Gorilla Park

What Gorilla Park does

Gorilla Park ApS is a privately held Danish outdoor adventure company founded in 2010 by cousins Lars and Anders Ulrich, operating two high-ropes climbing parks in Denmark: Svendborg on Funen (opened summer 2010) and Vejle in Jutland (opened 2013). The company builds and operates tree-top climbing courses with over 100 elements across the two parks, including zip lines (up to 900m at Vejle), Tarzan swings, base jumps, BMX-in-treetops features, and Snowboard elements, with course heights ranging from 1 to 26 meters and total course distance exceeding 4.7 km combined. The core safety architecture relies on the patented SSB Fall Stop System from Bornack combined with the Clic-iT passive carabiner system, supported by mandatory safety briefings (40-60 minutes) and annual CERES/GTS technical certification.

The business operates a platform-plus-modules model. Base revenue comes from climbing admission (250-350 DKK adult / 50-125 DKK child, tiered by booking lead-time as Smart/Flex/SuperFlex/Walk-in), with sticky recurring revenue from 850 DKK annual passes valid at both parks and VIGo cards (35-50 DKK). GTM is event-driven and direct-to-consumer: Flexybox-powered online booking is the primary conversion channel, supplemented by walk-in ticket office sales, while corporate and school groups are sold via email/phone with custom packages (6,000 DKK base group rate, 4,500 DKK school base rate, 20,000 DKK annual school agreement). Layered on top are glamping/camping accommodation (75-950 DKK/night), on-site Café Gorillax F&B, and partner-led add-ons (Segway Safari with Segway Langeland, clay pigeon shooting, ice cream tasting with Skarø Is, first aid courses with Du Kan Hjælpe).

The company operates seasonally (early April to mid-November, weekend-heavy during shoulder months) with a core team supplemented by seasonal hires (instructors 20+, guides 17-20, runners 14-16). Customer segments span families, schools/educational institutions, corporate teambuilding groups, celebration groups (bachelor parties, birthdays), and youth/special-needs groups, with marketing driven by social media (Facebook, Instagram, LinkedIn, YouTube, TripAdvisor) and a Geopark South Funen Archipelago destination partnership. There is no evidence of external equity investment, the entity remains family-owned under Gorilla Park ApS, and revenue is not publicly disclosed.

Name

Gorilla Park

Legal name

Gorilla Park ApS

Website

https://gorillapark.dk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Gorilla Park ApS is a Danish family-owned operator of two seasonal high-ropes climbing parks (Svendborg and Vejle) serving families, schools, and corporate groups via climbing admissions, annual passes, glamping, and partner-led event add-ons.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Recreation

NAICS

Amusement and Theme Parks (71311), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ropes Courses & High/Low Challenge Courses (THAAACAB)

akta.pro secondary industries

Adventure & Aerial Parks (Ropes Courses, Zipline Parks, Climbing Parks) (THAJAEAI), Zipline, Ropes Courses & Aerial Adventure Parks (THAJABAC)

Keywords

• Outdoor adventure parks
• High rope climbing
• Tree-top courses
• Team building events
• Glamping accommodation

Headquarters

HQ city

Stenstrup

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Climbing Admission Fees: Per-visit admission fees for climbing courses with varying price tiers based on booking timing (Smart/Flex/Superflex), with discounts for early booking. Includes 4 hours of climbing with mandatory instruction.
2. Annual Passes: 850 DKK annual pass providing unlimited access to both Svendborg and Vejle parks for 12 months. Includes fast-track (skip most safety briefings after first visit). Payback estimated at 3 visits per year.
3. VIGo Cards: 35-50 DKK one-time fee card that serves as proof of safety instruction completion within 12 months. Provides 50 DKK online discount for subsequent visits. Can be renewed after expiry.
4. Gift Cards: Pre-paid gift cards sold via Flexybox webshop, delivered as PDF or physical mail. Valid for 3 years from issue date. Can be used at both parks.
5. Corporate and Group Events: Custom event packages for companies, schools, bachelor parties, family trips. Includes climbing plus optional add-ons (Segway, clay pigeon shooting, first aid courses, beer/ice cream tasting). Base price 6,000 DKK for up to 15 people.
6. School/Institutional Rates: Special school rates with base price 4,500 DKK for up to 20 students, or annual school agreements at 20,000 DKK for up to 100 students. Includes safety instruction and equipment.
7. Glamping and Accommodation: Overnight stays in glamping tents (day beds 950 DKK/night), hammock hotel (200 DKK/person), camping (75 DKK/person), plus hunting cabin and garden house rentals at Skjoldemose.
8. Café and Food Service: Café Gorillax serving panini, gorilla toast, snacks and beverages. Food service available at both Svendborg and Vejle locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Gorilla Park operates outdoor high-rope climbing parks in forest treetops at two locations in Denmark (Svendborg and Vejle), offering tree-top climbing courses with heights up to 26 meters across 15 courses and over 100 climbing elements. The core climbing experience is complemented by add-on services including gift cards, annual passes, VIGo cards, glamping and hammock accommodation, Segway safaris, clay pigeon shooting, teambuilding packages, school programs, dark climbing events, and on-site Cafe Gorillax.

