Ciela Village
Ciela Village is a French family-owned outdoor hospitality group operating 24 upscale 3-to-5 star campsites across 7 French regions, renting mobil-homes, bare pitches, and unusual lodging primarily to families and inbound European tourists through its own multilingual website, mobile apps, and call center.
- Company typePrivate
- Founded2015
- HeadquartersBandol, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ciela Village does
Ciela Village is a French family-owned outdoor hospitality group (hôtellerie de plein air haut de gamme) operating 24 campsites across 7 French regions — Auvergne-Rhône-Alpes, Occitanie, Nouvelle-Aquitaine, PACA, Grand Est, and Pays de la Loire. Properties are rated 3 to 5 stars and span Atlantic coast, Mediterranean coast, mountain, lakeside, and inland destinations, with consistent aquatic infrastructure (heated pools, water parks, water slides) across the portfolio. The company serves primarily French domestic families with children, alongside couples, groups of friends, traditional campers, and inbound European tourists, targeting the premium end of the French camping market.
The commercial offering is anchored by two core accommodation lines — rental of fully equipped mobil-homes (2 to 6 bedrooms, ranging from Confort to Exception SPA tiers with private jacuzzi) and bare pitches for tents, caravans, and campervans — augmented by insolite (unusual) lodging formats, kids' clubs, sports facilities, themed entertainment, on-site dining services, a loyalty program (Ciela Fidélité), optional cancellation insurance, and pet-friendly accommodations at 24 properties. Distribution is exclusively direct-to-consumer through a 5-language website (reservation.secureholiday.net booking engine), dedicated iOS/Android mobile applications, and a Monday-Sunday 8am-8pm call center, supplemented by a B2B Espace Pro channel for CSE (Comité Social Économique) corporate employee-benefits buyers.
Revenue is generated primarily through nightly and weekly accommodation rentals at seasonally variable pricing (peak summer premium; Early Booking and last-minute discount levers), with promotional campaigns, loyalty redemptions, and ancillary services providing secondary income. The business model is asset-heavy real estate hospitality: campsite properties, accommodation units, and aquatic infrastructure represent the core operating assets, while the proprietary booking platform, mobile apps, and loyalty program constitute the technology layer.
Ciela Village firmographics
Firmographics- Name
- Ciela Village
- Legal name
- Ciela Village
- Website
- https://cielavillage.fr
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ciela Village is a French family-owned outdoor hospitality group operating 24 upscale 3-to-5 star campsites across 7 French regions, renting mobil-homes, bare pitches, and unusual lodging primarily to families and inbound European tourists through its own multilingual website, mobile apps, and call center.
- Ownership category
- akta.pro rank
Ciela Village industry classification
Industry- Product category
- Outdoor Hospitality & Camping
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Accommodation (721)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Eco-Lodges (Sustainable/Nature-Based) (THAGAIAC)
Keywords
Where Ciela Village is headquartered
LocationHeadquarters
- HQ city
- Bandol
- HQ country
- France
- HQ region
- Europe
Markets served
Ciela Village business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Holiday accommodation rentals: Ciela Village generates revenue primarily through renting out mobile homes, chalets, tents, lodge structures, and bare camping pitches to holidaymakers. Accommodations range from basic pitches for tents/caravans to premium mobil-homes with up to 6 bedrooms, some with private SPA. Pricing is seasonal with higher rates in peak summer months and discounted Early Booking and last-minute offers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget/natural pitches for tents, caravans, and campervans |
| Unit Pricing | Pay-as-you-go | Standard 2-3 bedroom mobil-homes |
| Unit Pricing | Pay-as-you-go | Premium mobil-homes with enhanced amenities (Privilège, Prestige, Exception SPA) |
| Unit Pricing | Pay-as-you-go | 4-bedroom and larger mobil-homes for extended families or groups |
| Unit Pricing | Pay-as-you-go | Unique and unconventional accommodation experiences |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Ciela Village product offering
Product offeringCore offering
Ciela Village operates 24 upscale outdoor hospitality campsites across France, renting mobile homes (Confort to Exception SPA tiers, 2 to 6 bedrooms), bare pitches for tents/caravans/campers, and unusual (insolite) tent and lodge accommodations. Stays are bundled with access to aquatic amenities (heated pools, water parks, water slides), kids' clubs, sports facilities, and seasonal entertainment programming, booked through the company's website, mobile app, or call center.
Product overview
Ciela Village is a family-owned group operating 24 upscale outdoor hospitality (hôtellerie de plein air) campings across France, spanning 3-star to 5-star establishments in regions including Occitanie, Nouvelle-Aquitaine, Auvergne-Rhône-Alpes, PACA, Grand Est, and Pays de la Loire. The portfolio is organized around two core accommodation lines — location de mobil-homes (fully equipped mobile home rentals, from Confort to Exception SPA tiers, including 4+ bedroom models for large families) and emplacements nus (bare pitches for tents, caravans, and camper vans). These are complemented by add-on offerings: 13 campings feature private-SPA mobile homes, 13 offer unusual/insolite accommodations, and all provide aquatic infrastructure (water parks with heated/co-covered pools and water slides) and entertainment programming (kids' clubs, sports, themed evenings). Supporting services include a loyalty program (points for discounts), a dedicated mobile application (iOS/Android), optional cancellation insurance, and a third-party online booking engine.
