Ranok Publishing House

What Ranok Publishing House does

Ranok Publishing House (Видавництво Ранок) is a privately held Ukrainian publishing company founded in 1997 and headquartered in Kharkiv, with a 501–1,000 employee organization operating primarily through its D2C e-commerce storefront at ranok.com.ua. The company publishes educational materials and children's literature across multiple formats (print and DRM-protected e-books), spanning early development, primary and secondary school textbooks and workbooks, NMТ national-test preparation, encyclopedias, fiction, and STEM-aligned kits, supported by methodological guides and visual aids for educators. The product portfolio is structured around sub-brands including Ранок-Креатив (educational games, craft sets, experiment kits), READBERRY (e-books), ФАБУЛА (fiction, recognized in Forbes Ukraine NEXT 250), and Видавнича група Кенгуру (children's publishing), with licensed lines such as KUMON and exclusive partnerships with The Walt Disney Company and Pixar Animation Studios. Holdings include wholly-owned subsidiaries covering educational literature, children's literature, and games/toys.

The company operates more than 30 representative offices in Ukraine and abroad, runs a dedicated logistics center in Kharkiv, fulfills orders via Nova Poshta, Ukrposhta, Mist Poshta, and the Rozetka marketplace, and ships internationally to 13 European countries including Poland and Germany. Revenue streams combine one-time sales of physical books and e-books with hardware sales of stationery, educational games, and toys, plus gift card balances; the catalog spans roughly 8,000+ active SKUs across children's, educational, and creative categories. Distribution is augmented by promotional mechanics including seasonal discounts (up to 60%), 5–15% cashback, monobank installment payments, and integration with state programs єКнига and Національний кешбек. As the sole Ukrainian member of the European Association of Educational Publishers, Ranok anchors its authority on Ministry of Education-approved textbook status and NUSH-aligned curriculum compliance.

Name

Ranok Publishing House

Legal name

Видавництво Ранок

Website

https://ranok.com.ua

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ranok Publishing House is a privately held Ukrainian publisher of educational materials and children's literature, serving teachers, students, and families via print books, e-books, and educational kits distributed across Ukraine and 13 European countries.

Ownership category

akta.pro rank

Product category

Educational and Children's Book Publishing

NAICS

Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731), Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Children’s Educational & Curriculum Publishing (MPAJAFAF)

akta.pro secondary industries

Children’s Activity & Workbook Publishing (MPAJAFAG), Early Learning & Preschool Trade (Ages 0–5) (EDAGAIAA), Test & Exam Prep Trade for Kids/Teens (School Entrance, Standardized) (EDAGAIAK), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)

Keywords

• Children's book publishing
• Educational textbooks
• Early learning materials
• STEM educational kits
• Standardized test preparation

Headquarters

HQ city

Kharkiv

HQ country

Ukraine

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Printed book sales: Physical books sold through e-commerce platform and distribution network across Ukraine and 13 European countries
2. E-book sales: Electronic versions of books sold with DRM protection, available for online viewing and offline download
3. Stationery and office supplies: Stationery products including notebooks, art supplies, craft materials, and school supplies
4. Educational games and toys: Board games, creative sets, construction kits, and educational toys for child development
5. Gift cards: Electronic gift cards available in various denominations for gifting purposes

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Ranok Publishing House publishes and sells printed and electronic educational materials, children's literature, and creative/educational products for ages 0 through adult, primarily through its direct-to-consumer online store ranok.com.ua with delivery across Ukraine and 13 European countries. Its catalog spans textbooks, workbooks, methodological guides, encyclopedias, board games, craft kits, and stationery, alongside DRM-protected e-books and a Virtual School interactive learning platform. The company also produces NUSH-aligned STEM-START kits, KUMON-licensed early development workbooks, and standardized test (NMT/ZNO) preparation materials.

Product overview

Ranok Publishing House operates as a comprehensive educational and children's literature publishing ecosystem with multiple imprints and product lines. The core offerings include printed and electronic books across children's literature, educational materials for primary and secondary schools, and specialized preparation materials for national testing (НМТ). Key sub-brands include Ранок-Креатив (creative products, games, and experiment kits), READBERRY (e-books and digital content), and ФАБУЛА (fiction). The company also produces STEM-START educational kits, distributes KUMON methodology workbooks, and offers gift cards and electronic versions of its publications. Educational products span textbooks, workbooks, methodological guides, visual aids, and complete teaching kits (НМК) for various subjects and grade levels.

Differentiator

Problem solved

Functional benefit

Brands

• Ранок-Креатив: Creative sets, educational toys, board games, and craft materials for children
• READBERRY
• Видавнича група Кенгуру

