What Goldoni does

Goldoni is an Italian agricultural machinery manufacturer founded in 1926 and headquartered in Migliarina di Carpi (Modena), Italy. The company designs and produces specialized tractors for narrow-row vineyard and orchard applications, equal-size wheel tractors for slope terrain, Transcar transport vehicles for mountainous operations, and motocultivators for specialized crop work. Its product portfolio includes the S-series and Q-series specialized tractors (75-102 HP), E-series isodiametric tractors, T-series Transcar transport platforms, M-series motocultivators (3-14 HP), and the G GARDEN consumer line (Z3/Z4/Z5 motor hoes). The flagship Q110 features 50/50 weight distribution and a low-profile cabin starting at 180cm height, with the optional Qtrack semi-crawler for slope work.

In March 2021, Goldoni was acquired by Keestrack Group, a Belgian manufacturer of mining, recycling, and construction equipment, as a vehicle to enter the agricultural sector. Following the acquisition, Goldoni has expanded into digital agriculture through the G FARM platform (developed with xFarm Technologies), which provides telemetry, farm management, precision farming, and traceability services; and the Agriculture 4.0 Kit offering connected-tractor hardware and software. The company has also launched the KEESTRACK B1e, a 100% battery-powered electric tractor.

Goldoni operates as a private Italian subsidiary (Goldoni Keestrack srl) with 101-250 employees, generating revenue primarily through hardware sales via an authorized global dealer and distributor network spanning Europe, South America, Africa, the Middle East, and the Far East. Customer segments include professional vineyard and orchard farmers, horticulture and nursery professionals, mountain/slope farmers, and private/hobby users. Pricing is not publicly disclosed; customers are directed to dealer inquiries. Digital touchpoints include the G FARM mobile apps (iOS and Android) and dedicated dealer portal mygoldoni.com.

Name

Goldoni

Legal name

Goldoni Keestrack srl

Website

https://goldoni.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

101–250 employees

Short description

Goldoni Keestrack srl is an Italian agricultural machinery manufacturer founded in 1926, specializing in narrow-row tractors, isodiametric tractors, mountain transport vehicles, and motocultivators for vineyards, orchards, and specialized crops, distributed globally through authorized dealers.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Compact & Specialty Farm Machinery (Compact Tractors, Vineyard/Orchard, High-Clearance, Track Systems) (AFAAAAAJ)

akta.pro secondary industries

Precision Agriculture & Farm Technology Equipment (IMAHACAH), Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB), Tractors (Utility, Row-Crop, Articulated, Specialty) (AFAAAAAA)

Keywords

• Specialized tractors
• Agricultural machinery
• Motocultivators
• Vineyard equipment
• Orchard tractors

Headquarters

HQ city

Modena

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Tractor Sales: Sale of specialized tractors including specialized, equal-size wheel, and orchard/vineyard models. Revenue generated through dealer network distribution.
2. Motocultivator Sales: Sale of motor-cultivators and tillers for hobby and professional agricultural applications.
3. Transcar Vehicle Sales: Sale of specialized mountain transport vehicles designed for steep terrain applications.
4. Parts and Spare Components: Private dealer area for parts ordering and procurement, with dedicated customer portal mygoldoni.com for parts management.
5. Technical Assistance Services: Technical support and maintenance services provided through certified dealers for machine servicing and repair.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Goldoni designs, manufactures, and sells specialized tractors, equal-size wheel tractors, transport tractors (Transcar) with loading platforms, and motocultivators for vineyards, orchards, horticulture, and slope-terrain applications. The portfolio ranges from 38 to 102 HP and is sold through a global authorized dealer network, complemented by aftermarket parts and technical assistance services. The company has also introduced the G FARM digital farming platform and the G GARDEN consumer gardening line.

Product overview

Goldoni is an Italian agricultural machinery manufacturer specializing in specialized tractors, motocultivators, and related equipment. The product portfolio centers on four main tractor categories: Specialized tractors (S and Q series ranging 75-102 HP for orchards and vineyards), Equal Size Wheel tractors (E series for slope work and limited spaces), Transcar transport tractors (T series with loading platforms), and Motocultivators (M series for specialized crop work). The company also offers the G GARDEN consumer line for private users. Under the Keestrack Group (acquired March 2021), Goldoni is expanding into digital agriculture with the G FARM platform providing telemetry, cloud database, and farm management tools, and the Agriculture 4.0 Kit offering connected tractor features. The flagship Q110 model features isodiametric design with 50/50 weight distribution, while the new KEESTRACK B1e represents their entry into 100% battery-powered tractors.

Differentiator

Problem solved

Functional benefit

Brands

• G FARM: Digital farming platform for smart agriculture, farm management, telemetry data, and precision farming services
• G GARDEN
• Agriculture 4.0

