Sing-Out
Sing-Out Company, Inc. is a 501(c)(3) nonprofit in East Rochester, NY that produces an annual musical revue featuring high school students from Monroe County, with proceeds donated to children's charities and funding a senior cast scholarship.
- Company typePrivate
- Founded1989
- HeadquartersEast Rochester, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sing-Out does
Sing-Out Company, Inc. is a 501(c)(3) nonprofit organization headquartered in East Rochester, New York, that produces an annual two-act musical revue featuring high school students from across Monroe County. Originally run in the 1960s and 1970s, the organization was revived by Lisa Romach in 1989 and has run continuously since, delivering a single family-friendly theatrical production per year at the East Rochester High School Auditorium. The show is cast from students in grades 8-12, with proceeds and donor contributions donated to children's charities selected by cast vote; the organization reports nearly $100,000 in cumulative giving across its 30+ year history. A 2025 documentary titled "This is Sing-Out," produced by Frank and Friend's Productions, is distributed on Amazon Prime Video.
The organization's product portfolio centers on the annual show, supplemented by a cast membership program, a senior cast member scholarship fund, volunteer opportunities, and corporate sponsorship packages at five tiers ranging from $250 (Performer) to $3,500 (Presenter). There is no proprietary technology platform; the organization relies on Givebutter for online ticketing and sponsorships, Airtable for cast registration, Google reCAPTCHA for board application spam protection, and a website (sing-out.com) supported by email newsletter capture and organic social media. The marketing motion is event-driven and community-led, relying on school outreach, word-of-mouth, and a volunteer Director of Media, PR, and Marketing.
The business model is a three-stream nonprofit revenue structure: ticket sales (sold online via Givebutter and at the door for two performances), corporate sponsorships (five published tiers with logo placement, program ads, and complimentary tickets), and tax-deductible donations. The organization is operated entirely by volunteers with no paid staff, governed by a Board of Directors chaired functionally by Legacy Director Kim Romach and including Director of Finance Marisa Battaglini, Director of Volunteers and Show Liaison Rita Stathopoulos, Director of Records and Administration Patrick Curtain, and a Member at Large. Primary beneficiary segments are the participating student performers, family audience attendees, and the children's charities (Bivona Child Advocacy Center, Alternatives for Battered Women, Camp Good Days and Special Times, Strong Children's Medical Center, and Special Olympics among past recipients).
Sing-Out firmographics
Firmographics- Name
- Sing-Out
- Legal name
- Sing-Out Company, Inc.
- Website
- https://sing-out.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sing-Out Company, Inc. is a 501(c)(3) nonprofit in East Rochester, NY that produces an annual musical revue featuring high school students from Monroe County, with proceeds donated to children's charities and funding a senior cast scholarship.
- Ownership category
- akta.pro rank
Sing-Out industry classification
Industry- Product category
- Performing Arts Nonprofit
- NAICS
- Performing Arts Companies (7111), Theater Companies and Dinner Theaters (71111), Other Performing Arts Companies (711190)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Musical Theatre (Non-Broadway/Fringe) (MPAGABAG)
- akta.pro secondary industries
- Children’s & Youth Theatre (MPAGABAE), Performing Arts Programs (Band, Choir, Orchestra, Theater) (EDAJAJAE)
Keywords
Where Sing-Out is headquartered
LocationHeadquarters
- HQ city
- East Rochester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sing-Out business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others
Revenue model
- Ticket Sales: The primary revenue stream comes from selling tickets to the annual musical revue production. Tickets are sold online through givebutter.com and at the door during performances.
- Sponsorships: Corporate sponsorships sold at multiple tier levels (Presenter $3,500, Executive Producer $2,000, Producer $1,000, Director $500, Performer $250) in exchange for logo placement, program ads, complimentary tickets, and social media recognition.
- Donations: Tax-deductible donations to the 501(c)(3) organization support the show production costs and scholarship fund.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Presenter Level - $3,500 sponsorship with maximum exposure |
| One time/ perpetual license | Annual | Executive Producer Level - $2,000 sponsorship |
| One time/ perpetual license | Annual | Producer Level - $1,000 sponsorship |
| One time/ perpetual license | Annual | Director Level - $500 sponsorship |
| One time/ perpetual license | Annual | Performer Level - $250 sponsorship |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Sing-Out product offering
Product offeringCore offering
Sing-Out produces an annual two-act musical revue featuring dozens of high school students from across Monroe County performing song, dance, and comedy at the East Rochester High School Auditorium. The organization sells tickets to the public, offers tiered corporate sponsorship packages, and channels ticket proceeds and donations into children's charities in the Rochester, New York area.
Product overview
Sing-Out is a non-profit organization (501(c)(3)) that produces an annual two-act musical revue featuring high school students from the Greater Rochester, NY area. The organization operates as a single unified program centered around its flagship annual show, supplemented by a cast membership program, charitable donation initiatives, sponsorship packages at multiple tiers, volunteer opportunities, and a scholarship fund for senior cast members. The 2026 production titled 'Bringing It Home' is presented by The Jenalee Herb Team. A documentary titled 'This is Sing-Out' celebrating over 30 years of the organization is available on Amazon Prime Video.
Differentiator
Problem solved
Functional benefit
Products and services
- Annual Musical Revue Production Sing-Out's flagship two-act musical extravaganza featuring comedic charm, song and dance performances by dozens of high school students from across Monroe County, NY. The family-friendly production includes popular songs, exciting choreography, and hilarious skits, performed twice annually (Friday and Saturday evening) in late April.
- Corporate Sponsorship Packages Tiered corporate sponsorship packages offering logo placement, program ads, complimentary show tickets, and social media recognition at five levels: Presenter ($3,500), Executive Producer ($2,000), Producer ($1,000), Director ($500), and Performer ($250). Designed for local businesses and community partners seeking brand exposure and association with a trusted youth philanthropy brand.
- Charitable Donation Program Program channeling ticket proceeds and performance profits to children's charities in the Rochester area, with beneficiary organizations selected annually by cast vote. The organization has donated nearly $100,000 over 30+ years to organizations including Bivona Child Advocacy Center, Camp Good Days and Special Times, Strong Children's Medical Center, and Special Olympics.
- Senior Cast Member Scholarship Fund Annual scholarship awarded to a senior member of the cast, funded through donor contributions and a portion of sponsorship/donation proceeds. Designed to support graduating high school seniors who have participated in the production.
Quantifiable outcome
- Nearly $100,000 donated to children's charities over 30+ year history
Companies that use Sing-Out
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
Sing-Out technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Sing-Out partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- The Jenalee Herb TeamflagshipThe Jenalee Herb Team serves as the presenting sponsor for Sing-Out 2026 'Bringing It Home.' This sponsorship includes prominent branding as the presenting sponsor of the annual production.
- East Rochester High SchoolcoreEast Rochester High School Auditorium (200 Woodbine Avenue) serves as the venue for the annual Sing-Out production and cast auditions. The school provides the performance space and facilities for the organization's activities.
Scale indicators2 records
Recent moves10 records
Expansion highlights4 records
Sing-Out competitors and assessment
Company assessmentBroad incumbents
- Paper Mill Playhouse: Established regional theater producing musicals and plays with strong youth education programming. Comparable as a non-profit theater producing musical productions with community/educational engagement, though at materially larger scale.
- Stages St. Louis: Regional musical theater company producing Broadway-style productions. Comparable as a non-profit producing musical theater for regional audiences with community/educational programs alongside mainstage work.
Direct peers
- Rochester Children's Theatre: Local children's/youth theater organization producing stage performances for young performers and family audiences in the Rochester region. Closely comparable mission of engaging youth in theatrical performance for community benefit.
- Penfield Players: Community musical theater group based in Penfield, NY (Rochester suburb). Direct peer — community-run, volunteer-driven musical productions serving similar family audiences in the same Monroe County geography.
- Omaha Community Playhouse: Large community theater producing musicals and plays with significant volunteer and youth participation. Comparable as a volunteer-supported, community-focused musical theater organization engaging youth performers.
- Nashville Children's Theatre: Professional children's theater producing productions for young audiences and performers. Comparable mission of youth-focused theatrical production for family audiences and community enrichment.
Regional players
- Beef & Boards Dinner Theatre: Regional musical theater producing Broadway-style shows. Comparable as a sustained musical theater operation combining ticketed performances with community engagement, though commercial rather than nonprofit.
- Geva Theatre Center: Rochester-based professional regional theater producing plays and musicals. Comparably relevant as it operates in the same Rochester, NY market and serves overlapping audience demographics for live theatrical entertainment.
- JCC CenterStage: Community-based theater producing musicals with volunteer casts including youth performers. Comparable in producing musical revues with community-volunteer casts in a regional market.
Emerging players
- Camp Broadway: Youth musical theater program engaging school-age performers in musical productions and workshops. Comparable in leveraging youth talent for musical theater experiences, though delivered as camps/workshops rather than annual charity revue.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sing-Out social profiles
Digital presenceSing-Out compliance and trust
Trust signalCompliance1 record
Sing-Out financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sing-Out leadership team
Management profileNumber of profiles
Profiles10 records
Sing-Out funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sing-Out M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sing-Out
What does Sing-Out do?
Sing-Out produces an annual two-act musical revue featuring dozens of high school students from across Monroe County performing song, dance, and comedy at the East Rochester High School Auditorium. The organization sells tickets to the public, offers tiered corporate sponsorship packages, and channels ticket proceeds and donations into children's charities in the Rochester, New York area.
Is Sing-Out a public or private company?
Sing-Out is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sing-Out founded?
Sing-Out was founded in 1989. It employs 11 to 50 people.
Where is Sing-Out based?
Sing-Out is headquartered in East Rochester, United States, in the North America region.
How does Sing-Out make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorships and donations.
Who are Sing-Out's main competitors?
Broad incumbents on record are Paper Mill Playhouse and Stages St. Louis. Direct peers are Rochester Children's Theatre, Penfield Players, Omaha Community Playhouse and Nashville Children's Theatre. Regional players are Beef & Boards Dinner Theatre, Geva Theatre Center and JCC CenterStage. Camp Broadway is listed as an emerging player.
Does Sing-Out have an API?
No public API is recorded for Sing-Out.
What industry is Sing-Out in?
Sing-Out's product category is Performing Arts Nonprofit. Its primary akta.pro industry code is MPAGABAG, Musical Theatre (Non-Broadway/Fringe), with a secondary code of MPAGABAE, Children’s & Youth Theatre. Its NAICS code is 7111 and its SIC code is 7900.