What KAGS TV does

KAGS-TV is a local broadcast television station headquartered in Bryan, Texas, serving the Brazos Valley region of Central Texas, including Bryan, College Station, and surrounding communities. The station is owned and operated by TEGNA, a publicly traded media conglomerate (NYSE: TGNA), and operates within TEGNA's portfolio of local television properties. KAGS functions as a regional news outlet, delivering hyperlocal news, weather, sports (with emphasis on Texas A&M Aggies athletics and area high school football), politics, investigative journalism, and community content to viewers in its designated market area (DMA). It is an NBC-affiliated station, and content is distributed via over-the-air broadcast, a proprietary website (kagstv.com), mobile applications for iOS and Android, and the TEGNA-wide 6+ streaming app across iOS, Android, Apple TV, Roku, and Amazon Fire TV.

The station's core technology stack combines traditional RF broadcast transmission with digital distribution infrastructure. Product surface includes the main website, the branded 6 News mobile/streaming app for live and on-demand viewing, and a dedicated weather services module featuring interactive radar, 10-day forecasting, hourly temperatures, hurricane tracking, and severe weather alerts. Content production is augmented by syndicated feeds from sister TEGNA stations (WFAA, KCEN, KHOU, KVUE), providing access to broader Texas, national, and investigative journalism without independent production cost. The station also maintains owned-and-operated social and video channels on Facebook, Twitter/X, and YouTube for top-of-funnel audience engagement.

The business model is advertising-supported across two streams: traditional broadcast television commercial inventory sold around news programming, and digital/sponsored content revenue from the website, streaming platforms, and branded partnerships with local Brazos Valley businesses. Content is delivered free to viewers via antenna reception and streaming, with revenue generated entirely through advertising sales and sponsorships. KAGS-TV operates as a non-separately-reporting subsidiary within TEGNA, employs 11-50 people, and does not publicly disclose station-level financials.

Name

KAGS TV

Legal name

KAGS-TV

Website

https://kagstv.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KAGS TV is a TEGNA-owned local NBC-affiliated television station serving the Bryan-College Station (Brazos Valley) market in Texas, delivering local news, weather, sports, and community content via broadcast and multi-platform streaming.

Ownership category

akta.pro rank

Product category

Local Broadcast Television News

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local News & Weather Stations (MPABACAJ), Program Distribution to Stations & Affiliates (Domestic) (MPABAMAC)

Keywords

• Local news broadcasting
• Weather coverage
• Television streaming
• Sports journalism
• Community news

Headquarters

HQ city

Bryan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Traditional broadcast television advertising model including commercial spots during news programming, as well as digital advertising on the website and streaming platforms. The station also offers advertising packages to local businesses.
2. Sponsored Content: Sponsored segments and branded content partnerships with local businesses and organizations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

KAGS TV is a local NBC-affiliated broadcast television station that produces and distributes local news, weather, sports, and community content for the Bryan/College Station (Brazos Valley) market in Central Texas. Content is delivered via over-the-air broadcast, the proprietary 6+ streaming application across mobile and connected TV platforms, and the kagstv.com website. The station also syndicates and shares investigative content across the TEGNA-owned network of stations.

Product overview

KAGS TV operates as a local television news station serving the Bryan, Texas and Brazos Valley region, offering a unified digital platform combining broadcast television and streaming capabilities. The station's core product is its local news coverage spanning multiple content categories (News, Weather, Sports, Politics, Entertainment, Health, Money) delivered through its website, a dedicated 6 News streaming app for mobile devices and TV streaming platforms (Roku, Amazon Fire TV, Apple TV), and traditional broadcast. Weather services including interactive radar, forecasts, and hurricane tracking are integrated as a key sub-product offering.

Differentiator

Problem solved

Functional benefit

Products and services

• KAGS TV Local News Broadcast and Digital Platform Primary broadcast and digital news offering providing local news, weather, sports, politics, entertainment, health, money, and investigative content for Bryan/College Station viewers across broadcast television, website, and mobile app.
• 6 News Streaming App Free streaming application allowing viewers to watch live news broadcasts, access the Texas Today morning show (7-9 a.m. weekdays), and view on-demand news content on mobile devices and connected TV platforms including Roku, Amazon Fire TV, and Apple TV.
• KAGS Weather Services Comprehensive weather service featuring interactive radar, 10-day forecasts, hourly temperatures, hurricane tracking, and severe weather alerts tailored for Central Texas and the Brazos Valley region.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• TEGNAcoreStrategic or Co-development PartnerKAGS TV is owned and operated by TEGNA, a major broadcasting company. This partnership provides access to syndicated content from other TEGNA stations (WFAA, KCEN, KHOU, KVUE, and others), shared technology platforms, and corporate resources. The station participates in TEGNA's 6+ streaming app initiative and shares investigative content across the network.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sinclair Broadcast Group: Sinclair Broadcast Group is one of the largest US television broadcasting companies, operating local stations nationwide. It is an industry peer operating comparable local broadcast TV stations with similar advertising-driven revenue models.
• Nexstar Media Group: Nexstar Media Group is the largest US television broadcaster, operating hundreds of local stations. As a major local broadcast TV operator, it represents a comparable business model and competitive force in the local television advertising market.
• Gray Television: Gray Television is a large publicly-traded broadcast television company operating numerous local stations across the US. It is a comparable local broadcast TV operator with similar business model and revenue structure, though at a larger scale than KAGS TV.
• Hearst Television: Hearst Television operates a portfolio of local broadcast television stations across the US. It is a comparable local broadcast TV operator with similar content syndication and advertising-driven revenue models.
• WFAA: WFAA is an ABC-affiliated station in Dallas/Fort Worth, owned by TEGNA. It is a corporate sibling station that shares syndicated content, technology platforms, and corporate resources with KAGS TV, providing a benchmark for TEGNA station operations.
• KCEN: KCEN is an NBC-affiliated television station serving the Waco/Temple/Killeen market, also owned by TEGNA. It is a corporate sibling and shares the 6+ streaming app platform, providing direct comparability in operations, technology, and content syndication.
• KHOU: KHOU is a CBS-affiliated station in Houston, owned by TEGNA. It is a corporate sibling station contributing syndicated content to KAGS TV and sharing the 6+ streaming app infrastructure, representative of TEGNA's larger-market station operations.

Emerging players

• The Eagle (Bryan-College Station): The Eagle is the local newspaper serving Bryan/College Station, providing local news coverage in the same market as KAGS TV. It represents a cross-platform local news competitor in the Brazos Valley region.

Regional players

• KXAN: KXAN is an NBC-affiliated station in Austin, Texas, owned by Nexstar Media Group. It serves a nearby Central Texas market and competes for regional advertising and audience attention with KAGS TV's Brazos Valley coverage.

Direct peers

• KBTX: KBTX is a CBS-affiliated local television station also serving the Bryan/College Station (Brazos Valley) market. It is the most direct competitor to KAGS TV, competing for the same local audience, news coverage, and advertising dollars in the same geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/KAGSnews
• YouTubeyoutube.com/channel/UCdVZwPKCc7zUZ5W7q4td7_g
• Facebookfacebook.com/KAGSTV
• LinkedInlinkedin.com/company/kags-hd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KAGS TV