Instituto Floravida

What Instituto Floravida does

Instituto Floravida is a Brazilian civil non-profit organization (organização civil sem fins lucrativos) founded in October 2002 in Botucatu, São Paulo, by Grupo Centroflora. The organization's stated mission is to contribute to the socio-environmental transformation of communities involved in its initiatives by promoting education in defense of life. It operates programs in two Brazilian states — Botucatu-SP and Parnaíba-PI — with a team of 17 professionals across socio-environmental management, education, biology, and administration.

The organization's core offering is delivered through its flagship Pró-Saúde program, which operates in partnership with Brazil's Unified Health System (SUS) and works through primary care health units to deliver health promotion, disease prevention, social inclusion, and Integrative and Complementary Practices (PICs), including medicinal plant cultivation and distribution. Supporting programs include SCFV Coletivo 60+, an elderly social coexistence and bond-strengthening service; Programa Terraflora, focused on rural sanitation and agroforestry with small rural producers; and Centrofauna, a wildlife rehabilitation center providing environmental education. The FARMAVIDA system, developed in partnership with the State University of Piauí (UESPI), provides medication inventory control, batch and expiration tracking, dispensing, transfers, and traceability for Pró-Saúde's medication distribution operations.

Instituto Floravida generates no commercial revenue and does not sell products or services; all programs are delivered free of charge to beneficiaries. Resources are mobilized through donations, in-kind contributions (medications, food, materials), tax-exempt mechanisms enabled by its CEBAS and Utilidade Pública certifications (municipal, state, and national), and project-based partnerships with national and international organizations including Aché Laboratórios, Bayer, Porto, Nutrien, Elo, and academic institutions such as UNESP, UESPI, UFPI, and UFMG. The organization is governed by a Board of Directors with a defined triennium (currently 2023/2026), led by President Director Danilo Basso.

Name

Instituto Floravida

Legal name

Instituto Floravida

Website

https://floravida.org.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Floravida is a Brazilian non-profit founded in 2002 that delivers socio-environmental programs in São Paulo and Piauí, primarily health promotion for elderly and vulnerable populations through SUS-integrated partnerships and medicinal plant initiatives.

Ownership category

akta.pro rank

Product category

Community Health and Social Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Community Food Services (624210)

SIC

Services-Social Services (8300), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Gender Equality, Inclusion & Social Protection Programs (BPADABAK)

akta.pro secondary industries

Tree & Shrub Fertilization & Plant Health Care (PHC) (HSAIAGAG), Parks, Recreation & Protected Areas Administration (BPAIAMAH)

Keywords

• Community health programs
• Social assistance services
• Environmental conservation programs
• Elderly care services
• Integrative health practices

Headquarters

HQ city

Botucatu

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Philanthropic Resources: The organization mobilizes resources through donations, voluntary actions, and tax exemptions (from CEBAS certification) to promote public benefit actions. Receives medication donations from pharmaceutical companies, food donations, materials, human resources, and financial resources from partners.
2. Institutional Partnerships: Partnerships with national and international partners providing technical assistance, research support, donations (medications, food, materials), human resources, and financial resources based on specific project needs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Instituto Floravida operates socio-environmental programs focused on community health promotion, preventive care, and social inclusion for underserved populations in São Paulo and Piauí states in Brazil. Its core offerings include the Pró-Saúde program (health promotion, medication dispensing, and medicinal plant cultivation within SUS public health units) and the SCFV Coletivo 60+ program (social coexistence and bond-strengthening services for elderly persons aged 60+). Supporting programs cover rural environmental sanitation (Terraflora) and wildlife rehabilitation (Centrofauna), with all services delivered free of charge to beneficiaries.

Product overview

Instituto Floravida operates a portfolio of socioenvironmental programs focused on community health, elderly care, and environmental conservation across São Paulo and Piauí states in Brazil. The two primary programs are Pró-Saúde (health promotion through SUS-integrated complementary practices) and SCFV Coletivo 60+ (elderly social services). Supporting programs include Programa Terraflora (rural sanitation and agroforestry) and Centrofauna (wildlife rehabilitation). The organization also utilizes the internally-developed FARMAVIDA system for pharmaceutical management of its medication distribution operations.

Differentiator

Problem solved

Functional benefit

Brands

• Pró-Saúde: Program focused on health promotion, preventive health, and social inclusion through Integrative and Complementary Practices (PICs) of the Unified Health System (SUS), operating in partnership with municipal health units in Botucatu-SP and Parnaíba-PI.
• Coletivo 60+ (SCFV)

Quantifiable outcome

• R$2,000,000+ in medications distributed to Parnaíba region in 2020-2021
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered core, major and minor.

