Coo'ee Italia

What Coo'ee Italia does

Coo'ee Italia is an independent creative communication agency headquartered in Verona, Italy, incorporated in 2007 (with Italian operations tracing to 2000 and brand heritage originating from Australia). The firm delivers integrated communication services spanning creative strategy, brand identity and rebranding, multichannel campaign execution across TV, radio, outdoor, digital, and social media, video and photographic production, web design and development, and media planning. Its positioning is articulated through the registered trademark "Togliere, togliere, togliere" ("remove, remove, remove") — an essentialist creative philosophy that strips away superfluous elements to communicate core messages with simplicity and directness, deployed across Italian outdoor, transit, stadium, and ski-resort advertising.

The agency operates on a professional services revenue model through project-based and retainer engagements with B2C enterprises, B2B companies, and third-sector/nonprofit organizations. Its disclosed client roster spans healthcare/pharma (AIFA, Europa Donna Italia, SkinLabo, Fondazione Buzzi, Fondazione Città della Speranza), food and gastronomy (VIP Val Venosta, Consorzio del Prosciutto di Modena DOP, Consorzio Lambrusco di Modena), retail (Etruria Retail/Famila/A&O, Rossetto Group), financial services (Generali), technology (IBM, Trueblue), manufacturing (Milwaukee Tool, Tenax, Fluidra/Piscine Laghetto), government (AIFA), and nonprofit/charity (Festival del Cinema Nuovo). SkinLabo's €3 million three-year integrated budget is the largest disclosed client engagement, and long-tenured accounts include Consorzio del Prosciutto di Modena (15+ years) and VIP Val Venosta (10+ years). The firm targets 20% revenue growth for 2024 and has expanded its digital department — a team of six specialists under Head of Digital Giorgia Benetton, appointed May 2024 — to strengthen social, digital advertising, content, and web development capabilities.

Leadership is founder-led and stable: CEO Mauro Miglioranzi (also Amministratore Unico of Coo'ee Italia srl), CCO Alessandro Tosatto, CBO Chiara Invidia, CFO Raffelina Paolini, Creative Director Massimo Ippolito, and Head of Digital Giorgia Benetton. With 11–50 employees and membership in UNA (Italian Communication Companies Association), the agency positions itself as an independent alternative to large network holding companies. Since 2022 it has accumulated 17+ industry awards across Premio Agorà, Touchpoint Awards, NC Awards, Interactive Key Award, Mediastars, POPKA MediaKey, and Effie Awards Italy, including four awards across four categories at the 39th Premio Agorà 2026 in Venice (AIFA in Non Food, Europa Donna Italia in Sociale, Applepairing/Val Venosta in Street Marketing, and Consorzio Prosciutto di Modena in Identità). Go-to-market is sales-led with event-driven reinforcement, acquired through competitive pitches, direct CEO/Board-level client relationships, industry referrals, and active UNA participation.

Name

Coo'ee Italia

Legal name

Coo'ee Italia srl

Website

https://cooeeitalia.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Coo'ee Italia is an independent integrated communication agency in Verona, Italy, providing creative strategy, multichannel campaigns, brand design, social media management, and media planning to B2C, B2B, and nonprofit clients across Italian and select international markets.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Creative communication services
• Brand advertising
• Social media management
• Web design services
• Packaging design

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Integrated Communication Services: Full-service agency revenue from creative strategy, branding, multichannel campaign execution, digital advertising, social media management, web design and development, and media planning across TV, radio, outdoor, print, and digital channels.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Coo'ee Italia is an independent creative communication agency that provides integrated communication services to businesses. Its core offering spans creative strategy, branding, advertising campaigns, social media management, packaging design, project management, and web design, delivered as a full-service creative partner rather than a single-product vendor.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Communication Services End-to-end creative communication offering combining strategy, brand, advertising, social, packaging, and web design for client businesses.
• Branding Services Brand identity development, positioning, and creative direction for businesses launching or refreshing brands.
• Advertising Campaigns Creative advertising concept, copywriting, and campaign execution for client brands across channels.
• Social Media Management Management of client social media presence, content creation, and community engagement.
• Web Design Design of websites and digital touchpoints for client brands, including UX/UI and visual design.
• Packaging Design Creative packaging design for physical products, including structural and graphic design for client brands.

