What Dulux Protective Coatings does

Dulux Protective Coatings is a manufacturer and supplier of industrial protective coatings, operating as a business division of DuluxGroup (Australia) Pty Limited within the broader DuluxGroup conglomerate. The company produces corrosion-protection systems covering the principal coating chemistries — epoxies, polyurethanes, zinc-rich primers, micaceous iron oxide (MIO), fluoropolymers, chlorinated rubbers, glass-flake epoxies, polyurea, acrylics, intumescents and water-based systems — applied across steel, concrete, and non-ferrous substrates for new construction and maintenance. Its technology includes proprietary formulations such as Zincanode® 202/402 cathodic zinc-rich primers, Durebild® STE surface-tolerant epoxy, Ferreko® MIO coating systems, Acrathane® IF isocyanate-free acrylic finishes for graffiti resistance, Luxafloor® ECO2 waterborne two-pack epoxy at sub-10g/l VOC, and Duration® T80 fluoropolymer systems with water wash-up.

The company sells into infrastructure, commercial construction, mining and resources, transport (rail/locomotives), industrial and manufacturing, and public spaces across Australia, New Zealand, and the broader Asia Pacific region. Go-to-market is sales-led and specification-driven: technical sales representatives and engineering support work with asset owners, engineers, and applicators to specify coating systems for individual projects, with product delivered through DuluxGroup's manufacturing, distribution-centre, and trade sales outlet network and directly to large project applicators. APAS certifications and compliance with AS/NZS standards are central to maintaining eligibility for government and infrastructure tenders. Demonstrated applications include the Sydney Harbour Bridge, Melbourne Metro Trains (58-carriage recoating, Worksafe Award 2022), Sydney Cricket Ground, DNA Tower Kings Park, Kemerton Lithium Plant, and Esperance Grain Terminal. Revenue is generated almost entirely through one-time specification-driven product sales, with no public pricing or revenue disclosure.

Name

Dulux Protective Coatings

Legal name

DuluxGroup (Australia) Pty Limited

Website

https://duluxprotectivecoatings.com.au

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Dulux Protective Coatings is an Australian industrial protective coatings manufacturer, part of DuluxGroup, supplying epoxy, polyurethane, zinc-rich, MIO, fluoropolymer, and water-based coating systems to infrastructure, mining, transport, and construction customers across Australia, New Zealand, and Asia Pacific.

Ownership category

akta.pro rank

Product category

Industrial Protective Coatings

NAICS

Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial Protective Coatings (IMAEAHAB)

akta.pro secondary industries

Packaging & Can Coatings (IMAEAGAF), Industrial & Protective Coatings (IMAEAGAB), Exterior Coatings & Surface Protection (Anti-corrosion, Fireproofing, Protective/Reflective Coatings) (IMAFAMAJ), Specialty Coatings (Epoxy Floors, Anti-Mold, Fire-Retardant, Elastomeric) (HSAGADAJ)

Keywords

• Industrial protective coatings
• Corrosion protection coatings
• Epoxy polyurethane coatings
• Zinc-rich primers
• Anti-graffiti coatings

Headquarters

HQ city

Clayton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Protective Coatings Product Sales: Sale of industrial protective coating products including primers, intermediate coats, topcoats, and specialist coatings for steel and concrete protection. Products sold through distribution network and direct to large project applicators. Revenue from product volume across various industry segments.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dulux Protective Coatings manufactures and supplies industrial protective coatings for corrosion protection of steel and concrete assets across Australia, New Zealand, and the broader Asia Pacific region. The product portfolio spans zinc-rich primers, epoxy coatings, polyurethane topcoats, acrylic finishes, micaceous iron oxide (MIO) coatings, fluoropolymers, intumescent fire protection coatings, and anti-graffiti surface treatments specified for infrastructure, commercial construction, mining, transport, and industrial applications.

Product overview

Dulux Protective Coatings is a manufacturer of industrial protective coatings and corrosion protection products for Australian and New Zealand conditions. The product portfolio includes zinc-rich primers (Zincanode® 402, Zincanode® 202, Zinc Rich 1P, Durezinc® i90) for galvanic corrosion protection; epoxy coatings (Duremax® GPE ZP, Duremax® GFX, Duremax® HBE, Duremax® GPE MIO, Durepon® EZP, Durepon® FRX, Durebild® STE, Durebild® STE MIO) for industrial barrier protection; polyurethane topcoats (Luxathane® HPX, Luxathane® SPX, Luxathane® MPX, Weathermax® HBR, Weathermax® HBR MIO, Duration® T80, Duration® P23, Duration® X21) for UV resistance and durability; acrylic coatings (Acrathane® IF, Acrathane® IF Clearcoat, Acrathane® IF Sparkling Aluminium) for graffiti resistance; micaceous iron oxide coatings (Ferreko® No. 3, Ferreko® No. 6, Ferreko® 810) for barrier protection; floor coatings (Luxafloor® ECO2) for concrete floors; anti-graffiti coatings (Surfaceshield® HD, Surfaceshield® FP, Quantum® FX, Quantum® Clearcoat); and intumescent coatings (Promat Cafco SPRAYFILM® WB3). Products are categorized by substrate (steel, concrete, non-ferrous metals), base technology (solvent-based, solventless, water-based), chemistry (epoxy, polyurethane, acrylic, alkyd, chlorinated rubbers, fluoropolymers, glass flakes, MIO, polyurea, zinc), usage (flooring, chemical resistant, heat resistant, immersion, intumescent, graffiti resistant), and finish (high gloss, gloss, semi-gloss, matt, metallic). The company also provides technical resources including data sheets, technical notes, and learning series videos.

