Impeller

What Impeller does

Impeller.net, operated by VSX - VOGEL SOFTWARE GmbH (a private German GmbH headquartered in Dresden), is an international web-based information and sales platform focused on centrifugal pumps. Founded in 2001, it functions as a centralized intermediary connecting pump users, planners and engineers, and tradesmen (the primary end-user segments) with pump manufacturers and pump web shops (the secondary B2B customer segments). Its core product is PumpSelector, a self-service tool that lets users input operating parameters and compare centrifugal pump models across multiple manufacturers, with technical data sourced directly from manufacturer databases via web service interfaces. The broader portfolio includes the Spaix pump selection software line, add-on calculation tools for friction loss and for mixers, valves, and fittings, plus content and directory services: the Pump Magazine (editorial coverage of technical and corporate news), a Company Catalog (industry directory), and an Encyclopedia (reference resource). The platform is available in nine languages — English, German, French, Italian, Spanish, Czech, Greek, Polish, and Turkish — and is GDPR-compliant.

The underlying technology is a web platform with proprietary web service integration endpoints that allow manufacturers to synchronize catalog data into PumpSelector without additional manual data maintenance, and that supports eBay and AWIN affiliate integrations for web shops. The business model is multi-stream and primarily product-led: revenue is generated through manufacturer advertising on the platform, affiliate commissions from web shops routed via eBay Partner Network and AWIN (minimum 5% commission rate), professional services for manufacturer web service integration setup under multi-year contracts, and subscription-style customer account and data services for voluntary registered users. Pricing is quote-based and not publicly disclosed. Go-to-market combines self-service product-led discovery with channel partner distribution (affiliate networks) and B2B partnership sales to manufacturers; an editorial content engine supports SEO-driven top-of-funnel demand across nine language editions.

Impeller operates as a small private company — approximately six named team members including Managing Director Christoph Becker and a four-person editorial department — with no external funding, no disclosed subsidiaries, no M&A activity, and no public revenue disclosure. The company is described as a leading information source for the pump industry and lists upcoming international industry events (Water Indonesia 2026, BrauBeviale 2026, VALVE WORLD EXPO 2026, ISH 2027, ACHEMA 2027) on its events calendar.

Name

Impeller

Legal name

VSX - VOGEL SOFTWARE GmbH

Website

https://impeller.net

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Impeller.net, operated by VSX - VOGEL SOFTWARE GmbH, is a Dresden-based international web platform for centrifugal pumps. Its PumpSelector tool lets users, planners, and tradesmen compare pump models across manufacturers via direct data integration, monetized through manufacturer ads, affiliate commissions, and integration services.

Ownership category

akta.pro rank

Product category

Industrial Pump Selection Software

NAICS

Pump and Compressor Manufacturing (33391)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Centrifugal Pumps (IMAHANAA)

Keywords

• Centrifugal pump selection
• Pump industry platform
• Pump configuration software
• Industrial pump directory
• Pump manufacturer integration

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising: Manufacturers and pump companies can book advertising on the platform to reach potential customers in the pump industry.
2. Affiliate Commissions: Commission-based revenue from eBay Partner Network and AWIN affiliate network when users purchase pumps through integrated web shop links. Minimum commission rate of 5% set for AWIN advertisers.
3. Web Service Integration Services: Setup and integration services for pump manufacturers connecting their data to the PumpSelector platform.
4. Customer Account and Data Services: Voluntary customer accounts with optional data storage for search queries and contact details. Data passed to pump manufacturers for quote requests.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Impeller.net is an international information and sales platform for centrifugal pumps, offering the PumpSelector tool that enables users to find, compare, and configure centrifugal pumps from multiple manufacturers based on operating parameters. The platform also provides editorial content, a company catalog, an encyclopedia, and affiliate integrations with eBay and AWIN to connect pump manufacturers and web shops with qualified buyers.

Product overview

Impeller operates as a multi-product platform for the pump industry, consisting of the core PumpSelector tool for centrifugal pump selection and configuration, the Spaix product line for pump selection software, and complementary content services including a pump magazine, company directory, and encyclopedia. The platform functions as a sales channel connecting pump manufacturers with end users, planners, and tradesmen. Additional offerings include friction loss calculation software and solutions for mixers, valves, and fittings. The platform integrates with eBay and AWIN for affiliate commerce and offers web service interfaces for manufacturer data integration.

