New England Martial Arts Athletic Center

What New England Martial Arts Athletic Center does

New England Martial Arts Athletic Center (NEMA), operating in Marlborough, Massachusetts since 2013, is a privately held martial arts school delivering Olympic Taekwondo instruction alongside integrated Muay Thai, MMA, kickboxing, and grappling curricula. The school is co-founded and operated by Master Cooper and Master Red, and serves a horizontal consumer base segmented into five age-tiered programs: Little Dragons (ages 3.5-6), Dragon Warrior Kids (5.5-12), Teens (12-18), Adults (18+), and a 15+ combat sports track. Add-on offerings include a Ninja obstacle course program, a NEMA Competition Team that competes regionally, weapons training (nunchaku, Bo staff, Kali sticks), and board breaking workshops. The facility at 38 Brigham Street is described as one of the largest and most modern in the region and serves nine Greater Marlborough communities.

NEMA operates a direct-to-consumer, single-location business model. Revenue is generated through recurring monthly subscription tuition across the five core programs, plus competition team fees and ancillary seminar/workshop revenue streams (e.g., May 2025 Nunchaku seminar). Pricing is quote-based and not publicly disclosed, with free trial classes (normally $19.99) used as an acquisition offer and periodic promotional discounts (Memorial Day family packages, 20% off first-year tuition for the first 10 Little Dragons pre-enrollments). Customer acquisition is driven by walk-in and phone inquiries, the company website, Google reviews, a 'Bring a Buddy' referral program, and community engagement. Student progress outside class is tracked via Google Classroom, where workout video homework is uploaded to Master Cooper for grading. The school is independently owned, with no disclosed external investment, parent company, or M&A activity.

Name

New England Martial Arts Athletic Center

Legal name

New England Martial Arts Athletic Center

Website

https://coopernewenglandmartialarts.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

New England Martial Arts Athletic Center is a privately held, single-location martial arts school in Marlborough, MA, founded in 2013, delivering Olympic Taekwondo, MMA, Muay Thai, and kickboxing instruction to children, teens, adults, and families across the Greater Marlborough area via recurring monthly memberships.

Ownership category

akta.pro rank

Product category

Martial Arts Training Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industries

Kids & Youth Martial Arts Programs (HSADADAG), Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB), Competition & Tournament Team Training (HSADADAJ), Boxing & Kickboxing Fitness Classes (HSADABAF)

Keywords

• Martial arts training
• Olympic Taekwondo instruction
• Kids martial arts classes
• MMA and kickboxing
• Family fitness programs

Headquarters

HQ city

Marlborough

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Martial Arts Tuition: Monthly membership fees for martial arts classes across multiple programs including Little Dragons, Kids, Teens, Adult Taekwondo, and MMA/Kickboxing programs. Pricing is quote-based and not publicly disclosed on the website.
2. Competition Team Fees: Additional fees for students participating in the competition team program, which includes specialized training and tournament participation
3. Weapons Training Seminars: Specialized seminars such as the Nunchaku weapon seminar held May 17, 2025, which served as a fundraiser for the competition team

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

New England Martial Arts Athletic Center (NEMA) is an Olympic Taekwondo school that delivers in-person martial arts instruction across age-segmented programs including Little Dragons (ages 3.5-6), Kids (5.5-12), Teens (12-18), Adults (18+), and Combat Sports / MMA / Muay Thai / Kickboxing (15+). Add-on programs include a Ninja obstacle course, the NEMA Competition Team, weapons training (nunchaku, Bo staff, Kali sticks), and board breaking, with Google Classroom used to assign supplemental workout videos and track progress outside of class.