Differentiator

Problem solved

Functional benefit

Brands

• DuluxGroup: Parent company and diversified manufacturer and marketer of products that protect, maintain and enhance the spaces and places in which we live and work.

Products and services

• Zincanode® 402 Two pack epoxy zinc rich primer formulated for cathodic corrosion resistance in harsh corrosive environments; APAS 2916/1 assessed. Used in power generation plants, bulk handling equipment, oil refineries, mining and chemical processes, offshore structures, and exposed pipelines.
• Zincanode® 202 Two pack epoxy zinc rich primer with high level of finely divided zinc metal providing galvanic corrosion protection on steel; APAS 0014/2 assessed. Used for industrial and chemical plants, oil refineries, power generation, mining facilities, and bulk handling equipment.
• Zinc Rich 1P Single pack cold galvanising sacrificial primer for structural steelwork in industrial and commercial environments. Used for tankage, pipelines, cranes, bridges, and repair of damaged galvanised steel and wrought iron balustrades.
• Luxafloor® ECO2 Low build, waterborne, two pack epoxy floor coating providing hardwearing surface for areas subject to foot traffic. Waterborne with low VOC under 10g/l and low odour for internal floor applications.
• Durebild® STE MIO Two pack epoxy with high level of micaceous iron oxide (MIO) formulated for Australian and New Zealand conditions; self-priming finish providing long term corrosion protection; APAS 2973 and 2973F assessed.
• Acrathane® IF Clearcoat Clear, isocyanate-free, catalysed acrylic finish for long term durability in exterior and interior areas. Non-yellowing and crystal clear; APAS 1441/1 and 1441/3 assessed. Applied over Acrathane IF to extend durability and enhance graffiti protection.
• Luxathane® HPX High performance, recoatable, high gloss polyurethane finish with very good UV resistance and gloss retention for industrial, chemical, and marine environments. Suitable for steelwork and facades of commercial projects.
• Durethane™ Clear coat polyurethane that protects surfaces from pollution and airborne chemicals. Surfaces are easily cleaned of graffiti; can be applied directly to concrete or as a clear coat over polyurethanes.
• Duremax® GPE ZP Two pack epoxy formulated with zinc phosphate offering active inhibitive protection against corrosion with tenacious adhesion to blast cleaned steel.
• Duremax® GFX Glass flake epoxy coating providing excellent barrier for immersion or splash zone; protects assets against corrosion and abrasion.
• Weathermax® HBR High build recoatable polyurethane topcoat with high UV resistance for greater durability; protects against substrate deterioration and concrete spalling when used with Durebild STE.
• Weathermax® HBR MIO Versatile high build recoatable polyurethane topcoat with micaceous iron oxide pigmentation for extreme UV exposure and excellent gloss and colour retention in severe industrial and marine environments.
• Durepon® EZP Two pack epoxy primer protecting steel against corrosion; can be applied by brush, roller, conventional spray or airless spray; quick-turn hardener allows use during colder months.
• Duration® T80 Fluoropolymer coating with SteelShield technology. Rapid dry for fast turnaround and return to service; very low maintenance with water wash up; suitable for sustainability-designed projects.
• Duration® P23 Low odour and low VOC protective coating for steel against corrosion in mild to moderately corrosive environments with four-hour recoat time; water wash up.
• Luxathane® SPX Satin polyurethane offering graffiti protection with subtle satin finish; very good UV resistance suitable for exterior applications.
• Quantum® FX High durability metallic finish offering long term aesthetic appeal to commercial projects; areas of high public scrutiny are easy to maintain graffiti-free.
• Surfaceshield® HD Invisible anti-graffiti surface treatment that prevents penetration of graffiti without changing appearance of original surface; allows graffiti removal with moderate pressure hot water wash.
• Surfaceshield® FP Waterbased graffiti resistant coating with low VOC and low odour suitable for confined spaces; can be used safely over painted surfaces.
• Ferreko® No. 3 Two pack epoxy micaceous iron oxide coating protecting steel structures in aggressive marine and industrial atmospheres with high abrasion resistance; used on wharf superstructures, ship loaders, bridges, hoppers, conveyors, silos, and storage tanks.
• Ferreko® No. 6 High build, single pack, chlorinated rubber finish delivering long-term protection of bridges, tankage and other steel structures in coastal marine environments.
• Durebild® STE Surface tolerant epoxy (STE) for maintenance coating across both steel and concrete; can be applied over a wide range of well-adhered aged coatings providing excellent barrier protection for steelwork.
• Acrathane® IF Isocyanate-free acrylic coating that is easy to apply and maintain with high gloss and colour retention; highly resistant to marring or marking.
• Metalshield® Cold Galv Primer Cold galvanising primer excellent for touching up damage to hot dip galvanising; protects steel from corrosion.
• Promat Cafco SPRAYFILM® WB3 Intumescent coating that expands and forms an insulating layer on steel in a fire, providing fire protection.