Differentiator
Problem solved
Functional benefit
Products and services
- Location Mobil-home (Mobile Home Rental) Rental of fully equipped mobile homes (2 to 6 bedrooms) across all 24 Ciela Village campsites in France. Accommodations range from Confort to Privilège and Exception SPA tiers, with terrace, kitchen, and air conditioning. Standard 2-3 bedroom units range from €215/week (Atlantica, 4-star Pays Basque) to €476/week (La Liez, 5-star Haute-Marne), with nightly rates from €12 to €30.
- Mobil-home avec SPA (Mobile Home with Private Spa) Premium mobile home rentals equipped with a private spa/jacuzzi, available at 13 campsites. Targets guests seeking haut de gamme relaxation and wellness experiences under the Ciela Exception SPA, Ciela Prestige, and Ciela Privilège tiers.
- Mobil-home 4 chambres et plus (4+ Bedroom Mobile Home) Larger mobile home units with 4 or more bedrooms (accommodating up to 8 persons), designed for large families or groups of friends, available at 7 campsites including Le Pommier (Ardèche) and Terra Verdon (Verdon).
- Emplacement nu (Bare Pitch) Uncovered pitches for tents, caravans, and camper vans with electricity, offered at 23 campsites. Accommodations range from Confort to pitches with private sanitary facilities. Pitches from €18/night at La Buissière (Gard) and from €20/night at Gorges du Chambon (Charente).
- Insolite Accommodations Non-traditional accommodations such as tent lodges and unique lodging formats, available at 13 campsites including La Buissière (Gard). Targets guests seeking distinctive holiday experiences beyond standard mobile homes.
- Assurance Annulation (Cancellation Insurance) Optional cancellation insurance offered to guests to obtain refunds in case of unforeseen events, with details available in the cancellation insurance flyer.
Companies that use Ciela Village
Customer profileSegments5 records
Ideal customer profiles5 records
Ciela Village technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ciela Village partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Ciela Village competitors and assessment
Company assessmentBroad incumbents
- Center Parcs: Established European operator of indoor-aquatic, year-round family holiday parks under Pierre & Vacances. Comparable to Ciela on family targeting, but distinct in model (enclosed parks vs. open-air campsites) and seasonality.
- Pierre & Vacances: Broader French vacation-resort operator with self-catering apartments and family holiday parks including Center Parcs. Adjacent rather than head-to-head with Ciela on its premium camping niche, but overlapping on the French family-holiday market.
Direct peers
- Huttopia: French nature-camping operator combining lodges, tents and chalets in protected/natural settings across France and select international markets. Comparable to Ciela on the nature-immersed, premium outdoor-hospitality positioning and family segment.
- Sandaya: Largest French camping group operating ~80+ upscale campsites across France and southern Europe with similar mobil-home rental and aquatic-park positioning. Directly comparable in scale, premium positioning and family-focused value proposition.
- Tohapi: TUI-owned French camping holiday specialist operating multi-region campsites with mobil-home rentals and family entertainment programs. Comparable to Ciela in target customer (French/European family campers) and accommodation mix.
- Homair Vacances: French camping holiday operator focused on mobil-home rentals across multiple French regions with family entertainment. Directly comparable to Ciela on the upscale family camping segment and mobil-home-led product mix.
- Eurocamp: European mobile-home camping holiday operator primarily serving UK and Northern European guests at campsites across France, Spain, Italy and Croatia. Comparable to Ciela on accommodation type, family segment, and French destination footprint.
- Camping Paradis: French independent/network camping brand with multi-region presence and family-friendly positioning including entertainment programming. Comparable to Ciela on premium family camping and aquatic-park infrastructure.
- Yelloh! Village: French network of ~100 franchised 4-5 star campsites with premium aquatic facilities and a multi-region French footprint. Closely comparable to Ciela in product mix (mobil-homes, pitches, kids' clubs) and premium family positioning.
- Capfun: Major French family camping operator with multi-region coverage of 3-5 star campsites offering mobil-homes, pitches and aquatic amenities. Directly comparable in family segment focus and French regional portfolio approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Ciela Village social profiles
Digital presenceCiela Village financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ciela Village leadership team
Management profileNumber of profiles
Ciela Village funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ciela Village M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ciela Village
What does Ciela Village do?
Ciela Village operates 24 upscale outdoor hospitality campsites across France, renting mobile homes (Confort to Exception SPA tiers, 2 to 6 bedrooms), bare pitches for tents/caravans/campers, and unusual (insolite) tent and lodge accommodations. Stays are bundled with access to aquatic amenities (heated pools, water parks, water slides), kids' clubs, sports facilities, and seasonal entertainment programming, booked through the company's website, mobile app, or call center.
Is Ciela Village a public or private company?
Ciela Village is a private company. It is classified as family owned and is currently operating.
When was Ciela Village founded?
Ciela Village was founded in 2015. It employs 11 to 50 people.
Where is Ciela Village based?
Ciela Village is headquartered in Bandol, France, in the Europe region.
How does Ciela Village make money?
One revenue line is on record: holiday accommodation rentals.
Who are Ciela Village's main competitors?
Broad incumbents on record are Center Parcs and Pierre & Vacances. Direct peers are Huttopia, Sandaya, Tohapi, Homair Vacances, Eurocamp, Camping Paradis, Yelloh! Village and Capfun.
Does Ciela Village have an API?
No public API is recorded for Ciela Village.
What industry is Ciela Village in?
Ciela Village's product category is Outdoor Hospitality & Camping. Its primary akta.pro industry code is THAGAIAC, Eco-Lodges (Sustainable/Nature-Based). Its NAICS code is 721214 and its SIC code is 7000.