Product overview

New England Martial Arts Athletic Center (NEMA) is an Olympic Taekwondo school offering a multi-program martial arts platform serving Marlborough, MA since 2013. The core offering includes Olympic Taekwondo instruction across five age-segmented programs: Little Dragon Warrior (ages 3.5-6), Dragon Warrior Kids (ages 5.5-12), Dragon Warrior Teens (ages 12-18), Adult Martial Arts, and Kickboxing/Muay Thai/MMA (ages 15+). Add-on specialized programs include the Ninjas obstacle course program, Competition Team, Weapons Training (nunchaku, Bo staff, Kali sticks), and Board Breaking. The center also offers parent-participation classes and periodic workshops, with Google Classroom integration for homework and progress tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Little Dragon Warrior (Little Dragons) Age-appropriate martial arts program for children ages 3.5-6 that combines engaging physical activity, life skills like focus and respect, and parent participation in a safe, supportive dojo environment.
• Dragon Warrior Kids Martial Arts All-Star martial arts program for children ages 5.5-12 that builds confidence, discipline, respect, focus, self-control, and healthy habits through engaging martial arts lessons with two classes per week recommended.
• Dragon Warrior Teens Martial Arts Martial arts program designed for teenagers ages 12-18 that builds physical fitness alongside essential life skills including discipline, confidence, and resilience to navigate adolescent challenges.
• Adult Martial Arts Adult martial arts classes offering a dynamic blend of fitness, self-defense, and personal growth for adults of all skill levels, emphasizing strength enhancement, self-discipline, and high-energy workouts.
• Kickboxing, Muay Thai & MMA High-energy combat sports program for ages 15+ combining kickboxing, Muay Thai, grappling, and MMA training to build strength, sharpen skills, and boost confidence, with up to 1,000 calories burned per Muay Thai session.
• Ninjas Program Agility-focused program featuring training on a ninja warrior obstacle course designed to develop coordination, strength, and confidence in children through obstacle runs and specialized training activities.
• NEMA Competition Team Elite competition team representing New England Martial Arts at regional tournaments including the New England Open and Rising Stars Competitions, with additional fees for specialized training and tournament participation.
• Weapons Training Specialized weapons instruction covering nunchaku, Bo staff, and Kali sticks, offered through workshops and seminars for advanced students.

Quantifiable outcome

• Students competing and winning medals at regional tournaments including New England Open and Rising Stars Competitions
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ATA Martial Arts (American Taekwondo Association): Largest national Taekwondo franchise in the US, offering age-segmented programs (Tiny Tigers, Karate for Kids, Teens, Adults) with a similar character-development-focused curriculum. Directly comparable because both operate Olympic Taekwondo instruction under a subscription model targeting families.
• 9Round Fitness: Kickboxing-focused fitness franchise with recurring membership model and circuit-style training. Comparable to NEMA's Kickboxing/Muay Thai program for adults, though 9Round lacks the kids' Taekwondo and character-development component.
• Gracie Barra: World's largest Brazilian Jiu-Jitsu franchise with subscription-based programs for kids, teens, and adults including competition teams. Comparable subscription model and family engagement, though focused on grappling/BJJ rather than Olympic Taekwondo.
• iLoveKickboxing: Kickboxing fitness franchise operating in group class format with monthly memberships, comparable to NEMA's adult kickboxing segment. More fitness-oriented positioning without kids' programs or traditional martial arts belt progression.
• Tiger Schulmann's Martial Arts: Multi-location martial arts chain operating primarily in the Northeast US with a similar mix of karate, kickboxing, MMA, and kids' programs under a subscription membership model. Directly comparable in age-segmented programs and recurring-revenue structure, but with significantly larger scale and brand recognition.
• Black Belt Schools International: Independent martial arts school franchisor with member schools offering karate, kickboxing, and self-defense for kids and adults. Comparable traditional martial arts curriculum and subscription-based family programming at multi-unit scale.
• Premier Martial Arts: National martial arts franchise offering karate, kickboxing, and self-defense programs for kids and adults in a subscription format. Comparable multi-discipline curriculum and family-focused positioning, but operating at much larger scale through franchised locations.

Emerging players

• Krav Maga Worldwide: Self-defense training organization with affiliated schools offering adult and kids' self-defense programs under membership. Comparable in subscription-based adult self-defense training, though focused on practical self-defense rather than traditional martial arts.
• TITLE Boxing Club: Boxing and kickboxing fitness franchise offering group classes and personal training under membership. Comparable for adult kickboxing programs, though lacks traditional martial arts, kids' programs, and belt-system progression.

Broad incumbents

• UFC Gym: National combat sports fitness franchise combining MMA, kickboxing, and functional fitness with a more fitness-oriented adult positioning. Comparable in offering combat sports classes but skews older demographic and less focused on kids' character development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/new-england-martial-arts-athletic-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New England Martial Arts Athletic Center