Product overview

Gorilla Park operates as an outdoor recreation company offering high-rope climbing park experiences at two locations in Denmark: Svendborg (Funen) and Vejle (Jutland). The core product consists of tree-top climbing courses with varying difficulty levels (Courses 1-9 named Baboon through Trækronen), heights ranging from 1-26 meters, and over 100 different climbing elements including zip lines, Tarzan swings, and base jumps. The company operates a platform-plus-modules model where the base climbing experience can be enhanced with add-on services including gift cards, annual passes, VIGo cards, glamping accommodations, Segway safaris, clay pigeon shooting, teambuilding programs with optional first aid certification, dark climbing events, school packages, and on-site cafe services. Additional offerings include Trek and Taste hiking experiences and special event packages for families, schools, and corporate groups.

Differentiator

Problem solved

Functional benefit

Products and services

• High Rope Climbing Courses (Klatrebaner) Outdoor tree-top climbing courses with varying difficulty levels and heights from 1 to 26 meters. Svendborg offers 8 courses spanning 2.7 km with 100+ elements and 24 zip lines; Vejle offers 7 courses spanning over 2 km with 900 m of zip lines. Open to individuals, families, and groups ages 4 and up; 4 hours of climbing access included with mandatory safety instruction.
• Annual Pass (Årskort) Subscription pass at 850 DKK per year granting unlimited access to both Svendborg and Vejle parks for 12 months, with fast-track safety briefing after the first visit. Pays back at 3 visits per year.
• VIGo Card (VIGo-kort) Personal one-time-fee card (35-50 DKK) serving as proof of safety instruction completion within 12 months, enabling skip-instruction fast track on return visits and providing a 50 DKK online booking discount on subsequent visits.
• Gift Cards (Gavekort) Prepaid gift cards redeemable for climbing experiences at either Svendborg or Vejle locations. Available as digital PDF or physical mail delivery; valid for 3 years from issue date.
• Teambuilding Events Custom corporate event packages combining climbing activities with collaboration challenges and optional add-ons such as Segway safari, clay pigeon shooting, beer tasting, ice cream tasting, first aid courses, and group coaching.
• Teambuilding and First Aid (Teambuilding og Førstehjælp) Combined teambuilding package with 3-hour first aid certification course delivered with Du Kan Hjælpe, including CPR training, practical exercises, certificate from the Danish First Aid Council, and afternoon climbing access.
• Dark Climbing (Mørkeklatring) Nighttime climbing experience with headlamps following standard daylight instruction, dinner, and illuminated tree-top climbing. Available seasonally in October at both Svendborg and Vejle locations.
• Segway Safari Forest safari using Segway electric vehicles, offered in collaboration with Segway Langeland at the Svendborg location. Priced at 10,000 DKK for 30 minutes including the first 20 participants, with additional participants at 250 DKK each.
• Clay Pigeon Shooting (Lerdueskydning) Outdoor clay pigeon shooting with 5 practice and 10 scored shots per person, available at Svendborg. Base price 5,250 DKK for the first 15 participants, with additional participants at 300 DKK each and extra shots at 7.5 DKK each.
• School Days (Skoledage) Special school outing package with discounted pricing at 225 DKK per additional student. Minimum 10-25 students depending on tier; includes 3 hours of climbing, safety instruction, and harness rental.
• Camp School (Lejrskole) Multi-day school camp experience incorporating climbing activities, team building, and nature exploration, available at both Svendborg and Vejle locations.
• Family Trips (Familietur) Multi-day family packages combining climbing with exploration of South Funen's attractions, beaches, and cultural sites.
• Glamping and Accommodation (Overnatning) Overnight stay options at Svendborg including glamping tents with day beds (950 DKK/night), bell tents, hammock hotel, tent camping, hunting cabin, and garden house rentals at Skjoldemose, with access to campfire areas.
• Hammock Hotel (Hængekøjehotel) Unique overnight experience sleeping in hammocks set up by staff in the forest, priced at 200 DKK per person with a minimum of 2 people (sleeping pad recommended).
• Cafe Gorillax On-site cafe serving panini menus (gorilla toast), snacks, and beverages, available at both Svendborg and Vejle park locations.
• Trek and Taste Guided 25 km hiking tour along the Øhavsstien trail combining nature exploration with local culinary experiences. Includes bus transport, lunch, coffee, snacks, and drinks; priced at 895 DKK per person with launch event on May 9, 2026.

