What CustomPublish does

Sitevision AB is a privately held Nordic software company that develops and operates the Sitevision Digital Experience Platform (DXP), an AI-integrated content management and digital experience solution. The platform combines CMS, personalization, analytics, advanced search, mobile app delivery, and headless/API capabilities into a single stack, with AI embedded across content production, recommendations, analytics querying, and agentic workflow automation. The product surface spans generative AI for content creation, autonomous agents for process execution, knowledge retrieval, and an AI-powered analytics assistant.

The company serves both private enterprises and public sector organizations across Scandinavia, with a customer base that includes transportation operators (Vy, Norwegian, Widerøe), retailers (Bauhaus, Plantasjen), automotive groups (Møller, Volvo), broadcasters (NRK), sports bodies (NIF/OLT), municipalities and government agencies (City of Helsinki, Norwegian Armed Forces), universities (NTNU, UiT), healthcare providers (Region Stockholm), financial institutions (KPA Pension), energy firms (Vardar), and real estate companies (OBOS). Revenue is generated through SaaS subscriptions, distributed via direct enterprise sales and complemented by a partner network including PLAYipp for adjacent internal communications and signage channels. The platform is positioned for compliance-sensitive buyers through ISO/IEC 27001:2022 certification and Nordic/EU data residency.

Name

CustomPublish

Legal name

Sitevision AB

Website

https://custompublish.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Sitevision is a Nordic-based private software company that operates an AI-driven Digital Experience Platform combining CMS, personalization, analytics, search, and headless APIs for enterprise and public sector organizations across Scandinavia.

Ownership category

akta.pro rank

Product category

Content Management Systems / Digital Experience Platforms

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Miscellaneous Publishing (2741)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

akta.pro secondary industries

Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI), Blogging & CMS Content Platforms (BPAMAJAG), Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales) (MPAJAJAE)

Keywords

• Content management systems
• E-commerce platforms
• Web-based solutions
• Digital experience platforms
• Enterprise web publishing

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. DXP Platform Subscription: Sitevision operates as a cloud-based SaaS DXP platform. The primary revenue model appears to be subscription-based, with customers paying for access to the platform, AI capabilities, personalization, analytics, and cloud hosting services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

CustomPublish operates in the content management system (CMS) and e-commerce platform sectors, providing web-based solutions to organizations. Based on the underlying platform evidence, the company delivers an AI-driven Digital Experience Platform (DXP) that unifies content management, personalization, analytics, advanced search, mobile apps, and headless/API capabilities for websites, intranets, and portals across both private and public sector customers in the Nordic region.

Product overview

Sitevision is a unified Digital Experience Platform (DXP) with a modular architecture. The core platform includes Sitevision DXP powered by Sitevision AI, with integrated modules for Content Management (CMS), Personalization, Analytics, Advanced Search, Mobile App, and Headless/API capabilities. Additional solutions include Employee Experience, Customer Experience, and Citizen Experience offerings. The platform is delivered via Sitevision Cloud with Nordic/EU data residency, and can be extended through Sitevision Marketplace with ready-made apps and integrations. The platform emphasizes AI integration throughout all features, demonstrating a platform-plus-modules approach with AI as a core architectural principle rather than an add-on.

