, jazz, and Bollywood classes with international touring company Shiamak SDIPA - directly competes with The Danceworx in the same premium dance education niche.
- Attakalari Centre for Movement Arts: Bangalore-based contemporary dance institution combining dance education with an internationally touring performing company - directly comparable to The Danceworx/NIDT structure of training and touring.
- Kings Dance Academy (India): Indian dance academy offering multi-style training including contemporary and Bollywood; competes in the same metro markets (Mumbai/Delhi) and target customer segments as The Danceworx.
Others
- The Royal Academy of Dance (RAD): UK-based ballet education and certification body partnering with The Danceworx as an authorized center - represents both a partner and the broader credentialing framework that legitimizes TDX's certification offerings.
Broad incumbents
- Millennium Dance Complex: Large Los Angeles-based dance studio chain serving all levels with celebrity choreographers - a broader incumbent in multi-style dance education comparable in curriculum scope and instructor brand emphasis.
- Pineapple Dance Studios: London-based established dance studio offering a wide range of styles and levels to professional and recreational dancers - comparable open-class and certification model with global reputation.
- Broadway Dance Center: Established New York dance studio offering multi-style open classes and professional training programs - comparable breadth of styles and levels with international visiting faculty.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Danceworx social profiles
Digital presenceThe Danceworx financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Danceworx leadership team
Management profileNumber of profiles
Profiles8 records
The Danceworx subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Danceworx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Danceworx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Danceworx
What does The Danceworx do?
The Danceworx is a dance education institution offering instruction in international dance styles including Jazz, Classical Ballet, Contemporary, Urban, and Funk for kids and adults. It operates both online (TDX Live) and offline (physical studios in Mumbai and Delhi/NCR) platforms, with certified programs including the Royal Academy of Dance (RAD) curriculum and the Professional Dance Certificate Program (PDCP), plus teacher training and personal training services.
Is The Danceworx a public or private company?
The Danceworx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Danceworx founded?
The Danceworx was founded in 1998. It employs 51 to 100 people.
Where is The Danceworx based?
The Danceworx is headquartered in Gurugram, India, in the Asia region.
How does The Danceworx make money?
Five revenue lines are on record. Dance Class Fees are the primary driver. The others are teacher Training Certification, dance-In-Education (D.I.E.) Program, personal Training and workshops and Events.
Who are The Danceworx's main competitors?
Emerging players on record are Steezy and CLI Studios. Direct peers are Sadhana Dance Academy, Shiamak Davar Dance Academy, Attakalari Centre for Movement Arts and Kings Dance Academy (India). The Royal Academy of Dance (RAD) is listed as an others. Broad incumbents are Millennium Dance Complex, Pineapple Dance Studios and Broadway Dance Center.
Does The Danceworx have an API?
No public API is recorded for The Danceworx.
What industry is The Danceworx in?
The Danceworx's product category is Dance Education. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of EDAAAGAD, Dance & Movement (Ballroom, Contemporary, Social Dance). Its NAICS code is 61161 and its SIC code is 7900.