Products and services

• KEESTRACK B1e 100% battery-powered tractor representing Goldoni's entry into electric farming machinery, sold under the Keestrack co-brand.
• RONIN 50 / C 60 Compact utility tractor with 38 HP Lombardini engine and 12+12+4 Fast reverse transmission, designed for specialized tasks in vineyards, orchards, greenhouses, and nurseries.
• S80 Specialized tractor with the shortest wheelbase in category (1854 mm), 75 HP, featuring an exclusive dual power transmission system for vineyards and orchards.
• S100 Professional specialized tractor with intercooler turbo, 91 HP, 4-cylinder engine, and compact dimensions ideal for orchards and vineyards.
• S110 Professional specialized tractor with intercooler turbo, available in 6 versions, featuring an anti-vibration platform or panoramic cabin with air conditioning.
• S100 GT High-specification variant of S100 with hydraulic circuit capacity of 39+61 liters and maximum versatility in F and AF configurations.
• S110 GT High-specification variant of S110 with pressurized cabin and air conditioning for professional orchard and vineyard work.
• Q80 Isodiametric specialized tractor with 80 HP, low center of gravity, maximum traction, and ground adhesion for vineyards and orchards.
• Q100 Professional isodiametric tractor with 91 HP, 4-cylinder VM Motori engine, designed for work between vineyard and orchard rows with narrow turning radius.
• Q110 Flagship isodiametric tractor with 102 HP, 50/50 weight distribution, low-profile cabin from 180 cm height, 40 km/h road transport capability, and Qtrack semi-caterpillar option.
• E 20 Smallest equal-size wheel tractor in the world, compact articulated BASE 20 model with minimum width of 80 cm, designed for professionals needing a powerful, compact, and economical machine.
• E60 MAXTER series 4-wheel drive equal-size wheel tractor with 25–38 HP, available in steering-wheel (SW) or articulated (AR) versions, designed for slope work and limited-maneuverability spaces.
• T60 Tractor with loading platform designed for transport applications, part of the Transcar family.
• T80 Transcar tractor with loading platform featuring 22–66 HP engines, air or water cooling, front traction 4-wheel drive, and platform on Silent Block for ride comfort.
• M9 - M9 G Joker Motocultivator designed for specialized crops in nurseries, greenhouses, and market gardening, featuring 4FWD+4REV transmission and variable track adjustment.
• M12-M14 My Special Motocultivator series with 12–14 HP diesel or petrol engines, cast-iron gearbox with 5 speeds (4 forward, 1 reverse), differential, independent brakes, and GEARSTOP device.
• G GARDEN Line (Z3, Z4, Z5) Consumer product line dedicated to private individuals and green professionals for nurseries, greenhouses, and horticulture. Range of three motor hoe models from 3–5 HP with petrol engines, light and compact for maintenance and tilling jobs.
• G FARM Digital Farming Platform Digital farming platform developed with xFarm Technologies that provides telemetry data collection, cloud database, smartphone/tablet app, and Decision Support Systems for farm management including field registration, crop identification, warehouse management, weather data, and traceability.
• G FARM Model Farm Initiative Pilot Model Farm program delivered with xFarm Technologies to demonstrate end-to-end vineyard management, traceability, and sustainability certification on real farms using G FARM tools.

Quantifiable outcome

• 150+ hours of field testing completed with Q110 Qtrack on 25-hectare pilot farm with excellent traction and stability results

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• xFarm TechnologiescoreTechnology or Integration · 1 May 2022Technology partnership for development of the G FARM digital farming platform. xFarm Technologies specializes in agrifood sector digitization, supporting 160,000 farms across 2.1 million hectares in over 100 countries. The collaboration focuses on fruit and wine company management, decision support systems, precision farming, and product traceability solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BCS Group (Ferrari, BCS, Pasquali): Italian group producing specialized compact tractors, motocultivators, and mowing machines under Ferrari, BCS, and Pasquali brands. Closely comparable to Goldoni on motocultivator and compact specialty tractor lines, including vineyard and orchard use cases.
• Antonio Carraro: Italian manufacturer of specialized compact tractors explicitly targeted at vineyards, orchards, and horticulture. Nearest like-for-like competitor to Goldoni on product, geography (Italian base), and end customers, with overlapping isodiametric and narrow-row product lines.
• Same Deutz-Fahr: Italian-headquartered tractor group (SAME, Deutz-Fahr, Lamborghini, Hürlimann brands) with significant specialty and orchard/vineyard tractor offerings. Comparable Italian heritage, multi-brand specialty distribution, and dealer-supported sales model closely mirror Goldoni Keestrack.
• ARGO Tractors (Landini, McCormick, Valpadana): Italian manufacturer group producing specialized and orchard/vineyard tractors under the Landini, McCormick, and Valpadana brands. Direct overlap with Goldoni's specialty tractor portfolio, Italian manufacturing footprint, and dealer-led go-to-market across Europe.

Broad incumbents

• Fendt (AGCO): Premium tractor brand within AGCO with specialty narrow-track and vineyard/orchard variants (e.g., 200 V/F series). Competes with Goldoni in the European specialty segment through a broader portfolio and larger dealer base.
• John Deere: Largest global agricultural machinery OEM with a dedicated specialty tractor range (5G, 5M, 5EN series) for vineyards, orchards, and narrow-row operations. Sets the benchmark for precision-agriculture software (Operations Center) that directly competes with Goldoni's G FARM roadmap.
• New Holland Agriculture (CNH Industrial): Global full-line agricultural OEM with established specialty vineyard/orchard tractor ranges (e.g., T4 V/N/F). Wider portfolio and global dealer network, but overlapping product/customer segment and dealer-led distribution model give it direct category overlap with Goldoni.
• Massey Ferguson (AGCO): AGCO mass-market tractor brand with specialty and compact orchard/vineyard offerings. Competes on price and dealer reach in overlapping European specialty-customer segments, providing a comparable channel-led business model.
• Kubota: Global compact and specialty tractor manufacturer with a strong presence in vineyard, orchard, and horticulture applications across Europe. Larger scale and broader product portfolio, but directly overlaps Goldoni's compact specialty customer segments.

Emerging players

• Reform (Reform Schweiz AG): Swiss manufacturer of slope and mountain specialty vehicles (Metrac, Mounty, Muli) targeting steep-terrain agriculture and mountain transport. Comparable niche to Goldoni's Transcar and Qtrack mountain/slope tractor ranges, focused on small but durable European specialty demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GoldoniSPA
• Facebookfacebook.com/GoldoniKeestrack
• Instagraminstagram.com/goldonikeestrack
• TikToktiktok.com/@goldonikeestrack

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldoni