Sing-Out

What Sing-Out does

Sing-Out Company, Inc. is a 501(c)(3) nonprofit organization headquartered in East Rochester, New York, that produces an annual two-act musical revue featuring high school students from across Monroe County. Originally run in the 1960s and 1970s, the organization was revived by Lisa Romach in 1989 and has run continuously since, delivering a single family-friendly theatrical production per year at the East Rochester High School Auditorium. The show is cast from students in grades 8-12, with proceeds and donor contributions donated to children's charities selected by cast vote; the organization reports nearly $100,000 in cumulative giving across its 30+ year history. A 2025 documentary titled "This is Sing-Out," produced by Frank and Friend's Productions, is distributed on Amazon Prime Video.

The organization's product portfolio centers on the annual show, supplemented by a cast membership program, a senior cast member scholarship fund, volunteer opportunities, and corporate sponsorship packages at five tiers ranging from $250 (Performer) to $3,500 (Presenter). There is no proprietary technology platform; the organization relies on Givebutter for online ticketing and sponsorships, Airtable for cast registration, Google reCAPTCHA for board application spam protection, and a website (sing-out.com) supported by email newsletter capture and organic social media. The marketing motion is event-driven and community-led, relying on school outreach, word-of-mouth, and a volunteer Director of Media, PR, and Marketing.

The business model is a three-stream nonprofit revenue structure: ticket sales (sold online via Givebutter and at the door for two performances), corporate sponsorships (five published tiers with logo placement, program ads, and complimentary tickets), and tax-deductible donations. The organization is operated entirely by volunteers with no paid staff, governed by a Board of Directors chaired functionally by Legacy Director Kim Romach and including Director of Finance Marisa Battaglini, Director of Volunteers and Show Liaison Rita Stathopoulos, Director of Records and Administration Patrick Curtain, and a Member at Large. Primary beneficiary segments are the participating student performers, family audience attendees, and the children's charities (Bivona Child Advocacy Center, Alternatives for Battered Women, Camp Good Days and Special Times, Strong Children's Medical Center, and Special Olympics among past recipients).

Name

Sing-Out

Legal name

Sing-Out Company, Inc.

Website

https://sing-out.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Sing-Out Company, Inc. is a 501(c)(3) nonprofit in East Rochester, NY that produces an annual musical revue featuring high school students from Monroe County, with proceeds donated to children's charities and funding a senior cast scholarship.

Ownership category

akta.pro rank

Product category

Performing Arts Nonprofit

NAICS

Performing Arts Companies (7111), Theater Companies and Dinner Theaters (71111), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Musical Theatre (Non-Broadway/Fringe) (MPAGABAG)

akta.pro secondary industries

Children’s & Youth Theatre (MPAGABAE), Performing Arts Programs (Band, Choir, Orchestra, Theater) (EDAJAJAE)

Keywords

• Musical revue production
• Youth performing arts
• Community theater
• Charitable fundraising
• Sponsorship programs

Headquarters

HQ city

East Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Ticket Sales: The primary revenue stream comes from selling tickets to the annual musical revue production. Tickets are sold online through givebutter.com and at the door during performances.
2. Sponsorships: Corporate sponsorships sold at multiple tier levels (Presenter $3,500, Executive Producer $2,000, Producer $1,000, Director $500, Performer $250) in exchange for logo placement, program ads, complimentary tickets, and social media recognition.
3. Donations: Tax-deductible donations to the 501(c)(3) organization support the show production costs and scholarship fund.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Sing-Out produces an annual two-act musical revue featuring dozens of high school students from across Monroe County performing song, dance, and comedy at the East Rochester High School Auditorium. The organization sells tickets to the public, offers tiered corporate sponsorship packages, and channels ticket proceeds and donations into children's charities in the Rochester, New York area.