Quantifiable outcome

• Premio Agorà 2026: 4 awards across Non Food, Sociale, Street Marketing, and Identità categories
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Mediafriends Ente FilantropicocoreGTM or Marketing Partner · 6 July 2026Co-sponsor of Festival del Cinema Nuovo alongside Fondazione Allianz UMANA MENTE. Mediafriends provides philanthropic media support for the annual short film festival featuring works by people with disabilities. Coo'ee has collaborated with Mediafriends for multiple years on festival communication campaigns.
• Fondazione Allianz UMANA MENTEminorGTM or Marketing Partner · 6 July 2026Co-sponsor of Festival del Cinema Nuovo 2026. Contributes to funding and supporting the annual short film festival accessibility initiative.
• Fluidra GroupminorGTM or Marketing Partner · 8 April 2026Parent company of Piscine Laghetto. Multinational pool and wellness sector leader. Coo'ee creates TV campaigns for Playa mini-pool and other products, airing on Netflix and Amazon Prime.
• UNICOMM/FamilaminorGTM or Marketing Partner · 1 January 2025Retail partner for Applepairing campaign point-of-sale activations. Famila stores featured cross-selling displays pairing Val Venosta apples with regional products, supported by prize contests in selected retail locations.
• Chiara ManzicoreStrategic or Co-development Partner · 1 January 2025Nutritionist and science communicator leading Applepairing project narrative. Scientific authority providing credibility to food pairing content, while leveraging personal community for influencer amplification across digital channels.
• Havas Media ItaliaminorGTM or Marketing Partner · 1 January 2025Media planning partner for Europa Donna metastatic breast cancer awareness campaign. Handles TV, radio, digital and OOH media scheduling and buying for campaign on-air during Breast Cancer Awareness month.
• IGP DecauxcoreGTM or Marketing Partner · 19 January 2024Premium outdoor advertising partner for OOH campaigns including digital LED walls on Milan metropolitan circuit. Partner for Fondazione Buzzi capital campaigns and other client activations.
• Acone AssociaticoreGTM or Marketing Partner · 19 January 2024Leading Italian outdoor advertising and communication consultancy. Long-term partner for OOH campaigns including premium placements in Via della Spiga, Via Verdi, Piazza San Babila, and other Milan locations. Supports Fondazione Buzzi campaigns.
• Eye Lab DesignminorStrategic or Co-development Partner · 1 January 2024Veronese street art collective collaborating on Saving Walls mural project for VIP Val Venosta. Eight murals created using apple and ladybug colors depicting Val Venosta landscape imagery.
• Rohd StudiominorOthersProduction house for TV spots and video content including AIFA antibiotic awareness campaign, Europa Donna metastatic breast cancer campaign, and Applepairing video content.
• Evolution DoingminorStrategic or Co-development PartnerCollaboration partner for Milwaukee Tool campaign with Olympic champion Jury Chechi. Jointly handled creativity, production, and media for personal protective equipment advertising.
• UNA (Aziende della Comunicazione Unite)coreOthersMember agency of Italian communication industry association. CEO Mauro Miglioranzi serves as board member. Provides networking, industry representation, and collaborative opportunities including events like Rete!. Agency participates in UNA Young innovation initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Armando Testa: Italy's largest independent creative agency network, headquartered in Turin with offices in Milan and internationally. Closest comparable independent Italian peer offering full-service creative, digital, and brand strategy to enterprise B2C and B2B clients — matches Coo'ee's positioning against network competitors.
• McCann Italy: Italian branch of McCann Worldgroup, offering full-service advertising, digital, and brand communications. Comparable to Coo'ee in serving enterprise B2C clients and competing for major Italian creative accounts.
• H48: Independent Italian creative agency based in Milan, offering integrated brand communication, digital, and social media services. Closely comparable to Coo'ee in size, independence, and full-service creative model.
• Leo Burnett Italy: Italian office of the Leo Burnett worldwide network, offering integrated creative, digital, and brand strategy. Shares Coo'ee's B2C enterprise focus and award-driven creative reputation within the Italian market.
• DDB Milan: Italian creative agency of the DDB network, recognized for integrated creative and brand campaigns. Competes with Coo'ee for Italian B2C and B2B creative mandates and shares a strong creative-awards reputation.
• DLV BBDO: Italian arm of BBDO network, recognized independent creative agency with strong national award track record. Comparable in offering integrated creative, digital, and brand campaigns to Italian B2C and B2B clients, and competes for the same premium accounts.
• TBWA\Italy: Italian operation of the TBWA network, providing creative, digital, and brand strategy services. Competes directly with Coo'ee for Italian B2C integrated communication mandates and shares a similarly strong award profile.

Broad incumbents

• Publicis Italy: Italian arm of Publicis Groupe, offering integrated advertising, media, digital, and PR services as part of a global network. Larger incumbent competing with Coo'ee for enterprise pitches but with broader portfolio offering.
• Havas Milan: Italian operation of Havas Creative Network, offering integrated creative, media, and digital services. Competes with Coo'ee for major Italian accounts and shares similar B2C and B2B target segments, with broader network backing.
• Ogilvy Italy: Italian branch of Ogilvy, one of the world's largest creative networks, offering brand strategy, advertising, PR, and digital. Comparable enterprise client base but with significantly broader service portfolio and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CooeeItalia
• Facebookfacebook.com/cooeeitalia
• LinkedInlinkedin.com/company/coo'ee-italia
• Instagraminstagram.com/cooeeitalia
• Xx.com/cooeeitalia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coo'ee Italia