Minnesota Interactive Marketing Association

What Minnesota Interactive Marketing Association does

MIMA (Minnesota Interactive Marketing Association) is a nonprofit professional association serving digital marketing professionals in the Twin Cities region of Minnesota. Founded in 1998 and headquartered in Minneapolis, MIMA self-identifies as the oldest integrated marketing association in the nation and the longest-running volunteer digital marketing organization in the Twin Cities. The organization is 100% volunteer-run, governed by a Board of Directors and supported by committees covering Events & Programming, Marketing & Content, Sponsorships & Partnership, and Community Engagement. Membership serves digital creative, communications, and content professionals spanning executives, managers, designers, consultants, strategists, technologists, and writers, with secondary outreach to marketing students via a discounted $12/year student tier and memorial scholarship programs.

MIMA's product portfolio centers on membership tiers (individual annual at $180, individual monthly at $20, student at $12, and four group tiers ranging from $125-$170 per member based on company size), three-plus corporate sponsorship tiers (Bronze, Silver, Gold, plus $1,000 and $3,000 entry options), the FIRST 25 anniversary partnership packages ($2,500-$9,500), monthly educational events featuring nationally acclaimed speakers, in-depth paid workshops ($95-$389), and a flagship Annual Summit conference held at venues such as Radisson Blu Mall of America. Technology infrastructure is limited to the mima.org e-commerce website and a GlueUp-powered member login portal; there is no proprietary technology, mobile app, or API. AI/ML is not part of the product offering.

Revenue mechanics are three-stream: recurring membership dues, event and workshop ticket sales (e.g., $25 for non-member monthly events), and corporate sponsorship packages starting at $2,500. Go-to-market is community-led and event-driven, leveraging content marketing, email newsletters, organic social channels, monthly in-person events across Twin Cities venues, and an out-of-region SXSW Interactive meetup. Customer segments include digital marketing professionals (primary), marketing students (pipeline), and corporate marketing departments and agencies seeking talent visibility and thought-leadership positioning (sponsorship side).

Name

Minnesota Interactive Marketing Association

Legal name

Minnesota Interactive Marketing Association

Website

https://mima.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

MIMA is a nonprofit professional association serving digital marketing professionals in Minnesota's Twin Cities region, offering memberships, monthly educational events, workshops, corporate sponsorships, and an annual Summit conference since 1998.

Ownership category

akta.pro rank

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Infrastructure, Personnel

Revenue model

1. Membership Fees: Annual and monthly membership fees provide recurring revenue. Individual memberships are available at $180/year or $20/month. Group memberships range from $125-$170 per member depending on company size.
2. Event Tickets: Revenue from ticket sales for monthly events, workshops, and special programming. Members receive free registration to monthly events with discounts to workshops. Non-member pricing varies by event type.
3. Sponsorships: Corporate sponsorships starting at $2,500 provide sponsorship packages with visibility and access to the MIMA community. Various sponsorship tiers exist including Gold and Silver annual sponsorships.
4. FIRST 25 Founding Partnerships: Special tiered partnership packages for the organization's 25th anniversary celebration, including Agency Partner ($5,000), Founding Membership ($2,500), and Industry Partner ($9,500) options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MIMA is a volunteer-led professional association that provides paid individual, group, and student memberships, recurring educational events such as monthly keynotes and case studies, small-group workshops, and networking opportunities for Minnesota digital marketing, communications, and content professionals. It also sells sponsorship and partnership packages that give organizations visibility and access to the MIMA community.