Quantifiable outcome

• Esperance Grain Terminal: 15,000+ square metres of steel and concrete protected with three-coat system
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Botanical Gardens and Parks AuthorityminorStrategic or Co-development PartnerPartnership for DNA Tower refurbishment project in Kings Park, Perth. Dulux Protective Coatings provided technical specification and product support for the iconic structure's corrosion protection restoration.
• Freyssinet AustraliaminorImplementation/ SI/ Consulting PartnerContractor partner for DNA Tower Kings Park refurbishment project. Applied Dulux Protective Coatings products as specified.
• GHDminorImplementation/ SI/ Consulting PartnerEngineering consultancy involved in DNA Tower Kings Park refurbishment project, providing structural engineering input alongside coatings specification.
• Plane EminorImplementation/ SI/ Consulting PartnerEngineering partner involved in DNA Tower project specification and technical guidance.
• Synergetics Consulting EngineersminorImplementation/ SI/ Consulting PartnerEngineering consultancy that designed the unique ventilation solution for the 40,000 m3 workshop enabling the 58 train Metro Trains Melbourne recoating project.
• Metal MorphisminorImplementation/ SI/ Consulting PartnerApplicator company that carried out the train recoating process including vinyl removal and spot repairs.
• USafe PlatformsminorImplementation/ SI/ Consulting PartnerPlatform engineers who custom built painting platforms to accommodate each 80 metre train with extraction underneath and behind painting area.
• Metro Trains Melbourne / Department of Transport and PlanningcoreChannel Partner/ Reseller/ DistributorMajor customer for the X'Trapolis Train Fleet refresh project - 58 three-carriage trains recoated with Dulux Acrathane IF system.
• IPC MaintenanceminorImplementation/ SI/ Consulting PartnerMaintenance contractor that used Dulux Protective Coatings products for Esperance Grain Terminal project protecting 15,000+ square metres of steel and concrete.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jotun: Norwegian global manufacturer of marine, protective, and decorative coatings with extensive product overlap (zinc-rich primers, epoxies, polyurethanes, MIO coatings) and similar specification-driven sales into infrastructure, marine, and offshore markets — the most direct peer to Dulux Protective Coatings globally.
• Teknos: Finnish industrial coatings manufacturer with comparable specialty portfolio in anti-corrosion primers, epoxies, and polyurethanes for infrastructure and industrial asset protection — similar mid-sized European-based specialist competing in similar specification-driven markets.
• Induron Protective Coatings: American regional manufacturer of protective coatings including epoxies, zinc-rich primers, and polyurethanes for water/wastewater and industrial infrastructure — comparable mid-sized specialty competitor with similar specification-driven model though primarily serving North American markets.
• Carboline: American specialty manufacturer of industrial protective coatings including epoxies, zinc-rich primers, polyurethanes, and intumescent fireproofing — comparable mid-sized niche player with similar specification-driven GTM and chemistry overlap.
• Hempel: Danish global coatings manufacturer specializing in protective, marine, and industrial coatings with zinc-rich primers, epoxy, and polyurethane systems — competing head-to-head in the same specification-driven infrastructure and offshore project markets.

Broad incumbents

• RPM International: American specialty coatings holding company with multiple protective coatings subsidiaries (e.g., Carboline, Stonhard, Tremco) covering epoxies, polyurethanes, and zinc-rich systems — broader portfolio and larger R&D resources than Dulux Protective Coatings.
• PPG Industries: American global paints and coatings giant with PPG Protective & Marine Coatings offering direct overlap in epoxies, zinc-rich primers, and polyurethane topcoats for infrastructure and industrial assets — competes via global scale, broader portfolio, and deeper R&D.
• AkzoNobel (International Paint): Dutch global coatings major whose International Paint brand dominates marine and protective coatings markets with zinc-rich, epoxy, and polyurethane systems — directly comparable chemistry portfolio serving similar infrastructure and offshore specification channels.
• Sherwin-Williams: American global paints and coatings leader whose Protective & Marine division offers zinc-rich primers, epoxies, and polyurethanes for industrial asset protection — operates at much larger scale and competes on broader portfolio rather than ANZ specialization.

Others

• Nippon Paint: Parent company of DuluxGroup following the A$3.7bn acquisition of DuluxGroup in 2019 — the corporate owner and ultimate decision-maker, not a direct competitor but the controlling entity shaping Dulux PC's strategic direction and capital allocation.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dulux-protective-coatings

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dulux Protective Coatings