Differentiator

Problem solved

Functional benefit

Products and services

• Sitevision DXP AI-powered Digital Experience Platform that makes content production smarter, strengthens engagement, and delivers real impact. A unified platform for managing websites, intranets, and portals, targeting enterprise and public-sector organizations across the Nordic region.
• Sitevision AI (AI-drevet analyseassistent) AI intelligence built directly into the platform for content generation, smarter content production, personalization, and analytics. Includes the AI-powered analytics assistant launched in April 2026 for accessible advanced analysis.
• Agentisk AI (Agentic AI) Agentic AI capability enabling the platform to move from providing answers to taking autonomous multi-step actions with limited human intervention.
• Content Management System (CMS) Create and manage websites, intranets, and portals with full control. Intuitive editing functionality for publishing, structuring, and improving content.
• Personalization (Personalisering) Deliver relevant digital experiences based on behavior, roles, and data. AI-powered personalization makes each interaction more meaningful through real-time targeting.
• Web Analytics (Webanalyse) Built-in analytics that transforms engagement data into actionable insights, enabling continuous improvement of digital experiences.
• Advanced Search (Avansert søk) AI-powered intelligent search that connects content, people, and documents across the platform, helping users find what they need immediately.
• Mobile App (Mobilapp) Extend digital experience beyond desktop. Engage employees and users wherever they are with mobile application capabilities.
• Sitevision Cloud Cloud infrastructure that stores information within Nordic and EU jurisdiction, without transfer to third countries and without hidden dependencies. Scalable and secure cloud deployment.
• Headless and APIs (Headless og API-er) Build custom frontends and advanced solutions with full API access. Flexible architecture for modern development teams.
• Sitevision Marketplace Extend the platform with ready-made apps and integrations. Marketplace for adding functionality as needed.
• Employee Experience Solution (Medarbeideropplevelse) Solution to strengthen employee engagement, simplify internal communications, and connect employees regardless of where they are located.
• Customer Experience Solution (Kundeopplevelse) Create personal, seamless customer journeys that increase engagement and drive measurable growth.
• Citizen Experience Solution (Innbyggeropplevelse) Deliver accessible, secure, and user-friendly digital services that build trust and improve service delivery for government agencies and municipalities.
• Intranet Solution Internal communication and collaboration platform solution for organizations.
• Website Solution (Nettsted) Website creation and management solution for organizations across private and public sectors.
• Crisis Website Solution (Kriseweb) Crisis communication website solution for emergency situations and crisis response.
• Portal Experience Solution (Portalopplevelse) Portal experience solution for creating dedicated portal experiences for customers, citizens, and employees.

Quantifiable outcome

• 387% ROI - demonstrated financial impact for organizations using Sitevision DXP

Named customers27 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Microsoft 365coreTechnology or IntegrationSeamless integration with Microsoft 365 and other business tools. The integration allows organizations to connect Sitevision with their existing Microsoft infrastructure for a unified digital experience.
• CRM SystemscoreTechnology or IntegrationIntegrations with CRM systems enabling data synchronization and unified customer views across platforms.
• SML ITcoreImplementation/ SI/ Consulting PartnerImplementation partner that worked with Lysekil municipality on Sitevision Cloud migration. SML IT serves as a certified partner for deploying Sitevision solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Liferay: Liferay offers a DXP combining CMS, portal and personalisation with strong presence in EU public sector and regulated industries; comparable to CustomPublish's portal/intranet/citizen experience focus.
• Optimizely (Episerver): Optimizely provides a CMS-led DXP with experimentation, personalization and AI, headquartered in the Nordics/Europe; competes head-on with CustomPublish in mid-market and enterprise digital experience deals.
• Kentico (Xperience): Kentico Xperience is a DXP/CMS platform with marketing automation, personalization and headless capabilities, competing for the same enterprise and mid-market digital experience buyers in Europe.
• Umbraco: Umbraco is an open-source .NET CMS with a large partner ecosystem and Nordic origins (Denmark), competing with CustomPublish in Scandinavian CMS deals, especially where open-source flexibility is preferred.
• Contentful: Contentful is a headless/CMS platform with API-first architecture and AI content capabilities, offering the same headless + personalization positioning that CustomPublish markets.
• Sitecore: Sitecore is a leading enterprise DXP offering CMS, personalization, analytics and AI capabilities; directly comparable to CustomPublish's Sitevision DXP across product category, target buyers (large enterprises and government), and SaaS delivery model.
• Magnolia: Magnolia is a DXP offering headless CMS, personalization and integrations targeted at large enterprises, with significant DACH/Nordic presence; directly comparable feature stack and customer profile.

Broad incumbents

• Adobe Experience Manager: Adobe Experience Manager is the market-leading enterprise WCM/DXP, part of Adobe Experience Cloud; competes with CustomPublish at the high end of enterprise and public-sector deals where Adobe's broader suite is a frequent alternative.

Emerging players

• Sanity: Sanity is a structured-content headless platform popular with developer-led teams; emerging alternative competing for the headless/API-front-end deals CustomAlso addresses with its Headless & APIs module.
• Storyblok: Storyblok is a headless CMS with visual editor and AI features targeting digital teams; an emerging alternative overlapping with CustomPublish's headless + CMS + AI positioning for mid-market content workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/sitevision
• YouTubeyoutube.com/@sitevision
• Facebookfacebook.com/sitevision.cms
• LinkedInlinkedin.com/company/sitevision-ab
• Instagraminstagram.com/sitevision

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CustomPublish