ABC Business Sales

What ABC Business Sales does

ABC Business Sales is a New Zealand business brokerage firm founded in 1985 that facilitates the buying and selling of small and medium-sized enterprises across the country. The firm operates through a national branch network with regional offices in Auckland (headquarters and support office), Tauranga, Hamilton, Dunedin, Christchurch, Queenstown, and Nelson, and is structured around seven specialist industry divisions: Aged Care, Agriculture, Childcare, Corporate, Hospitality, Logistics, and Tourism. Each division is staffed by brokers with vertical-specific experience who provide buy-side and sell-side representation, free business appraisals, valuation work using an internal multiples database, confidentiality management, due diligence support, and transaction completion. The underlying technology is a PropertySuite-powered website platform that handles listing management, property/business imagery, and confidentiality agreements; the firm does not offer APIs, SDKs, or third-party integrations.

The firm earns revenue through commission and transaction fees on completed business sales, with rates not publicly disclosed. Pricing is structured as a two-tier offering: a free no-obligation business appraisal (lead generation for sellers) and a full transaction-based brokerage engagement on completion. Go-to-market combines direct field sales through the specialist broker network, a self-serve online listings portal (with filters by region, type, category, and price band), content marketing via the ABC News blog and quarterly market intelligence reports, and earned media appearances by Managing Director Chris Small on outlets including Newstalk ZB and the Mike Hosking Breakfast. Partnerships with The Loanary (finance), Xero (data sharing for market reports), and Immigration New Zealand (Business Investor Visa referrals) extend the buyer funnel. The customer base is split between business sellers — predominantly baby boomer owners preparing for exit — and business buyers, including first-time entrepreneurs, corporate career-changers, and international investors eligible under the Business Investor Visa. Over 40 years the firm has reportedly sold 10,000 businesses representing $4 billion in aggregate transaction value and places 400+ people into business ownership annually.

Name

ABC Business Sales

Legal name

ABC Business Sales Limited

Website

https://abcbusiness.co.nz

Company type

Private

Founded year

1985

Operating status

Operating

Short description

ABC Business Sales is a New Zealand business brokerage founded in 1985 that helps buyers and sellers of small and medium-sized enterprises transact through a national network of specialist brokers organized across seven industry verticals.

Ownership category

akta.pro rank

Product category

Business Brokerage Services

akta.pro primary industry

Business-for-Sale Marketplaces & Listing Platforms (FSAEAIAK)

Keywords

• Business brokerage services
• SME business sales
• Business valuation
• Buy-side representation
• Sell-side advisory

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Business Brokerage Commission: ABC Business Sales earns commission/transaction fees on completed business sales. Brokers represent both buyers and sellers in private business transactions, with fees typically structured as a percentage of transaction value. The company facilitates sales across all business sizes from small owner-operator businesses to multi-million dollar enterprises.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ABC Business Sales is a New Zealand business brokerage firm that facilitates the buying and selling of small and medium-sized businesses through a network of specialist brokers organized into seven industry divisions. The company provides end-to-end transaction services including confidential business appraisals, valuation using industry-specific multiples, buyer-seller matching, due diligence coordination, and transaction completion. Services are supported by a PropertySuite-powered website with searchable business listings.

Product overview

ABC Business Sales is a New Zealand business brokerage firm that operates as a single, unified service offering rather than a modular platform. The company's core offering is facilitating the buying and selling of businesses across New Zealand, supported by specialized industry divisions covering Aged Care, Agriculture, Childcare, Corporate, Hospitality, Logistics, and Tourism sectors. The firm also provides ancillary services including free business appraisals, broker placement for buyers and sellers, and market intelligence reporting. The platform operates through a PropertySuite-powered website displaying business listings, broker profiles, and market insights, with no separate software products, modules, or standalone digital tools offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Brokerage Services (Buy-Side and Sell-Side Representation)

Quantifiable outcome

• 98% of businesses sold continue operating under new ownership vs 90% industry average for acquired businesses
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered supporting.

• XerosupportingTechnology or IntegrationPartnership for data sharing related to SME business trends. ABC shares aggregated transaction data while Xero provides accounting/trend data for quarterly market intelligence reports.
• Immigration New ZealandsupportingOthersABC identifies businesses potentially meeting Business Investment Visa criteria but explicitly does not provide immigration advice. Customers referred to licensed immigration advisers.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Colliers International New Zealand: Colliers is a global commercial real estate and advisory firm with NZ operations covering business and asset sales; a broad incumbent offering overlapping brokerage capabilities as part of a much wider services portfolio.
• CBRE New Zealand: CBRE is a global real estate services firm with NZ corporate advisory and business transactions capability; comparable as a broad incumbent in the same SME/M&A intermediation space, though typically skewed to larger transactions.

Direct peers

• Sunbelt Business Brokers: Sunbelt is one of the largest North American business brokerage networks focused on SME M&A intermediation; directly comparable in business model (commission-based, regional offices, listings marketplace) but at much larger scale.
• VR Business Brokers: VR Business Brokers is a US-focused SME business brokerage franchise network with a similar intermediary model to ABC; relevant as a direct peer in main-street business sales and listing marketplace operations.
• Transworld Business Advisors: Transworld is a global franchise business brokerage with a similar buy-side/sell-side SME M&A model; comparable as a direct peer in business brokerage services, transaction-fee revenue, and franchise-style expansion.
• Bayleys Real Estate: Bayleys is a major NZ full-service real estate agency that operates a business sales division competing for SME brokerage mandates; comparable because it offers an integrated real estate + business sales proposition similar to ABC's property-adjacent SME focus.
• LINK Business (New Zealand): LINK Business is New Zealand's other major national business brokerage chain, offering buy-side and sell-side representation across SME transactions — the closest direct competitor to ABC, competing for the same pool of retiring baby boomer sellers and first-time buyers.
• Murphy Business Brokers: Murphy Business is a US business brokerage and M&A advisory franchise focused on lower-middle-market transactions; comparable in business model, transaction-fee revenue, and franchise distribution approach.

Emerging players

• BusinessesForSale.com: BusinessesForSale.com is a global online marketplace for business listings; comparable as an emerging digital channel competing for the same SME buyers and sellers that ABC's brokers service, and representing a structural disintermediation risk.
• BizBuySell: BizBuySell is the largest online business-for-sale marketplace in the US; comparable because it competes for listing visibility and seller leads through a self-serve, tech-led model that complements or substitutes for traditional brokerages like ABC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ABC-Business-Sales-202440789784729
• LinkedInlinkedin.com/company/abc-business-sales

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABC Business Sales