• Aché Laboratórios FarmacêuticoscoreStrategic or Co-development PartnerLong-standing partnership for medication donations to support the Pró-Saúde program. Aché donates medications that are managed and distributed by Instituto Floravida to the public health network in Parnaíba and region. Only in 2020-2021, over R$2,000,000 in medications were distributed.
• PortomajorStrategic or Co-development PartnerPorto is a company with over 75 years in the market committed to cultural and sustainable development. In 2023, provided fundamental support for Pró-Saúde Botucatu to execute and improve actions for the elderly and health promotion.
• BayermajorStrategic or Co-development PartnerMultinational company with over 150 years of history in health and agriculture. Bayer promotes science, innovation, and education through social projects to benefit local communities. Main partner in 2023 for Pró-Saúde Botucatu.
• Nutrien Soluções AgrícolasmajorStrategic or Co-development PartnerNutrien is a global reference in agricultural inputs and services, operating in Brazil since 2018. Has a strong social arm supporting projects across various states. Provided key support in 2022 for Pró-Saúde Botucatu.
• ElomajorStrategic or Co-development PartnerOne of Brazil's main payment technology companies with social commitments to promote health and well-being for seniors, supporting Centrofauna Project for the elderly.
• UNESP BotucatucoreStrategic or Co-development PartnerSão Paulo State University - Botucatu campus. Partner in Centrofauna program and Projeto Santa Planta, providing academic support and research collaboration for medicinal plant initiatives.
• Universidade Estadual do Piauí (UESPI)majorTechnology or IntegrationDeveloped the FARMAVIDA pharmaceutical management system through technical cooperation. The Computing course at UESPI Parnaíba created the software for medication inventory control and traceability.
• Prefeitura Municipal de ParnaíbacoreStrategic or Co-development PartnerMunicipal government of Parnaíba, primary partner since 2002. The municipality partnered with Grupo Centroflora to build a health unit and continues to work with Instituto Floravida for health promotion programs.
• Prefeitura Municipal de BotucatucoreStrategic or Co-development PartnerMunicipal government of Botucatu, partner through Pró-Saúde program. Multiple health units receive support from the organization.
• Secretaria de Saúde de ParnaíbacoreStrategic or Co-development PartnerMunicipal Health Department coordinating medication distribution and health promotion activities in partnership with Pró-Saúde program.
• Conselho Municipal do IdosomajorStrategic or Co-development PartnerMunicipal Council of the Elderly in Botucatu, strategic partner in elderly care programs.
• Projeto Santa PlantamajorStrategic or Co-development PartnerProject focused on medicinal plants and integrative health practices, partnered with Pró-Saúde Botucatu for planting activities and educational events.
• Grupo CentrofloracoreStrategic or Co-development PartnerParent company that founded Instituto Floravida in 2000. Provides ongoing support, corporate social responsibility alignment, and co-funding for programs.
• BrazbiominorStrategic or Co-development PartnerPartner in the Terraflora Program's rural sanitation project (Projeto Jambu), collaborating on eco-friendly sewage treatment solutions for rural producers.
• GivaudanminorStrategic or Co-development PartnerPartner in the Terraflora Program's rural sanitation project, contributing to sustainable development initiatives in rural areas.
• Universidade Federal de Minas Gerais (UFMG)minorStrategic or Co-development PartnerMedical school providing visiting students and sharing knowledge on integrative health and medicinal plants. Adana Kambeba, a medical student from UFMG, visited to learn about Floravida's initiatives.
• Universidade Federal do Piauí (UFPI)minorStrategic or Co-development PartnerFederal University of Piauí providing psychology students for art therapy activities at Pró-Saúde Parnaíba.
• Ciclo LimpominorStrategic or Co-development PartnerCompany responsible for transforming organic waste from Centrofauna into compost through composting. Since 2019, transformed 2,221.9 kg of waste into organic compounds and avoided 6,580.3 kg of greenhouse gas emissions.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pastoral da Criança: Brazilian community health NGO operating in vulnerable neighborhoods through volunteer-led, public-system-integrated programs. Comparable as a non-profit delivering preventive health services through SUS-aligned community structures with corporate and government support.
• Habitat for Humanity Brasil: Brazilian arm of a global non-profit delivering community-based programs with corporate partners and municipal government agreements. Comparable as a non-profit operating through public-sector partnerships to serve low-income populations.
• Imazon (Instituto do Homem e Meio Ambiente da Amazônia): Brazilian socio-environmental research and action institute combining environmental conservation with community welfare in the Amazon. Comparable as a Brazilian NGO integrating environmental programs with community health and development outcomes.
• Instituto Socioambiental (ISA): Long-established Brazilian NGO combining socio-environmental action with public policy advocacy for traditional and vulnerable populations. Directly comparable mission framing as a socio-environmental civil organization working across health, land, and community themes.
• Fundação Grupo Boticário: Brazilian foundation created by a major corporate group (Grupo Boticário) to fund biodiversity conservation and community development. Highly comparable as a corporate-founded, multi-state Brazilian socio-environmental foundation.

Broad incumbents

• The Nature Conservancy Brasil: Global conservation organization with Brazilian operations focused on biodiversity and natural resource management. Comparable environmental mission and corporate-funder network, though operating at national scale.
• Conservation International Brasil: Global environmental NGO with significant Brazilian operations focused on biodiversity and sustainable development. Comparable environmental mission and corporate partnership model at much larger scale.
• WWF-Brasil: Established Brazilian environmental NGO operating nationally with corporate partnerships and conservation programs. Comparable in environmental mission and corporate-funder model, but much larger in scale and geographic scope than Floravida.

Emerging players

• Médicos Sem Fronteiras Brasil: Brazilian branch of international medical-humanitarian NGO delivering health services to vulnerable populations. Comparable in serving vulnerable communities through health programs with corporate and donor funding, though with a humanitarian rather than community-development orientation.

Regional players

• SOS Mata Atlântica: Brazilian NGO focused on conservation of the Atlantic Forest biome, headquartered in São Paulo state where Floravida also operates. Comparable in Brazilian environmental focus and São Paulo presence, though with a single-issue conservation mandate rather than integrated socio-environmental programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjS7Poa6IKuliR6Gr10ArWA
• Facebookfacebook.com/institutofloravida
• LinkedInlinkedin.com/company/instituto-floravida
• Instagraminstagram.com/institutofloravida

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Instituto Floravida