Differentiator

Problem solved

Functional benefit

Brands

• PumpSelector: Online pump selection and configuration tool for centrifugal pumps

Products and services

• PumpSelector Online selection and configuration tool that enables pump users, planners, and tradesmen to find and compare suitable centrifugal pumps across multiple manufacturers based on operating data, displaying possible models and allowing configuration for individual applications.
• Spaix A selection and configuration solution for centrifugal pumps, serving as the company's best-known product for pump selection software.
• Calculation Software for Friction Loss Technical calculation software for friction loss computations in pumping systems.
• Mixer, Valve and Fittings Solutions Software solutions for mixers, valves, and fittings complementing the core pump selection offerings.
• Manufacturer Web Service Integration Integration service for pump manufacturers to connect their technical pump data directly to the PumpSelector platform via web service interfaces, providing an additional sales channel without additional data maintenance effort.
• Affiliate Program for Pump Web Shops Affiliate program enabling pump web shops to connect to the PumpSelector via eBay Partner Network and AWIN, with a minimum 5% commission rate, driving qualified search traffic to connected web shops.
• Platform Advertising Advertising placements for manufacturers and pump companies to reach potential customers searching for centrifugal pumps on the platform.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• eBay Partner NetworkcoreChannel Partner/ Reseller/ Distributor · 1 January 2026impeller.net is a participant in the eBay Partner Network, an affiliate system that enables websites to earn advertising costs by placing advertisements and links to eBay. Pump web shops can automatically have their PumpSelector links created when they publish offers on eBay with correct brand names and manufacturer numbers.
• AWIN Affiliate NetworkcoreChannel Partner/ Reseller/ Distributor · 1 January 2026impeller.net partners with AWIN for pump web shop integration. Web shops can connect to PumpSelector through the AWIN affiliate network, with a minimum commission rate of 5%. Qualified search queries with detailed pump specifications drive traffic to connected web shops.
• Pump Manufacturers (Various)coreStrategic or Co-development PartnerPump manufacturers integrate their technical data into the PumpSelector via web service interfaces. This provides manufacturers with an additional sales channel to reach new customers, direct contact with target audiences, and integrated request/quote management without additional data maintenance effort.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ThomasNet: A long-standing B2B platform connecting industrial buyers with North American manufacturers and suppliers; comparable in serving engineers and procurement professionals with a vertical industrial directory plus content, and a strong brand-SEO position.
• CADENAS: A German-headquartered engineering data and parts catalog specialist; comparable in the European B2B engineering software space and in the use of standardized interfaces to publish manufacturer product data for selection.
• DirectIndustry: A B2B online marketplace and product catalog for industrial equipment, similar to Impeller in aggregating manufacturer catalogs and serving engineers/planners searching for industrial components, though at a broader industrial scope.
• TraceParts: A CAD and engineering component catalog platform that aggregates manufacturer data for engineers to configure and select parts; comparable in its web-service-style integration model and configurator-driven user experience.
• Engineering360 (GlobalSpec): An engineering specifications and supplier discovery platform for industrial components; comparable to Impeller in providing spec-driven product search and supplier content targeted at engineers and technical buyers.

Broad incumbents

• Wilo: A large German-headquartered pump manufacturer with deep investment in digital selection and smart pumping; a key Impeller integration partner and a potential disintermediator of third-party pump selection platforms.
• KSB: A major global pump manufacturer that integrates with Impeller via web service; comparable as a large incumbent in the centrifugal pump market that could either remain a partner or build competing direct configurator tools.
• Xylem: A global water technology company with a large centrifugal pump portfolio and digital selection tools; comparable as both a potential data partner and competitor in the digital pump selection space.
• Grundfos: A leading global pump manufacturer with its own product configurator ecosystem; relevant as both a partner on Impeller's platform and a structural risk to third-party aggregators.

Regional players

• Alfa Laval: A global process industry supplier of pumps, valves, and fittings; comparable in that it both feeds Impeller's content (recently featured launches) and competes indirectly for engineering specification mindshare in hygienic and process pumps.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impeller