Product overview

Sing-Out is a non-profit organization (501(c)(3)) that produces an annual two-act musical revue featuring high school students from the Greater Rochester, NY area. The organization operates as a single unified program centered around its flagship annual show, supplemented by a cast membership program, charitable donation initiatives, sponsorship packages at multiple tiers, volunteer opportunities, and a scholarship fund for senior cast members. The 2026 production titled 'Bringing It Home' is presented by The Jenalee Herb Team. A documentary titled 'This is Sing-Out' celebrating over 30 years of the organization is available on Amazon Prime Video.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Musical Revue Production Sing-Out's flagship two-act musical extravaganza featuring comedic charm, song and dance performances by dozens of high school students from across Monroe County, NY. The family-friendly production includes popular songs, exciting choreography, and hilarious skits, performed twice annually (Friday and Saturday evening) in late April.
• Corporate Sponsorship Packages Tiered corporate sponsorship packages offering logo placement, program ads, complimentary show tickets, and social media recognition at five levels: Presenter ($3,500), Executive Producer ($2,000), Producer ($1,000), Director ($500), and Performer ($250). Designed for local businesses and community partners seeking brand exposure and association with a trusted youth philanthropy brand.
• Charitable Donation Program Program channeling ticket proceeds and performance profits to children's charities in the Rochester area, with beneficiary organizations selected annually by cast vote. The organization has donated nearly $100,000 over 30+ years to organizations including Bivona Child Advocacy Center, Camp Good Days and Special Times, Strong Children's Medical Center, and Special Olympics.
• Senior Cast Member Scholarship Fund Annual scholarship awarded to a senior member of the cast, funded through donor contributions and a portion of sponsorship/donation proceeds. Designed to support graduating high school seniors who have participated in the production.

Quantifiable outcome

• Nearly $100,000 donated to children's charities over 30+ year history

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• The Jenalee Herb TeamflagshipGTM or Marketing Partner · 1 January 2026The Jenalee Herb Team serves as the presenting sponsor for Sing-Out 2026 'Bringing It Home.' This sponsorship includes prominent branding as the presenting sponsor of the annual production.
• East Rochester High SchoolcoreOthers · 1 January 2026East Rochester High School Auditorium (200 Woodbine Avenue) serves as the venue for the annual Sing-Out production and cast auditions. The school provides the performance space and facilities for the organization's activities.

Scale indicators2 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Paper Mill Playhouse: Established regional theater producing musicals and plays with strong youth education programming. Comparable as a non-profit theater producing musical productions with community/educational engagement, though at materially larger scale.
• Stages St. Louis: Regional musical theater company producing Broadway-style productions. Comparable as a non-profit producing musical theater for regional audiences with community/educational programs alongside mainstage work.

Direct peers

• Rochester Children's Theatre: Local children's/youth theater organization producing stage performances for young performers and family audiences in the Rochester region. Closely comparable mission of engaging youth in theatrical performance for community benefit.
• Penfield Players: Community musical theater group based in Penfield, NY (Rochester suburb). Direct peer — community-run, volunteer-driven musical productions serving similar family audiences in the same Monroe County geography.
• Omaha Community Playhouse: Large community theater producing musicals and plays with significant volunteer and youth participation. Comparable as a volunteer-supported, community-focused musical theater organization engaging youth performers.
• Nashville Children's Theatre: Professional children's theater producing productions for young audiences and performers. Comparable mission of youth-focused theatrical production for family audiences and community enrichment.

Regional players

• Beef & Boards Dinner Theatre: Regional musical theater producing Broadway-style shows. Comparable as a sustained musical theater operation combining ticketed performances with community engagement, though commercial rather than nonprofit.
• Geva Theatre Center: Rochester-based professional regional theater producing plays and musicals. Comparably relevant as it operates in the same Rochester, NY market and serves overlapping audience demographics for live theatrical entertainment.
• JCC CenterStage: Community-based theater producing musicals with volunteer casts including youth performers. Comparable in producing musical revues with community-volunteer casts in a regional market.

Emerging players

• Camp Broadway: Youth musical theater program engaging school-age performers in musical productions and workshops. Comparable in leveraging youth talent for musical theater experiences, though delivered as camps/workshops rather than annual charity revue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sing-out-corporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sing-Out