Products and services

• Children's Literature Printed books for children of all ages including picture books, fairy tales, reading-aloud stories, interactive books with flaps/stickers/pop-ups, encyclopedias, early reading series, comics, and books for independent reading (3,648+ titles in catalog).
• Educational Literature (Primary and Secondary School) Textbooks, workbooks, anthologies, problem collections, template albums, atlases, contour maps, lesson preparations, methodological materials, lesson plans, and knowledge assessment tools aligned with the New Ukrainian School curriculum (2,974+ titles in catalog).
• Early Development and Preschool Preparation Materials for ages 0-6 covering early development, kindergarten preparation, and pre-school education including English-for-toddlers titles, KUMON-licensed workbooks, and creative development materials (1,555+ products in catalog).
• NMT Preparation Materials Comprehensive preparation materials for the National Multi-Subject Test (NMT/ZNO), including complete course guides, test workbooks, and interactive handbooks covering Ukrainian literature, Ukrainian language, Mathematics, History of Ukraine, Biology, Geography, and Physics.
• Ранок-Креатив (Creative Products Sub-brand) Sub-brand of creative products including scientific experiment kits, educational games, board games, family games, art supplies, constructors, puzzles, mosaics, and interactive toys for children's development.
• READBERRY (E-book Brand) E-book sub-brand offering DRM-protected digital versions of books across genres, with bundles discounted up to 33% (READBERRY spicy collection featuring young adult fiction).
• Фабула (Fabula Fiction Imprint) Fiction publishing imprint known for quality adult literature with sharp topics and provocative content; recognized in Forbes Ukraine NEXT 250 shortlist.
• Gift Cards Electronic gift cards available in various denominations redeemable across the catalog including promotional items, with no expiration date.
• KUMON-Licensed Workbooks International KUMON methodology workbooks for early development, including cutting skills, simple lines, drawing with pencils, learning shapes and colors, and other foundational learning materials for young children.
• STEM-START Educational Kits STEM learning materials for grades 1-4 aligned with the New Ukrainian School (NUSH) requirements, including workbooks, project activities, methodological guides, and digital materials for integrating STEM education into the learning process.
• Educational-Methodological Kits (НМК) Complete educational-methodological kits combining textbooks, workbooks, and digital components with shared methodology and QR codes for various subjects and grade levels.
• Virtual School Online Platform Online educational platform at virtualschool.ranok.com.ua delivering interactive learning content aligned with Ranok's printed educational materials.
• Stationery and Office Supplies Notebooks, art supplies, craft materials, school supplies, paints and brushes, plasticine, colored paper and cardboard, school stationery, and souvenirs.
• Teen, Young Adult, and Adult Literature Fiction and non-fiction for teens and adults including modern prose, detective stories, fantasy, classics, romantic fiction, drama, historical fiction, adventure fiction, business books, psychology, self-development, science popular books, biographies, and parenting guides (697+ teen titles in catalog).
• Electronic Books (DRM-Protected) Digital versions of books available in protected format with password protection, limited printing and copying, accessed via online reader for limited books or offline download with DRM protection.

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• The Walt Disney CompanycoreStrategic or Co-development PartnerPartnership with Hollywood studio for producing Disney-themed children's books and games, bringing popular characters to Ukrainian children
• Pixar Animation StudioscoreStrategic or Co-development PartnerCollaboration for Pixar-themed children's books and games featuring beloved animated characters
• European Association of Educational PublisherscoreStrategic or Co-development PartnerRanok is the sole Ukrainian representative in this European association, demonstrating leadership in educational publishing standards
• Nova PoshtamajorChannel Partner/ Reseller/ DistributorPrimary logistics partner for nationwide delivery in Ukraine with promotional raffle campaigns (BMW car giveaways) for customers
• European and American publishersmajorTechnology or IntegrationCollaboration with leading European and American publishers for content licensing and international publishing partnerships
• Школа Супергероїв (School of Superheroes)minorStrategic or Co-development PartnerCharitable partnership providing books to children continuing education despite difficult life circumstances
• Чорнобильський біосферний заповідник (Chernobyl Biosphere Reserve)minorStrategic or Co-development PartnerJoint educational project creating online lessons about the Chernobyl exclusion zone for students and educators
• monobankminorChannel Partner/ Reseller/ DistributorInstallment payment partnership allowing customers to purchase books in installments through the monobank application
• Є-Книга (State e-book program)majorGTM or Marketing PartnerParticipation in Ukrainian government program enabling citizens to purchase e-books using state financial assistance
• Національний кешбек (National Cashback program)majorGTM or Marketing PartnerIntegration with state cashback program allowing customers to receive cashback on book purchases, redeemable until June 30

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Видавництво Грамота (Gramota): Ukrainian publisher producing educational literature, workbooks, and methodological materials for schools. Competes with Ranok in the same Ministry of Education-approved textbook and workbook segments.

Broad incumbents

• Scholastic Corporation: Global leader in children's books, book clubs, and educational publishing with school-channel distribution. Closest international analog to Ranok's combined children + school + e-commerce model.
• McGraw Hill Education: Large-scale US educational publisher offering K-12 textbooks, test prep, and digital learning tools. Comparable to Ranok's NMT test prep, textbook, and STEM kit businesses in structure if not geography.
• Oxford University Press: International educational and academic publisher with dictionaries, ELT materials, and textbooks. Comparable in the children's language-learning and academic trade segments where Ranok operates.
• Hachette Livre: Global trade publisher spanning children's, educational, and reference imprints including Hachette Éducation. Comparable in the breadth of the publishing portfolio and educational division focus.
• HarperCollins Children's Books: Major children's book imprint publishing picture books, middle grade, and YA titles globally. Direct comparable for Ranok's 3,648+ children's literature catalog in terms of genre breadth and licensing models.
• Pearson Education: Major global educational publisher providing K-12 and higher-ed textbooks, assessments, and digital learning platforms. Overlaps with Ranok's curriculum-aligned textbook and NMT preparation business.

Direct peers

• Egmont Publishing: European children's book publisher active across Nordics and CEE, with licensed content and educational magazines. Comparable to Ranok's licensed (Disney/Pixar) and educational children's publishing mix.
• Видавництво Богдан (Bohdan): Ukrainian educational and children's book publisher with K-12 textbooks, workbooks, and methodological literature. Competes head-to-head for school procurement and Ministry of Education approvals.
• Видавництво Школа (Shkola): Ukrainian publisher focused on textbooks and methodological materials for primary and secondary schools. Direct competitor in the same NUSH-aligned textbook and workbook market that anchors Ranok's educational catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ranok Publishing House