Quantifiable outcome

• Annual pass pays for itself after 3 visits per year
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Segway LangelandminorStrategic or Co-development PartnerPartnership for combined climbing and Segway safari experiences in Svendborg. Segway Langeland provides Segway equipment and instruction while Gorilla Park provides the climbing activity. Price 10,000 DKK for 30 minutes including up to 20 people.
• Du Kan HjælpeminorStrategic or Co-development PartnerFirst aid training partner providing 3-hour first aid courses combined with climbing. Courses include certificate from Dansk Førstehjælpsråd. Minimum 16 participants. Offered as 'Teambuilding og Førstehjælp' package.
• Skarø IsminorOthersOrganic ice cream provider for group tasting experiences. 20 varieties available, produced on solar energy. Offered as add-on for groups at 225 DKK per person with minimum 15 people.
• CERES (Technical Bureau)coreOthersAnnual technical inspection and certification of climbing parks. CERES conducts yearly inspections and issues certifications. Subsequent approval by GTS in Denmark.
• GTS in DenmarkcoreOthersDanish GTS (Technical Inspection System) provides official approval following CERES inspection. GTS approval is required for operation as certified climbing facility.
• Geopark the South Funen ArchipelagominorGTM or Marketing PartnerPartnership positioning Gorilla Park Svendborg within Geopark destination. Park offers views of islands (Skarø, Ærø, Avernakø, Drejø, Lyø). Partnership emphasizes unique geological landscape created at end of Ice Age.
• BornackcoreTechnology or IntegrationSafety equipment supplier providing patented SSB Fall Stop system used on all climbing courses. This safety system is central to Gorilla Park's safety architecture.
• European Union / EU Agricultural FundminorOthersEU rural development funding acknowledgment visible on website. Partnership related to rural development support for agricultural areas where parks are located.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Skjoldenæsholm Trætopbane: Long-established Danish treetop climbing park in Ringsted operating multi-level rope courses for families and groups. Direct domestic competitor to Gorilla Park's Svendborg and Vejle locations in the same product category.
• Ciela Village: French multi-site accroroche/rooftree adventure park operator. Directly comparable on park format, passive-safety carabiner systems, and family/team-building customer base.
• Adventure Parc Snowdonia: Welsh adventure park combining high-ropes, zip lines, and themed climbing experiences in a natural outdoor setting. Comparable on product breadth (climbing + zip lines + add-ons like glamping) and on event/school offerings.
• High Wire Adventure: UK rope course operator running treetop high-ropes and zipline experiences in North Yorkshire parks. Closely comparable to Gorilla Park on outdoor high-rope course design, age-based course difficulty, and family/corporate customer mix.

Broad incumbents

• Go Ape: UK-based rope course and outdoor adventure operator with 30+ sites, the largest chain in the category. Comparable as a multi-site high-ropes operator serving families, schools, and corporate teambuilding; broader scale than Gorilla Park.
• Tivoli: Denmark's most prominent amusement park group (Tivoli Copenhagen plus Tivoli Friheden Aarhus). Broad incumbent in Danish family out-of-home entertainment; overlaps with Gorilla Park's family-segment demand but with much wider portfolio.
• Legoland Billund Resort: Denmark-based domestic tourism attractions leader (Merlin Entertainment). Competes with Gorilla Park for the same regional leisure travel and Danish family day-trip wallet.

Regional players

• Fårup Sommerland: Major Jutland-based Danish amusement and water park. Regional competitor for family leisure spend in the same Jutland catchment as Gorilla Park Vejle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2lTHZaUd0vh4Qq1k7hOd6A
• Facebookfacebook.com/GorillaParkSvendborg
• LinkedInlinkedin.com/company/3327842
• Instagraminstagram.com/gorillapark/?utm_source=web&utm_campaign=OBR_footer

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gorilla Park