Product overview

MIMA (Minnesota Interactive Marketing Association) operates as a professional membership organization offering a portfolio of membership tiers, events, and sponsorships. The core offering includes individual and group annual memberships providing access to monthly events (keynotes, panels, case studies), discounted workshops, and networking opportunities. Sponsorship tiers (Bronze, Silver, Gold annual; plus $1,000 and $3,000 options) enable organizations to connect with Minnesota digital professionals. The FIRST 25 special programs celebrate the organization's 25th anniversary with premium partnership tiers. Annual programming culminates in the MIMA Summit conference, while ongoing workshops cover topics like brand storytelling, video strategy, writing, AI, and emerging technologies. Student scholarships honor past members while supporting the next generation of digital marketers.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership Recurring individual membership with annual and monthly billing. Annual membership is $180 per year, monthly membership is $20 per month, and members receive free registration to monthly events, workshop discounts, and networking access.
• Group Annual Membership Annual group membership for teams of 2-9, 10-24, 25-49, and 50+ employees, priced at $170, $160, $150, and $125 per member per year respectively, providing the same member benefits as individual membership.
• Student Membership Discounted annual membership for students interested in digital marketing careers, providing access to events, networking, and other member benefits at $12 per year.
• Annual Sponsorship Packages Annual sponsorship packages that give organizations visibility and access to the MIMA community; named options include Bronze, Silver, Gold, and $1,000 and $3,000 sponsorship products.
• FIRST 25 Founding Membership Special 25th‑anniversary founding membership priced at $2,500, offering premium access and recognition in the MIMA community.
• FIRST 25 Agency Partner Special 25th‑anniversary agency partnership priced at $5,000, providing elevated visibility with member agencies.
• FIRST 25 Industry Partner Special 25th‑anniversary industry partnership priced at $9,500, offering top‑tier visibility and engagement with the MIMA community.
• Monthly Events Recurring monthly programming featuring keynotes, case studies, and networking opportunities for members and non‑members.
• Workshops In‑depth educational workshops on specialized topics such as Brand Story Bootcamp, Video Strategy, Writing, and VR/Metaverse, priced from $95 to $389 with member discounts.
• Annual Summit MIMA’s flagship annual conference that brings together digital marketing professionals for hands‑on workshop sessions and keynote presentations.

Quantifiable outcome

• For 25 years, MIMA has brought cutting-edge topics and technologies to Minnesota digital professionals through monthly educational events.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Fathom ConsultingminorStrategic or Co-development PartnerFathom Consulting partners with MIMA on the Jarrid Grams and Robin Carpenter Memorial Scholarship, awarding scholarships to aspiring marketing students in memory of the late MIMA members.
• Code SavvyminorStrategic or Co-development PartnerNonprofit organization Code Savvy partnered with MIMA for educational workshops exploring computational thinking and UX concepts for marketing professionals.
• SXSWminorStrategic or Co-development PartnerMIMA organizes the Minnesota Nice Meetup at SXSW Interactive festival, creating a networking hub for Minnesota marketers attending the major industry event.
• Radisson Blu Mall of AmericaminorOthersMIMA's annual Summit conference venue for keynotes and workshops, hosting events at this prominent Twin Cities location.
• Twin Cities Marketing and Advertising CommunitycoreOthersMIMA serves as the central hub connecting the broader Twin Cities digital marketing, advertising, and communications community, including agencies, brands, and independent professionals.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• 4A's (American Association of Advertising Agencies): The national trade association representing the advertising agency industry. Comparable to MIMA in serving the agency ecosystem but with a national, agency-side focus rather than a regional individual-member model.
• Interactive Advertising Bureau (IAB): The national trade association for digital advertising and marketing, providing research, events, and membership services. Comparable to MIMA as a digital marketing industry association but operating at a much larger, national scale with a broader policy and standards mandate.
• ANA (Association of National Advertisers): The professional association for brand marketers and corporate advertising spenders, offering memberships, events, and training. Comparable to MIMA in serving the marketing community but at a national scale with a brand-side focus.

Direct peers

• Business Marketing Association (BMA): A national professional association for B2B marketers, offering memberships, events, and educational content. Comparable to MIMA as a membership-based professional association serving marketers, though with a B2B-specific focus.
• American Marketing Association (AMA): The largest professional marketing association in the United States, offering individual memberships, local chapters, events, and professional development. Directly comparable to MIMA as a membership-driven professional association serving marketers, though operating at national scale.

Regional players

• AIGA Minnesota: The Minnesota chapter of AIGA, the national professional association for design. Directly comparable to MIMA as a regional creative-industry professional association serving the Twin Cities community with events and memberships.
• Minnesota Advertising Federation: A regional industry association serving the broader Minnesota advertising and marketing community. Comparable to MIMA as a locally focused professional association operating in the same Twin Cities market with overlapping membership.
• Ad 2 Twin Cities: A regional chapter of the Ad 2 network, focused on young professionals in advertising and marketing. Comparable to MIMA as a regional, volunteer-driven association serving early-to-mid-career marketing professionals in the Twin Cities market.

Emerging players

• Social Media Club: A global volunteer-driven community of social media professionals offering local chapter events and networking. Comparable to MIMA as a volunteer-led, community-driven professional association for digital marketers, though with a social-media-specific focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mima_news
• Facebookfacebook.com/mimaorg
• LinkedInlinkedin.com/company/mima
• Instagraminstagram.com/mimamn

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minnesota Interactive Marketing Association