Aussie

Aussie is a Brisbane-based Australian sales agency, founded in 2002, that acts as a brokerage connecting consumer-goods suppliers with supermarket and convenience-store retailers, operating with a workforce of 1,001–5,000.

Company typePrivate
Founded2002
HeadquartersBrisbane, Australia
Headcount1,001–5,000
GTM typeB2B
OfferingServices

What Aussie does

Aussie is an Australian for-profit sales agency headquartered in Brisbane, founded in 2002. According to its firmographic profile, the company specializes in supermarket and convenience-store sales brokerage and operates as what its self-description characterizes as the largest marketplace in this segment. The website domain (aussiebrokers.com.au) is consistent with a brokerage or intermediary business model rather than direct retail or manufacturing.

The company employs between 1,001 and 5,000 staff, indicating a substantial field-sales or relationship-management operation rather than a thin digital intermediary. Its private ownership status means no public ticker or audited revenue disclosures are available in the input data, and the corporate-structure, product, and technology blocks are empty in the source snapshot — the underlying firmographic page returned only a loading/verification screen, leaving most secondary attributes unsourced.

Operationally, Aussie functions as an intermediary connecting consumer-goods suppliers with supermarket and convenience-store retail channels across Australia. No pricing models, customer logos, partnership announcements, funding rounds, or M&A activity are documented in the available material, which limits further inference about revenue mechanics, customer concentration, or competitive positioning.

Aussie firmographics

Firmographics

Name: Aussie
Website: https://aussiebrokers.com.au
Company type: Private
Founded year: 2002
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: Aussie is a Brisbane-based Australian sales agency, founded in 2002, that acts as a brokerage connecting consumer-goods suppliers with supermarket and convenience-store retailers, operating with a workforce of 1,001–5,000.
Ownership category
akta.pro rank

Aussie industry classification

Industry

Product category: Business Brokerage
NAICS: Grocery and Convenience Retailers (4451), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)
SIC: Retail-Grocery Stores (5411)
akta.pro primary industry: Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ)
akta.pro secondary industry: Neighborhood Essentials & Fill-in Shopping Discount Stores (CRAEAJAH)

Keywords

Supermarket sales agency
Convenience store brokerage
Business marketplace
Retail business sales
Store sale listings

Where Aussie is headquartered

Location

Headquarters

HQ city: Brisbane
HQ country: Australia
HQ region: Oceania

Markets served

Aussie business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Aussie product offering

Product offering

Core offering

Aussie operates as a sales agency specializing in the sale of supermarkets and convenience stores, functioning as a marketplace where such retail businesses are listed and sold. It intermediates between sellers of convenience stores/supermarkets and prospective buyers, acting as the largest dedicated marketplace for this category in Australia.

Differentiator

Problem solved

Functional benefit

Products and services

Supermarket and Convenience Store Sales Agency
Convenience Store / Supermarket Marketplace

Companies that use Aussie

Customer profile

Ideal customer profiles2 records

Aussie technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Aussie partnerships and signals

Strategic signal

Recent moves1 record

Aussie competitors and assessment

Company assessment

Regional players

Performance Brokerage Services: US-based commercial broker specialising in convenience-store and fuel station sales. Highly comparable in vertical focus on convenience stores but operates in a different geography.

Direct peers

ABC Business Sales: Australian business broker covering hospitality, retail, and convenience-type businesses. Closely comparable in service model and target SME seller pool to Aussie.
Link Business: One of Australia's largest business brokerage networks, selling SMEs including retail and convenience-store-adjacent businesses. Directly comparable to Aussie in model (broker network), geography (Australia), and category breadth.
VR Business Brokers: Mid-market business brokerage firm selling a wide range of SMEs including retail and food-service businesses. Comparable in transaction-driven revenue model and target SME size.
Sunbelt Business Brokers: Large international business brokerage franchise with deep experience selling small and mid-sized businesses including retail. Comparable brokerage network model to Aussie.
Murphy Business Sales: Established business brokerage franchise network in North America focused on selling main-street and SME businesses. Comparable in brokerage-as-a-platform model, though broader in category scope.

Broad incumbents

JLL Retail Capital Markets: Global real estate services firm active in supermarket and convenience-store investment sales. Comparable transaction type but at much larger deal sizes and as part of a broad portfolio.
CBRE Group (Retail/Investment Properties): Global commercial real estate services firm that sells retail property and operating businesses including supermarkets. Overlaps with Aussie on supermarket transactions but operates as a broad incumbent across many asset classes.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Aussie financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Aussie leadership team

Management profile

Number of profiles

Aussie funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Aussie M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aussie

What does Aussie do?

When was Aussie founded?

Aussie was founded in 2002. It employs 1,001 to 5,000 people.

Where is Aussie based?

Aussie is headquartered in Brisbane, Australia, in the Oceania region.

Who are Aussie's main competitors?

Performance Brokerage Services is listed as a regional player. Direct peers are ABC Business Sales, Link Business, VR Business Brokers, Sunbelt Business Brokers and Murphy Business Sales. Broad incumbents are JLL Retail Capital Markets and CBRE Group (Retail/Investment Properties).

Does Aussie have an API?

No public API is recorded for Aussie.

What industry is Aussie in?

Aussie's product category is Business Brokerage. Its primary akta.pro industry code is CRAHAAAJ, Supermarket Operators with In-Store Foodservice/Prepared Foods Focus, with a secondary code of CRAEAJAH, Neighborhood Essentials & Fill-in Shopping Discount Stores. Its NAICS code is 4451 and its SIC code is 5411.